Rephonic
Artwork for In Clear Focus

In Clear Focus

Bigeye
Artificial Intelligence
Consumer Behavior
Marketing
Brand Strategy
Digital Marketing
Consumer Insights
Storytelling
E-Commerce
B2B Marketing
Marketing Strategy
Amazon
Content Marketing
Search Engine Optimization
Podcast Guesting
Branding
Remote Work
Audience Engagement
Quester
Market Research
Social Media

IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with... more

PublishesWeeklyEpisodes200Founded7 years ago
Number of ListenersCategories
MarketingBusinessBusiness NewsNews

Listen to this Podcast

Artwork for In Clear Focus

Latest Episodes

IN CLEAR FOCUS: Our guest, Miya Knights, author of "The Future of Shopping: Using Digital, Data and AI to Win with Customers," explores the evolving retail landscape. As AI assistants begin making shortlists, Miya explains why product data must be cl... more

IN CLEAR FOCUS: Podcast guest David Magrini, CEO of Volute Group, explores the critical role of AI readiness before investing in new marketing technology. While brands rush to buy AI tools, David explains why a fragmented data infrastructure creates ... more

IN CLEAR FOCUS: Marking our 350th episode and 25th season, Piers Fawkes of PSFK explores the future of strategic AI research. As generic LLMs homogenize insights into a "race to the middle," Piers explains how tracking weak signals provides a vital c... more

IN CLEAR FOCUS: Our guest is Betsy Davis of Sandy Alexander, who explores the lasting power of phygital media and physical brand experiences. Discover how combining targeted direct mail with digital channels significantly boosts consumer response rat... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Mi3 Audio Edition
Mi3 Audio EditionMi3 & iHeart Podcasts Australia
IPA Podcast
IPA PodcastInstitute of Practitioners in Advertising (IPA)
On Strategy Showcase
On Strategy ShowcaseFergus O’Carroll
The Daily
The DailyThe New York Times

Recent Guests

David Magrini
CEO and founder of Volute Group with more than 35 years of marketing experience.
Volute Group
Episode: In Clear Focus: AI Readiness and Human Judgment with David Magrini
Piers Fawkes
Founder of PSFK and Fodda, with more than 20 years in trends and innovation research
Fodda
Episode: In Clear Focus: Expert Context For Strategic AI Research with Piers Fawkes
Betsy Davis
Leads sales and marketing at Sandy Alexander; co-host of Color Bar
Sandy Alexander
Episode: In Clear Focus: The Tangible Brand with Betsy Davis
Steven van Belleghem
Author of Customer Passion 101 Ways to Meet Customer Expectations and Stand Out
Kogan Page (publisher)
Episode: In Clear Focus: The Tangible Brand with Betsy Davis
Ibrahim Ibrahim
Managing Director of Portland Design, author of Future Ready Retail
Portland Design / Perkins and Will
Episode: In Clear Focus: Culture Stores with Ibrahim Ibrahim and Koral Ibrahim
Koral Ibrahim
Founder and Managing Director of the Ready House; co-founder of Forward
Ready House / Forward
Episode: In Clear Focus: Culture Stores with Ibrahim Ibrahim and Koral Ibrahim
Brett Farmiloe
Founder and CEO of Featured
Featured
Episode: In Clear Focus: Earned Media and AI Visibility with Brett Farmiloe
Katie King
CEO of AI in Business; author and AI strategy expert
AI in Business
Episode: In Clear Focus: AI Strategy for Sales and Marketing with Katie King
Alexander Josephson
Co-founder of Partisans, architecture studio
Partisans (Architecture)
Episode: In Clear Focus: Retail Architecture As Brand Strategy with Alexander Josephson

Host

Adrian Tennant
Host of In Clear Focus, typically presenting interviews with marketing thought leaders and practitioners.

Reviews

5.0 out of 5 stars from 15 ratings
  • Packs a punch!

    Adrian gets right to the messy middle with his interviews, making each episode immediately compelling and informative. Love the efficiency of it! Just 30 minutes and I walk away with a new perspective, idea, person I want to meet, etc.

    Apple Podcasts
    5
    Devin Emily
    United Statesa year ago
  • Spot-on topics!

