In Clear Focus
BigeyeIN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with... more
| Publishes | Weekly | Episodes | 200 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Business NewsNewsMarketingBusiness | |||
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Latest Episodes
IN CLEAR FOCUS: Behavioral branding strategist and author of "The Divided Brain: Understanding Human Behaviour in Branding and Business," Paul Larche explains why logical marketing often fails. He reveals how the subconscious "old brain" makes decisi... more
IN CLEAR FOCUS: Tiffany Rose Goodyear, founder of Scentex, explores scent in brand strategy. Because olfaction bypasses rational thought and links directly to emotion and memory, it offers an unmatched opportunity for connection. Learn why Western cu... more
IN CLEAR FOCUS: June's Bigeye Book Club selection is "Neuromarketing: Practical Insights for Improving Customer Engagement." Author Katie Hart explains why, when 95 percent of purchase decisions are non-conscious, traditional research often asks the ... more
IN CLEAR FOCUS: Marc Robertz-Schwartz, author of "The RED APPLES Way," explains why core values are a business's most durable competitive advantage. Drawing from 16 years of agency ownership, Marc reveals why companies get mission and vision backward... more
IN CLEAR FOCUS: Alia J. Daniels, COO of Revry and President of PrismRiot, discusses the power of privacy-first advertising. She explains why reaching LGBTQ+ and multicultural consumers is a business imperative, not a charitable exercise. Discover the... more
IN CLEAR FOCUS: Adam Ortman, founder of Kinetic319, explains why traditional media attribution is struggling in a fragmented world. He introduces the Marketing Efficiency Ratio (MER) as a powerful solution. Learn how comparing total business revenue... more
IN CLEAR FOCUS: Our guest this week is Kamila Miller, author of "Data-Driven Marketing Strategy." Kamila explains the critical difference between being "data-heavy" and truly data-driven, revealing how collecting data just to justify past decisions c... more
IN CLEAR FOCUS: Our guest this week is Jonathan Kazarian, the Founder and CEO of Accelevents. He explains why saturated digital channels make face-to-face connections more valuable than ever, arguing that a modern event strategy must be a long-term b... more
Key Facts
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Reviews
- Packs a punch!
Adrian gets right to the messy middle with his interviews, making each episode immediately compelling and informative. Love the efficiency of it! Just 30 minutes and I walk away with a new perspective, idea, person I want to meet, etc.
Apple Podcasts5Devin Emily
United States6 months ago - Spot-on topics!
I really like the topics being tackled every episode. Awesome show!
Apple Podcasts5flylotus011
Philippinesa year ago - Highly recommended!
Adrian provides valuable guidance to his listeners, and brings on knowledgeable guests
Apple Podcasts5ninja steth jelly 7655United States3 years ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #97 |  China/Business/Marketing |
Apple Podcasts | #164 |  United Arab Emirates/Business/Marketing |
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Frequently Asked Questions About In Clear Focus
What is In Clear Focus about and what kind of topics does it cover?
A practical, ideas-forward show that brings seasoned practitioners and thought leaders from marketing, branding, PR, and tech together to unpack strategy, measurement, and real-world execution. Episodes cover neuroscience-informed branding, data-driven marketing, event strategy, ethical AI in advertising, and storytelling for behavior change, with a recurring emphasis on actionable frameworks, metrics, and case studies. Noteworthy is the blend of hands-on tools (e.g., brand value canvases, MER, data-driven frameworks) and accessible discussions that translate complex concepts into concrete steps for B2B and B2C marketers alike. The format often includes guest experts, author segments, and sponsor-driven promos, making it a strong fit for li... more
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How many listeners does In Clear Focus get?
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What are the audience demographics for In Clear Focus?
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How many subscribers and views does In Clear Focus have?
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How many episodes of In Clear Focus are there?
In Clear Focus launched 7 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact In Clear Focus?
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Where can I see ratings and reviews for In Clear Focus?
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What guests have appeared on In Clear Focus?
Recent guests on In Clear Focus include:
1. Paul Larche
2. Tiffany Rose Goodyear
3. Katie Hart
4. Marc Robertz-Schwartz
5. Kamila Milla
6. Alia J. Daniels
7. Adam Ortman
8. Kamila Mila
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.