Rephonic
Artwork for Insight Shapes News
Newsrooms
Personalization In Journalism
Medietall
Personalization
Kilkaya
Journalism
Morgenpost Hamburg
MBL (norwegian Media Business Association)
Süddeutsche Zeitung
Digital Subscriptions
Schibsted
Delfi Estonia
Subscription Models
Leadership
Programmatic Advertising
Artificial Intelligence
Data
WPP
Local News / Local Journalism
Ippen Media

Insight Shapes News is a podcast hosted by Nils Ove Håland Riise, who works at Kilkaya, a leader in analytics and informed personalization for news and publishers. The podcast features deep-dive conversations with industry experts, covering topics such as editorial insights, audience engagement, AI-driven personalization, and the evolving relationship between technology and newsrooms. With a focus... more

PublishesMonthlyEpisodes19Foundeda year ago
Number of ListenersCategory
Technology

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Artwork for Insight Shapes News

Latest Episodes

In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise sits down with Helge Voll Hustad, Homepage Editor at VG — Norway's largest news site, where he curates the homepage with news for millions of Norwegians.

They start with V... more

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What happens when two people who talk before every episode finally sit down in front of a microphone together?

In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise is joined by Tarjei Gilbrant, CEO and co-founder of Kilkaya,... more

Content Personalization in news products has typically been placed in low-risk areas—below articles or in separate recommendation modules further down on the page.

What happens when it is introduced higher up the page? We talk about the top!

In mos... more

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Technology used to feel neutral. Infrastructure choices were seen as operational decisions handled by IT teams. That assumption is now being challenged.

In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise speaks with Endre,... more

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Recent Guests

Tarjei Gilbrant
CEO of Kilkaya, co-founder
Kilkaya
Episode: #18 INMA Berlin, Die Zeit, Media Pioneer, and Why Trust Is the Only Advantage Left. Tarjei Gilbrant at Kilkaya
Tarmo Paju
Managing Editor at Delfi Estonia; editorial and development lead in personalization
Delfi Estonia
Episode: #17 Introducing Personalization Where the Newsroom Usually Says No — At the Top of the Homepage. Ivar Krustok & Tarmo Paju, Delfi Estonia
Ivar Krustok
Chief AI and Innovation Officer, Inissia (Estonia)
Inissia
Episode: #17 Introducing Personalization Where the Newsroom Usually Says No — At the Top of the Homepage. Ivar Krustok & Tarmo Paju, Delfi Estonia
Endre Dingsør
Founder of Choose European, advocate for sovereign data centers and European tech strategies
Choose European
Episode: #16 Technology Is No Longer Neutral. Why Infrastructure Is Becoming a Strategic Risk for News Companies. Endre Dingsør at Choose European
Jeremy Clifford
Leadership coach and executive with Chrysalis Leadership
Chrysalis Leadership
Episode: #15 The Leadership Model in Newsrooms Is Broken. What Needs to Change? Jeremy Clifford at Chrysalis Leadership
Christoph Schmitz
Product Manager for Curate, Schibsted
Schibsted
Episode: #14 Algorithms vs Editors: Who Decides What You Read at Scale? Christoph Schmitz at Schibsted
Dominic Grzbielok
Head of paid content at Süddeutsche Zeitung (SZ)
Süddeutsche Zeitung
Episode: #13 All-In on News Subscriptions. How Süddeutsche Zeitung Plans to Fund Journalism by 2030. Dominic Grzbielok at Süddeutsche Zeitung (SZ)
Bente Håvimb
Project manager at MBL, leading Medietall
MBL (Norwegian Media Business Association)
Episode: #12 Trust in Numbers: How Shared Data Makes Publishers Stronger Together. Bente Håvimb at MBL (Medietall)
Dana Schlüenzen
Director of Product at Morgenpost Hamburg (MOPO)
Morgenpost Hamburg (MOPO)
Episode: #11 The News Homepage that wanted to be Smart. Dana Schlüenzen at Hamburger Morgenpost (MOPO)

Host

Nils Ove Håland Riise
Host of Insight Shapes News

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#161
Norway/Technology
Apple Podcasts
#215
Finland/Technology

Talking Points

Recent interactions between the hosts and their guests.

#12 Trust in Numbers: How Shared Data Makes Publishers Stronger Together. Bente Håvimb at MBL (Medietall)
Q: What is the role of Medietall in enabling publishers to compete with global platforms?
Medietall provides reach, trust, and demographic context, enabling Norwegian publishers to present a unified, compelling value proposition to advertisers and to articulate the advantages of local journalism.
#12 Trust in Numbers: How Shared Data Makes Publishers Stronger Together. Bente Håvimb at MBL (Medietall)
Q: Why is it important that the industry shares these numbers?
Shared data allows market participants to discuss the media landscape using apples-to-apples comparisons, improving trust and reducing confusion between publishers.
#9 The Buying Shift: What Publishers Must Understand About Modern Media Buying. Ann Jack at WPP
Q: How should publishers adapt to win more ad revenue in the evolving landscape?
Publishers should offer easy, accessible inventory with strong formats and tech compatibility to enable seamless cross-channel buys. They should avoid siloed approaches, adopt open interfaces for programmatic buying, and build closer, joint business plans with agencies to align with client goals.
#9 The Buying Shift: What Publishers Must Understand About Modern Media Buying. Ann Jack at WPP
Q: Which ad formats or channels are you most excited about right now, and why?
Programmatic Out of Home stands out as a major area due to its ability to target specific geographies and contexts with data, complemented by integrated video and programmatic audio, all bought in a single workflow to optimize across channels.
#9 The Buying Shift: What Publishers Must Understand About Modern Media Buying. Ann Jack at WPP
Q: What are the biggest differences you see between the Norwegian market and the UK in terms of publisher efficiency and collaboration?
In Norway the market is more consolidated, making it easier to form strategic partnerships and control the supply chain. In the UK the landscape is more fragmented with a tougher path to a clear view of publishers, so collaboration and scale are harder but potentially more opportunities if you align closely with the right partners.

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Frequently Asked Questions About Insight Shapes News

What is Insight Shapes News about and what kind of topics does it cover?

This show features in-depth conversations with industry practitioners about how publishers are navigating AI-enabled personalization, editorial integrity, and audience engagement. Across episodes, listeners hear practical case studies from leading newsrooms and tech-enabled media teams, highlighting the shift toward reader-owned strategies, subscription-centric models, and transparent use of data. Notable threads include balancing automation with human editorial control, building trust through authentic storytelling, and exploring sovereignty and resilience in tech infrastructure. The format tends to pair operational details from real-world deployments with strategic guidance for publishers, making it useful for marketing teams, product lea... more

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1. Giæver og gjengen

How many episodes of Insight Shapes News are there?

Insight Shapes News launched a year ago and published 19 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Insight Shapes News?

Recent guests on Insight Shapes News include:

1. Tarjei Gilbrant
2. Tarmo Paju
3. Ivar Krustok
4. Endre Dingsør
5. Jeremy Clifford
6. Christoph Schmitz
7. Dominic Grzbielok
8. Bente Håvimb

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