胡讲8讲｜时事营销
薛铁林剥开热点看底牌！《胡讲8讲》硬核拆解时事背后的营销真相。从AI变革到人性成败，拒绝焦虑行活，只聊有“人味”的底层逻辑。四人激辩或深度对谈，拆穿精心编织的商业风向，带你做复杂世界里的清醒局内人。
| Publishes | Daily | Episodes | 249 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | LeisureSociety & Culture |
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最近“遇见小面”起诉河南夫妻店索赔8000元的事件引发了全网热议与剧烈的流量反噬。表面看，这是由法务外包KPI驱动的商标维权动作；但本质上，它暴露出企业在资本扩张中渐渐缺失了对微小商户的人情味与悲悯之心。在如今注重情绪价值与沟通力的真实舆论场里，大品牌不能仅仅为了追求降本增效而机械地执行“圈地运动”。合法的行为如果不合情理，赢了官司也会输掉民心。对于正在践行一人公司模式的创业者或小微企业主来说，这同样是一次深刻的教练学习契机：面对下沉市场，大公司的高高在上会导致品牌势能下滑；而小微商业体也应当树... more
在这个算法推荐与AI购物盛行的时代，许多人认为线下商业正在走向衰退。然而真实数据却打破了认知局限：2024年全国购物中心交易总额达4.2万亿，客流不降反升，实现强势复苏。从早期的“百货盒子时代”到万达引领的“综合体时代”，再到电商冲击下的“体验续命时代”，线下商业的底层逻辑正经历着深刻的商业重构。如今的Shopping Mall早已不仅仅是纯购物场所，而是进化成了集公园化、街区化、去零售化与在地化为一体的复合生态场域。未来的商业核心竞争在于提供情绪价值与松弛感，线上解决刚需，而线下承载真实的生活... more
本期节目迎来了《胡讲8讲》突破1万粉丝与将近250期的里程碑时刻 ！三位主播围绕近期的世界杯热点，深度拆解了这场全球体育“营销盛宴”背后的底层逻辑 。节目指出，当下体育赛事的观赛结构已经重塑，呈现出“白天线上热梗狂欢，夜晚线下观赛冰点”的显著分化 。大部分年轻受众进场并不是为了硬核看球，而是为了追逐“社交货币”与情绪价值 。与此同时，高昂的门票与浓重的政治意味让世界杯逐渐从大众狂欢变成了“富人游戏” ，这也促使大众将目光转向了更接地气、更有“人情味”的草根赛事（如苏超和青训），反映了人们日益强烈... more
本期节目我们深入拆解了马斯克作为一位“赌性十足”的企业家，是如何运用极致的商业心理学与个人IP操盘，将看似遥不可及的“火星移民”与“人形机器人”故事，转化为支撑其庞大商业帝国的高估值底牌。
spacex 绝对是人类历史上第一个上来就过万亿的这样的一个公司马斯克厉害的地方，他就用非常变态的可信度，就把他就是一个是，把他拉上去峰值最后的信任度还是会拉上去他把交付结果的终。一眼就变成了参与过程的体验新定的每一次爆炸就在商业的心理学上，你就觉得，好像真的不是失败，它是一次极限测试的实况转播未来，10年不... more
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- 节目质量太差了
每期节目的质量都太差了，主播对于一些要探讨的主题了解地根本不深入，内容质量甚至不如百度AI的文章。虽然播客名叫做胡讲8讲，但你们也不能乱讲呀。
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胡讲8讲｜时事营销 launched 2 years ago and published 249 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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