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How We Got There

Mike Davis
Salesforce
Agentforce
Appexchange
Isvs
Gridmate
Copado
Taskray
Artificial Intelligence
Service Cloud
System Integrator (SI)
Salesforce Appexchange
Accounting Seed
Vicasso
Salesforce Ben
Conga
Dreamforce
Anvil App Works
Goat For Salesforce
Life Sciences
Communiscape

Are you trying to get ahead in the Salesforce ecosystem and just wish someone would tell you what to do (and what not to do)? Join Mike Davis as he picks the brains of leaders at successful ISVs and people in the ecosystem to bring you insights you can use.

PublishesMonthlyEpisodes58Founded6 years ago
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MarketingBusiness

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Artwork for How We Got There

Latest Episodes

You’ve gotta be boots on the ground, doing it yourself first before you build out a team to help you sell. He needed to be the one selling, partnering, and figuring out the messaging before scaling the team.

This episode of How We Got There, I am jo... more

Heather asks and helps answer “How do you create a point of view about your solution in a way that will talk to Salesforce about how it works together for that specific customer?” For ISVs so they can take a strong point of view about a specific cust... more

This episode of the How We Got There podcast features a conversation with Mark Rutledge, Chief Storyteller | Global ISV Partner Solutions at Salesforce. The builder advocacy program that he works on is one that every ISV should learn about and explor... more

I got introduced to Jeff Freund, Founder & CEO of Akoonu, a number of years ago and I finally got to hear his full story on How We Got There earlier this year. Jeff has been in the ecosystem in 2003 and founded the business in 2014 as a native Salesf... more

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Recent Guests

Josh Koshy
VP of Sales at Appiphony
Appiphony
Episode: How We Got There: Josh Koshy, VP of Sales at Appiphony
Heather Mason
Founder of ISV Accelerators
ISV Accelerators
Episode: How We Got There: Heather Mason, Founder of ISV Accelerators
Mark Rutledge
Chief Storyteller and Global ISV Partner Solutions at Salesforce
Salesforce
Episode: How We Got There: Mark Rutledge, Chief Storyteller | Global ISV Partner Solutions at Salesforce
Jeff Freund
Founder & CEO of Akoonu
Akoonu
Episode: How We Got There: Jeff Freund, Founder & CEO of Akoonu
Brittany Hart
Founder and CEO of Communiscape
Communiscape
Episode: How We Got There: Brittany Hart, Founder of Communiscape
David Young
Director of Solutions Engineering focused on pharma and key accounts at Salesforce
Salesforce
Episode: How We Got There: David Young, Director of Solution Engineering, Pharma and Key Accounts at Salesforce
Steve Simpson
VP of Global Enablement and Learning at Copado; host of Steve Tech Arc; Certified Architect Instructor
Copado
Episode: How We Got There: Steve Simpson, VP of Global Enablement & Learning at Copado, Co-Founder of Catcusforce and Certified Architect Instructor
Igor Stosic
CEO and co‑founder of Quadrix
Quadrix
Episode: How We Got There: Igor Stosic, CEO of Quadrix Soft the makers of Goat
Jason Hoult
Founder and former President/Chief Architect of Anvil App Works
Anvil App Works (sold to Tractor Zoom)
Episode: How We Got There: Part 2! Jason Hoult, Founder and former CEO of Anvil App Works

Host

Mike Davis
Host of the show, interviewing thought leaders in the Salesforce ecosystem

Reviews

5.0 out of 5 stars from 15 ratings
  • Great people, great info!

    Not only does Mike find interesting people, the questions he asks really uncovers some of the most insightful, helpful and actionable information on the Salesforce ISV ecosystem. A must listen for anyone interested in this corner of the world!

    Apple Podcasts
    5
    ISV Accelerators
    United States21 days ago
  • Salesforce partners look no further

    This is a must listen show for Salesforce ISVs. If you new or seasoned, Mike does an awesome job of interviewing the best in the business so we can all learn.

    Apple Podcasts
    5
    SamYarborough
    United States22 days ago
  • GTM Playbook for the Salesforce World

    One of the best business podcasts I’ve listened to, especially if you work anywhere in the Salesforce ecosystem. I’ve come back to insights from Mike and his guests countless times to help navigate real GTM decisions, partnerships, and the nuances of building a business in the Salesforce world.

