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In Clear Focus

Bigeye
Artificial Intelligence
Consumer Behavior
Marketing
Brand Strategy
Digital Marketing
Consumer Insights
Storytelling
E-Commerce
B2B Marketing
Marketing Strategy
Content Marketing
Search Engine Optimization
Podcast Guesting
Remote Work
Audience Engagement
Amazon
Quester
Market Research
Social Media
Google

IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with... more

PublishesWeeklyEpisodes200Founded7 years ago
Number of ListenersCategories
MarketingBusiness NewsNewsBusiness

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Artwork for In Clear Focus

Latest Episodes

IN CLEAR FOCUS: June's Bigeye Book Club selection is "Neuromarketing: Practical Insights for Improving Customer Engagement." Author Katie Hart explains why, when 95 percent of purchase decisions are non-conscious, traditional research often asks the ... more

IN CLEAR FOCUS: Marc Robertz-Schwartz, author of "The RED APPLES Way," explains why core values are a business's most durable competitive advantage. Drawing from 16 years of agency ownership, Marc reveals why companies get mission and vision backward... more

IN CLEAR FOCUS: Alia J. Daniels, COO of Revry and President of PrismRiot, discusses the power of privacy-first advertising. She explains why reaching LGBTQ+ and multicultural consumers is a business imperative, not a charitable exercise. Discover the... more

IN CLEAR FOCUS: Adam Ortman, founder of Kinetic319, explains why traditional media attribution is struggling in a fragmented world. He introduces the Marketing Efficiency Ratio (MER) as a powerful solution. Learn how comparing total business revenue... more

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BRANDERMAN
BRANDERMANHernán Braberman

Recent Guests

Marc Robertz-Schwartz
Author of The RED APPLES Way, former founder/CEO of RED APPLES Media
RED APPLES Media
Episode: In Clear Focus: The RED APPLES Way with Marc Robertz-Schwartz
Kamila Milla
Author of Data-Driven Marketing Strategy
Cogil Page
Episode: In Clear Focus: The RED APPLES Way with Marc Robertz-Schwartz
Alia J. Daniels
Co-founder and chief operating officer of Revry; president of PrismRiot
Revry; PrismRiot
Episode: In Clear Focus: Privacy-First Advertising and Multicultural Consumers with Alia J. Daniels
Adam Ortman
Founder and CEO of Kinetic319
Kinetic319
Episode: In Clear Focus: Demystifying Marketing Efficiency Ratio (MER) with Adam Ortman
Kamila Mila
Author of Data-Driven Marketing Strategy
Kogil Page
Episode: In Clear Focus: Demystifying Marketing Efficiency Ratio (MER) with Adam Ortman
Kamila Miller
Lecturer in marketing at Henley Business School, University of Reading; author of Data-Driven Marketing Strategy
Henley Business School / University of Reading; Author, Data-Driven Marketing Strategy
Episode: In Clear Focus: Data-Driven Marketing Strategy with Kamila Miller
Jonathan Kazarian
Founder and CEO of Accelevents
Accelevents
Episode: In Clear Focus: Rethinking Modern Event Strategy with Jonathan Kazarian
Femi Corazon
creative executive and brand strategist
RESCUE, behavior change agency
Episode: In Clear Focus: How Storytelling Drives Behavior Change with Femi Corazon
Nik Hall
Founder and CEO of REVIVE Marketing Partners
REVIVE Marketing Partners
Episode: In Clear Focus: Amazon's AI Shopping Revolution with Nik Hall

Hosts

Adrian Tennant
Host of In Clear Focus
Kevin Perlmutter
Chief strategist and founder of Limbic Brand Evolution

Reviews

5.0 out of 5 stars from 15 ratings
  • Packs a punch!

    Adrian gets right to the messy middle with his interviews, making each episode immediately compelling and informative. Love the efficiency of it! Just 30 minutes and I walk away with a new perspective, idea, person I want to meet, etc.

    Apple Podcasts
    5
    Devin Emily
    United States5 months ago
  • Spot-on topics!

    I really like the topics being tackled every episode. Awesome show!

    Apple Podcasts
    5
    flylotus011
    Philippinesa year ago
  • Highly recommended!

    Adrian provides valuable guidance to his listeners, and brings on knowledgeable guests

    Apple Podcasts
    5
    ninja steth jelly 7655
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Topics are consistently relevant for marketers looking for practical takeaways.
Guests bring strong expertise and actionable frameworks that listeners can apply quickly.
Adrian keeps interviews tight and insightful, delivering new perspectives in a short listen.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#231
Belgium/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

In Clear Focus: The RED APPLES Way with Marc Robertz-Schwartz
Q: Can you share an example where choosing to solve rather than deflect changed an outcome for a client?
Instead of saying no, the team would respond with 'no, but we can...' which often produced alternative solutions or at least maintained the relationship and eventually led to expanded work.
In Clear Focus: The RED APPLES Way with Marc Robertz-Schwartz
Q: Marc, what's the difference between core values and mission/vision, and why do many organizations get this wrong?
Core values are the indisputable DNA of the organization and should anchor every decision; mission and vision stem from those values, while many companies jump to logos and slogans first and lose sight of the foundational culture.
In Clear Focus: Demystifying Marketing Efficiency Ratio (MER) with Adam Ortman
Q: Now for listeners who haven't encountered MER, can you walk us through what MER actually is, how it's calculated, and why it's different from ROAS?
MER is total business revenue divided by total marketing spend, providing a broad view of how marketing investment relates to overall business performance rather than just attributing revenue to a single marketing touchpoint. This complements ROAS by showing if the business as a whole benefits from marketing spend, not just the direct sales attributed to specific campaigns.
In Clear Focus: Data-Driven Marketing Strategy with Kamila Miller
Q: What should marketing leaders be watching for as red flags when deploying AI-powered tools?
Watch for black-box models without explainable reasoning, biased training data, over-personalization that feels invasive, and a culture where teams stop questioning AI output instead of verifying it; maintain human-in-the-loop oversight to ensure transparency, fair representation, and real customer content.
In Clear Focus: Rethinking Modern Event Strategy with Jonathan Kazarian
Q: How important is the initial registration touchpoint to overall event success and conversion?
It sets the tone for the attendee's experience and directly influences whether people even register; a streamlined, well-designed process reduces drop-offs, improves sponsor alignment, and increases the likelihood that attendees will engage with sessions and future offerings.

Audience Metrics

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Frequently Asked Questions About In Clear Focus

What is In Clear Focus about and what kind of topics does it cover?

This show centers on practical marketing and advertising strategy, branding, media, and analytics, with frequent guests who are practitioners, authors, and agency leaders. Recent episodes underscore frameworks for growth, the power of podcast guesting for business, values-driven branding, AI's impact on storytelling, and blending data with human insight. Notable angles include emotion-driven brand work, the science of brand associations, and ethical, audience-centered communications. A recurring strength is concise, actionable takeaways—often tied to book insights or proven frameworks—that listeners can apply in real-world marketing and PR contexts. The mix of guests from consulting, public relations, branding, and ad tech, plus episodic bo... more

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Which podcasts are similar to In Clear Focus?

These podcasts share a similar audience with In Clear Focus:

1. BRANDERMAN

How many episodes of In Clear Focus are there?

In Clear Focus launched 7 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on In Clear Focus?

Recent guests on In Clear Focus include:

1. Marc Robertz-Schwartz
2. Kamila Milla
3. Alia J. Daniels
4. Adam Ortman
5. Kamila Mila
6. Kamila Miller
7. Jonathan Kazarian
8. Femi Corazon

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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