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Home Hero Podcast

Handyman Marketing Pros
Handyman Marketing Pros
Google
Handyman
Search Engine Optimization
Scope Creep
Facebook Groups
Chatgpt
Professional Website
Local Home Service Businesses
Time Management
SEO
Door & Trim
Business Growth
Handyman Near Me
Toledo, United States
Professional Handyman
Handyman Services
Contracts and Estimates
Conversion Rate Optimization
Sacramento

Real stories and proven tactics to grow a practical, profitable handyman and home service business.Hosted by the team at Handyman Marketing Pros, including a licensed contractor who's been in your boots, every conversation is grounded in the real-world economics of running a trade. No fluff. No theory. Just the math, the marketing, and the mindset shifts that turn a busy handyman into a profitable... more

PublishesWeeklyEpisodes22Founded5 months ago
Number of ListenersCategories
MarketingBusinessManagement

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Artwork for Home Hero Podcast

Latest Episodes

The conversation delves into the significance of answering the phone for business owners, addressing the pain of unanswered calls, dealing with spam calls, the value of answering the phone, training and benefits of AI receptionist, mental space and a... more

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In this episode, Jason Call and Coby McManaman break down what to do before the slow season hits and what to do once it does. Coby ran his own remodeling crew in Michigan before coming over to the marketing side, so a lot of this is what he actually ... more

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The conversation addresses the issue of spam calls from individuals claiming to work with Google or Apple Maps. It advises against engaging with these calls and highlights the deceptive nature of the services being offered. The discussion also explor... more

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Michael Oakes started out coaching basketball and teaching health education in New Jersey. Then he moved west, took a job at a startup called Federal Express when there were six or eight people in the entire Western Division, and spent the next few d... more

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The conversation delves into the challenges of time management for handyman contractors, highlighting the juggling act of balancing work, business management, and personal life. Strategies for managing time, the impact of pricing on time management, ... more

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The conversation explores new variables introduced by AI as a search platform for consumers, focusing on SEO and AI recommendations. It delves into review diversification, organic socials, brand mentions, and the increased value of websites in the co... more

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For Taylor and Michael Robair, their story started with a simple problem: one income wasn't covering the bills, and staying home with their kids mattered too much to give up. So Michael started picking up $30 handyman jobs on Angie at night and on we... more

Do you really need a contract for every handyman job? Even a $200 TV mount?

Jason and Coby go back and forth on this one, and they don't fully agree. Coby's stance is simple: you need a signed agreement 100% of the time, before anyone gets on the sc... more

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Recent Guests

Michael Oakes
Business coach, Sundance Coaching
Sundance Coaching
Episode: The Real Value of a Coach in Your Corner with Michael Oakes
Jon Sanders
Owner of Dakota Small Jobs; co-owner of 605 Blinds
Dakota Small Jobs; 605 Blinds
Episode: Just Show Up: The Simple Habits Behind a $400K Handyman Business, with Jon Sanders
Jay Bergfeld
Door & Trim specialist, Jay's Doors & Trim
Jay's Doors & Trim
Episode: $0.62 in the Bank To A Thriving Door Business | Feat. Jay Bergfeld
Chris Olsen
Owner, Northwest Moss Removal; firefighter; Coach/Consultant with Delta Consulting
Northwest Moss Removal; Delta Consulting
Episode: How Systems Can Help Scale a Home Service Business | Feat. Chris Olsen
Kobe McManaman
Licensed general contractor in Michigan, former handyman/remodeling company owner
Handyman Marketing Pros
Episode: Handyman vs. Remodelers, Which Is Better?
JR Crowell
Founder/Owner, Steady Home Maintenance
Steady Home Maintenance
Episode: AI Is Completely Changing The Handyman Game | Feat. J.R. Crowell
Coby McManaman
Former owner of Rust Belt Remodeling and licensed general contractor (Michigan)
Rust Belt Remodeling
Episode: How He Built an $800K Handyman Business… Then Lost It All

Hosts

Jason
Host of the show, Handyman Marketing Pros; provides strategy, positioning, and practical business insights drawn from hands-on trade experience.
Coby
Co-host / Contractor perspective; brings hands-on field experience and expertise in service delivery, operations, and client interactions.

Talking Points

Recent interactions between the hosts and their guests.

The Real Value of a Coach in Your Corner with Michael Oakes
Q: Tell us how you got started in business and what role FedEx and 1-800 Courier played in shaping your approach.
Michael describes starting in a health education path, moving into operations at FedEx, learning the numbers and forecasting, then transitioning into a franchise venture with 1-800 Courier, where franchising exposed both the potential and the constraints of scaling, including thin profit margins and the importance of a strong coaching and management framework.
4 New AI Visibility Tactics For Handyman Businesses
Q: How should a handyman business approach content—blog posts about how to do repairs versus project-focused content?
Project posts that demonstrate actual work and proof of capability tend to be more helpful to users and AI than generic how-to posts, which face competition from large content sites; focus on service pages, case studies, and documented projects with local relevance to boost AI and search results.
4 New AI Visibility Tactics For Handyman Businesses
Q: Is there a right time or quantity of reviews to diversify before directing customers to other platforms?
In practice, if you don't have at least 20-25 five-star Google reviews, you should prioritize Google first; once you have that strong base, diversify to BBB, Yelp, Apple Maps, and Bing Places to build redundancy and signal trust across platforms.
$0.62 in the Bank To A Thriving Door Business | Feat. Jay Bergfeld
Q: What was the most impactful investment in your business after niching down?
Getting a box truck dramatically improved efficiency, reducing trips back to the shop and enabling a true rolling workshop. It paid for itself quickly and became a core asset in delivering faster, higher-quality door installations.
$0.62 in the Bank To A Thriving Door Business | Feat. Jay Bergfeld
Q: How did you handle marketing and lead generation once you niched down?
I relied on a combination of a strong website, Google presence, and social profiles, with a focus on showcasing face-to-face storytelling and customer projects. Don't spread too thin; concentrate on one or two channels that prove trustworthy and scalable, then grow.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Professions
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Household Income
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Frequently Asked Questions About Home Hero Podcast

What is Home Hero Podcast about and what kind of topics does it cover?

This program focuses on real-world growth tactics for practical home service and handyman businesses. Across episodes, listeners learn how to drive visibility and leads with practical SEO, reviews, and authentic content; scale teams through hiring, training, and systematized operations; and manage client expectations with clear contracts, precise scoping, and professional service rituals. The show frequently features operators who built from hands-on trades into scalable businesses, with emphasis on actionable workflows, metrics-driven pricing, CRM and workflow tooling, and the evolving role of AI and automation in marketing, estimating, and back-office tasks. A notable strength is its habit of pairing concrete field experiences with repeat... more

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How many listeners does Home Hero Podcast get?

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Which podcasts are similar to Home Hero Podcast?

These podcasts share a similar audience with Home Hero Podcast:

1. Handyman Success Podcast
2. The Handyman Startup Podcast
3. Dropping Bombs
4. The Home Service Expert Podcast
5. BigDeal

How many episodes of Home Hero Podcast are there?

Home Hero Podcast launched 5 months ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Home Hero Podcast?

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What guests have appeared on Home Hero Podcast?

Recent guests on Home Hero Podcast include:

1. Michael Oakes
2. Jon Sanders
3. Jay Bergfeld
4. Chris Olsen
5. Kobe McManaman
6. JR Crowell
7. Coby McManaman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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