康仔来了|畅谈建站博客播客自媒体
康仔来了来咯来咯！康仔来咯大家好，我是康仔，目前康仔正经营着几家独立站和一些店铺。一个人做跨境是孤独的，在这档节目中，我将和大家聊聊做跨境电商的那些事。希望这个节目能和外贸小伙伴们搭建起交流的平台，分享经验，分享做跨境，做外贸的乐趣。
| Publishes | Daily | Episodes | 8 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Categories | Society & CultureEntrepreneurshipBusinessPersonal Journals | ||
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哈喽，大家好。今天康仔主要和大家分享一个经典的DTC品牌Casper案例。DTC 即directly toconsumer,直接面向消费者， casper 是做床垫的，是最早践行dtc理念的品牌。早期casper做得相当成功，可以说是dtc最成功的品牌之一，巅峰时在美国纽交所上市，可是到了后期就凉凉了，股价暴跌，一蹶不振，直接贱卖了。我们都不禁发出疑问，这其中到底发生了什么？DTC 这种商业模式可行吗？且听我娓娓道来。从2014年到2018年，Casper在互联网上无处不在，广告充斥在那些非常受... more
美国的微信公众号 Medium 的商业模式--Medium是如何赚钱的？
Medium 是美国一个博客平台,为了方便大家理解，我们可以把它看作类似于微信公众号的自媒体平台，普通老百姓和专业作家都能在上面写博客写文章。
Medium 的盈利方式是向用户收取订阅费。付费内同在美国确实很成熟。它有 5 美元月费或 50 美元年费订阅套餐。部分订阅收入会与内容创作者分享。
Medium 在 2012 年由前 Blogger 和 Twitter 的联合创始人创立，已经成为最受欢迎的博客和自媒体平台之一。M... more
社交媒体已经成为人们生活中不可或缺的一部分。大家都知道，海外的小伙伴会使用 Facebook 和朋友家人日常联系，用 Instagram分享照片，WhatsApp 与同事和客户联系。社媒在人们生活中重要性不言而喻，甚至彻底改变了大家相互交流和互动的方式。社媒平台上拥有数十亿用户，当然要好好利用它们来接触目标受众并营销我们产品和服务。
要怎样才能在社媒上成功营销呢？仅仅是在社交媒体上露个脸，不可能会把信息传达给目标受众。要取得成功，就需要精心设计社媒营销策略。与业务目标保持一致，来实现营销目标。在... more
2023，10大工具让写博客创作自媒体如虎添翼
写博客，做自媒体需要工具吗？太需要了。
好的工具对写出受欢迎博客或自媒体太重要了，可以简化创作，带来更高效率。工欲善其事，必先利其器。那么对于一些刚做自媒体的小伙伴们，到底那些必备工具是刚需呢？
这里是一些康仔平时写博客会用到的工具，现在整理出来推荐给大家。康仔推荐，必属精品。
1. 必应关键词
关键词有两个基本作用。
从必应的关键词数据中，最明显的是可以看到搜索热度高低。哪些内容热度高，哪些内容热度低，一目了然。想要获得高关注度，高点击率... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #163 | China/Business/Entrepreneurship |
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| Gender Skew | Location | Interests | |||
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康仔来了|畅谈建站博客播客自媒体 launched 3 years ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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