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In Clear Focus

Bigeye
Consumer Insights
Marketing
Quester
Market Research
Artificial Intelligence
Storytelling
Search Engine Optimization
ROI Swift
Amazon
Planable
Brett Townsend
Emotional Data
Ecommerce
Insights Association
Pepsi
B2B E-Commerce
Innovation
Page Optimizer Pro
Customer Engagement
Advertising Strategy

IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with... more

PublishesWeeklyEpisodes200Founded6 years ago
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Latest Episodes

IN CLEAR FOCUS: Forget chasing big-name podcasts. This week's guest, publicist Christina Lenkowski, reveals why the real money is in guesting on niche shows packed with your ideal audience. She explains how to use podcast guesting as powerful earned ... more

IN CLEAR FOCUS: Thom Mozloom of The M Network discusses why brands like Bud Light and Cracker Barrel face backlash. He argues their marketers don't understand, or even like, their core audience. Thom explains how to navigate controversy with honesty ... more

IN CLEAR FOCUS: Jessica Gillingham, author of "Tech-Enabled Hospitality," explores how tech is reshaping hospitality marketing and the guest journey. She discusses the challenge of marketing to digital natives who expect a seamless journey from searc... more

IN CLEAR FOCUS: For our 300th episode, strategist Ulli Appelbaum, author of "The Science of Brand Associations," reveals why brand associations are the operating system of marketing. He explains how brands exist as memory networks, and why their stre... more

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Recent Guests

Thom Mozloom
President and CEO of The M Network
The M Network
Episode: In Clear Focus: Values-Driven Marketing with Thom Mozloom
Jessica Gillingham
Founder and CEO of Abode Worldwide, a global public relations agency specializing in hospitality and property technology companies.
Abode Worldwide
Episode: In Clear Focus: Tech-Enabled Hospitality with Jessica Gillingham
Ulli Appelbaum
Internationally recognized brand strategist and author
First the Trousers, Then the Shoes, Author of The Science of Brand Associations
Episode: In Clear Focus: The Science of Brand Associations with Ulli Appelbaum
Amanda Patterson
Founder and CEO of Rocket Fuel Labs, a growth marketing agency specializing in helping startups accelerate growth through data-driven strategies
Rocket Fuel Labs
Episode: In Clear Focus: Rocket Fuel for Startups with Amanda Patterson
Nick Usborne
Highly awarded copywriter, author, and coach with over 40 years of professional experience in advertising and brand communication.
Story Aligned
Episode: In Clear Focus: Brand Authenticity in the Age of AI with Nick Usborne
Kathy Guzmán Galloway
A seasoned consumer package goods strategist, with over 20 years of experience at PepsiCo and consulting with major brands to clarify their positioning.
Kathy Guzmán Galloway Consulting
Episode: In Clear Focus: Hispanic Heritage Month
Alex Santiago
Founder of Social Musee Communications and membership manager for the AGB Museum of Art.
AGB Museum of Art
Episode: In Clear Focus: Hispanic Heritage Month
Sorin Patilinet
Global Marketing Effectiveness Executive at PepsiCo and author of Marketing Effectiveness
PepsiCo
Episode: In Clear Focus: Marketing Effectiveness with Sorin Patilinet
Jen Moss
Co-founder and chief creative officer of JAR Podcast Solutions
JAR Podcast Solutions
Episode: In Clear Focus: Creating Branded Podcasts with Jen Moss

Host

Adrian Tennant
Host of the podcast and Chief Strategy Officer at Big Eye, bringing insights from his expertise in marketing strategy.

Reviews

5.0 out of 5 stars from 13 ratings
  • Spot-on topics!

    I really like the topics being tackled every episode. Awesome show!

    Apple Podcasts
    5
    flylotus011
    Philippines9 months ago
  • Highly recommended!

    Adrian provides valuable guidance to his listeners, and brings on knowledgeable guests

    Apple Podcasts
    5
    ninja steth jelly 7655
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The variety of expert guests is highly praised, which contributes to the diverse perspectives offered on marketing strategies.
Listeners appreciate the valuable insights and practical advice shared, indicating a high level of trust in the expertise presented.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

In Clear Focus: Values-Driven Marketing with Thom Mozloom
Q: What implications do you think this has for how brands should now approach their communication strategies?
Public relations should be part of your larger strategy alongside social media and other tactics that work.
In Clear Focus: Values-Driven Marketing with Thom Mozloom
Q: Thom, from your perspective, what's driving this increase in brand controversy?
The speed at which we communicate has done nothing but accelerate, and brands often don't understand their core audiences, leading to missteps.
In Clear Focus: Tech-Enabled Hospitality with Jessica Gillingham
Q: How can hospitality brands leverage technology in enhancing personalization?
By understanding guests' needs and preferences, technology can facilitate personalization that extends beyond traditional luxury experiences, providing excellent service through digital means.
In Clear Focus: Tech-Enabled Hospitality with Jessica Gillingham
Q: What inspired you to write Tech Enabled Hospitality?
I was approached by Kogan Page and recognized the need for a book covering the topic of tech-enabled hospitality and its impact on the industry, especially given my background in hotel and short-term rental technology.
In Clear Focus: The Science of Brand Associations with Ulli Appelbaum
Q: What do you mean by brand associations being the operating system of marketing?
Brand associations are networks of memories about a specific offering and manage how we learn about and form opinions on brands, thus are central to marketing.

Audience Metrics

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Frequently Asked Questions About In Clear Focus

What is In Clear Focus about and what kind of topics does it cover?

This podcast offers insights into the evolving marketing and advertising landscape, featuring conversations with industry professionals and thought leaders. Common topics include branding, media strategies, creative development, analytics, and the distinctions between B2B and B2C marketing approaches. The podcast also incorporates a monthly book club, providing listeners with exclusive interviews with authors and opportunities for discounts on relevant titles. This diverse range of discussions, combined with practical advice and innovative ideas, makes it a valuable resource for marketers looking to enhance their strategies and knowledge.

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How many subscribers and views does In Clear Focus have?

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Which podcasts are similar to In Clear Focus?

These podcasts share a similar audience with In Clear Focus:

1. BRANDERMAN
2. The Daily
3. On Strategy Showcase

How many episodes of In Clear Focus are there?

In Clear Focus launched 6 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact In Clear Focus?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on In Clear Focus?

Recent guests on In Clear Focus include:

1. Thom Mozloom
2. Jessica Gillingham
3. Ulli Appelbaum
4. Amanda Patterson
5. Nick Usborne
6. Kathy Guzmán Galloway
7. Alex Santiago
8. Sorin Patilinet

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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