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Artwork for Creator Empires: Builders in Language Education

Creator Empires: Builders in Language Education

Jan van der Aa
Youtube
Email Marketing
Online Business
Marketing Strategies
Spanish Course
Content Creation
Online Learning
Online Education
Entrepreneurship
Lead Magnets
Digital Marketing
Magic
Teacher Ai
Creator Event
Payment Plans
Artificial Intelligence
World Building
Product Development
Language Learning
Membership Models

Conversations with the builders shaping the future of language education. Hosted by Jan van der Aa, the show features conversations with founders, operators, and builders who are shaping the next generation of language education, apps, platforms, and education businesses. Jan is co-founder of the language practice app Teacher AI, and runs Creator Empires; a networking community for builders in the... more

PublishesTwice monthlyEpisodes199Founded7 years ago
Number of ListenersCategory
Business

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Artwork for Creator Empires: Builders in Language Education

Latest Episodes

We just got back from Amsterdam. This episode is the debrief.

At our recent Langpreneurs mastermind, two talks stood out above everything else. One was a deep dive into Teachable's own student and creator data, surveying hundreds of buyers across pr... more

YouTube

What does it take to build one of the most recognized IELTS brands on YouTube, and turn it into a seven-figure business? In this episode, Jan sits down with Chris, who went from being a lawyer in 2008 to teaching English in Asia, to building a YouTub... more

YouTube

Teacher Stefano has been teaching Italian online for over a decade, and in that time he's built a YouTube channel approaching 300,000 subscribers. But the most interesting part of his story isn't the subscriber count, it's what he figured out about t... more

YouTube

In this conversation, Jan and Olly discuss the evolution of language education businesses over the past decade, focusing on the transition from blogging to video content and the impact of AI on the industry.

They explore strategies for optimizing l... more

YouTube

Key Facts

Contact Information
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Number of Listeners
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Recent Guests

Chris Pell
Founder/CEO of IELTS Advantage
IELTS Advantage
Episode: 200. Everything Is Your Fault (And That's Good News) - Chris Pell
Nate Black
YouTube expert focusing on content creation and audience engagement.
YouTube
Episode: 183. What the Pros Don't Tell You About Winning On YouTube - Nate Black

Host

Jan van der Aa
Host focusing on builders in language education, creator economy, and education tech.

Reviews

4.8 out of 5 stars from 57 ratings
  • So useful and unique!

    This is the best resources for us Language Entrepreneurs out there. It will helps me stay motivated and feel less alone....

    Thank you Jan!

    I’m also loving the Group Mastermind programme 💪

    Apple Podcasts
    5
    Nolwenn Languages
    France6 years ago
  • Excellent podcast

    Full of very detailed and actionable information for any language teacher who wants to become an online entrepreneur. Really interesting interviews and amazing insights into building a successful online business. I love it! 😍

    Apple Podcasts
    5
    NIckolodeon77
    Australia6 years ago
  • Fantastic podcast for people trying to start their own language learning business

    I love it! It’s been so helpful and inspirational for me as I start my journey as a Langpreneur. Thanks Jan!

    Apple Podcasts
    5
    gracepw20
    United Kingdom6 years ago
  • Amazing podcast for language entrepreneurs

    Are you a language teacher who is ready to take the leap to becoming a language entrepreneur? If so, the Langpreneur podcast is definitely for you. I’ve been binge-listening Langpreneur episodes for the past two weeks, and I’ve learned SO MUCH!

    Apple Podcasts
    5
    Cinnamintz
    Canada6 years ago
  • Great podcast

    Hello Yan,

    I recognize you were talking about me in the 28th podcast !

    I have been listening to all your podcasts! I love to hear your interviews and improve my English at the same time.

    Thanks!

    I am looking forward to hearing about the next episodes.

    Apple Podcasts
    5
    Céline 21
    France6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Practical, real-world tips for language entrepreneurs.
Valuable frameworks and stories from growing online education ventures.
High-quality guest lineup with useful, implementable strategies.
Inspiring interviews with actionable takeaways for growing a language business.
Clear, motivating guidance for turning ideas into scalable offerings.

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Talking Points

Recent interactions between the hosts and their guests.

200. Everything Is Your Fault (And That's Good News) - Chris Pell
Q: How do you approach pricing and converting traffic into paying customers?
Pricing is used to segment value for a small, price-insensitive core of buyers, while messaging, lead magnets, and targeted content optimize conversions; a mix of free courses and live events help nurture leads into sales.
200. Everything Is Your Fault (And That's Good News) - Chris Pell
Q: What does your business look like today beyond the YouTube channel?
The business includes multiple traffic sources (YouTube, Facebook, Instagram, TikTok) and a single flagship product, the VIP IELTS course, supported by a team of teachers and a dedicated marketing/sales function led by Chris.
200. Everything Is Your Fault (And That's Good News) - Chris Pell
Q: Tell us a bit about your background and how you built your IELTS business.
Chris explains starting as a lawyer, moving to Asia to teach English, and eventually launching IELTS Advantage as a scalable online education business driven by long-form YouTube content, with a focus on delivering real score improvements for learners.
199. Optimizing YouTube for Sales, Not Views - with Teacher Stefano
Q: Any best practices or tips that you want to share with our audience on how to increase your view to lead conversion rate?
Show the lead magnet on screen, demonstrate the landing page process, and ensure the lead magnet is aligned with the video so viewers can follow a natural, problem-to-solution path from watching to signing up.
181. How YouTuber Oscar Owen Built The #1 Magic School
Q: How do you sell the course?
Oscar sells his course primarily through organic marketing on his YouTube channel, supported by a webinar that teaches a free magic trick.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A show focused on the builders shaping language education, apps, platforms, and education businesses. Episodes center on practical strategies for growing language-education ventures, including data, AI-driven workflows, course monetization, and audience development across YouTube, communities, and experiential offerings. Notable threads often cover branding, discovery channels, social learning, and the shift from information delivery to transformative experiences, with guest entrepreneurs sharing frameworks, experiments, and real-world playbooks. A standout strength is the emphasis on actionable tactics, high-ROI funnels, and leveraging AI as a tool to scale operations rather than a replacement for human expertise, making it valuable for fo... more

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1. Kaulitz Hills - Senf aus Hollywood

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this podcast launched 7 years ago and published 199 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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