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How I Made it in Marketing

Daniel Burstein

Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative b... more

PublishesWeeklyEpisodes153Founded4 years ago
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BusinessMarketing

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Artwork for How I Made it in Marketing

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I am not a numbers guy. And I’ve been in my fair share of meetings with decks filled with endless charts and data and my eyes glazed over. I’m sure you have as well.

So were we the problem? Were we just not captivated enough by the correlation coeff... more

YouTube

The total addressable market. TAM.

We sometimes think the bigger the better, right? Hey, it means I can go to potential investors with a more impressive number.

But too large a total addressable market can hinder success. As this episode’s guest sa... more

YouTube

Data, data everywhere, but not a drop of insight.

Excuse my remixing of Samuel Taylor Coleridge, but doesn’t it feel that way when staring at a dashboard sometimes.

We have so much data – and frankly, our competitors probably have a lot of the same... more

YouTube

I love Delta Air Lines. It’s my favorite airline. Please understand that.

Now, that said, when I was a kid, their tagline was ‘We love to fly and it shows.’

I would see the tagline on TV ads. I would see it on giant posters in the airport.

And the... more

YouTube

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Reviews

5.0 out of 5 stars from 12 ratings
  • Richard C. Howard | DoD Contract Academy

    The episode with Ariel Glassman was really great to listen to. It’s rare to get access to public sector experts and Daniel’s interview style is very compelling. Highly recommended!

    Apple Podcasts
    5
    Data B
    United States2 years ago
  • Kristen Day

    This first episode is full of good information. I absolutely loved and resonated with the focus on transparently educating people with the exact breakdown of what the process costs, with an “apples to apples” look regardless of what competitors can see. The tip of turning away business, and how to convert in an online only space is so insightful!

    This will not disappoint, really looking forward to hearing more!

    Apple Podcasts
    5
    Kristen Affinity Media
    United States4 years ago

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1. A Bit of Optimism

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How I Made it in Marketing launched 4 years ago and published 153 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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