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Artwork for INTO GERMANY! The German Business Podcast

INTO GERMANY! The German Business Podcast

Germany Trade & Invest - GTAI
Germany
Renewable Energy
Energy Transition
Eastern Germany
Hydrogen
Smart Cities
Foreign Direct Investment
FDI (foreign Direct Investment)
German Pet Market
Germany Trade & Invest
Energy Storage
European Union
UPM
Sustainability
Tesla
Intel
Lassie
Wind Energy
Energy Infrastructure
Natural Gas

INTO GERMANY is the German business podcast in the English language. Every month we take a fast-paced but in-depth look at one of the hottest sectors and round up some of the most intriguing stories from Europe’s largest economy. Whether you’re an international businessperson already into Germany or just curious about EXPANDING your company to the heart of the EU, we’ve got lots of on-the-ground s... more

PublishesInfrequentlyEpisodes30Founded3 years ago
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Artwork for INTO GERMANY! The German Business Podcast

Latest Episodes

Offshore wind electricity generation in Germany is celebrating its 15th anniversary. Can it truly be a cornerstone of the country’s clean energy transition, and how can businesses benefit?

Offshore wind currently produces around 6% of all electricity... more

Germany has a new government – and with it a new economic roadmap. So what’s in store for Europe’s largest economy?

On April 6, 2025, conservative Friedrich Merz was sworn in as Germany’s tenth chancellor. He leads a coalition of his center-right CDU... more

YouTube

Disruptive innovation is key to any economy's survival, but disrupters must traverse arid patches of funding. The German government is helping.

The foremost challenge for entrepreneurs and start-ups with potentially game-changing ideas is getting fin... more

Road transport is a huge cause of CO2 emissions, and diesel trucks are still the rule. But Europe’s logistics hub, Germany, will be going electric.

Germany has long been an innovator in truck manufacturing and is leading the way on the next generatio... more

YouTube

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Recent Guests

Simon Hagemann
Head of Pipeline Development at Vattenfall
Vattenfall
Episode: From Prospect to Powerhouse - Offshore Wind in Germany
Markus Nölke
Managing Director of WAB, a nationwide network for the wind energy sector
WAB
Episode: From Prospect to Powerhouse - Offshore Wind in Germany
Julia Braune
CEO of Germany Trade & Invest, the German government's international business promotion agency.
Germany Trade & Invest
Episode: A Fresh Start? New German Government, New Business Opportunities
Roland Damann
Founder and CEO of Microbubbles
Episode: Defying Death Valleys: Germany Promotes Disruptive Innovations
Kristiane Schmidt
Sustainability Manager at Contargo
Contargo
Episode: Charging Forward: E-Trucks and Germany’s Road to Sustainable Transport
Professor Thomas Fritz
Head of the research group Music Evoked Brain Plasticity.
Max Planck Institute for Human Cognitive and Brain Sciences
Episode: (Re-)Searching for New Ideas – Germany’s Unique R&D Landscape
Armin Reinartz
Head of the Directorate-General European and International Cooperation.
German Federal Ministry of Education and Research
Episode: (Re-)Searching for New Ideas – Germany’s Unique R&D Landscape
Robert Herrmann
CEO of Germany Trade & Invest
Germany Trade & Invest
Episode: Top German Business Stories of 2024 – A Year in Review
Christina Schön
Tax and legal expert
Episode: Top German Business Stories of 2024 – A Year in Review

Host

Kelly O'Brien
Host of various episodes focusing on the German business landscape, sustainability, and innovative strategies in different sectors.

Reviews

4.8 out of 5 stars from 26 ratings
  • Helpful hints!

    More information and hints! A weekly podcast would be amazing!

    Apple Podcasts
    5
    bigwave75
    Germany3 years ago
  • Sehr informativ

    Sehr gut gemacht. Freu mich auf die nächste Folge!!

    Apple Podcasts
    5
    PodcastJunkie1985
    Germany3 years ago
  • Great

    Interesting and great prepared informations

    Apple Podcasts
    5
    JmSz0
    Germany3 years ago
  • The Germans!

    Thanks for the insights, perhaps it will help me to unterstand the germans better. Cheers!

    Apple Podcasts
    5
    drknickel
    Germany3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The content is well-prepared and engaging, making complex topics accessible.
Audiences value the podcast for its practical tips and stories that are relevant to international business.
Listeners appreciate the in-depth analysis and insights into the German economy.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#250
Germany/Business/Management
Apple Podcasts
#161
China/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

From Prospect to Powerhouse - Offshore Wind in Germany
Q: What are the biggest challenges that remain in offshore wind development?
Key challenges include supply chain bottlenecks and the need for greater availability of installation vessels.
From Prospect to Powerhouse - Offshore Wind in Germany
Q: What do you see as the biggest technical and operational changes over the past 15 years?
The most significant changes include the standardization of wind farms and advancements in turbine technology, making operations more efficient.
Defying Death Valleys: Germany Promotes Disruptive Innovations
Q: How do you find revolutionary companies with such ideas?
We actively source ideas through events and partnerships with private capital markets, utilizing a team of analysts to identify potential innovations.
Defying Death Valleys: Germany Promotes Disruptive Innovations
Q: What sort of support does Sprind offer in this regard?
Sprind provides access to a network of researchers and early adopters, funding, and helps to build necessary assets, alongside guidance in legal and political challenges.
Finally Fintech – How Germany Caught On to Digital Finance
Q: How does Germany compare with other markets?
Germany has the strongest fintech sector in the EU but lacks global category leaders compared to the US and UK.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Household Income
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Content focuses on Germany's economic landscape, innovations in various sectors, and insights into business opportunities. Topics include renewable energy, the fintech sector, and sustainable transport initiatives, reflecting current trends and challenges in the German market. The podcast features discussions with industry leaders, government officials, and innovators who share their experiences and strategies for success in the rapidly evolving business environment. Remarkably, it addresses both historic and emerging sectors while providing guidance for international companies aiming to expand into Germany, making it an essential resource for those interested in doing business in Europe's largest economy.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. DW Berlin Briefing - Inside German politics
2. bto – der Ökonomie-Podcast von Dr. Daniel Stelter
3. LANZ & PRECHT
4. Lage der Nation - der Politik-Podcast aus Berlin
5. The Daily

How many episodes of this podcast are there?

this podcast launched 3 years ago and published 30 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Simon Hagemann
2. Markus Nölke
3. Julia Braune
4. Roland Damann
5. Kristiane Schmidt
6. Professor Thomas Fritz
7. Armin Reinartz
8. Robert Herrmann

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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