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In Clear Focus

Bigeye
Consumer Insights
Marketing
Quester
Market Research
Artificial Intelligence
Storytelling
Search Engine Optimization
Amazon
ROI Swift
Planable
Emotional Data
Brett Townsend
Ecommerce
Insights Association
Pepsi
B2B E-Commerce
Innovation
Page Optimizer Pro
Business Growth Strategy
Online Marketplace

IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with... more

PublishesWeeklyEpisodes200Founded6 years ago
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BusinessMarketingNewsBusiness News

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Artwork for In Clear Focus

Latest Episodes

IN CLEAR FOCUS: Jen Moss of JAR Podcast Solutions explains how brands can create podcasts audiences love. Jen reveals why most branded podcasts fail—they're boring and too promotional—and shares her "JAR" (Job, Audience, Result) system for success. U... more

IN CLEAR FOCUS: Hollywood executive turned tech CEO Steven Puri of The Sukha Co shares his playbook for leading remote creative teams. Drawing lessons from producing special effects for blockbuster films like Independence Day, Steven reveals the scie... more

IN CLEAR FOCUS: Kristen Sweeney, founder of B2B content agency Every Little Word, joins us to explore common content strategy challenges and how brands can overcome internal roadblocks. She shares how to identify and empower internal subject matter e... more

IN CLEAR FOCUS: Author and ad tech veteran Ari Paparo joins the podcast to discuss his new book, "Yield: How Google Bought, Built and Bullied Its Way to Advertising Dominance." Hear how Google became the center of the digital ad ecosystem by controll... more

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Recent Guests

Emeric Ernoult
Co-founder and CEO of Agorapulse
Agorapulse
Episode: In Clear Focus: Measuring the ROI of Social Media with Emeric Ernoult
Alan Barker
Managing Director of Kairos Training Limited, expert in copywriting and communication skills.
Kairos Training Limited
Episode: In Clear Focus: The Complete Copywriter with Alan Barker
Satej Sirur
Co-founder and CEO of Rocketium
Rocketium
Episode: In Clear Focus: AI-Driven CreativeOps with Satej Sirur
Andrew Geoghegan
Accomplished marketer and brand strategist, author of 'Effective Brand Building'
Episode: In Clear Focus: Effective Brand Building with Andrew Geoghegan
Mona Kinal
Chief Marketing Officer at g2a.com, expert in digital entertainment marketing and brand strategy.
g2a.com
Episode: In Clear Focus: Digital Entertainment Marketing with Mona Kinal
Lisa Avvocato
Vice President of Global Marketing and AI Community at Sama
Sama
Episode: In Clear Focus: AI in Retail with Lisa Avvocato
Corey Morris
CEO of Voltage, expert in digital marketing
Voltage
Episode: In Clear Focus: Digital Marketing Success Planning with Corey Morris
William Beutler
Founder and president of Beutler Ink, a digital agency specializing in Wikipedia consulting
Beutler Ink
Episode: In Clear Focus: Wikipedia Strategy for Brands with William Beutler
Nick Bennett
Co-founder and Chief Customer Officer of TAC, expert in B2B influencer marketing
TAC
Episode: In Clear Focus: B2B Influencer Marketing with Nick Bennett

Host

Adrian Tennant
Chief Strategy Officer at Big Eye and host of In Clear Focus. Adrian brings a wealth of experience in marketing strategy and insights from the industry.

Reviews

5.0 out of 5 stars from 13 ratings
  • Spot-on topics!

    I really like the topics being tackled every episode. Awesome show!

    Apple Podcasts
    5
    flylotus011
    Philippines7 months ago
  • Highly recommended!

    Adrian provides valuable guidance to his listeners, and brings on knowledgeable guests

    Apple Podcasts
    5
    ninja steth jelly 7655
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The variety of knowledgeable guests adds depth and enriches the listening experience.
Listeners appreciate the spot-on topics and valuable guidance provided by the host.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#61
France/Business/Marketing
Apple Podcasts
#48
Finland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

In Clear Focus: Amazon Marketplace Strategies with Carolyn Lowe
Q: What metrics should brand managers watch most closely to gauge their Amazon performance?
Important metrics include weekly traffic, weekly conversion rates, and item-level economics to determine overall performance and identify areas for improvement.
In Clear Focus: Amazon Marketplace Strategies with Carolyn Lowe
Q: What are some of the biggest mistakes you see brands making when they try to manage Amazon on their own?
Brands often don't know what they don't know, leading to a lack of awareness about the various tools and programs Amazon offers, which can hinder their performance.
In Clear Focus: Amazon Marketplace Strategies with Carolyn Lowe
Q: What inspired you to focus specifically on helping brands succeed on Amazon?
Carolyn's journey began in the early days of Amazon when she was working at Dell, where she observed the challenges of channel conflict and saw a great opportunity in helping small and medium-sized brands grow on Amazon after successfully scaling a mom and baby company.
In Clear Focus: SnippMedia with Tom Burgess
Q: How does the targeting capability of your financial media network compare to that of RMNs?
Our targeting is still early in development but focuses on geographic and store-level targeting with a keen eye on learning how to best leverage the data we possess.
In Clear Focus: SnippMedia with Tom Burgess
Q: Can you explain what a Financial Media Network is and how it differs from other advertising channels?
A Financial Media Network involves offering money-saving alternatives to consumers through their banking applications, working within a trusted environment for engaging offers.

Audience Metrics

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Frequently Asked Questions About In Clear Focus

What is In Clear Focus about and what kind of topics does it cover?

A weekly show providing insights into marketing and advertising, featuring discussions with experienced practitioners and thought leaders. The episodes cover a broad range of topics, including branding, media strategy, analytics, and creativity, catering to both B2B and B2C marketers. Unique to the format is a monthly book club, where exclusive interviews with authors are featured alongside special discounts on selected titles. This podcast serves as a practical resource for professionals looking to enhance their marketing strategies and adapt to industry trends.

Where can I find podcast stats for In Clear Focus?

Rephonic provides a wide range of podcast stats for In Clear Focus. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to In Clear Focus and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does In Clear Focus get?

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What are the audience demographics for In Clear Focus?

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How many subscribers and views does In Clear Focus have?

To see how many followers or subscribers In Clear Focus has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to In Clear Focus?

These podcasts share a similar audience with In Clear Focus:

1. Up First from NPR

How many episodes of In Clear Focus are there?

In Clear Focus launched 6 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact In Clear Focus?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for In Clear Focus?

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What guests have appeared on In Clear Focus?

Recent guests on In Clear Focus include:

1. Emeric Ernoult
2. Alan Barker
3. Satej Sirur
4. Andrew Geoghegan
5. Mona Kinal
6. Lisa Avvocato
7. Corey Morris
8. William Beutler

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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