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Artwork for Highway to Sell: Amazon PPC Insights

Highway to Sell: Amazon PPC Insights

Clear Ads - Amazon Seller Advertising Specialists
Amazon
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Amazon DSP
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Artificial Intelligence
Tiktok
Amazon Marketing Cloud
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ACOS
Bing
Universal Commerce Protocol
Google AI
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Sponsored Display
Amazon Market and Cloud
Amazon PPC
Microsoft
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Reddit
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Explore 'Amazon Ads Highway to Sell,' a vital podcast for advanced Amazon sellers and FBA entrepreneurs. Every fortnight, we delve into Amazon PPC, DSP, and Seller Central, offering expert insights to elevate your RoAS and ROI. Our episodes feature strategic advice, real success stories, and exclusive interviews, empowering you in the realms of Amazon advertising, marketing, and entrepreneurship. ... more

PublishesDailyEpisodes126Founded6 years ago
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EntrepreneurshipBusiness

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Artwork for Highway to Sell: Amazon PPC Insights

Latest Episodes

In this episode we set up AI on Amazon Ads in under five minutes, no code. Then we run through the five prompts that are actually working right now, including the one a seller used to uncover $4,300 in wasted spend.

It's a three-step connect: sign u... more

Advertising can amplify a strong Amazon product, but it can’t fix poor positioning, weak creative or a listing that doesn’t convert.

In this episode, we look at why sellers often blame PPC when a launch struggles, how Amazon is using AI and shopper ... more

Your bid doesn't decide what you pay per click on Amazon. Your click-through rate does. And in most accounts, the CPC gap between brands bidding the same amount on the same keyword runs at 25 to 40%. That's the relevance signal nobody talks about, an... more

TikTok Shop is growing fast, but so is the money sellers are losing without ever knowing it. In this episode, George sits back down with Agassi Korkis, co-founder of CapTrack, to break down exactly how TikTok sellers are losing thousands in unrecover... more

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Recent Guests

Kristal Abiasi
Founder and CEO of Amazon Seller Society and Seller Society
Amazon Seller Society / Seller Society
Episode: Why Ads Won’t Fix Your Amazon Business
Agassi Korkis
Founder of CapTrack, a platform that recovers funds lost on TikTok and Amazon logistics
CapTrack
Episode: TikTok Sellers Are Losing Thousands Without Knowing It | Agassi Korkis & CapTrack
Max Janari
Senior Advertising Specialist at Clear Ads, focuses on PPC, DSP, and full-service management
Clear Ads
Episode: Why Selling on Amazon Feels Harder Than Ever (And What's Actually Changing)

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Why Ads Won’t Fix Your Amazon Business
Q: How should advertisers approach auto campaigns vs. manual campaigns for a new product?
Use manual campaigns initially to target core, relevant keywords, then gradually include auto campaigns to refine signals and discover additional terms; automation can help later once attribution is strong.
Why Ads Won’t Fix Your Amazon Business
Q: What is your recommended starting point for Amazon advertising when launching a new product?
Start with sponsored products for the highest return, then move to sponsored brands and eventually sponsored display as you gather data and optimize the listing; avoid auto campaigns early on to prevent signal misalignment.
TikTok Sellers Are Losing Thousands Without Knowing It | Agassi Korkis & CapTrack
Q: What is the potential upside of TikTok live shopping for brands?
Live shopping adds a human layer, enabling real-time Q&A, demonstrations, and faster conversions, which can lead to rapid growth and stock challenges, as seen with brands achieving six-figure months after going live.
TikTok Sellers Are Losing Thousands Without Knowing It | Agassi Korkis & CapTrack
Q: Why should brands try TikTok with a small set of products first?
TikTok isn't keyword-based; success relies on creators and compelling video content, so starting with hero products allows brands to test creative strategies and measure traction without risking the entire catalog.
TikTok Sellers Are Losing Thousands Without Knowing It | Agassi Korkis & CapTrack
Q: What exactly does CapTrack do for brands on TikTok and TikTok Seller Center?
CapTrack audits data from both TikTok Seller Center and FBT, identifies discrepancies and missing inbound, returns, and refunds, and pursues reimbursement within a 60-day window, charging only a success-based fee for recovered funds.

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Frequently Asked Questions About Highway to Sell: Amazon PPC Insights

What is Highway to Sell: Amazon PPC Insights about and what kind of topics does it cover?

This show is a practical deep-dive into Amazon advertising, with a laser focus on PPC, DSP, and optimization strategies for sellers and brands. Across episodes, listeners get data-driven tactics, real-world audit findings, and tactical frameworks to improve ROAS, reduce costs, and lift sales velocity on Amazon. Content often centers on how listing quality, product pages, and marketing experiments interact with bidding, budget, and attribution—offering concrete steps, examples, and testing approaches that listeners can apply to their own campaigns. A standout aspect is the hands-on rotation of expert guest interviews and host-led analyses that translate complex ad-ecosystem changes into actionable playbooks for scale, including rapid audits,... more

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Which podcasts are similar to Highway to Sell: Amazon PPC Insights?

These podcasts share a similar audience with Highway to Sell: Amazon PPC Insights:

1. The PPC Den: Amazon PPC Advertising Mastery
2. The Daily

How many episodes of Highway to Sell: Amazon PPC Insights are there?

Highway to Sell: Amazon PPC Insights launched 6 years ago and published 126 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Highway to Sell: Amazon PPC Insights?

Recent guests on Highway to Sell: Amazon PPC Insights include:

1. Kristal Abiasi
2. Agassi Korkis
3. Max Janari

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