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Artwork for Influencing Outcomes

Influencing Outcomes

Fabulate
Influencer Marketing
Tiktok
Youtube
Creator Economy
Artificial Intelligence
Creator Marketing
Fabulate
Australia
Google
World Cup
Under-16 Social Media Ban
Brand Deals
Live Streaming
Branding
Creator Trust
Khaby Lame
Brand Safety Regulations
Tiktok World
Unilever
One Daydream

Welcome to Influencing Outcomes, the podcast that gets real about what drives success in influencer marketing. Each episode, we break down the latest headlines, share smart takes, and chat with the people shaping the creator economy. From brand marketers and agency leads to creators and talent managers, we explore what’s working, what’s changing, and how influence is turning into measurable result... more

PublishesWeeklyEpisodes22Founded9 months ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Influencing Outcomes

Latest Episodes

In this episode of Influencing Outcomes, Eliza Lewis steps into the host's chair, joined by Ben Gunn and Terri Owens, to tackle one of the biggest questions facing creator marketing today: can influencer marketing actually be measured properly?

As i... more

In this episode of Influencing Outcomes, Nathan Powell, Eliza Lewis and Terri Owens explore one of the biggest questions facing marketers today: has AI genuinely transformed marketing, or are most businesses simply using it to work a little faster?

more

In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis revisit one of the biggest public policy debates of the past year: Australia's world-first under-16 social media ban. Six months after the legislation came into effect, ... more

In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and special guest co-host Terri Owens unpack three of the biggest stories shaping the creator economy. With the FIFA World Cup underway, the team explores how global sporting organisati... more

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Recent Guests

Terri Owens
Product and operations director, Fabulate
Fabulate
Episode: Can Influencer Marketing Actually Be Measured?
Terry Owens
Product and Operations Director (guest host)
Fabulate
Episode: Has AI Changed Marketing, or Are We Just Using Better Tools?
Amy Dickinson
Content creator, podcast host, and entrepreneur
Self-employed; Social Summit
Episode: Building Audiences Through Authentic Storytelling with Amy Dickinson
Phil Oren
Co-founder and CEO of Intender
Intender
Episode: From Creator Economy to Creator Infrastructure
Liza Lewis
Fabulate's client partnership director
Fabulate
Episode: TikTok World & The Great Instagram Purge
Eliza Lewis
Client Partnerships Director at Fabulate
Fabulate
Episode: The future of news, AI and creator trust
Carolyn Dicker
Creator behind the Midlife Creator Club
Midlife Creator Club
Episode: The Rise of the Midlife Creator
Rhone Eppelheimer
Head of Partner Growth
Google
Episode: YouTube - Creator Marketing’s Blue Ocean
Taz Zammit
One half of a creator couple known for live streaming and relationship-focused content
Taz and Alessia / Creator Club Australia
Episode: How to Turn Content Into a Real Career That Lasts with Taz Zammit

Hosts

Nathan Powell
Host of Influencing Outcomes; co-founder and Chief Product and Strategy Officer at Fabulate
Ben Gunn
Co-founder and Chief Revenue Officer; Co-host</br>of Influencing Outcomes
Eliza Lewis
Fabulate's Client Partnerships Director; guest contributor

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Talking Points

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How Culture, Strategy and Influence Intersect with Eugene Healy
Q: How does being a creator himself influence Eugene's approach to brand strategy?
He explains that creating content helped him understand how ideas translate into action, how to demonstrate a portfolio of thinking when traditional case studies are insufficient, and the importance of simplifying brand messages for creators who may not work with traditional brand books.
How Culture, Strategy and Influence Intersect with Eugene Healy
Q: What are the biggest challenges brands face when connecting with audiences today?
Eugene highlights the shift from monolithic campaigns to decentralized creator-led ecosystems, emphasizing the need to align brand strategy with the authentic voice of creators and to view creators as long-term partners rather than one-off channels.
From Creator Economy to Creator Infrastructure
Q: Phil, tell us about your interesting break into search and SEO when you were a teenager.
Phil explains his early experience with SEO by selling phones on eBay, recognizing how keyword placement impacted visibility, and recounts a notable case involving outranking a pop star that led to a cease-and-desist—an early, hands-on education in search dynamics.
What Brands Are Looking For in Creator Partners with Lydia Feely
Q: Why do you think brands are subtly formalising how they select creator partners and what's driving the new level of structure and scrutiny?
Brands are increasingly running formal processes to leverage creator marketing effectively, combining social and creator components, and using agencies to manage the expanded ecosystem, governance, and speed required in this space.
YouTube - Creator Marketing’s Blue Ocean
Q: How should brands allocate creator budgets in 2026 given this new data and tooling?
Brands should prioritize platforms and formats where data‑driven insights show clear alignment with brand values and audience demographics, invest in cross‑format strategies (long form for depth and Shorts for discoverability), and leverage partnerships that allow co‑ownership of ad units to boost conversions and measurable outcomes.

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Frequently Asked Questions About Influencing Outcomes

What is Influencing Outcomes about and what kind of topics does it cover?

This show centers on the creator economy, influencer marketing, and the evolving infrastructure that supports brands, platforms, and creators. Episodes consistently explore how brands partner with creators, the role of data, governance, and AI in measurement and scaling, and how platforms like YouTube, TikTok, and Instagram are shaping creator-first strategies. Guests range from platform executives and agency leaders to creators and technologists, offering practical lessons on building sustainable creator businesses, negotiating partnerships, and driving measurable impact across full-funnel campaigns. A notable strength is the blend of strategic storytelling with hands-on, data-driven insights, often grounded in real-world campaigns and ind... more

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Which podcasts are similar to Influencing Outcomes?

These podcasts share a similar audience with Influencing Outcomes:

1. Mamamia Out Loud

How many episodes of Influencing Outcomes are there?

Influencing Outcomes launched 9 months ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Influencing Outcomes?

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What guests have appeared on Influencing Outcomes?

Recent guests on Influencing Outcomes include:

1. Terri Owens
2. Terry Owens
3. Amy Dickinson
4. Phil Oren
5. Liza Lewis
6. Eliza Lewis
7. Carolyn Dicker
8. Rhone Eppelheimer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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