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Artwork for Insider Interviews: Media and Marketing Pros

Insider Interviews: Media and Marketing Pros

E.B. Moss
Artificial Intelligence
AI In Advertising
Pantheon Media
Safeguard Privacy
CES 2026
Atmosphere TV
Alembic
Causal AI
Spooler
Spotify
Stingray
Ai-Generated Voices
Podcasting
Brand Partnerships
Monetization
Back Catalog Content
Square
Pwrscore
Podcast Movement
Morelabs

Media, Marketing, Advertising and Entertainment executives give an insider’s view of the business of the industry. Compelling conversations on creating TV, advertising, audio, research and more, with host, E.B. Moss.

PublishesWeeklyEpisodes122Founded6 years ago
Number of ListenersCategories
MarketingTechnologyBusiness

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Artwork for Insider Interviews: Media and Marketing Pros

Latest Episodes

Host E.B. Moss brought on the new GM of Alembic, Hitesh Wadhwani, during the POSSIBLE Conference in Miami, as part of a mini-series for "Insider Interviews" called “POV: Possible.” Because, as Wadhwani explains, with causal AI it's now possible for m... more

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What if the biggest problem in digital advertising isn’t whether ads are working… but whether anyone seeing them is actually human? Insider Interviews host E.B. Moss talks with Jay Benach, GM of Media Security at Human, about bots, fake traffic, AI c... more

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Jason Wiese, EVP of Insights and Measurement at the VAB, might make you rethink your entire approach to media planning, buckle your seatbelt around AI, and race to embrace premium video. Wiese produces 50 to 60 research and insight pieces a year, and... more

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If you’ve ever felt like your marketing stack is more of a marketing pile, like siloed channels, disconnected metrics, and a different agency for every platform, this conversation with Zack Dugow is for you. At the fourth annual POSSIBLE Conferen... more

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Recent Guests

Hitesh Wadhwani
GM of Alembic, focusing on causal AI and applied AI implementation
Alembic
Episode: The Distillation of Data: Alembic’s Causal AI Solution
Jay Benach
CEO of Human (formerly Bot or Not, WhiteOps)
Human
Episode: When Bots Come Knocking, Human Answers: POV with Jay Benach
Jason Wiese
EVP of Insights and Measurement at the VAB
Video Advertising Bureau (VAB)
Episode: What Counts: The VAB on Streaming, Attention, and the Numbers That Actually Matter
Zack Dugow
CEO of The Cool Company
The Cool Company
Episode: POV: Possible! Media & Marketing Working Together Is Cool
Ryan Spicer
Chief Revenue Officer, Atmosphere TV
Atmosphere TV
Episode: How TV is Winning Attention in the IRL Atmosphere
Beth Mach
Co-founder and COO of Spacely Media
Spacely Media
Episode: Women Building the Future of Media: She-Cam Sessions from SXSW
Wendy Lund
Global CEO of Allison Worldwide; Vice Chair of Health for Stagwell
Allison Worldwide; Stagwell
Episode: Women Building the Future of Media: She-Cam Sessions from SXSW
Molly DeMellier
Head of Communications for Sounds Profitable
Sounds Profitable
Episode: Women Building the Future of Media: She-Cam Sessions from SXSW
Nir Eyal
Behavioral designer, author of Hooked, Indistractable, and Beyond Belief
author and lecturer at Stanford
Episode: Nir Eyal: How Beliefs Drive Behavior and What Marketers Get Wrong

Host

EB. Moss
Host of Insider Interviews: Media and Marketing Pros; known for thoughtful, preparation-driven interviews that blend humor with practical business insights.

Reviews

5.0 out of 5 stars from 18 ratings
  • She asks the right questions…

    And gets interesting guests. I’m generally a light podcast listener- I think they take too much time- but I find myself listening to these and even wishing some of them were longer. Focuses on media industry guests generally. Recommended.

    Apple Podcasts
    5
    K.X.N.
    United Statesa year ago
  • E.B.’s smooth style & insightfulness

    E.B.’s so good making it look effortless to capture the right note with all of her guests. It’s like seamless jazz riffs for the business podcast realm. Latest episode with media legend John Vilade is an excellent journey balancing a deeper understanding of his POV both personally and professionally. Great listen!

    Apple Podcasts
    5
    Bishqbish
    United States2 years ago
  • Amazing Interviews!

    E.B. knocks it out of the park with S2! I appreciate that she creates an interesting dialog with her guests, delivering the nuggets you need to know with a dose of humor. Enjoyable and informative!

    Apple Podcasts
    5
    Mndfuul
    United States3 years ago
  • Powerful Stuff

    E.B. Is such a great host and interviewer! She has a gift for getting her guests to open up and share how they REALLY build their businesses! Love this show and her great interviewing style!

    Apple Podcasts
    5
    The Grim Keeper
    United States5 years ago
  • A very "listenable" business podcast series

    E.B.'s skill at making business topics, ideas and people interesting and - dare I say it, even entertaining - makes Insider Interviews a real unicorn in the world of business podcasts. It's incredibly hard to achieve a "this is just a casual conversation" feel when communicating sometimes challenging business concepts, and she does so with ease. Her choice of guests is also top-notch. I would recommend the series to anyone curious about "meeting" new people and learning new things that impact t... more

    Apple Podcasts
    5
    Makes everyone an insider
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Balanced and informative with a casual, interview-friendly style.
Engaging host with a knack for drawing out practical takeaways from diverse guests.
Impressive guest quality and thoughtful questions that uncover real-world insights.

Talking Points

Recent interactions between the hosts and their guests.

How Real World Producers Use AI
Q: How do you balance AI with human talent to keep storytelling authentic?
They discuss maintaining humanity by avoiding over-sanitized outputs, pushing back when clients demand too-perfect AI results, and re-emphasizing the value of human performers and traditional production skills.
How Real World Producers Use AI
Q: What are the practical limits or signs of the technology you've observed in production workflows?
They emphasize credit constraints, the risk of one-note tools, the need to test across multiple apps, and the importance of maintaining human oversight and a reverence for authenticity.
How Real World Producers Use AI
Q: What sparked your interest in AI and how did you begin experimenting with it?
The guests describe starting with curiosity, using Leonardo for prompts and image generation, and gradually moving into motion and voice tools as the technology evolved.
The Distillation of Data: Alembic’s Causal AI Solution
Q: How does Alembic address silos between brand and performance teams?
Alembic treats the causal AI graph as a connected system where brand and performance data are integrated, enabling a common framework that is comparable for executives like CMOs and CFOs.
The Distillation of Data: Alembic’s Causal AI Solution
Q: Can you give a concrete example of causality at work?
In the Delta Olympic campaign, the model pinpointed the medal ceremony moment at the Eiffel Tower as a major driver of flights to Paris, showing causality at a level of granularity that traditional tools miss.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A business- and media-focused interview show featuring high-profile leaders from technology, advertising, and entertainment. Conversations center on how TV, streaming, audio, data, and AI intersect with media planning, brand strategy, and measurement, often highlighting real-world challenges like ad fraud, privacy, attention metrics, and the evolving economics of streaming. A standout trait is the host's ability to pull practical insights and tangible examples from guests ranging from founders and C-suite executives to industry analysts, making complex topics accessible to practitioners. The format often blends strategic context with actionable guidance for marketers, publishers, and tech partners navigating a rapidly changing media landsca... more

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1. Pivot

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this podcast launched 6 years ago and published 122 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Hitesh Wadhwani
2. Jay Benach
3. Jason Wiese
4. Zack Dugow
5. Ryan Spicer
6. Beth Mach
7. Wendy Lund
8. Molly DeMellier

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