Jingles in Advertising || Not for Sale: Psychology of Promotions
Vaibhav PatilHema, Rekha, Jaya aur Sushma - sabki pasand Nirma.... we still read these lines with a tune, don't we? Ever wondered how tunes like this have managed to stay in our memory for so long? How do they affect consumers' psychology to create such an effect? A team of students from IIM Ahmedabad takes you on a journey on the evolution of advertising jingles from the 13th century to the current digital ag... more
| Episodes | 1 | Founded | 4 years ago | Categories | MarketingBusiness |
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Hema, Rekha, Jaya aur Sushma - sabki pasand Nirma.... we still read these lines with a tune, don't we?
Ever wondered how tunes like this have managed to stay in our memory for so long? How do they affect consumers' psychology to create such an effe... more
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Apple Podcasts | #109 |  South Korea/Business/Marketing |
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Jingles in Advertising launched 4 years ago and published 1 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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