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Artwork for In-House Insights

In-House Insights

In-House Agency Council
In-House Agencies
Delta Air Lines
Artificial Intelligence
Creative Leadership
In-House Agency Council
IHAC
In-House Insights
Brand Building
Liquid Death
Brand Strategy
Covid-19
Delta Difference
Nashville
Storytelling
Apple
Linkedin
Liberty Mutual
Copper Giants

As a podcast built by in-house professionals for in-house professionals, we go beyond the surface to discuss what is shaping our industry. Hosted by Abby Blackmore, Head of IHAC and Chris Maxwell, IHAC's Executive Chairman and CEO of -lution, each week we dive into the latest industry news, celebrate standout work, and hear compelling stories from the biggest names in in-house. In-House Insights i... more

PublishesTwice monthlyEpisodes9Founded3 months ago
Number of ListenersCategories
MarketingBusiness

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Artwork for In-House Insights

Latest Episodes

When you're running an in-house team, it’s easy to slip into the role of an internal order-taker, constantly fighting creative pushback from corporate stakeholders. But what if you could train your team to manage up effortlessly while simultaneously ... more

In this episode, Abby and Chris sit down for a download of the biggest takeaways from Mumbrella360. They break down the real-world pressures currently keeping CMOs up at night, the danger of AI-driven creative "blandification," and how modern in-hous... more

Optimising metrics is easy, but are you accidentally squeezing the emotional magic out of your creative briefs? It's time to stop letting dashboards dictate your output and start building true creative judgment within your team!

Fresh off the ground... more

Most in-house teams are pigeonholed into a box of speed and efficiency, often sacrificed at the expense of high-level creativity. But what if your internal agency could win creativity awards whilst operating at a scale traditional shops can’t touch? more

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Recent Guests

Warren Marenco Chase
Head of Creative and Managing Director for Copper Giants at Liberty Mutual
Liberty Mutual
Episode: Warren Marenco Chase: Why the Best In-House Agencies Are Acting Like External Shops | In-House Insights
Kevin Frank
Creative leader; former Creative Director at Apple and ECD at LinkedIn; author of Raising Creative Teams
Author; former Apple/LinkedIn executive
Episode: Kevin Frank: Why Your Best Creatives Are Quitting (And How to Fix It) | In-House Insights
Maya Dukes
Managing Director of Global Brand Creative and Agency Operations, Delta Air Lines
Delta Air Lines
Episode: Maya Dukes: Moving from Order-Taker to Strategic Creative Partner | In-House Insights

Hosts

Abby Blackmore
Host of In-House Insights
Chris Maxwell
Executive Chairman and CEO of -lution, host of In-House Insights

Reviews

5.0 out of 5 stars from 2 ratings
  • In-house done right

    Recommended listening for marketers and in-house creatives. The first guest, Maya Dukes, is an in-house rock starđŸ€˜who speaks to transforming Delta’s creative culture. A generous and insightful sharing of intel.

    Apple Podcasts
    5
    PonyRider
    Australia3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests bring real-world experience and actionable takeaways.
Promotes collaboration between internal teams and external partners.
Looks at AI and culture with a business-first lens.
Strong practical insights for in-house teams and leadership.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Warren Marenco Chase: Why the Best In-House Agencies Are Acting Like External Shops | In-House Insights
Q: What does the future look like for in-house agencies expanding to external work?
The potential exists to offset internal costs by taking on external projects, grow capacity responsibly, and maintain control over workflows; however, bandwidth and capacity are major constraints that require careful planning and selectivity.
Warren Marenco Chase: Why the Best In-House Agencies Are Acting Like External Shops | In-House Insights
Q: How is AI being integrated into creative and operational work, and what practical results have you seen?
Liberty has an internal AI framework (Liberty GPT) used for presentations, data summarization, persona creation, and faster iteration on campaigns, with a goal of increasing outputs while maintaining quality and brand safety.
Warren Marenco Chase: Why the Best In-House Agencies Are Acting Like External Shops | In-House Insights
Q: How do you manage culture and talent in a large corporate environment to keep creativity thriving?
Warren explains the no-assholes policy, the balance between kindness and tough workmanship, and how Liberty Mutual's culture supports creative risk-taking and collaboration without sacrificing discipline or accountability.
Warren Marenco Chase: Why the Best In-House Agencies Are Acting Like External Shops | In-House Insights
Q: What does 'In-House, but out of the box' mean for you, and why is it important?
It means being in-house while pushing boundaries, driving speed and innovation, and challenging the traditional perception of in-house as a lesser or narrower capability. It's about using internal resources to create high-impact, externally competitive work and to attract top talent.
Warren Marenco Chase: Why the Best In-House Agencies Are Acting Like External Shops | In-House Insights
Q: Tell us about your background and how you got into building in-house teams.
Warren outlines a long career starting at BBDO, moving into digital programs, and eventually leading in-house teams at Verizon and MediaMonks, culminating in his current role at Liberty Mutual. He emphasizes the importance of being in the room where decisions are made and the evolution from traditional ad agencies to embedded, agile in-house capabilities.

Audience Metrics

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Frequently Asked Questions About In-House Insights

What is In-House Insights about and what kind of topics does it cover?

This show targets in-house marketing leaders and teams, exploring how to build strategic, data-informed capabilities inside large organizations. Episodes frequently center on in-house culture, AI-enabled workflows, brand strategy, and operational excellence, often featuring senior practitioners who bridge creative, media, and business outcomes. Listeners likely gain practical frameworks for elevating internal capabilities, partnering with external vendors, and driving measurable growth within enterprises. A standout theme across episodes is the emphasis on culture, leadership, and a business-minded approach to creativity and technology in marketing.

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Which podcasts are similar to In-House Insights?

These podcasts share a similar audience with In-House Insights:

1. SmartLess
2. The News Agents

How many episodes of In-House Insights are there?

In-House Insights launched 3 months ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on In-House Insights?

Recent guests on In-House Insights include:

1. Warren Marenco Chase
2. Kevin Frank
3. Maya Dukes

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