In Clear Focus
BigeyeIN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with... more
| Publishes | Weekly | Episodes | 200 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness NewsNewsBusiness | |||
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Latest Episodes
IN CLEAR FOCUS: Most new products fail by solving technical problems over consumer needs. Sally Kemkers of consultancy Untapped Innovation reveals how to bridge R&D and marketing. Discussing her new book, "Untapping Innovation," we discover how to dr... more
IN CLEAR FOCUS: Bigeye's strategy intern Hannah Rugar shares insights on the American Mom in 2026 from our report, The Trusted Voice Economy. Discover who holds household purchasing authority, why 71% of consumers trust peer creators over brand ads, ... more
IN CLEAR FOCUS: Stephan Reschke, Head of Branding at Dart Design in the Netherlands, explains why traditional archetype models fail in an era of agentic AI. He introduces the PRISM model to help marketers adapt their brand personality for machine-dri... more
IN CLEAR FOCUS: Guest Anne Huntington Sharma, CEO of Huntington Learning Center, explores brand stewardship in an age of AI-led disruption. Discover how a nearly 50-year-old heritage brand is reinventing its identity to connect with millennial parent... more
IN CLEAR FOCUS: Mike Hower, author of "Sustainability Storytelling: Communicate Trust, Brand Value, and Better Business," explains why silence costs brands. He reveals how companies can overcome "greenhushing" and navigate the risks of greenwashing. ... more
IN CLEAR FOCUS: Chelsea Clark, CEO of Momfluence, explains what brands get wrong about influencer marketing. Moms control 85 percent of purchases, but influencers from this group remain underleveraged. Learn why smaller creators often outperform mega... more
IN CLEAR FOCUS: Lindsay Pinchuk, host of the Dear FoundHer podcast and consultant, shares how to leverage community strategy for sustainable growth. Drawing from her success building Bump Club and Beyond, Lindsay explains why audiences crave connecti... more
IN CLEAR FOCUS: Behavioral branding strategist and author of "The Divided Brain: Understanding Human Behaviour in Branding and Business," Paul Larche explains why logical marketing often fails. He reveals how the subconscious "old brain" makes decisi... more
Key Facts
Recent Guests
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Reviews
- Packs a punch!
Adrian gets right to the messy middle with his interviews, making each episode immediately compelling and informative. Love the efficiency of it! Just 30 minutes and I walk away with a new perspective, idea, person I want to meet, etc.
Apple Podcasts5Devin Emily
United States7 months ago - Spot-on topics!
I really like the topics being tackled every episode. Awesome show!
Apple Podcasts5flylotus011
Philippinesa year ago - Highly recommended!
Adrian provides valuable guidance to his listeners, and brings on knowledgeable guests
Apple Podcasts5ninja steth jelly 7655United States3 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #105 |  Sweden/Business/Marketing |
Apple Podcasts | #106 |  Netherlands/Business/Marketing |
Apple Podcasts | #108 |  Taiwan/Business/Marketing |
Apple Podcasts | #165 |  China/Business/Marketing |
Apple Podcasts | #216 |  Singapore/Business/Marketing |
Apple Podcasts | #236 |  New Zealand/Business/Marketing |
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Talking Points
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Audience Metrics
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Frequently Asked Questions About In Clear Focus
What is In Clear Focus about and what kind of topics does it cover?
A practical, ideas-forward show that brings seasoned practitioners and thought leaders from marketing, branding, PR, and tech together to unpack strategy, measurement, and real-world execution. Episodes cover neuroscience-informed branding, data-driven marketing, event strategy, ethical AI in advertising, and storytelling for behavior change, with a recurring emphasis on actionable frameworks, metrics, and case studies. Noteworthy is the blend of hands-on tools (e.g., brand value canvases, MER, data-driven frameworks) and accessible discussions that translate complex concepts into concrete steps for B2B and B2C marketers alike. The format often includes guest experts, author segments, and sponsor-driven promos, making it a strong fit for li... more
Where can I find podcast stats for In Clear Focus?
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How many listeners does In Clear Focus get?
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What are the audience demographics for In Clear Focus?
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How many subscribers and views does In Clear Focus have?
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How many episodes of In Clear Focus are there?
In Clear Focus launched 7 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact In Clear Focus?
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Where can I see ratings and reviews for In Clear Focus?
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What guests have appeared on In Clear Focus?
Recent guests on In Clear Focus include:
1. Sally Kemkers
2. Chelsea Clark
3. Lindsay Pinchuk
4. Mara Smith
5. Mike Hauer
6. Stephan Reschke
7. Anne Huntington Sharma
8. Mike Hower
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.