
Welcome to Influencing Outcomes, the podcast that gets real about what drives success in influencer marketing. Each episode, we break down the latest headlines, share smart takes, and chat with the people shaping the creator economy. From brand marketers and agency leads to creators and talent managers, we explore what’s working, what’s changing, and how influence is turning into measurable result... more
| Publishes | Weekly | Episodes | 22 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||

In this episode of Influencing Outcomes, Eliza Lewis steps into the host's chair, joined by Ben Gunn and Terri Owens, to tackle one of the biggest questions facing creator marketing today: can influencer marketing actually be measured properly?
As i... more
In this episode of Influencing Outcomes, Nathan Powell, Eliza Lewis and Terri Owens explore one of the biggest questions facing marketers today: has AI genuinely transformed marketing, or are most businesses simply using it to work a little faster?
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In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and Eliza Lewis revisit one of the biggest public policy debates of the past year: Australia's world-first under-16 social media ban. Six months after the legislation came into effect, ... more
In this episode of Influencing Outcomes, Nathan Powell, Ben Gunn and special guest co-host Terri Owens unpack three of the biggest stories shaping the creator economy. With the FIFA World Cup underway, the team explores how global sporting organisati... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #136 |
Recent interactions between the hosts and their guests.
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This show centers on the creator economy, influencer marketing, and the evolving infrastructure that supports brands, platforms, and creators. Episodes consistently explore how brands partner with creators, the role of data, governance, and AI in measurement and scaling, and how platforms like YouTube, TikTok, and Instagram are shaping creator-first strategies. Guests range from platform executives and agency leaders to creators and technologists, offering practical lessons on building sustainable creator businesses, negotiating partnerships, and driving measurable impact across full-funnel campaigns. A notable strength is the blend of strategic storytelling with hands-on, data-driven insights, often grounded in real-world campaigns and ind... more
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Influencing Outcomes launched 9 months ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Influencing Outcomes include:
1. Terri Owens
2. Terry Owens
3. Amy Dickinson
4. Phil Oren
5. Liza Lewis
6. Eliza Lewis
7. Carolyn Dicker
8. Rhone Eppelheimer
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