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Artwork for 讲书 | 品牌故事怎么讲?

讲书 | 品牌故事怎么讲?

惠迪讲品牌

无论是个人,还是企业,亦或是城市区域品牌,都需要故事来支撑和串联。为什么?一次性购买是容易的,长期复购是困难的,很多品牌做不到也就无法实现利润增长。降价不会带来口碑,通过故事作为载体,让品牌有血有肉有情节有思想,才有机会成功,建立品牌方与消费者的长久互信。本专辑将和大家分享如何用故事来塑造成功品牌,欢迎订阅。

PublishesTwice weeklyEpisodes14Founded3 years ago
Language
ZH-CN
Categories
BusinessMarketingManagement

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Artwork for 讲书 | 品牌故事怎么讲?

Latest Episodes

14. 品牌的大真相与小真相

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4 years ago

区别于独特销售主张,价值主张具有号召力

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4 years ago

12. 问对6个问题成功 90%

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4 years ago

无法实现对品牌的认同,你就别想有足够的利润

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4 years ago

购买意向并不是购买行为的预测器

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4 years ago

09. 品牌与消费者是什么关系?

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4 years ago

介绍12种品牌原型,看看你的品牌是哪种人设?

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4 years ago

B2B就不需要品牌价值可吗?归根结底还是人在做决策!

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4 years ago

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讲书 | 品牌故事怎么讲? launched 3 years ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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