Rephonic
Artwork for It's a Numbers Game

It's a Numbers Game

Daniel Welling
MSP
Mergers and Acquisitions
Artificial Intelligence
Cybersecurity
Open Banking
MSP (managed Service Provider)
Msps
Loneliness
Private Equity
Marketing Budgets
Public Relations
Marketing
Aces Conference
Working Genius
AI In Msps
Iowa, United States
Colorado, United States
Missouri, United States
Case Studies
Huntress

The MSP Finance Team Podcast "It's a Numbers Game" from the only financial management solution for MSPs in the UK, founded by former MSP-owners.

PublishesWeeklyEpisodes136Founded4 years ago
Number of ListenersCategories
ManagementBusiness

Listen to this Podcast

Artwork for It's a Numbers Game

Latest Episodes

Justin returns to the podcast and discusses the challenges and lessons from acquiring three Apple-focused businesses since 2020 amid consolidation in the Apple consultant community and difficulty targeting Mac-using clients. He describes buying a sma... more

YouTube

Tom discusses Adfin as a "new, better GoCardless," arguing it offers stronger support, more competitive pricing, and a broader product: direct debits, cards (including Apple Pay/Google Pay), open banking, and bank transfers in one platform with integ... more

YouTube

Paul joins the podcast to discuss MSP M&A trends and what 2026 may look like after years of consolidation driven by PE-backed platforms, self-funded acquirers, listed buyers, and newer permanent capital vehicles. He explains why the market has been a... more

YouTube

Adam Morris and Daniel Welling discuss how MSPs can offer compliance as a service to differentiate and create recurring, high-margin revenue, joined by Dom Haughton (Brigantia Partners) and Alastair Goodwin (Adoptech).

They explain that MSPs are ... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

All Things MSP
All Things MSPJustin Esgar and Eric Anthony
David Senra
David SenraScicomm Media

Recent Guests

Justin Esgar
Apple-focused MSP executive, conference organizer, consultant
Virtua Computers
Episode: EP136 – How I F'd Up Three Acquisitions: Lessons From Apple MSP M&A with Justin Esgar
Tom Pope
Guest expert from Adfin
Adfin
Episode: EP135 – How MSPs Can Get Paid Faster with Tom Pope
Paul Vanstone
From Equity MSP, advises MSP founders, investors and acquirers on M&A
Equity MSP
Episode: EP134 – The MSP M&A Landscape in 2026 with Paul Vanstone
Dom Houghton
Senior Product Specialist at Brigantia Partners
Brigantia Partners
Episode: EP133 – The Compliance Revenue You're Missing with Dom Haughton and Alastair Goodwin
Alastair Goodwin
Founder and CEO of Adoptech
Adoptech
Episode: EP133 – The Compliance Revenue You're Missing with Dom Haughton and Alastair Goodwin
David Middleton
Finance Director at Flotek
Flotek
Episode: EP131 – The Devil's in the Detail – Why your billing team, your margins and your processes need to be ready before you scale – with David Middleton, Flotek
Dave Middleton
Representative from Flotek, active MSP acquirer
Flotek
Episode: EP130 – 14 MSP Acquisitions in 4 Years – What Buyers Really Look For with Dave Middleton
Rahme Mehmet
Founder of TechComs, a specialist technology PR agency
TechComs
Episode: EP129 – Why Most MSPs get PR wrong with Rahme Mehmet
Chris Cook
Certified Working Genius facilitator
Working Genius facilitator
Episode: EP128 – Using the Working Genius Model to Build Better MSP Teams – with Chris Cooke

Hosts

Adam Morris
Host of It's a Numbers Game, MSP Finance Team
Daniel Welling
Co-host, discussing MSP finance and M&A

Reviews

5.0 out of 5 stars from 6 ratings
  • Invaluable for MSP owners

    This is an invaluable resource for MSP owners, thank you Adam and Dan.

    Apple Podcasts
    5
    RpaSim
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality guests consistently deliver tangible takeaways.
Presents complex topics like M&A and compliance in an actionable way.
Hosts balance finance with technical topics well.
Great practical insights for MSP owners and operators.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#201
Israel/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

EP103 – How MSPs Can Finally Stand Out with Ian Blake
Q: How do you ensure the differentiation is authentic and sustainable?
Basing the positioning on true insights from customers and employees, and reflecting that truth in every client interaction, from direct mail to events, to avoid hollow claims.
EP103 – How MSPs Can Finally Stand Out with Ian Blake
Q: Can you give an example of how an MSP turned a weakness into a differentiator?
A client focused on delivering projects on time and on budget, reframed messaging around impact and reliability, which helped them stand out in a crowded market.
EP103 – How MSPs Can Finally Stand Out with Ian Blake
Q: What is the first step a fragmented MSP should take to start differentiating themselves?
Define a clear segment, then identify the most likely buyers within that segment by looking at past customers and potential profitability, so messaging can be tightly targeted.
EP104 – Blueprint for a Low-Noise High-Value MSP with Simon Gurner
Q: How did Simon improve profitability through pricing and delivery changes?
By focusing on five delivery areas, proactively addressing issues through centralized services, and moving from per-seat, low pricing to value-based pricing with targeted, higher-value clients, which increased recurring revenue and reduced costly tickets.
EP104 – Blueprint for a Low-Noise High-Value MSP with Simon Gurner
Q: What was Simon's first big realization after attending the first TruMethods meeting?
He realized that everything he thought he was doing well wasn't actually aligned with the business needs, and that a major rethink of how the organization and its metrics were structured was required.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About It's a Numbers Game

What is It's a Numbers Game about and what kind of topics does it cover?

This show consistently centers MSP growth, mergers and acquisitions, cybersecurity readiness, and practical finance for MSPs. Episodes frequently explore how to price services, scale billing and operations, and position MSPs as strategic partners for buyers, investors, or clients. A standout theme is turning compliance, AI adoption, and security into differentiators that drive margins, recurring revenue, and client trust. Noteworthy are in-depth dives with seasoned MSP operators, buyers, and experts on topics like M&A due diligence, tabletop exercises, and AI-enabled service delivery, making it particularly relevant for executives, owners, and finance leaders looking to scale or exit. The format pairs actionable frameworks with real-world a... more

Where can I find podcast stats for It's a Numbers Game?

Rephonic provides a wide range of podcast stats for It's a Numbers Game. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to It's a Numbers Game and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does It's a Numbers Game get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for It's a Numbers Game, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for It's a Numbers Game?

Rephonic provides comprehensive predictive audience data for It's a Numbers Game, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does It's a Numbers Game have?

To see how many followers or subscribers It's a Numbers Game has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to It's a Numbers Game?

These podcasts share a similar audience with It's a Numbers Game:

1. The IT Experts Podcast
2. All Things MSP
3. Merryn Talks Money
4. David Senra

How many episodes of It's a Numbers Game are there?

It's a Numbers Game launched 4 years ago and published 136 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact It's a Numbers Game?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for It's a Numbers Game?

Rephonic pulls ratings and reviews for It's a Numbers Game from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for It's a Numbers Game?

Rephonic provides full transcripts for episodes of It's a Numbers Game. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on It's a Numbers Game?

Recent guests on It's a Numbers Game include:

1. Justin Esgar
2. Tom Pope
3. Paul Vanstone
4. Dom Houghton
5. Alastair Goodwin
6. David Middleton
7. Dave Middleton
8. Rahme Mehmet

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days