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I Have Notes — The Culture Marketing Podcast

abxola
Tiktok
Weddings
Brand Building
Wearables
Marketing
Content Creation
Social Media
Followers
Instagram
Telfar
Loewe
One To Three Product Strategy
Fashion
Refi Beauty
Branding
Performance Marketing
Nike
Topicals
Lottery
For You Page

#IHaveNotes is all about the intersection of culture, creativity + communications. New episodes out every week — let me know what you think. Excited to see this channel evolve. The first place for updates: abiola.substack.com Watch on YouTube: www.youtube.com/@heyabxola Social: www.instagram.com/abxola/ + www.tiktok.com/@abxola

PublishesTwice monthlyEpisodes19Foundeda year ago
Number of ListenersCategories
MarketingBusiness

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Latest Episodes

This is for anyone who feels like they can’t break through. Marketing is the business version of manifesting. You’re putting out into the world a vision of who you want to be and the highest version of yourself. Essentially, you’re speaking it into e... more

From Lauren Sanchez & Jeff Bezos, to the Sussexes, to Sofia Richie and most recently, TikToker Jazz, weddings are dominating our cultural consciousness. To be honest, this has always been the case and so it makes total sense your wedding (and the wed... more

We're back for our next instalment of Q&As from the audience, let's get into it.About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes... more

Every Brand (capital B) is a fashion brand. A lot of the time people talk about turning their brand into a "cult" i.e. being part of something. What people don't always talk about is how every movement, every group adorns themselves with something. W... more

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Recent Guests

Fisayo Longe
Founder of KAI Collective
KAI Collective
Episode: How to build a brand with KAI Collective founder, Fisayo Longe | I HAVE NOTES
Ezra Ola
Episode: How to come up with marketing strategies & your most asked marketing questions | I HAVE NOTES
Bissolather Bell
Episode: How to come up with marketing strategies & your most asked marketing questions | I HAVE NOTES

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#162
Poland/Business/Marketing
Apple Podcasts
#180
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How to come up with marketing strategies & your most asked marketing questions | I HAVE NOTES
Q: how do you get creative with campaigns as someone that works in marketing?
Creativity comes from daily life and exposure to TV, films, conversations, books, and observing culture; successful campaigns borrow from cultural moments, repurposing them in new, context-appropriate ways, while maintaining clear signposting for audiences.
How to come up with marketing strategies & your most asked marketing questions | I HAVE NOTES
Q: what would you say are the skills, the key skills and sensibilities of a successful marketer?
Active listening and being observant, referencing and translating ideas from culture into marketing, and differentiating between creative and marketing to clearly signpost and communicate to the audience; marketing is about guiding others on a journey, not just broadcasting about the product.
How to come up with marketing strategies & your most asked marketing questions | I HAVE NOTES
Q: what is your creative process when brainstorming a marketing strategy?
The host explains a multi-bucket framework (content flow, elevated campaigns, community engagement, and potential IRL activations), plus the importance of starting with a big story, testing with small MVPs, and building awareness well before a product launch.

Audience Metrics

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Frequently Asked Questions About I Have Notes

What is I Have Notes about and what kind of topics does it cover?

The show explores how culture, creativity, and communications intersect with modern marketing, often focusing on independent branding, the creator economy, and strategic storytelling. Episodes frequently cover how to build and sustain audiences, leverage media moments, and design authentic brand narratives that resonate with online communities. Noteworthy is the emphasis on energy, emotion, and owned channels, with practical, action‑oriented tactics for independent brands, creators, and small teams. The conversational format blends psychology, real‑world examples from fashion, beauty, tech, and entertainment, and a clear belief that effective marketing centers on community and culture rather than gatekeeping or traditional advertising. This... more

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Which podcasts are similar to I Have Notes?

These podcasts share a similar audience with I Have Notes:

1. Submarine and A Roach
2. Ladies Who Launch
3. Aspire with Emma Grede
4. The Business of Fashion Podcast
5. I Said What I Said

How many episodes of I Have Notes are there?

I Have Notes launched a year ago and published 19 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on I Have Notes?

Recent guests on I Have Notes include:

1. Fisayo Longe
2. Ezra Ola
3. Bissolather Bell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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