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The Orita Podcast

Aaron Schwartz
Shopify
Klaviyo
E-Commerce
Ecommerce
Customer Experience
Loyalty Programs
Email Marketing
Artificial Intelligence
AI In Marketing
Orita
Partnerships
Personalization
Rivo
Hulken
Absolute Web
Orita.ai
Retail
Rediem
Duderobe
Machine Learning

Each week, I'm sitting down with the most interesting people in eCommerce - founders, investors, marketers, and agency leaders who are actually doing the work. We're skipping past the highlight reels and getting into the real stories that shaped their success.

PublishesDailyEpisodes93Foundeda year ago
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MarketingBusiness

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Latest Episodes

In this episode of The Orita Podcast, Aaron Schwartz sits down with Will Pearson, Co-Founder and Co-CEO at Scalero. Will has been building Scalero for six years by doing one thing nobody else in lifecycle marketing does: saying no.

• Why Will and hi... more

In this episode of The Orita Podcast, Aaron Schwartz sits down with Kelsey Capps, MarTech Product Leader at Klaviyo. Kelsey has been working on consumer data and analytics since 2010, across AdTech, MarTech, CDPs, Square, and now Klaviyo, where she l... more

In this episode of The Orita Podcast, Aaron Schwartz sits down with Dan Caldwell, Technology Partnerships at Klaviyo and Chris Lavoie, Founder & CEO at Partnership Mastermind. Most partnership programs have too many partners, too little focus, and on... more

In this episode of The Orita Podcast, Aaron Schwartz sits down with Courtney Wallace, Head of Ecommerce at Dermalogica. Courtney has held almost every marketing title that exists across brands as different as Hot Topic, Unique Vintage, Too Faced, Pin... more

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Recent Guests

Peter Dering
Founder of Peak Design
Peak Design
Episode: Carry On, Naturally: Peak Design's craft, community, and climate-minded commerce
Ian MacGregor
Co-founder of Skratch Labs
Skratch Labs
Episode: Built From Skratch: Leading an Athlete-first Brand Through its Next Chapter
Sam Moorhead
Head of Klaviyo Customer Growth Organization
Klaviyo
Episode: The Expand Mindset: Scaling Customer Growth in Klaviyo's AI Era
Val Geisler
Industry veteran focused on customer advocacy and product-led growth
Digioh (former); Klaviyo (former)
Episode: The Partnership Layer: Building Growth Through Better Relationships
Lou Mintzer
Founder CEO of Grid & Pixel
Grid & Pixel
Episode: Pixel Perfect: AI Email and What Shopify Brands are Missing
Nate Warden
Founder, Traction; former OpenStore product leader
Traction; OpenStore
Episode: Out of the Lab: AI That Works in the Real World
Melissa Daniels
Special Projects Editor at Modern Retail
Modern Retail
Episode: Reading Retail in Real Time: Covering Commerce at Full Speed
Jennifer Peters
Director of D2C Marketing Technology and Digital Compliance at Olly
Olly
Episode: Shelf, Runway, Inbox: DTC Marketing Inside Consumer Brands
Avani Oswal
Head of Digital at Elizée
Elizée
Episode: Shelf, Runway, Inbox: DTC Marketing Inside Consumer Brands

Host

Aaron Schwartz
Host and co-founder of the podcast; focuses on practical eCommerce and growth conversations.

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Talking Points

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Community Over Competition: Inside the $10B Disruptor Economy
Q: Where can listeners find you and what should they do if they're interested?
Max points listeners to Beanstalk events and the Beanstalk/DTConnect sites, and emphasizes a value-first approach in partnerships and networking rather than aggressive selling.
Community Over Competition: Inside the $10B Disruptor Economy
Q: What does a typical DTConnect interaction look like for a brand and a tech partner?
DTConnect centers on high-quality, mutually beneficial connections, both in-person and remote, backed by a rigorous vetting process and post-call scoring to ensure accountability and value delivery for both sides.
Community Over Competition: Inside the $10B Disruptor Economy
Q: What is the genesis of Commerce Summit and how did it become Beanstalk?
The founders treated Commerce Summit as the Davos of digital commerce, prioritizing a curated network of senior brand executives and practical, value-driven conversations over large-scale programming, which gradually evolved into Beanstalk.
Community Over Competition: Inside the $10B Disruptor Economy
Q: So if you don't mind, can you please introduce yourself?
Max shares his background from the Shopify ecosystem in Toronto, his family's agency roots, and the formation of Agora Brands, Beanstalk, and DTConnect, highlighting the long-running emphasis on connecting brand executives with solution providers.
Sticky Strategies: Secrets to Customer Retention and DTC Growth
Q: Does that, has that happened or what's been the things that have kept you coming back to retention?
Nikki explains that they briefly considered acquisition but decided to stay focused on retention because that is where they can truly help brands and where they have expertise, integrating loyalty, subscription, email, and SMS in a cohesive, data-driven flywheel.

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Frequently Asked Questions About The Orita Podcast

What is The Orita Podcast about and what kind of topics does it cover?

The show focuses on real-world eCommerce, marketing, and brand-building, featuring founders, operators, investors, marketers, and agency leaders who share actionable lessons from launching, growing, and evolving online businesses. Across episodes, common threads include rapid go-to-market, multi-channel distribution, direct-to-consumer strategies, pricing and ROI discipline, and the evolving role of AI, data, and customer journeys in driving growth. Notable strengths include candid founder stories, practical frameworks for experimentation, and deep dives into partnerships, loyalty, and go-to-market tactics that help brands scale responsibly. It's especially useful for listeners who want concrete, battle-tested insights from people actively ... more

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These podcasts share a similar audience with The Orita Podcast:

1. Up First from NPR

How many episodes of The Orita Podcast are there?

The Orita Podcast launched a year ago and published 93 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Orita Podcast?

Recent guests on The Orita Podcast include:

1. Peter Dering
2. Ian MacGregor
3. Sam Moorhead
4. Val Geisler
5. Lou Mintzer
6. Nate Warden
7. Melissa Daniels
8. Jennifer Peters

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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