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I’m Blown is the podcast that rips open the strange, hilarious, totally unbelievable world of Indian consumer behaviour & marketing. Every week, in a tight, punchy, short episode, we unpack one mind-bending fact, quirk, or cultural oddity that shapes how India buys, behaves, believes, and breaks every marketing rule on the planet. Whether you’re a marketer, founder, strategist, creator, advertiser... more

PublishesWeeklyEpisodes6Founded2 months ago
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MarketingBusiness

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Latest Episodes

Hosts Atul S Nath & Siddarth Menon talk about the penetration of Washing Machines in Indian Households vs Air Conditioners, and the stark difference. They talk about the various reasons for this huge gulf and what drives the consumers to buy and not.... more

In this episode, Atul & Siddarth explore the growing influence of tutors in India, positioning them as significant players in the education sector alongside traditional influencers and celebrities.

The conversation delves into the dynamics of socia... more

In this episode, hosts Siddharth & Atul explore the intriguing phenomenon of late-night online shopping in India, particularly the peak time of 12:27 a.m. They delve into the emotional aspects of shopping, the role of privacy, and how collective deci... more

In this episode, Siddarth & Atul delve into the surprising dominance in the Indian soft drink market, exploring consumer behavior, brand strategies, and the impact of cultural perceptions on beverage choices.

Welcome to I’m Blown — the podcast where Siddarth Menon & Atul S Nath explore the strange, hilarious, totally unbelievable world of the Marketing Landscape in India.In this first episode, Siddarth and Atul unpack this crazy myth and misguided belief ... more

I’m Blown is the podcast that rips open the strange, hilarious, totally unbelievable world of Indian consumer behaviour & marketing.

Every week, in a tight, punchy, short episode, we unpack one mind-bending fact, quirk, or cultural oddity that shape... more

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Apple Podcasts
#86
India/Business/Marketing

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I'm Blown launched 2 months ago and published 6 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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