If You Market
Sky Cassidy (CEO) of MountainTop DataB2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.
| Publishes | Twice monthly | Episodes | 194 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Categories | MarketingManagementBusiness | ||||
Listen to this Podcast
Latest Episodes
On this episode of the If You Market podcast Jim Kraus talks with us about buyer personas and their ‘5 Rings of Insight’ process.
Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights.
L... more
On this episode of the If You Market podcast Tim Partasevitch talks with us about building a brand story and taking your customer on a journey where they are the hero.
Tim leads the marketing and growth teams at Juggl where he connects to ensure mut... more
On this episode of the If You Market podcast Tanner Stolte shows us how to setup and win at LinkedIn advertising. He talks with us about click bidding, impressions, cost per lead, LinkedIn Lead Generation services, Hashtags phasing out, the LinkedIn ... more
On this episode of the If You Market podcast Tina Lorenz talks with us about using AI to create copy for email marketing funnels.
Tina Lorenz is an unlikely success story: a purple haired grandmother who
created a 7-figure business with no previo... more
Key Facts
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Reviews
- Great!
Sky’s interview with Jim Kraus was when I discovered this podcast, and I quickly learned that every episode is just as high quality as that one. Recommend!
Apple Podcasts5IowaDavid
United States2 years ago - B2B marketing goodness
If you are a B2B business leader looking to up your marketing game, this is the podcast for you. Sky is a relaxed but focused host, bring a great range of experts to the show and pulling out their insights with engaging conversations. Thanks Sky for the work and the value.
Apple Podcasts5PeteStegUnited States2 years ago - Must Listen for B2B Marketers! 🔥🙌
If You Market podcast is a must-listen for B2B marketers. Hosted by the exceptional Sky, each episode features engaging conversations with industry experts, delivering valuable insights and a fresh perspective on various marketing tactics. Highly recommended for its informative and entertaining content.
Apple Podcasts5Anna [SOP]United States2 years ago - Love this pod!
Sky is the best! He’s an exceptional host and conversationalist. He dives into every guest’s expertise without it feeling forced or by rote. Interesting and insightful!!
Apple Podcasts5Tinalove123455United States2 years ago - Great Resource
Sky is an excellent conversationalist who helps guide the listener through complex B2B marketing tactics that makes it easy to understand. He keeps the conversations lively and funny with a healthy dose of humor
Apple Podcasts5NYC Tech GuruUnited States3 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #127 |  Philippines/Business/Management |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About If You Market
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How many episodes of If You Market are there?
If You Market launched 8 years ago and published 194 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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