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It's a Numbers Game

Daniel Welling
MSP
Mergers and Acquisitions
Artificial Intelligence
Cybersecurity
Open Banking
MSP (managed Service Provider)
Msps
Loneliness
Marketing Budgets
Private Equity
Public Relations
Marketing
Aces Conference
Working Genius
AI In Msps
Iowa, United States
Colorado, United States
Missouri, United States
Huntress
Case Studies

The MSP Finance Team Podcast "It's a Numbers Game" from the only financial management solution for MSPs in the UK, founded by former MSP-owners.

PublishesWeeklyEpisodes139Founded4 years ago
Number of ListenersCategories
ManagementBusiness

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Artwork for It's a Numbers Game

Latest Episodes

Cristian discusses how his MSP experience provisioning thousands of pandemic-era laptops exposed frequent mis-provisioned user accounts, often caused by clients submitting incomplete joiner requests (missing departments, licenses, and permissions). H... more

YouTube

Matt discusses MSPX, a marketplace for MSPs to buy and sell individual managed services contracts as an alternative to acquiring entire businesses. The platform helps MSPs divest non-profitable or non-strategic clients and enables buyers to shorten s... more

Marino joins the podcast to discuss decision-making psychology for MSPs, emphasising that B2B buying differs from B2C because decisions require justification to others and are shaped by different goals. He describes common friction caused by misalign... more

YouTube

Justin returns to the podcast and discusses the challenges and lessons from acquiring three Apple-focused businesses since 2020 amid consolidation in the Apple consultant community and difficulty targeting Mac-using clients. He describes buying a sma... more

YouTube

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Recent Guests

Cristian Bogdan
Founder of a platform for joiner-leaver automation and governance
CooperBox
Episode: EP139 – The MSP Joiner-Leaver Problem Nobody Talks About with Cristian Bogdan from CooperBox
Matt Yesbeck
Founder of MSPX, marketplace for buying/selling managed services contracts
MSPX.Store / MSPX
Episode: EP138 – Can MSPs Really Buy and Sell Individual Clients with Matt Yesbeck from MSPX
Marino Vigliotti
Academic exploring psychology of decision making in MSP/B2B contexts
Episode: EP137 - Why MSP Sales Decisions Aren't as Rational as You Think with Marino Vigliotti
Tom Pope
Guest expert from Adfin
Adfin
Episode: EP135 – How MSPs Can Get Paid Faster with Tom Pope
Paul Vanstone
From Equity MSP, advises MSP founders, investors and acquirers on M&A
Equity MSP
Episode: EP134 – The MSP M&A Landscape in 2026 with Paul Vanstone
Dom Houghton
Senior Product Specialist at Brigantia Partners
Brigantia Partners
Episode: EP133 – The Compliance Revenue You're Missing with Dom Haughton and Alastair Goodwin
Alastair Goodwin
Founder and CEO of Adoptech
Adoptech
Episode: EP133 – The Compliance Revenue You're Missing with Dom Haughton and Alastair Goodwin
David Middleton
Finance Director at Flotek
Flotek
Episode: EP131 – The Devil's in the Detail – Why your billing team, your margins and your processes need to be ready before you scale – with David Middleton, Flotek
Dave Middleton
Representative from Flotek, active MSP acquirer
Flotek
Episode: EP130 – 14 MSP Acquisitions in 4 Years – What Buyers Really Look For with Dave Middleton

Hosts

Adam Morris
Host of It's a Numbers Game, MSP Finance Team
Daniel Welling
Co-host, discussing MSP finance and M&A

Reviews

5.0 out of 5 stars from 6 ratings
  • Invaluable for MSP owners

    This is an invaluable resource for MSP owners, thank you Adam and Dan.

    Apple Podcasts
    5
    RpaSim
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality guests consistently deliver tangible takeaways.
Presents complex topics like M&A and compliance in an actionable way.
Hosts balance finance with technical topics well.
Great practical insights for MSP owners and operators.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

EP138 – Can MSPs Really Buy and Sell Individual Clients with Matt Yesbeck from MSPX
Q: How is contract value determined and what risks are managed in this model?
Value is driven by remaining contract length, margins, and buyer willingness to pay, with escrow and a 30-day transition dashboard reducing risk; typical ranges are around 6–8x MRR, with protections like novation language and controlled communication.
EP138 – Can MSPs Really Buy and Sell Individual Clients with Matt Yesbeck from MSPX
Q: What is the core idea behind MSPX and how does it change traditional MSP growth strategies?
MSPX enables buying and selling individual contracts instead of entire MSPs, allowing acquirers to selectively grow through targeted contracts, monetize underperforming relationships, and shorten sales cycles by focusing on specific verticals or geographies.
EP137 - Why MSP Sales Decisions Aren't as Rational as You Think with Marino Vigliotti
Q: Where do we start?
Set context for the discussion by acknowledging that MSP buying decisions are influenced by psychology as much as technology, and frame the conversation around how to reduce friction for buyers.
EP103 – How MSPs Can Finally Stand Out with Ian Blake
Q: How do you ensure the differentiation is authentic and sustainable?
Basing the positioning on true insights from customers and employees, and reflecting that truth in every client interaction, from direct mail to events, to avoid hollow claims.
EP103 – How MSPs Can Finally Stand Out with Ian Blake
Q: Can you give an example of how an MSP turned a weakness into a differentiator?
A client focused on delivering projects on time and on budget, reframed messaging around impact and reliability, which helped them stand out in a crowded market.

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Frequently Asked Questions About It's a Numbers Game

What is It's a Numbers Game about and what kind of topics does it cover?

This show consistently centers MSP growth, mergers and acquisitions, cybersecurity readiness, and practical finance for MSPs. Episodes frequently explore how to price services, scale billing and operations, and position MSPs as strategic partners for buyers, investors, or clients. A standout theme is turning compliance, AI adoption, and security into differentiators that drive margins, recurring revenue, and client trust. Noteworthy are in-depth dives with seasoned MSP operators, buyers, and experts on topics like M&A due diligence, tabletop exercises, and AI-enabled service delivery, making it particularly relevant for executives, owners, and finance leaders looking to scale or exit. The format pairs actionable frameworks with real-world a... more

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1. James Sinclair's Business Broadcast

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It's a Numbers Game launched 4 years ago and published 139 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on It's a Numbers Game?

Recent guests on It's a Numbers Game include:

1. Cristian Bogdan
2. Matt Yesbeck
3. Marino Vigliotti
4. Tom Pope
5. Paul Vanstone
6. Dom Houghton
7. Alastair Goodwin
8. David Middleton

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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