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Artwork for In Clear Focus

In Clear Focus

Bigeye
Consumer Insights
Marketing
Market Research
Quester
Artificial Intelligence
Storytelling
Search Engine Optimization
ROI Swift
Amazon
Planable
Emotional Data
Brett Townsend
Ecommerce
Pepsi
Insights Association
B2B E-Commerce
Innovation
Page Optimizer Pro
Profitability
Business Growth Strategy

IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with... more

PublishesWeeklyEpisodes200Founded6 years ago
Number of ListenersCategories
NewsBusiness NewsMarketingBusiness

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Artwork for In Clear Focus

Latest Episodes

IN CLEAR FOCUS: Veteran copywriter Nick Usborne explains how to combat "brand drift" with a story-first, AI-powered content strategy. Nick introduces his Story Aligned framework, arguing that a brand's unique story is its only defensible moat against... more

IN CLEAR FOCUS: To mark Hispanic Heritage Month, strategists Kathy Guzmán Galloway and Alex Santiago join host Karen Jimenez to explore how brands can authentically connect with Hispanic consumers. They discuss why cultural context matters more than ... more

IN CLEAR FOCUS: Sorin Patilinet of PepsiCo and author of "Marketing Effectiveness" shares his scientific approach to brand growth. Sorin explains why marketers must look beyond just advertising to all levers of effectiveness, from pricing to packagin... more

IN CLEAR FOCUS: Jen Moss of JAR Podcast Solutions explains how brands can create podcasts audiences love. Jen reveals why most branded podcasts fail—they're boring and too promotional—and shares her "JAR" (Job, Audience, Result) system for success. U... more

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Recent Guests

Sorin Patilinet
Global Marketing Effectiveness Executive at PepsiCo and author of Marketing Effectiveness
PepsiCo
Episode: In Clear Focus: Marketing Effectiveness with Sorin Patilinet
Jen Moss
Co-founder and chief creative officer of JAR Podcast Solutions
JAR Podcast Solutions
Episode: In Clear Focus: Creating Branded Podcasts with Jen Moss
Steven Puri
Founder and CEO of The Sukha Co
The Sukha Co
Episode: In Clear Focus: Flow States and Hollywood Productivity Techniques with Steven Puri
Kristen Sweeney
Founder and CEO of Every Little Word, a boutique content marketing agency.
Every Little Word
Episode: In Clear Focus: Content Strategy and Execution with Kristen Sweeney
Ari Paparo
A pioneering advertising technology executive and author of the book 'Yield'.
Marketecture Media
Episode: In Clear Focus: How Google Bought, Built, and Bullied Its Way to Advertising Dominance with Ari Paparo
Kevin Perlmutter
Chief strategist and founder of Limbic Brand Evolution, author of Brand Desire
Limbic Brand Evolution
Episode: In Clear Focus: Brand Desire with Kevin Perlmutter
Richard White
Founder and CEO of Fathom, an AI-powered meeting assistant
Fathom
Episode: In Clear Focus: AI-Powered Work Communication with Richard White
Nicole Powell
Founder and CEO of Halcon Marketing Solutions
Halcon Marketing Solutions
Episode: In Clear Focus: Neuromarketing for Brands with Nicole Powell
Shane H. Tepper
Creative director, content strategist, and co-founder and CEO of AI Friendly
AI Friendly
Episode: In Clear Focus: AI and Brand Discoverability with Shane H. Tepper

Host

Adrian Tennant
Host of the podcast and Chief Strategy Officer at Big Eye, bringing insights from his expertise in marketing strategy.

Reviews

5.0 out of 5 stars from 13 ratings
  • Spot-on topics!

    I really like the topics being tackled every episode. Awesome show!

    Apple Podcasts
    5
    flylotus011
    Philippines7 months ago
  • Highly recommended!

    Adrian provides valuable guidance to his listeners, and brings on knowledgeable guests

    Apple Podcasts
    5
    ninja steth jelly 7655
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The variety of expert guests is highly praised, which contributes to the diverse perspectives offered on marketing strategies.
Listeners appreciate the valuable insights and practical advice shared, indicating a high level of trust in the expertise presented.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#143
Sweden/Business/Marketing
Apple Podcasts
#189
Finland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

In Clear Focus: Marketing Effectiveness with Sorin Patilinet
Q: How do you balance the art of marketing with the science?
We acknowledge that creativity is partly art and partly science, and there will always be a percentage of results that are unexplained.
In Clear Focus: Marketing Effectiveness with Sorin Patilinet
Q: Can you explain the difference between marketing effectiveness and advertising effectiveness?
Marketing effectiveness is broader; it includes all components of marketing strategy, not just advertising, which often accounts for only a small part of brand sales.
In Clear Focus: Marketing Effectiveness with Sorin Patilinet
Q: What inspired you to write your new book, Marketing Effectiveness?
I wanted to provide practical examples and a practical way to handle marketing theories, which often lack the brand's perspective.
In Clear Focus: Dim Sum Strategy with Peter Wilken
Q: What risks do you see in prioritizing short-term performance marketing over long-term brand building?
Short-term marketing can overshadow the importance of cultivating brand loyalty, which is crucial for sustained business success in the long run.
In Clear Focus: Dim Sum Strategy with Peter Wilken
Q: What's one strategic tool or framework from Dim Sum strategy that you think would be particularly valuable for brands at this time?
The T model, which assesses levels of business turbulence, helping brands navigate unpredictable market conditions effectively.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About In Clear Focus

What is In Clear Focus about and what kind of topics does it cover?

This podcast offers insights into the evolving marketing and advertising landscape, featuring conversations with industry professionals and thought leaders. Common topics include branding, media strategies, creative development, analytics, and the distinctions between B2B and B2C marketing approaches. The podcast also incorporates a monthly book club, providing listeners with exclusive interviews with authors and opportunities for discounts on relevant titles. This diverse range of discussions, combined with practical advice and innovative ideas, makes it a valuable resource for marketers looking to enhance their strategies and knowledge.

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Which podcasts are similar to In Clear Focus?

These podcasts share a similar audience with In Clear Focus:

1. Mi3 Audio Edition
2. Uncensored CMO
3. The Daily
4. The News Agents
5. Americast

How many episodes of In Clear Focus are there?

In Clear Focus launched 6 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact In Clear Focus?

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What guests have appeared on In Clear Focus?

Recent guests on In Clear Focus include:

1. Sorin Patilinet
2. Jen Moss
3. Steven Puri
4. Kristen Sweeney
5. Ari Paparo
6. Kevin Perlmutter
7. Richard White
8. Nicole Powell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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