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In Clear Focus

Bigeye
Artificial Intelligence
Consumer Behavior
Marketing
Brand Strategy
Digital Marketing
Consumer Insights
Storytelling
E-Commerce
B2B Marketing
Marketing Strategy
Content Marketing
Search Engine Optimization
Podcast Guesting
Remote Work
Audience Engagement
Amazon
Quester
Market Research
Social Media
Google

IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with... more

PublishesWeeklyEpisodes200Founded7 years ago
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Latest Episodes

IN CLEAR FOCUS: Adam Ortman, founder of Kinetic319, explains why traditional media attribution is struggling in a fragmented world. He introduces the Marketing Efficiency Ratio (MER) as a powerful solution. Learn how comparing total business revenue... more

IN CLEAR FOCUS: Our guest this week is Kamila Miller, author of "Data-Driven Marketing Strategy." Kamila explains the critical difference between being "data-heavy" and truly data-driven, revealing how collecting data just to justify past decisions c... more

IN CLEAR FOCUS: Our guest this week is Jonathan Kazarian, the Founder and CEO of Accelevents. He explains why saturated digital channels make face-to-face connections more valuable than ever, arguing that a modern event strategy must be a long-term b... more

IN CLEAR FOCUS: For the first episode of our 23rd season, creative executive and brand strategist Femi Corazon reveals how storytelling drives behavior change. She explains why facts fail to change minds because people act on identity, not just infor... more

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Recent Guests

Kamila Miller
Lecturer in marketing at Henley Business School, University of Reading; author of Data-Driven Marketing Strategy
Henley Business School / University of Reading; Author, Data-Driven Marketing Strategy
Episode: In Clear Focus: Data-Driven Marketing Strategy with Kamila Miller
Jonathan Kazarian
Founder and CEO of Accelevents
Accelevents
Episode: In Clear Focus: Rethinking Modern Event Strategy with Jonathan Kazarian
Femi Corazon
creative executive and brand strategist
RESCUE, behavior change agency
Episode: In Clear Focus: How Storytelling Drives Behavior Change with Femi Corazon
Nik Hall
Founder and CEO of REVIVE Marketing Partners
REVIVE Marketing Partners
Episode: In Clear Focus: Amazon's AI Shopping Revolution with Nik Hall
Paul Sloan
Author of The Art of Unexpected Solutions
Kogan Page / Big Eye Book Club
Episode: In Clear Focus: Amazon's AI Shopping Revolution with Nik Hall
Paul Sloane
Innovation and lateral thinking expert, author of The Art of Unexpected Solutions
Destination Innovation, author
Episode: In Clear Focus: The Art of Unexpected Solutions with Paul Sloane
John Gumas
President of Commit Agency, creator of Challenger Brand Marketing
Commit Agency
Episode: In Clear Focus: Challenger Brand Marketing® with John Gumas
Rich M. Smith
Marketing strategist, consultant, and host of the Revenue Science Podcast
Independent consultant; Growth Studio
Episode: In Clear Focus: The Behavioral Science of Marketing Strategy with Rich M. Smith
Fab Giovanetti
Author of the customer driven marketing handbook and CEO/teacher at Alt Marketing School
Alt Marketing School; Kogan Page (publisher)
Episode: In Clear Focus: The Behavioral Science of Marketing Strategy with Rich M. Smith

Hosts

Adrian Tennant
Host of In Clear Focus
Kevin Perlmutter
Chief strategist and founder of Limbic Brand Evolution

Reviews

5.0 out of 5 stars from 15 ratings
  • Packs a punch!

    Adrian gets right to the messy middle with his interviews, making each episode immediately compelling and informative. Love the efficiency of it! Just 30 minutes and I walk away with a new perspective, idea, person I want to meet, etc.

    Apple Podcasts
    5
    Devin Emily
    United States5 months ago
  • Spot-on topics!

    I really like the topics being tackled every episode. Awesome show!

    Apple Podcasts
    5
    flylotus011
    Philippinesa year ago
  • Highly recommended!

    Adrian provides valuable guidance to his listeners, and brings on knowledgeable guests

    Apple Podcasts
    5
    ninja steth jelly 7655
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Topics are consistently relevant for marketers looking for practical takeaways.
Guests bring strong expertise and actionable frameworks that listeners can apply quickly.
Adrian keeps interviews tight and insightful, delivering new perspectives in a short listen.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

In Clear Focus: Data-Driven Marketing Strategy with Kamila Miller
Q: What should marketing leaders be watching for as red flags when deploying AI-powered tools?
Watch for black-box models without explainable reasoning, biased training data, over-personalization that feels invasive, and a culture where teams stop questioning AI output instead of verifying it; maintain human-in-the-loop oversight to ensure transparency, fair representation, and real customer content.
In Clear Focus: Rethinking Modern Event Strategy with Jonathan Kazarian
Q: How important is the initial registration touchpoint to overall event success and conversion?
It sets the tone for the attendee's experience and directly influences whether people even register; a streamlined, well-designed process reduces drop-offs, improves sponsor alignment, and increases the likelihood that attendees will engage with sessions and future offerings.
In Clear Focus: Rethinking Modern Event Strategy with Jonathan Kazarian
Q: Jonathan, can you walk us through a specific example of how getting the event technology right transformed a customer experience?
A large podcast client saw long lines during entry when Accelevents only handled mobile app services. By taking over registration and on-site operations with a unified platform, wait times dropped dramatically and the brand was consistently represented across touchpoints, demonstrating the tangible impact of a fully integrated event experience.
In Clear Focus: How Storytelling Drives Behavior Change with Femi Corazon
Q: Looking ahead, where do you see behavior change marketing going as AI reshapes how content is made and reaches people?
We'll need systems at scale to produce content that feels genuinely relevant to individuals. AI will help with production and personalization, but human insight remains essential to make stories feel true and to connect with lived experiences.
In Clear Focus: How Storytelling Drives Behavior Change with Femi Corazon
Q: There's a tension between a creative team's desire to push a concept as far as it will go and a client's instinct to play it safe. How do you navigate that tension?
I don't frame it as creative versus client; the focus should be on what work actually moves outcomes. The argument for creative courage needs to be grounded in measurable results rather than aesthetics, because safe work often fails to move behavior in public health contexts where the stakes are high.

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Frequently Asked Questions About In Clear Focus

What is In Clear Focus about and what kind of topics does it cover?

This show centers on practical marketing and advertising strategy, branding, media, and analytics, with frequent guests who are practitioners, authors, and agency leaders. Recent episodes underscore frameworks for growth, the power of podcast guesting for business, values-driven branding, AI's impact on storytelling, and blending data with human insight. Notable angles include emotion-driven brand work, the science of brand associations, and ethical, audience-centered communications. A recurring strength is concise, actionable takeaways—often tied to book insights or proven frameworks—that listeners can apply in real-world marketing and PR contexts. The mix of guests from consulting, public relations, branding, and ad tech, plus episodic bo... more

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Which podcasts are similar to In Clear Focus?

These podcasts share a similar audience with In Clear Focus:

1. Think Fast Talk Smart: Communication Techniques

How many episodes of In Clear Focus are there?

In Clear Focus launched 7 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on In Clear Focus?

Recent guests on In Clear Focus include:

1. Kamila Miller
2. Jonathan Kazarian
3. Femi Corazon
4. Nik Hall
5. Paul Sloan
6. Paul Sloane
7. John Gumas
8. Rich M. Smith

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