JAR Inside the Research Podcast
Journal of Advertising ResearchThis podcast gives listeners a look at the latest research articles published in the Journal of Advertising Research. Listen to authors describe their work and what motivated it, explore challenges they faced in the research process, and describe what they'd like to researched next.
| Publishes | Weekly | Episodes | 41 | Founded | 24 days ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
In this episode, Laura Lavertu (Grenoble Ecole de Management) joins me to discuss her Journal of Advertising Research article, “Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as Influencers... more
In this episode, Tyler Milfeld (Villanova University) joins me, along with Courtney B. Peters (Samford University) and Jennifer H. Tatara (DePaul University), to discuss their Journal of Advertising Research article, “Fueling or Suppressing Brand Act... more
In this episode, Heesoo Kim (University of Oregon) joins me to discuss her Journal of Advertising Research article, “Using Unfamiliar Cues to Engage Multitasking Audiences: Giving Attentional Breakthrough,” coauthored with Hongsik John Cheon (Soongsi... more
In this episode, Shuyu Lei (Nankai University) joins us for a conversation led by Shan Jian (PhD Candidate, Nankai University) to discuss her Journal of Advertising Research article, “How Music Tempo Influences Consumer Preferences for Advertising wi... more
In this episode, Wei-Fen Chen (Lecturer in Marketing, University of Leicester School of Business) joins me to discuss her Journal of Advertising Research article, “When to Appeal to Cultural Capital in Advertisements: Cultural Capital Appeals Increas... more
Do consumers respond differently to AI avatars that look human versus those that look cartoon-like? In this episode, June-Ho Chung (Inha University) and Sungjun “Steven” Park (Queen Mary University of London; National Chengchi University) join me to ... more
Do big life changes make people more open to seeing the same ad again and again? In this episode, Ben Borenstein and Luke Nowlan join me to share insights from their Journal of Advertising Research article, “Life Transitions Influence Response to Ad ... more
Can the way ads are scheduled change whether people watch or skip? In this episode, Dr. Mi Hyun Lee (Northwestern University) and Dr. Jaewon Royce Choi (Louisiana State University) join me to talk about their Journal of Advertising Research article, ... more
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Apple Podcasts | #13 |  Chile/Business/Marketing |
Apple Podcasts | #168 | Chile/Business |
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Frequently Asked Questions About JAR Inside the Research Podcast
What is JAR Inside the Research Podcast about and what kind of topics does it cover?
Focusing on the latest research in the field of advertising, this podcast presents discussions that unpack academic articles, highlighting their findings and implications for industry practices. Episodes feature conversations with authors who elucidate their studies, addressing the motivations and challenges encountered throughout the research process. Noteworthy topics include the psychological effects of advertising, the integration of AI in marketing, and consumer behavior dynamics. Unique to this podcast is its blend of academic rigor and practical insights, making it a valuable resource for professionals in marketing and advertising seeking to stay at the forefront of current trends and research methodologies.
Where can I find podcast stats for JAR Inside the Research Podcast?
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How many listeners does JAR Inside the Research Podcast get?
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How many episodes of JAR Inside the Research Podcast are there?
JAR Inside the Research Podcast launched 24 days ago and published 41 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on JAR Inside the Research Podcast?
Recent guests on JAR Inside the Research Podcast include:
1. Tyler Milfeld
2. Courtney B. Peters
3. Jennifer H.
4. Heesoo Kim
5. Shuyu Lei
6. Wei-Fen Chen
7. Luke Nowlan
8. Ben Borenstein
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.