Keep It Local | Local Media Association
Local Media AssociationKeep It Local explores how local journalism is evolving — and thriving — through innovation. Hosted by the Local Media Association, each episode highlights strategies that help newsrooms build community and revenue. 🎙️
| Publishes | Weekly | Episodes | 30 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessBusiness NewsNews | |||
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Latest Episodes
Local newsrooms are often asked to cover the economy — but rarely have the tools to cover economic mobility at a granular, data-driven level. One year ago, Local Media Association, Comcast NBCUniversal, and Opportunity Insights launched the Economic ... more
The loudest members of your audience may not be the most representative.
New research from Pew Research Center divides Americans into four broad groups based on how they participate in news, politics, civic life and religion: mobilizers, connectors,... more
What makes a local media company valuable to its community — and sustainable as a business?
Leo Cusimano has spent 34 years with Dallas Voice, including the past 13 as publisher. He joins Keep It Local host Ryan Welton at Local Media Fest 2026 to ex... more
Local news is losing more than two newspapers a week—but that is only one side of the industry’s story.
Tim Franklin, professor and John M. Mutz Chair in Local News at Northwestern University’s Medill School, says local journalism is experiencing bo... more
Sustainable local journalism requires more than a single source of revenue. It requires experimentation, collaboration and a culture willing to embrace transformation.
Local Media Association coach and consultant Liz White joins Keep It Local host R... more
Former New York Times executive editor Dean Baquet believes the erosion of local journalism is helping drive America’s civic and political divisions.
In this conversation recorded at Local Media Fest 2026 in Chicago, Baquet explains why strong local... more
What does the local news crisis actually cost communities?
According to new research from Rebuild Local News, the answer is about $1.1 billion every year in higher borrowing costs alone.
Keep It Local host Ryan Welton sits down with Matt Baker, dir... more
Artificial intelligence is creating new possibilities for local newsrooms — including finding stories that they might not otherwise know about.
In this episode of Keep It Local, host Ryan Welton sits down with Jim Haddadin, investigative editor at C... more
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Frequently Asked Questions About Keep It Local
What is Keep It Local about and what kind of topics does it cover?
Keep It Local focuses on how local journalism is evolving through innovation, with a strong emphasis on practical strategies that build community engagement and sustain revenue. Recent episodes explore topics like podcast programs in newsrooms, short-form video monetization, AI integration in reporting and workflows, data-driven audience strategies, and collaborative models that scale locally. Guests range from newsroom leaders and technology founders to fundraisers and ethics advocates, offering actionable playbooks for publishers, broadcasters, and other local outlets. The show is notable for balancing hands-on tactics (equipment, workflows, sponsorship and revenue strategies) with broader industry context (trust, ethics, and sustainabili... more
Where can I find podcast stats for Keep It Local?
Rephonic provides a wide range of podcast stats for Keep It Local. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Keep It Local and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Keep It Local get?
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What are the audience demographics for Keep It Local?
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How many subscribers and views does Keep It Local have?
To see how many followers or subscribers Keep It Local has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Keep It Local?
These podcasts share a similar audience with Keep It Local:
1. Local Media HQ
2. Small Press, Big Ideas
3. The Creator Spotlight Podcast
4. Good Hang with Amy Poehler
5. Pod Save America
How many episodes of Keep It Local are there?
Keep It Local launched a year ago and published 30 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Keep It Local?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Keep It Local?
Rephonic pulls ratings and reviews for Keep It Local from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Keep It Local?
Rephonic provides full transcripts for episodes of Keep It Local. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Keep It Local?
Recent guests on Keep It Local include:
1. Luxuan Wang
2. Leo Cusimano
3. Tim Franklin
4. Liz White
5. Dean Baquet
6. Matt Baker
7. Jim Haddadin
8. Susan Bell
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.