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The Orita Podcast

Aaron Schwartz
Shopify
Klaviyo
E-Commerce
Ecommerce
Artificial Intelligence
Email Marketing
Customer Experience
Loyalty Programs
AI In Marketing
Orita
Retention Marketing
Partnerships
Retention
Personalization
Rivo
Hulken
Domaine
Amazon
Absolute Web
Orita.ai

Each week, I'm sitting down with the most interesting people in eCommerce - founders, investors, marketers, and agency leaders who are actually doing the work. We're skipping past the highlight reels and getting into the real stories that shaped their success.

PublishesDailyEpisodes95Foundeda year ago
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MarketingBusiness

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Latest Episodes

In this episode of The Orita Podcast, Aaron Schwartz sits down with Matt Cohn, Technical Chief of Staff at Shopify. Matt started on the brand side figuring out how to get Paw Patrol toys into kids hands digitally. Now he sits in the Office of the Pre... more

In this episode of The Orita Podcast, Aaron Schwartz sits down with Fran Brzyski, Co-Founder & CEO at Hark and Lisa Eng, Head of Marketing at Hark. Fran and Lisa went to college together. Fran ended up on Lisa's couch a lot. Now she runs marketing at... more

In this episode of The Orita Podcast, Aaron Schwartz sits down with Will Pearson, Co-Founder and Co-CEO at Scalero. Will has been building Scalero for six years by doing one thing nobody else in lifecycle marketing does: saying no.

• Why Will and hi... more

In this episode of The Orita Podcast, Aaron Schwartz sits down with Kelsey Capps, MarTech Product Leader at Klaviyo. Kelsey has been working on consumer data and analytics since 2010, across AdTech, MarTech, CDPs, Square, and now Klaviyo, where she l... more

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Recent Guests

Peter Dering
Founder of Peak Design
Peak Design
Episode: Carry On, Naturally: Peak Design's craft, community, and climate-minded commerce
Ian MacGregor
Co-founder of Skratch Labs
Skratch Labs
Episode: Built From Skratch: Leading an Athlete-first Brand Through its Next Chapter
Sam Moorhead
Head of Klaviyo Customer Growth Organization
Klaviyo
Episode: The Expand Mindset: Scaling Customer Growth in Klaviyo's AI Era
Val Geisler
Industry veteran focused on customer advocacy and product-led growth
Digioh (former); Klaviyo (former)
Episode: The Partnership Layer: Building Growth Through Better Relationships
Lou Mintzer
Founder CEO of Grid & Pixel
Grid & Pixel
Episode: Pixel Perfect: AI Email and What Shopify Brands are Missing
Nate Warden
Founder, Traction; former OpenStore product leader
Traction; OpenStore
Episode: Out of the Lab: AI That Works in the Real World
Melissa Daniels
Special Projects Editor at Modern Retail
Modern Retail
Episode: Reading Retail in Real Time: Covering Commerce at Full Speed
Jennifer Peters
Director of D2C Marketing Technology and Digital Compliance at Olly
Olly
Episode: Shelf, Runway, Inbox: DTC Marketing Inside Consumer Brands
Avani Oswal
Head of Digital at Elizée
Elizée
Episode: Shelf, Runway, Inbox: DTC Marketing Inside Consumer Brands

Host

Aaron Schwartz
Host and co-founder of the podcast; focuses on practical eCommerce and growth conversations.

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Talking Points

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Direct Mail = BFCM Game-Changer: Uncover Untapped Buys and Boost Holiday Revenue
Q: What is one misconception around Direct Mail that clients have and how do you disabuse it?
Direct Mail should not be viewed as competing with email or SMS; it should be used to expand channels, targeting the right people with thoughtful, personalized touches, and it often yields higher incremental impact when integrated with existing digital strategies.
From Sharp Edges to Soft Gels: Storytelling, Growth, and Longevity Marketing
Q: What role does personalization and AI play in Fatty 15's strategy?
AI supports customer journey optimization, segmentation, and content personalization across emails and experiences, while leveraging credible influencers; the focus remains on meaningful, science-backed messaging rather than generic targeting.
From Sharp Edges to Soft Gels: Storytelling, Growth, and Longevity Marketing
Q: How do you balance direct-to-consumer with Amazon in your growth strategy?
We treat Amazon as an extension of the business, use education and loyalty-like touches in boxes, and stagger efforts with a test-and-learn mindset to optimize where customers are and how they convert, guided by profitability paybacks.
From Sharp Edges to Soft Gels: Storytelling, Growth, and Longevity Marketing
Q: Could you have gone onto Amazon earlier, and what held you back?
We evaluated timing annually; the decision hinged on ensuring education and retention would be effective on Amazon, and aligning the lifetime value plan with an education-first approach before moving aggressively.
Borrowed Brains, Big Wins: Why Fractional Talent is the New DTC Growth Hack
Q: Who should consider hiring a fractional CMO and what signs indicate it's the right move?
Owners at brands around the $5-50M revenue range who need focused leadership, channel diversification, and a clear plan, without committing to a full-time executive, are the best candidates for fractional CMO help; if the founder is deeply obsessed with the product and consumer, fractional leadership can accelerate growth by setting a vision and coordinating cross-functional efforts.

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Frequently Asked Questions About The Orita Podcast

What is The Orita Podcast about and what kind of topics does it cover?

The show focuses on real-world eCommerce, marketing, and brand-building, featuring founders, operators, investors, marketers, and agency leaders who share actionable lessons from launching, growing, and evolving online businesses. Across episodes, common threads include rapid go-to-market, multi-channel distribution, direct-to-consumer strategies, pricing and ROI discipline, and the evolving role of AI, data, and customer journeys in driving growth. Notable strengths include candid founder stories, practical frameworks for experimentation, and deep dives into partnerships, loyalty, and go-to-market tactics that help brands scale responsibly. It's especially useful for listeners who want concrete, battle-tested insights from people actively ... more

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1. Up First from NPR

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The Orita Podcast launched a year ago and published 95 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Orita Podcast?

Recent guests on The Orita Podcast include:

1. Peter Dering
2. Ian MacGregor
3. Sam Moorhead
4. Val Geisler
5. Lou Mintzer
6. Nate Warden
7. Melissa Daniels
8. Jennifer Peters

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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