    Apple Podcasts
    5
    Sfdcel
    United States22 days ago
  • Essential listening for the Salesforce ecosystem

    This is easily, hands-down the most valuable resource for any Salesforce partner. Mike pulls real, tactical insight out of every guest, not just war stories, but stuff you can start using tomorrow in your own GTM motion. Truly, there's no greater gift or resource for an ISV building in the Salesforce ecosystem.

    Apple Podcasts
    5
    bcrg
    United States23 days ago
  • Super thoughtful in the space

    Super thoughtful and insightful content that always comes with great knowledge nuggets. Highly recommend.

    Apple Podcasts
    5
    SFStom
    United States23 days ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is valued for tactical takeaways over generic industry chatter.
Listeners praise the host for uncovering actionable, battlefield-tested GTM insights from Salesforce ISV leaders.
Guests are consistently described as top-tier, with practical frameworks you can apply quickly.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#218
Italy/Business/Marketing
Apple Podcasts
#230
Australia/Business/Marketing
Apple Podcasts
#9
Poland/Business/Marketing
Apple Podcasts
#46
Mexico/Business/Marketing
Apple Podcasts
#129
Ukraine/Business/Marketing
Apple Podcasts
#207
Poland/Business

Talking Points

Recent interactions between the hosts and their guests.

How We Got There: David Young, Director of Solution Engineering, Pharma and Key Accounts at Salesforce
Q: But in your words, what does the SC team at Salesforce do?
The SC team focuses on customer business problems and builds solutions rather than just showcasing the product; they bring in other experts when needed to create a robust, end-to-end solution.
How We Got There: Sean Lewis, Director of Partnerships at Vicasso and Serviceblazer User Group Leader for AMER
Q: What would you tell yourself on day one of working in the ecosystem?
Sean advises specializing quickly and deeply because generalists are common; mastering one area makes you highly marketable, regardless of the exact domain, and helps you stand out in a crowded field.
How We Got There: Melanie Kruger, Chief People Officer, helping Founders scale
Q: What's a practical first step for founders when HR is not yet in place?
Write clear job descriptions that articulate mission, daily work, and success metrics; use that as a foundation for culture, onboarding, and performance expectations, and involve the founder in shaping the process to avoid misalignment.
How We Got There: Ben McCarthy, Founder of SalesforceBen and Lab.Club
Q: Why are you expanding into ServiceNow and other ecosystems?
Ben notes a gap in large-scale B2B media coverage for ecosystems like ServiceNow and sees an opportunity to apply their media playbook, while admitting they are new to those ecosystems and will learn as they go.
How We Got There: Ben McCarthy, Founder of SalesforceBen and Lab.Club
Q: How did you get into the Salesforce ecosystem and start Salesforce Ben?
Ben explains his path from graduating in information systems, to an admin role where the idea for Salesforce Ben was born, and finally growing the project into a full-fledged media company driven by a need to document and share knowledge within the Salesforce community.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About How We Got There

What is How We Got There about and what kind of topics does it cover?

This show centers on practical guidance for navigating the Salesforce ISV ecosystem. Across episodes, guests share go-to-market playbooks, partnership strategies, and real-world lessons on co-selling, events, product development, and customer enablement. The host surfaces tactical insights—from partner ecosystem building and messaging to GTM experiments and mistakes to avoid—often anchored by concrete examples, frameworks, and frameworks that listeners can adapt in their own businesses. A notable strength is the consistently actionable focus, with guests ranging from founders to Salesforce executives, offering a mix of strategic storytelling and hands-on tactics for scaling within the ecosystem.

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Which podcasts are similar to How We Got There?

These podcasts share a similar audience with How We Got There:

1. How We Got Here with Chris Kohler
2. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of How We Got There are there?

How We Got There launched 6 years ago and published 58 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on How We Got There?

Recent guests on How We Got There include:

1. Josh Koshy
2. Heather Mason
3. Mark Rutledge
4. Jeff Freund
5. Brittany Hart
6. David Young
7. Steve Simpson
8. Igor Stosic

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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