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Artwork for In Clear Focus

In Clear Focus

Bigeye
Artificial Intelligence
Consumer Behavior
Marketing
Brand Strategy
Digital Marketing
Consumer Insights
E-Commerce
Storytelling
B2B Marketing
Marketing Strategy
Content Marketing
Search Engine Optimization
Podcast Guesting
Remote Work
Audience Engagement
Amazon
Quester
Market Research
Social Media
Google

IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with... more

PublishesWeeklyEpisodes200Founded6 years ago
Number of ListenersCategories
MarketingBusiness NewsNewsBusiness

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Artwork for In Clear Focus

Latest Episodes

IN CLEAR FOCUS: For the first episode of our 23rd season, creative executive and brand strategist Femi Corazon reveals how storytelling drives behavior change. She explains why facts fail to change minds because people act on identity, not just infor... more

IN CLEAR FOCUS: Nik Hall of REViVE Marketing Partners explains why the era of keyword-stuffing on Amazon is over. He reveals how Amazon's AI shopping assistant, Rufus, is shifting product discovery from search volume to intent-driven conversation. Le... more

IN CLEAR FOCUS: Innovation expert Paul Sloane returns to discuss his new book, "The Art of Unexpected Solutions." He explains why our obsession with certainty stifles creativity and how embracing serendipity sparks breakthroughs. Learn how to use lat... more

IN CLEAR FOCUS: John Gumas, President of Commit Agency, and originator of Challenger Brand Marketing® explains how under-resourced companies can out-strategize industry giants. He reveals why guessing is the most dangerous mistake challenger brands m... more

Key Facts

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Recent Guests

Paul Sloane
Innovation and lateral thinking expert, author of The Art of Unexpected Solutions
Destination Innovation, author
Episode: In Clear Focus: The Art of Unexpected Solutions with Paul Sloane
John Gumas
President of Commit Agency, creator of Challenger Brand Marketing
Commit Agency
Episode: In Clear Focus: Challenger Brand Marketing® with John Gumas
Rich M. Smith
Marketing strategist, consultant, and host of the Revenue Science Podcast
Independent consultant; Growth Studio
Episode: In Clear Focus: The Behavioral Science of Marketing Strategy with Rich M. Smith
Henry DeVries
Chief Publicist at persuadewithastory.com; author and storyteller
persuadewithastory.com
Episode: In Clear Focus: Persuade with a Story with Henry J. DeVries
Jackson Wightman
Founder and CEO of Proper Propaganda, tech PR specialist
Proper Propaganda
Episode: In Clear Focus: The New Rules of Tech PR with Jackson Wightman
Fab Giovanetti
Author, entrepreneur, and CEO of Alt Marketing School
Alt Marketing School
Episode: In Clear Focus: Customer-Driven Marketing with Fab Giovanetti
Gilad Bechar
Founder and CEO of Moburst
Moburst
Episode: In Clear Focus: Mobile-First Growth Marketing with Gilad Bechar
Stef Hamerlinck
Brand strategist and creator of Marcel's Lab
Marcel's Lab / Stef's consultancy
Episode: In Clear Focus: The Power of Brand Mascots with Stef Hamerlinck
Pete Sena
Chief AI Officer at Resonance Studio; founder of Digital Surgeons
Resonance Studio / Digital Surgeons
Episode: In Clear Focus: Vibe Marketing and AI with Pete Sena

Hosts

Adrian Tennant
Host of In Clear Focus
Kevin Perlmutter
Chief strategist and founder of Limbic Brand Evolution

Reviews

5.0 out of 5 stars from 15 ratings
  • Packs a punch!

    Adrian gets right to the messy middle with his interviews, making each episode immediately compelling and informative. Love the efficiency of it! Just 30 minutes and I walk away with a new perspective, idea, person I want to meet, etc.

    Apple Podcasts
    5
    Devin Emily
    United States4 months ago
  • Spot-on topics!

    I really like the topics being tackled every episode. Awesome show!

    Apple Podcasts
    5
    flylotus011
    Philippinesa year ago
  • Highly recommended!

    Adrian provides valuable guidance to his listeners, and brings on knowledgeable guests

    Apple Podcasts
    5
    ninja steth jelly 7655
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Topics are consistently relevant for marketers looking for practical takeaways.
Guests bring strong expertise and actionable frameworks that listeners can apply quickly.
Adrian keeps interviews tight and insightful, delivering new perspectives in a short listen.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#117
Singapore/Business/Marketing
Apple Podcasts
#192
Japan/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

In Clear Focus: The Art of Unexpected Solutions with Paul Sloane
Q: What one habit would you want a marketing professional to practice daily?
Analyze what works, do more of what is effective, eliminate what fails, and continually try something new on a regular cadence while asking what problem you are solving for the customer and whether there's a better solution.
In Clear Focus: The Art of Unexpected Solutions with Paul Sloane
Q: How can AI be used to support lateral thinking rather than replace it?
AI can generate radical ideas via random prompts and then be used to test and refine them, acting as a creative partner rather than a replacement for human insight.
In Clear Focus: The Art of Unexpected Solutions with Paul Sloane
Q: What techniques can marketers use to deliberately invite serendipity into their work?
Techniques include deliberately meeting new people and reading different media, introducing the random element, using topical mischief, and running rapid experiments to test ideas and capture learnings.
In Clear Focus: The Art of Unexpected Solutions with Paul Sloane
Q: So, what prompted this new book and how does it build on your earlier work?
It builds on lateral thinking for everyday use, expanding from generic tips to how chance, serendipity, and unexpected changes can shape business and society, with practical applications for marketers and leaders.
In Clear Focus: Challenger Brand Marketing® with John Gumas
Q: Why is discovery so critical to success?
Discovery surfaces the real reasons customers buy, the gaps between what leaders think and what actually drives purchases, and aligns internal stakeholders around a true brand position.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About In Clear Focus

What is In Clear Focus about and what kind of topics does it cover?

This show centers on practical marketing and advertising strategy, branding, media, and analytics, with frequent guests who are practitioners, authors, and agency leaders. Recent episodes underscore frameworks for growth, the power of podcast guesting for business, values-driven branding, AI's impact on storytelling, and blending data with human insight. Notable angles include emotion-driven brand work, the science of brand associations, and ethical, audience-centered communications. A recurring strength is concise, actionable takeaways—often tied to book insights or proven frameworks—that listeners can apply in real-world marketing and PR contexts. The mix of guests from consulting, public relations, branding, and ad tech, plus episodic bo... more

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Which podcasts are similar to In Clear Focus?

These podcasts share a similar audience with In Clear Focus:

1. Think Fast Talk Smart: Communication Techniques

How many episodes of In Clear Focus are there?

In Clear Focus launched 6 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on In Clear Focus?

Recent guests on In Clear Focus include:

1. Paul Sloane
2. John Gumas
3. Rich M. Smith
4. Henry DeVries
5. Jackson Wightman
6. Fab Giovanetti
7. Gilad Bechar
8. Stef Hamerlinck

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