    I really like the topics being tackled every episode. Awesome show!

    Apple Podcasts
    5
    flylotus011
    Philippines2 years ago
  • Highly recommended!

    Adrian provides valuable guidance to his listeners, and brings on knowledgeable guests

    Apple Podcasts
    5
    ninja steth jelly 7655
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Topics stay relevant to current marketing challenges.
Guest lineup consistently offers actionable takeaways.
Concise and insightful interviews with a practical focus.
The host brings clarity and efficiency to every episode.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

In Clear Focus: AI Readiness and Human Judgment with David Magrini
Q: What's one thing a marketer should do before they sign off on the next AI or MarTech purchase?
Magrini advises marketers to have their data team review their data assets and MarTech stack, then check whether a prospective tool can integrate with what they already have.
In Clear Focus: AI Readiness and Human Judgment with David Magrini
Q: What are the early signals that tell you a company isn't quite ready to get value from artificial intelligence?
Magrini recommends assessing which use cases work, what data assets the company actually uses, how its data is distributed and accessible, and whether campaigns depend on manual workarounds. Data gaps and poor data quality are signs to address the foundation before implementing AI.
In Clear Focus: Expert Context For Strategic AI Research with Piers Fawkes
Q: Your latest venture is Fodda, which you described as a context layer for AI systems. Can you break it down for us? What does that mean?
Fawkes describes a context layer as a curated database or knowledge graph that an AI system can query. Its specialized information gives the system better context and can improve its outputs.
In Clear Focus: Expert Context For Strategic AI Research with Piers Fawkes
Q: Weak signals are central to how PSFK reads a market. Now, for a CPG marketer working from quarterly tracking studies and syndicated reports, how would you describe what qualifies as a weak signal?
Fawkes says weak signals are early indications of change or innovation gathered from the brand's own category as well as analogous and alternative spaces. The signals are categorized and tagged first, then analyzed at intervals to identify patterns and themes.
In Clear Focus: Earned Media and AI Visibility with Brett Farmiloe
Q: What's the takeaway from your early venture experiences about earning attention rather than buying it?
The core lesson is that trust is the currency of every successful brand; when you consistently deliver expertise and evidence, you build lasting trust that accelerates engagement, closes more deals, and strengthens brand authority both in traditional media and AI-integrated landscapes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About In Clear Focus

What is In Clear Focus about and what kind of topics does it cover?

This show explores modern marketing and branding through practitioner-led conversations that blend strategy, storytelling, and analytics. Episodes frequently center on authentic marketing, human-centered product development, and the use of data, AI, and neuroscience to inform creative decisions. Guests range from brand strategists and sustainability communicators to creators, educators, and leaders in marketing research, offering practical frameworks, real-world case studies, and actionable takeaways for improving customer engagement, trust, and long-term brand health. A notable throughline is the emphasis on bridging R&D and marketing, integrating AI as an augmentation tool, and maintaining human connection in an increasingly tech-enabled ... more

Where can I find podcast stats for In Clear Focus?

Rephonic provides a wide range of podcast stats for In Clear Focus. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to In Clear Focus and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does In Clear Focus get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for In Clear Focus, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for In Clear Focus?

Rephonic provides comprehensive predictive audience data for In Clear Focus, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does In Clear Focus have?

To see how many followers or subscribers In Clear Focus has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to In Clear Focus?

These podcasts share a similar audience with In Clear Focus:

1. Mi3 Audio Edition
2. IPA Podcast
3. On Strategy Showcase
4. The Daily
5. The Rest Is Politics

How many episodes of In Clear Focus are there?

In Clear Focus launched 7 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact In Clear Focus?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for In Clear Focus?

Rephonic pulls ratings and reviews for In Clear Focus from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for In Clear Focus?

Rephonic provides full transcripts for episodes of In Clear Focus. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on In Clear Focus?

Recent guests on In Clear Focus include:

1. David Magrini
2. Piers Fawkes
3. Betsy Davis
4. Steven van Belleghem
5. Ibrahim Ibrahim
6. Koral Ibrahim
7. Brett Farmiloe
8. Katie King

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days