JAR Inside the Research Podcast
Journal of Advertising ResearchThis podcast gives listeners a look at the latest research articles published in the Journal of Advertising Research. Listen to authors describe their work and what motivated it, explore challenges they faced in the research process, and describe what they'd like to researched next.
| Publishes | Weekly | Episodes | 53 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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In this episode, we speak with Yongwoog Andrew Jeon (Northern Illinois University) to discuss his article, "How Small Talk and Co-Viewing with AI Companions Boost Advertising Effectiveness and Persuasion: Chat, Watch, and Buy," coau... more
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In this episode, we welcome back Kirsten Cowan (The University of Edinburgh) to discuss her article, "(How) Does the Number of Followers Impact the Success of Influencer Marketing? A Construal Level Perspective," coauthored with Ben... more
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In this episode, we speak with Arno De Caigny (IESEG School of Management) to discuss his article, "Is Similarity in Advertising a Double-Edged Sword? The Role of AI-Generated Faces," coauthored with Gudrun Roose (Ghent University),... more
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In this episode, we speak with Jennifer Seokhwa Hong (Seattle University) to discuss her article, "Revisiting Direct Mail Effectiveness: Balancing Organizational Goals with Consumer Sustainability Concerns," coauthored with Chance M... more
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Apple Podcasts | #10 |  South Korea/Business/Marketing |
Apple Podcasts | #205 | South Korea/Business |
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Frequently Asked Questions About JAR Inside the Research Podcast
What is JAR Inside the Research Podcast about and what kind of topics does it cover?
A research-focused show that brings scholars, authors, and industry practitioners to discuss cutting-edge findings in advertising, marketing, and political communication. Episodes center on meta-analyses, brand activism, AI and GenAI in advertising, consumer perception, and practical implications for advertisers, agencies, and policy. The conversations tend to unpack methodological challenges, serve actionable guidance for practitioners, and highlight future research directions in areas like personalization, authenticity, and ethical AI. A few episodes stand out for exploring the boundary conditions of influencer marketing (including pet influencers), the effectiveness of different ad formats (skippable vs. non-skippable), and how cultural ... more
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How many episodes of JAR Inside the Research Podcast are there?
JAR Inside the Research Podcast launched 7 months ago and published 53 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on JAR Inside the Research Podcast?
Recent guests on JAR Inside the Research Podcast include:
1. Kirsten Cowan
2. Dominic Yeo
3. Andrea Flynn
4. Laura Lavertu
5. Tyler Milfeld
6. Courtney B. Peters
7. Jennifer H.
8. Heesoo Kim
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.