樂天數位學院 Rakuten School
樂天數位學院《樂天數位學院Rakuten School》是由台灣樂天市場經營的官方數位學習YouTube頻道。 承襲日本樂天集團的核心品牌精神「Empowerment」和「Innovation」，《樂天數位學院Rakuten School》致力於提供創新、多元以及優質的電子商務(E-Commerce)相關影音內容，期許運用多年的電商經驗及獨特的觀點分享，來協助對電子商務創業有興趣的您，針對電商創業經營需要的「電商網路開店經營」、「數位行銷」（SEO、Google、Facebook廣告優化、商品文案、活動舉辦...etc）、「數據分析」、「使用體驗」等等角度，幫您掌握最領先的電商觀念。 樂天數位學院 Rakuten School - 電商創業數位行銷課程推薦 官網：rakutenschool.com.tw/ YouTube: bit.ly/rakuten-school-yt... more
| Publishes | Twice monthly | Episodes | 35 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  Korean | Categories | EducationBusinessMarketing | ||
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Latest Episodes
斜槓人生是現下的潮流，希望將副業做起來自己就是老闆，最好的創業就是電商，一人公司要處理的事項太多，什麼都要會什麼都好累，將專業外包出去省時省力好方便，今天邀請到哈利熊外包網站執行長CK，一起聊聊外包的好處！
【本集章節】
00:00 開場預告
00:08 哈利熊介紹
00:44 外包的好處是什麼？
02:33 第一次使用外包要要注意什麼？
04:35 可以同時多個外包？
05:05 外包可以隨時終止合作？
05:30 電商會需要什麼外包？
06:30 使用外包的行情價為何？
more
3C產品有哪些配件？要怎麼安裝？有哪些功能介紹？這些都是消費者的疑問，如果網路賣家可以用手機拍影片，把產品介紹的更清楚詳細，不僅可以省去來回問答的時間，也可以提升轉換率喔！這次請到業界用手機拍影片的達人貝克大叔 ，教網路賣家用手機運鏡拍出更棒的產品介紹影片。
【本集章節】
00:00 下集預告
00:46 貝克大叔介紹
01:52 工具介紹
04:03 3C產品外觀拍攝
07:29 3C產品配件拍攝
08:07 3C產品安裝拍攝
10:07 3C產品完整影片
10:39 第二種... more
UDN聯合智網總經理陳杰，從事電商相關產業已經20年，從初期創業、虛實整合、跨境電商、UDN買東西等等，名副其實的電商大前輩，這次主題聊品牌數位轉型會遇到的問題，還有品牌多通路經營時，是否能整合進行庫存管理？另外品牌加入電商平台，是否影響經銷商？品牌和經銷商如何取得平衡也是一項課題，看完記得按讚！訂閱！開啟小鈴鐺！
【本集章節】
00:00 預告下支影片
00:39 特別來賓介紹
01:33 UDN shopping結束之後，新事業體為何？
02:56 品牌數位轉型常見問題
05:2... more
電商專家林克威除了是電商專欄作家之外，從網路創業當賣家、數位資產仲介、代操、經營Podcast樣樣難不倒他，這次談的電商營運內容包含門市和電商的庫存管理、廣告預算、網路標錯價等等，章節如下：
【本集章節】
00:00 按讚、訂閱、開啟小鈴鐺
00:10 介紹林克威
01:04 介紹林克威的Podcast
01:34 觀眾提問：電商報告哪些數據是特別重要的？
02:15 如果是克威會鎖定哪個部分做電商報告？
02:59 從系統面及經營面談轉換率
04:34 如何抓廣告預算？
05... more
Reviews
- 收音差
收音太差了
聽了很不舒服
希望能夠改進會更好
Apple Podcasts3YSfgfghd
Taiwan5 years ago - 恩
破收音
Apple Podcasts1jdw8d7hieb3Taiwan5 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #212 | Taiwan/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
|---|---|---|---|---|---|
| Professions | Age Range | Household Income | |||
| Social Media Reach | |||||
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樂天數位學院 Rakuten School launched 5 years ago and published 35 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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