Rephonic
Artwork for IAB Europe podcasts

IAB Europe podcasts

IAB Europe
Retail Media
Curation
Retail Media Certification Program
Amsterdam
Artificial Intelligence
Measurement
Albert Heijn
Programmatic Advertising
European Media Freedom Act
Audience Measurement
IAB Europe
Tiktok
Commerce Media
Omnichannel Retail Media
Digital Out Of Home
In-Store Media
Live Streaming Advertising
In-Store Retail Media
Non-Endemic Brands
First-Party Data

From Digital Dawn to Programmatic Perspectives, Retail Media Essentials and Policy Matters, our podcasts shine a light on the freshest insights from across the digital advertising and marketing industry. Each episode brings together an IAB Europe host and industry guest to dive into big ideas, key trends, and how we can build a more sustainable future together.

Whether it’s the latest innovatio... more

PublishesWeeklyEpisodes84Founded5 years ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for IAB Europe podcasts

Latest Episodes

In this episode, IAB Europe's Marketing & Communications Director, Lauren Wakefield, is joined by Daniel Knapp, Chief Economist at IAB Europe, to discuss the key findings from the 20th edition of the AdEx Benchmark Report and what they reveal about E... more

In this episode, Jason Wescott (WPP Media & Chair of IAB Europe’s Retail & Commerce Media Committee), Mazen Mroueh (Publicis Media), and Christian Raveaux (REWE Group) explore why non-endemic brands are becoming the next big opportunity in Retail Med... more

In this episode, we cut through the AI hype to explore how retailers, brands, and Commerce Media businesses can put AI into practical action today. 

Hosted by our Senior Director, Industry Development & Marketing, Marie-Clare Puffett, Cedric Epiard,... more

In this episode, IAB Europe’s Marketing & Communications Director, Lauren Wakefield, is joined by Daniel Bischoff, COO and Aurélie Brunet de Courssou, Senior Marketing Director at RTL AdAlliance, to explore the growing importance of trust in today’s ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The Daily
The DailyThe New York Times
Pod Save America
Pod Save AmericaPod Save America

Recent Guests

Mazen Mroueh
Head of Retail Media and Partnerships
Publicis Media MENA
Episode: Beyond the Basket: Why Non‑Endemic Brands Are the Next Big Wave in Retail Media
Christian Raveaux
Director of Retail Media Connect
REWE Group
Episode: Beyond the Basket: Why Non‑Endemic Brands Are the Next Big Wave in Retail Media
James Taylor
Founder and CEO of Particular Audience
Particular Audience
Episode: AI in Retail & Commerce Media: From Hype to Hands‑On
Cedric Epiard
VP producer of Mirakl Ads
Mirakl Ads
Episode: AI in Retail & Commerce Media: From Hype to Hands‑On
Julie Selman
SVP head of EMEA at Magnite
Magnite
Episode: Digital Dawn - Curation Fact or Fictio
Nick Halas
Head of product strategy at Global Amplify, Dentsu
Dentsu
Episode: Digital Dawn - Curation Fact or Fictio
Tami Harrigan
VP of Business Development
Appsflyer
Episode: Onsite + Offsite, One Brain
Paul Dahill
Managing Director, EMEA Sales at Koddi
Koddi
Episode: Building an Off-Site Retail Media Strategy That Works
Lori Goode
CMO at Index Exchange
Index Exchange
Episode: Going Live: The Future of Streaming Ads

Host

Dimitris / Yara / Patricia / Jason Wescott / Lucio / Collin Colburn / Jason / Franck Thomas / Marie-Clare Puffett
IAB Europe-hosted discussions with industry guests across retail media, programmatic advertising, policy, and analytics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Trust as a Competitive Advantage
Q: What makes RTL AdAlliance a trusted partner in this ecosystem?
Daniel explains that RTL AdAlliance leverages more than 20 years of broadcast-grade inventory quality, combining the reliability and standards of traditional media with digital reach, reinforced by openness to third-party verification and measurement to deliver trusted campaigns at scale.
Trust as a Competitive Advantage
Q: How does trust translate into media planning and outcomes for advertisers?
Daniel emphasizes that trust is a practical, outcomes-based KPI. The choice of media should be viewed as an outcomes debate, where trust in the platform and content strongly influences performance, and premium environments can enhance or erode results depending on the context.
Trust as a Competitive Advantage
Q: Could you share the key takeaways from the Living Room Study 2026 and what stood out this year?
Aurélie explains that the Living Room Study is European-focused, with a cross-continental comparison to the US and China. This year's angle emphasized togetherness and co-viewing, showing strong social bonds among younger viewers and meaningful differences in trust across media, especially with Linear TV remaining the most trusted channel for brand discovery.
Building an Off-Site Retail Media Strategy That Works
Q: what needs to happen for off-site retail media to really deliver?
The industry needs easier, centralized buying across channels, stronger brand safety controls and transparency, and more curated, retailer-packaged media options that simplify activation while maintaining measurement and performance.
Building an Off-Site Retail Media Strategy That Works
Q: kick things off, why is off-site such an important area of focus right now?
Off-site is evolving from on-site activity and is currently in a nascent but rapidly growing phase, driven by the value of first-party data, audience targeting, and the potential to extend reach beyond the retailer's own properties with data-backed precision.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About IAB Europe podcasts

What is IAB Europe podcasts about and what kind of topics does it cover?

The show consistently spotlights strategic conversations at the intersection of retail media, programmatic advertising, measurement, and industry policy. Across episodes, guests range from retailer executives and ad-tech leaders to platform specialists, analysts, and regulators, with emphasis on practical frameworks for AI adoption, data collaboration, privacy, and standards that enable trusted, measurable outcomes. Notable themes include off-site and on-site retail media, the role of first-party data and clean rooms, governance and compliance in measurement, and the evolving standards that help buyers and sellers operate with transparency and efficiency. The format often features live, summit-powered discussions that translate complex topi... more

Where can I find podcast stats for IAB Europe podcasts?

Rephonic provides a wide range of podcast stats for IAB Europe podcasts. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to IAB Europe podcasts and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does IAB Europe podcasts get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for IAB Europe podcasts, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for IAB Europe podcasts?

Rephonic provides comprehensive predictive audience data for IAB Europe podcasts, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does IAB Europe podcasts have?

To see how many followers or subscribers IAB Europe podcasts has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to IAB Europe podcasts?

These podcasts share a similar audience with IAB Europe podcasts:

1. The Daily
2. Pod Save America

How many episodes of IAB Europe podcasts are there?

IAB Europe podcasts launched 5 years ago and published 84 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact IAB Europe podcasts?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for IAB Europe podcasts?

Rephonic pulls ratings and reviews for IAB Europe podcasts from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for IAB Europe podcasts?

Rephonic provides full transcripts for episodes of IAB Europe podcasts. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on IAB Europe podcasts?

Recent guests on IAB Europe podcasts include:

1. Mazen Mroueh
2. Christian Raveaux
3. James Taylor
4. Cedric Epiard
5. Julie Selman
6. Nick Halas
7. Tami Harrigan
8. Paul Dahill

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days