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Artwork for Hitting The Mark

Hitting The Mark

Fabian Geyrhalter
Branding
Entrepreneurship
Sustainability
Frich
Rhone
Franchising
Gen Z
Brand Strategy
Unleashed Brands
Financial Literacy
Startup Culture
Squared Away
Youth Enrichment
Social Media
Fintech
Mental Fitness
Women's Wear
Organic Farming
Organic Tea
Covid-19

Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.

PublishesMonthlyEpisodes135Founded8 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Hitting The Mark

Latest Episodes

Advertising veteran Jeff Grace and his wife, Stacy, founded the underwear brand KENT, which uses no synthetics, pesticides, or plastic. Every piece of KENT clothing (even the packaging) is fully biodegradable and compostable, reducing landfill waste ... more

SendCutSend is a B2B manufacturing company, yet it's become a beloved brand among those familiar with it. The 700-employee company makes custom parts for DIYers in the garage and for innovation giants like Disney, Waymo, and Blue Origin. Jim pivoted ... more

Brandon McCraney is the Founder and Master Blender at Olde Raleigh Distillery, a family-owned and operated craft distillery focused on small-batch and limited-release bourbon and whiskies. Two years into this journey, Olde Raleigh was honored with th... more

Allison Taylor grew up on her family’s plum farm in Northern California, which has been around since 1916 and is one of the world's largest producers of dried plums. In 2018, Allison and her sisters launched Le Prunier, a plum-based skincare brand th... more

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Recent Guests

Jeff Grace
Advertising veteran, comedian, screenwriter and co-founder of KENT
KENT
Episode: KENT: Jeff Grace, Co-Founder
Jim Belosic
Founder and CEO of SendCutSend
SendCutSend
Episode: SendCutSend: Jim Belosic, Founder & CEO
Brandon McCraney
Founder and master blender at Olde Raleigh Distillery
Olde Raleigh Distillery
Episode: Olde Raleigh Distillery: Brandon McCraney, Proprietor, Master Blender
Allison Taylor
Co-founder of Le Prunier, plum-based skincare brand
Le Prunier
Episode: Le Prunier: Allison Taylor, Co-Founder
Dan Lilienthal
Co-founder of Untitled
Untitled
Episode: [untitled]: José Chayet & Dan Lilienthal, Co-Founders
José Chayet
Co-founder of Untitled
Untitled
Episode: [untitled]: José Chayet & Dan Lilienthal, Co-Founders
Tyler Strand
Co-Founder, CTO & COO of AIR
AIR (creative operations platform)
Episode: Air: Tyler Strand, Co-Founder, CTO & COO
Charles Brun
Co-founder of Izipizi (formerly C-Concept)
Izipizi
Episode: IZIPIZI: Charles Brun, Co-Founder
Alisa Sparks
Founder and CEO of Linden Creek
Linden Creek
Episode: Linden Creek: Alisa Sparks, Founder & CEO

Host

Fabian Geyrhalter
Brand strategist and author

Reviews

5.0 out of 5 stars from 67 ratings
  • Great Conversations

    I have listened to nearly two years of conversations in a matter of a week. I’m new to the Brand world and am intrigued by the way Finien functions.

    Thanks for this!!

    Apple Podcasts
    5
    JERO Man
    Canada3 years ago
  • incredible show!

    expanded my whole idea of branding

    Apple Podcasts
    5
    saradoane
    United States4 years ago
  • Entertaining, insightful, and actionable! 🔥

    This is one of the most unique and insightful podcasts that I have ever come across! Fabian does such a great job of sharing his wisdom and I love how he leads meaningful conversations with guests who bring so much experience to the table. This is, without a doubt, one of the best podcasts to add to your lineup if you’re a founder looking for top-notch inspiration, so I highly recommend checking this show out - you won’t be disappointed!

    Apple Podcasts
    5
    ASobering
    United States5 years ago
  • Great show!

    Fabian, host of the Hitting The Mark podcast, highlights all aspects of startups and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    malfoxley
    United States5 years ago
  • Awesome Podcast!!!

    Fabian, host of the Hitting The Mark podcast, highlight all aspects of brand clarity, startup success and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    Clarisse Gomez
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fabian is noted for thoughtful questions, strong hosting and drawing useful insight from guests.
Listeners value the founder and CEO guests, especially their first-hand lessons on branding and building businesses.
The content is described as inspiring and useful for entrepreneurs, marketers and people learning brand strategy.
Listeners appreciate the variety of industries and the distinctive stories of lesser-known startups.
The conversations are praised for balancing strategic ideas with practical, actionable advice.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#10
India/Business/Marketing
Apple Podcasts
#25
Austria/Business/Marketing
Apple Podcasts
#82
Japan/Business/Marketing
Apple Podcasts
#107
Finland/Business/Marketing
Apple Podcasts
#112
Chile/Business/Marketing
Apple Podcasts
#155
Colombia/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

KENT: Jeff Grace, Co-Founder
Q: What does this horribly misunderstood word of branding mean to you? Like, how would you describe branding to someone?
Grace describes a brand as the passion and integrity behind a product, supported by a meaningful mission. For KENT, that mission is to help eliminate plastic from the fashion industry, while keeping its tone playful and unpretentious.
KENT: Jeff Grace, Co-Founder
Q: How did the idea come about?
Grace says Stacy had long studied sustainable fashion and originally built KENT as a premium silk brand. They revisited its purpose, then shifted toward accessible basics and underwear, using compostability as proof of its natural-material mission.
Air: Tyler Strand, Co-Founder, CTO & COO
Q: What does branding mean to you personally?
Branding is the feeling and association you convey to customers when they think about your product or company; it's not just tangible features, but the overall impression and identity that people carry with them.
Linden Creek: Alisa Sparks, Founder & CEO
Q: What does branding mean to you?
Branding is much more than just marketing; it's about telling your story and communicating your vision and values effectively.
Linden Creek: Alisa Sparks, Founder & CEO
Q: When did you have that feeling that you could turn your business into a brand?
There were moments where the community recognized our brand independently, which validated that we had built something important and impactful.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
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Frequently Asked Questions About Hitting The Mark

What is Hitting The Mark about and what kind of topics does it cover?

Founder interviews examine how clear positioning, distinctive storytelling and deliberate brand choices contribute to business growth. Brand strategist and author Fabian Geyrhalter speaks with founders and senior operators from startups and established consumer businesses, covering the decisions behind launching, evolving and scaling a brand. Conversations connect brand strategy to practical work such as product development, customer research, marketing, operations and expansion.

The range of businesses is a defining feature: guests discuss manufacturing technology, creative software, skincare, eyewear, food and beverage, home staging and sustainable products. Rather than focusing mainly on designers, the interviews draw out the business l... more

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Which podcasts are similar to Hitting The Mark?

These podcasts share a similar audience with Hitting The Mark:

1. Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
2. Design Matters with Debbie Millman
3. Acquired
4. 99% Invisible
5. Making Chips Podcast for Manufacturing Leaders

How many episodes of Hitting The Mark are there?

Hitting The Mark launched 8 years ago and published 135 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Hitting The Mark?

Recent guests on Hitting The Mark include:

1. Jeff Grace
2. Jim Belosic
3. Brandon McCraney
4. Allison Taylor
5. Dan Lilienthal
6. José Chayet
7. Tyler Strand
8. Charles Brun

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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