
Keep It Local explores how local journalism is evolving — and thriving — through innovation. Hosted by the Local Media Association, each episode highlights strategies that help newsrooms build community and revenue. 🎙️
| Publishes | Monthly | Episodes | 21 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Business NewsNewsMarketingBusiness | |||

Podcasting can feel intimidating for local media organizations. Questions about equipment, studios, editing, distribution and monetization often stop projects before they begin.
In this special episode of "Keep It Local," host Ryan Welton turns the ... more
What happens when a journalist sees critical gaps between communities and local media?
For Ruby Jones, the answer was to build something entirely new.
Ruby is the founder of Empower Media Exchange, a Colorado-based nonprofit dedicated to community ... more
Local Media Association revealed its 2025 Digital Innovation Awards on Wednesday, celebrating the local media organizations, journalists and teams pushing the industry forward through creativity, audience engagement and innovation.
Presented in par... more
This special anniversary episode of Keep It Local, a podcast from the Local Media Association, looks back at a full year of conversations with leaders across the local news industry.
Host Ryan Welton highlights the biggest takeaways on revenue, AI, ... more
Vertical video is rapidly becoming one of the most powerful tools available to local media companies — both for audience engagement and new revenue opportunities.
In this episode of Keep It Local, Ryan Welton speaks with David Arkin of David Arkin C... more
For decades, “Best Of” programs have been associated with newspapers. But broadcast stations are increasingly discovering they may be even better positioned to win in this space.
Julie Foley of Second Street joins Ryan Welton to explain how TV and r... more
Third-party data is fading. Privacy regulations are tightening. Platform referrals are shrinking.
So what’s the plan?
On this episode of Keep It Local, Ryan Welton is joined by Todd Handy, CEO of Disruptive Impact, to discuss his latest LMII report... more
Ethan Holland joins the Keep It Local podcast from Local Media Association to discuss the real state of AI in 2026 — from newsroom workflows and ethics to emerging tools that are reshaping how journalists work.
Key Topics
• Why AI mirrors the early... more








Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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These podcasts share a similar audience with Keep It Local:
1. The Daily
Keep It Local launched a year ago and published 21 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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