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I Have Notes — The Culture Marketing Podcast

abxola
Tiktok
Marketing
Weddings
Instagram
Brand Building
Wearables
Emma Grede
Experiential Marketing
Founder-Led Brand
Content Creation
Social Media
Brand Strategy
Personal Brand
Followers
Telfar
Loewe
One To Three Product Strategy
Fashion
Branding
Refi Beauty

#IHaveNotes is all about the intersection of culture, creativity + communications. New episodes out every week — let me know what you think. Excited to see this channel evolve. The first place for updates: abiola.substack.com Watch on YouTube: www.youtube.com/@heyabxola Social: www.instagram.com/abxola/ + www.tiktok.com/@abxola

PublishesDailyEpisodes30Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for I Have Notes

Latest Episodes

How do I expand into new markets?Why the videographer you hired isn't always working out What to expect from your social media management teamAbout: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola,... more

Founder-led content is something people ask about ALLL the time, I think that's because it's a bit scary. Most people assume it means being vulnerable online, oversharing, or showing every part of your life. It doesn't.WEARING:Kai Collective Jeans ht... more

For weeks now people have not stopped talking about ‪@EmmaGrede‬ and her perspective during her "Start With Yourself" PR Run. I Have Notes is back with a breakdown... and it's simpler than you thinkMENTIONEDEmma Grede's Book, 'Start With Yourself' ht... more

Have you ever felt stuck trying to figure out what to post on social media?I hear this all the time. But I think the more interesting question is: why should anyone care in the first place?In this episode, I’m breaking down what actually holds attent... more

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Aspire with Emma Grede
Aspire with Emma GredeEmma Grede | Audacy

Recent Guests

Fisayo Longe
Founder of KAI Collective
KAI Collective
Episode: How to build a brand with KAI Collective founder, Fisayo Longe | I HAVE NOTES
Ezra Ola
Episode: How to come up with marketing strategies & your most asked marketing questions | I HAVE NOTES
Bissolather Bell
Episode: How to come up with marketing strategies & your most asked marketing questions | I HAVE NOTES

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Apple Podcasts
#123
Norway/Business/Marketing

Talking Points

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How to Expand Into New Countries, Make Your Videos Better & More FAQs | I HAVE NOTES
Q: What kind of marketing is ideal when building a healthy food brand in Lagos?
Clarify whether you are targeting take-away or hot meals, assess where the market is missing, and tailor messaging to that gap; avoid assuming a saturated market exists and look for specific consumer needs and channels that fit Lagos' context.
How to Expand Into New Countries, Make Your Videos Better & More FAQs | I HAVE NOTES
Q: How should a streetwear brand approach entering the European market when expanding from Africa?
Identify pockets where diaspora communities already understand the design language, then expand to broader audiences who resonate with that style, adapting product and messaging to regional tastes and shopping behaviors.
How to Expand Into New Countries, Make Your Videos Better & More FAQs | I HAVE NOTES
Q: I hired a videographer, so why isn't my content hitting? How do I expand my brand into new markets where people spend more? What type of content should I make?
Focus on ensuring your product fits the target market first, then tailor tone, teaching moments, and distribution to that audience. Build a team that can align on vision and color/style, and use a long-term expansion approach rather than aiming for quick hits in new markets.
How to come up with marketing strategies & your most asked marketing questions | I HAVE NOTES
Q: how do you get creative with campaigns as someone that works in marketing?
Creativity comes from daily life and exposure to TV, films, conversations, books, and observing culture; successful campaigns borrow from cultural moments, repurposing them in new, context-appropriate ways, while maintaining clear signposting for audiences.
How to come up with marketing strategies & your most asked marketing questions | I HAVE NOTES
Q: what would you say are the skills, the key skills and sensibilities of a successful marketer?
Active listening and being observant, referencing and translating ideas from culture into marketing, and differentiating between creative and marketing to clearly signpost and communicate to the audience; marketing is about guiding others on a journey, not just broadcasting about the product.

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Frequently Asked Questions About I Have Notes

What is I Have Notes about and what kind of topics does it cover?

The show explores how culture, creativity, and communications intersect with modern marketing, often focusing on independent branding, the creator economy, and strategic storytelling. Episodes frequently cover how to build and sustain audiences, leverage media moments, and design authentic brand narratives that resonate with online communities. Noteworthy is the emphasis on energy, emotion, and owned channels, with practical, action‑oriented tactics for independent brands, creators, and small teams. The conversational format blends psychology, real‑world examples from fashion, beauty, tech, and entertainment, and a clear belief that effective marketing centers on community and culture rather than gatekeeping or traditional advertising. This... more

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These podcasts share a similar audience with I Have Notes:

1. Aspire with Emma Grede

How many episodes of I Have Notes are there?

I Have Notes launched 2 years ago and published 30 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on I Have Notes?

Recent guests on I Have Notes include:

1. Fisayo Longe
2. Ezra Ola
3. Bissolather Bell

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