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In Clear Focus

Bigeye
Marketing
Consumer Insights
Quester
Market Research
Artificial Intelligence
Storytelling
Search Engine Optimization
Amazon
ROI Swift
Planable
Emotional Data
Brett Townsend
Ecommerce
Insights Association
Pepsi
B2B E-Commerce
Innovation
Page Optimizer Pro
Customer Engagement
Profitability

IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with... more

PublishesWeeklyEpisodes200Founded6 years ago
Number of ListenersCategories
BusinessMarketingNewsBusiness News

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Artwork for In Clear Focus

Latest Episodes

IN CLEAR FOCUS: Marketing strategist and consultant Rich M. Smith explains why many CEOs secretly distrust marketing and how to fix it. He reveals how applying behavioral science can decode consumer decisions and overcome executive cognitive biases l... more

IN CLEAR FOCUS: Henry J. DeVries, author of "Persuade with a Story" explains why traditional business storytelling is broken. He reveals why your brand should act as the mentor, not the hero, while your client battles their "nemesis" problem. Discove... more

IN CLEAR FOCUS: Jackson Wightman, "Minister of Propaganda" at Proper Propaganda, explores the evolving landscape of tech PR. As AI and Large Language Models like ChatGPT replace traditional search, Jackson explains why performance marketing alone fal... more

IN CLEAR FOCUS: Fab Giovanetti, author of this month's Bigeye Book Club selection, "The Customer-Driven Marketing Handbook", explains why chasing quick wins hurts brands. She explores how customer-driven marketing shifts the focus from persuasion to ... more

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Recent Guests

Kyle Austin Young
An award-winning strategy consultant and author
Author of Success is a Numbers Game
Episode: In Clear Focus: Success is a Numbers Game with Kyle Austin Young
Jon-Stephen Stansel
Founder of Saturn 9 Media and author of The 10 Principles of Effective Social Media Marketing
Saturn 9 Media
Episode: In Clear Focus: The 10 Principles of Social Media Marketing with Jon-Stephen Stansel
Christina Lenkowski
Publicity strategist and founder of Publicity by Christina
Publicity by Christina
Episode: In Clear Focus: Podcast Guesting for Business Growth with Christina Lenkowski
Thom Mozloom
President and CEO of The M Network
The M Network
Episode: In Clear Focus: Values-Driven Marketing with Thom Mozloom
Jessica Gillingham
Founder and CEO of Abode Worldwide, a global public relations agency specializing in hospitality and property technology companies.
Abode Worldwide
Episode: In Clear Focus: Tech-Enabled Hospitality with Jessica Gillingham
Ulli Appelbaum
Internationally recognized brand strategist and author
First the Trousers, Then the Shoes, Author of The Science of Brand Associations
Episode: In Clear Focus: The Science of Brand Associations with Ulli Appelbaum
Amanda Patterson
Founder and CEO of Rocket Fuel Labs, a growth marketing agency specializing in helping startups accelerate growth through data-driven strategies
Rocket Fuel Labs
Episode: In Clear Focus: Rocket Fuel for Startups with Amanda Patterson
Nick Usborne
Highly awarded copywriter, author, and coach with over 40 years of professional experience in advertising and brand communication.
Story Aligned
Episode: In Clear Focus: Brand Authenticity in the Age of AI with Nick Usborne
Kathy Guzmán Galloway
A seasoned consumer package goods strategist, with over 20 years of experience at PepsiCo and consulting with major brands to clarify their positioning.
Kathy Guzmán Galloway Consulting
Episode: In Clear Focus: Hispanic Heritage Month

Hosts

Adrian Tennant
Host of In Clear Focus
Kevin Perlmutter
Chief strategist and founder of Limbic Brand Evolution

Reviews

5.0 out of 5 stars from 14 ratings
  • Packs a punch!

    Adrian gets right to the messy middle with his interviews, making each episode immediately compelling and informative. Love the efficiency of it! Just 30 minutes and I walk away with a new perspective, idea, person I want to meet, etc.

    Apple Podcasts
    5
    Devin Emily
    United States3 months ago
  • Spot-on topics!

    I really like the topics being tackled every episode. Awesome show!

    Apple Podcasts
    5
    flylotus011
    Philippinesa year ago
  • Highly recommended!

    Adrian provides valuable guidance to his listeners, and brings on knowledgeable guests

    Apple Podcasts
    5
    ninja steth jelly 7655
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Topics are consistently relevant for marketers looking for practical takeaways.
Guests bring strong expertise and actionable frameworks that listeners can apply quickly.
Adrian keeps interviews tight and insightful, delivering new perspectives in a short listen.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

In Clear Focus: Success is a Numbers Game with Kyle Austin Young
Q: Kyle, what is the concept of probability hacking?
Kyle defines probability hacking as the process of changing the odds of success by understanding what has to go right and what's likely to go wrong.
In Clear Focus: Success is a Numbers Game with Kyle Austin Young
Q: Kyle, how did you develop your focus on helping people accomplish big goals?
Kyle explains that he organically shifted towards helping people achieve big goals due to personal experiences with layoffs, which led him to recognize the importance of optimizing success.
In Clear Focus: The 10 Principles of Social Media Marketing with Jon-Stephen Stansel
Q: How can brands that might think of themselves as boring create engaging content?
Every brand has something interesting; they need to find out what their audience cares about and create content accordingly.
In Clear Focus: The 10 Principles of Social Media Marketing with Jon-Stephen Stansel
Q: How is the belief that social media can be effectively managed by a single person harmful to brands?
It's unrealistic for larger brands since social media is constant and requires a team for managing content and diverse perspectives.
In Clear Focus: The 10 Principles of Social Media Marketing with Jon-Stephen Stansel
Q: What prompted you to write The 10 Principles of Effective Social Media Marketing?
Jon-Stephen wanted to identify fundamental principles in social media marketing that remain relevant due to the rapidly changing nature of the platforms.

Audience Metrics

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Frequently Asked Questions About In Clear Focus

What is In Clear Focus about and what kind of topics does it cover?

This show centers on practical marketing and advertising strategy, branding, media, and analytics, with frequent guests who are practitioners, authors, and agency leaders. Recent episodes underscore frameworks for growth, the power of podcast guesting for business, values-driven branding, AI's impact on storytelling, and blending data with human insight. Notable angles include emotion-driven brand work, the science of brand associations, and ethical, audience-centered communications. A recurring strength is concise, actionable takeaways—often tied to book insights or proven frameworks—that listeners can apply in real-world marketing and PR contexts. The mix of guests from consulting, public relations, branding, and ad tech, plus episodic bo... more

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Which podcasts are similar to In Clear Focus?

These podcasts share a similar audience with In Clear Focus:

1. Up First from NPR

How many episodes of In Clear Focus are there?

In Clear Focus launched 6 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on In Clear Focus?

Recent guests on In Clear Focus include:

1. Kyle Austin Young
2. Jon-Stephen Stansel
3. Christina Lenkowski
4. Thom Mozloom
5. Jessica Gillingham
6. Ulli Appelbaum
7. Amanda Patterson
8. Nick Usborne

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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