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Artwork for Creator Empires: Builders in Language Education

Creator Empires: Builders in Language Education

Jan van der Aa
Youtube
Email Marketing
Online Business
Marketing Strategies
Spanish Course
Content Creation
Online Learning
Online Education
Lead Magnets
Entrepreneurship
Digital Marketing
Magic
Teacher Ai
Creator Event
Payment Plans
Artificial Intelligence
Product Development
World Building
Language Learning
Membership Models

Conversations with the builders shaping the future of language education. Hosted by Jan van der Aa, the show features conversations with founders, operators, and builders who are shaping the next generation of language education, apps, platforms, and education businesses. Jan is co-founder of the language practice app Teacher AI, and runs Creator Empires; a networking community for builders in the... more

PublishesWeeklyEpisodes198Founded6 years ago
Number of ListenersCategory
Business

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Artwork for Creator Empires: Builders in Language Education

Latest Episodes

What does it take to build one of the most recognized IELTS brands on YouTube, and turn it into a seven-figure business? In this episode, Jan sits down with Chris, who went from being a lawyer in 2008 to teaching English in Asia, to building a YouTub... more

YouTube

Teacher Stefano has been teaching Italian online for over a decade, and in that time he's built a YouTube channel approaching 300,000 subscribers. But the most interesting part of his story isn't the subscriber count, it's what he figured out about t... more

YouTube

In this conversation, Jan and Olly discuss the evolution of language education businesses over the past decade, focusing on the transition from blogging to video content and the impact of AI on the industry.

They explore strategies for optimizing l... more

YouTube

In this episode, Jan shares proven systems and real case studies for growing creator education businesses in 2026. Drawing from his experience building six and seven-figure education businesses and working with top content creators in the language ed... more

YouTube

Key Facts

Contact Information
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Number of Listeners
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Recent Guests

Chris Pell
Founder/CEO of IELTS Advantage
IELTS Advantage
Episode: 200. Everything Is Your Fault (And That's Good News) - Chris Pell
Nate Black
YouTube expert focusing on content creation and audience engagement.
YouTube
Episode: 183. What the Pros Don't Tell You About Winning On YouTube - Nate Black

Reviews

4.8 out of 5 stars from 57 ratings
  • So useful and unique!

    This is the best resources for us Language Entrepreneurs out there. It will helps me stay motivated and feel less alone....

    Thank you Jan!

    I’m also loving the Group Mastermind programme 💪

    Apple Podcasts
    5
    Nolwenn Languages
    France6 years ago
  • Excellent podcast

    Full of very detailed and actionable information for any language teacher who wants to become an online entrepreneur. Really interesting interviews and amazing insights into building a successful online business. I love it! 😍

    Apple Podcasts
    5
    NIckolodeon77
    Australia6 years ago
  • Fantastic podcast for people trying to start their own language learning business

    I love it! It’s been so helpful and inspirational for me as I start my journey as a Langpreneur. Thanks Jan!

    Apple Podcasts
    5
    gracepw20
    United Kingdom6 years ago
  • Amazing podcast for language entrepreneurs

    Are you a language teacher who is ready to take the leap to becoming a language entrepreneur? If so, the Langpreneur podcast is definitely for you. I’ve been binge-listening Langpreneur episodes for the past two weeks, and I’ve learned SO MUCH!

    Apple Podcasts
    5
    Cinnamintz
    Canada6 years ago
  • Great podcast

    Hello Yan,

    I recognize you were talking about me in the 28th podcast !

    I have been listening to all your podcasts! I love to hear your interviews and improve my English at the same time.

    Thanks!

    I am looking forward to hearing about the next episodes.

    Apple Podcasts
    5
    Céline 21
    France6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews highlight the motivational aspect of the discussions, encouraging listeners to develop their businesses effectively.
Listeners find the content to be full of valuable insights tailored for language educators and entrepreneurs.
The format is appreciated for featuring expert guests who share actionable industry knowledge.

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Talking Points

Recent interactions between the hosts and their guests.

200. Everything Is Your Fault (And That's Good News) - Chris Pell
Q: How do you approach pricing and converting traffic into paying customers?
Pricing is used to segment value for a small, price-insensitive core of buyers, while messaging, lead magnets, and targeted content optimize conversions; a mix of free courses and live events help nurture leads into sales.
200. Everything Is Your Fault (And That's Good News) - Chris Pell
Q: What does your business look like today beyond the YouTube channel?
The business includes multiple traffic sources (YouTube, Facebook, Instagram, TikTok) and a single flagship product, the VIP IELTS course, supported by a team of teachers and a dedicated marketing/sales function led by Chris.
200. Everything Is Your Fault (And That's Good News) - Chris Pell
Q: Tell us a bit about your background and how you built your IELTS business.
Chris explains starting as a lawyer, moving to Asia to teach English, and eventually launching IELTS Advantage as a scalable online education business driven by long-form YouTube content, with a focus on delivering real score improvements for learners.
199. Optimizing YouTube for Sales, Not Views - with Teacher Stefano
Q: Any best practices or tips that you want to share with our audience on how to increase your view to lead conversion rate?
Show the lead magnet on screen, demonstrate the landing page process, and ensure the lead magnet is aligned with the video so viewers can follow a natural, problem-to-solution path from watching to signing up.
181. How YouTuber Oscar Owen Built The #1 Magic School
Q: How do you sell the course?
Oscar sells his course primarily through organic marketing on his YouTube channel, supported by a webinar that teaches a free magic trick.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focused on the future of language learning, this podcast highlights insights from founders and innovators within the educational technology landscape. Engaging discussions cover various facets of the language education industry, including the development of apps, platforms, and unique teaching methodologies. Noteworthy themes include the intersection of technology and education, strategies for creator businesses, and practical tips for enhancing engagement and success in the language-learning space. The format typically features expert guests who provide actionable advice and share real-world experiences, making it a valuable resource for educators, entrepreneurs, and creators looking to thrive in the evolving market.

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1. The Smart Passive Income Online Business and Blogging Podcast
2. The Futur with Chris Do
3. The Tim Ferriss Show
4. The Rest Is Politics
5. Kaulitz Hills - Senf aus Hollywood

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this podcast launched 6 years ago and published 198 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Recent guests on this podcast include:

1. Chris Pell
2. Nate Black

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