Intended Consequences
Brian MasseyIntended Consequences is for the marketer. We believe behavioral science can be used to predict the success of marketing campaigns, and we're going to teach you how. Through conversations guided by Brian Massey, we encourage and empower experimentation. In an age of abundant data and finite resources, this podcast gives you a rare blend of technical insights and marketing vision to help you, the m... more
| Publishes | Weekly | Episodes | 55 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
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Latest Episodes
In this episode of Intended Consequences, Brian Massey sits down with Deborah O'Malley, founder of GuessTheTest.com, to explore the fast-changing world of AI in experimentation — from A/B testing myths to the ways AI is already changing how digital m... more
Join us for "Beyond Data: How ChatGPT Uncovers Emotions to Fuel Effective Ad Concepts," a dynamic session exploring AI's transformative role in eCommerce marketing. Discover how ChatGPT leverages emotional sentiment analysis to go beyond numbers, cap... more
Google's document leak uncovered surprising connections between conversion rate optimization (CRO), search engine optimization (SEO) and user experience (UX). Listen in as Conversion Scientists® Joel Harvey and Brian Massey talk about these connectio... more
Conversion rate optimization (CRO) is important at every stage of your business. But not every website is ready for a full-team all-in conversion optimization team. You may not be able to do the A/B testing that is the hallmark of so many CRO project... more
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Reviews
- Love this show
Always informative, always entertaining. Can’t recommend enough!
Apple Podcasts5Tomg182
United Kingdom5 years ago - For all Marketers
UnIntended Consequences is a very unique and well done conversation, lead by Brian Massey, that would benefit any modern marketer coming from any facet of the business. It is enjoyable, entertaining, useful and informative. Thank you for all of the hard work, creativity and science that you put in to this valuable podcast! I am now a subscribed and avid listener.
Apple Podcasts5Ryphers
United States6 years ago - The Conversion Scientists Bring the Wisdom!
Great podcast for digital marketers looking to convert more website visitors into sales and leads. Brian and Joel (The Conversion Scientist) are smart, witty, entertaining, and always curious. I really enjoy these episodes – keep 'em coming guys!
Apple Podcasts5koryeloganUnited States7 years ago - Massey is massively woke on CRO
Great content with a relaxed format. Very approachable insights into data and marketing.
Apple Podcasts5leveluplukeUnited States7 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #63 |  India/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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1. Hidden Brain
How many episodes of Intended Consequences are there?
Intended Consequences launched 7 years ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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