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Healthcare Marketing Executive

Alexis Anderson & Saul Marquez
Healthcare Marketing
Artificial Intelligence
Content Flywheel
AI In Healthcare
Outcomes Rocket
Healthcare
Data & AI In Healthcare
Medtronic
AI In Marketing
Thought Leadership
Adhere Health
Whalehawk
Talkie AI
Podcasting
HLTH Foundation
Artificial Intelligence In Marketing
HIMSS
Buyer Map
Public Relations
Go-To-Market

Healthcare Marketing Executive brings you intimate conversations with the most influential marketing executives who are transforming healthcare. Co-hosted by Saul Marquez and Alexis Anderson at Outcomes Rocket, this podcast goes beyond the surface to explore how elite healthcare marketing leaders are driving meaningful change, setting new industry standards, and creating campaigns that truly matte... more

PublishesWeeklyEpisodes28Foundeda year ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Healthcare Marketing Executive

Latest Episodes

We surveyed 861 marketing and PR professionals with Health Podcast Library, and one number explains everything wrong with branded podcasting right now: 45.8% of companies without a show say the reason isn't budget or talent, it's that they don't beli... more

Discover a smarter approach to healthcare marketing that leverages a continuous content loop. Instead of one-and-done posts, learn how to build a self-sustaining content system that maximizes effort and impact.

Key topics:

• The common exhaustion... more

In this episode, Saul explores the importance of maintaining the human voice in content creation amid the rise of AI-generated content. He emphasizes that authenticity and lived experience are key differentiators that only humans can provide, especia... more

In this episode, Saul Marquez dives into the complexities of healthcare sales pipelines, highlighting the importance of understanding all decision-makers involved. Discover how to move beyond traditional pipelines and develop a comprehensive buyer ma... more

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Recent Guests

Ankit Shah
Vice President of Marketing, SetPoint Medical
SetPoint Medical
Episode: How Medtech Marketers Build Depth After Launch with Ankit Shah, Vice President of Marketing at SetPoint Medical
Kate Karlsson
Founder and CEO of Systole Media
Systole Media
Episode: Speaking the Language of Healthcare Marketing with Kate Karlsson, Founder and CEO of Systole Media
Aaron Burnett
CEO of Wheelhouse DMG
Wheelhouse DMG
Episode: Why Data Strategy Comes First in Medtech Marketing with Aaron Burnett, CEO of Wheelhouse DMG
Craig Cook
Chief Marketing Officer
Business Solution Partners (BSP)
Episode: Why Testimonials Matter More Than Ever in Healthcare Growth with Craig Cook, Chief Marketing Officer of Business Solution Partners
Jakub Grajcar
Head of Marketing at Talkie AI
Talkie AI
Episode: Why Personality May Be Your Strongest Marketing Advantage with Jakub Grajcar, Head of Marketing at Talkie.ai
Bryan Cush
Co-founder and President of Tidal Health Group
Tidal Health Group
Episode: How Healthcare Marketers Can Win in an AI-First Search World with Bryan Cush, Co-Founder and President of Tidal Health Group
Grace Anderson
Digital Health Marketing Manager, Medtronic Acute Care and Monitoring
Medtronic
Episode: How To Market Digital Health Without Losing The Human Element with Grace Anderson, Principal Product Marketing Manager at Medtronic Acute Care & Monitoring
Bruce Brandes
CEO of Mindira; founder of WhaleHawk
Mindira / WhaleHawk
Episode: How AI is Accelerating Sales Cycles in Healthcare with Bruce Brandes, Board Chairman of WhaleHawk
Colin Hung
Editor-in-Chief and Chief Marketing Officer at Swaay.Health Marketing Community
Swaay.Health Marketing Community
Episode: How Healthcare Marketing Builds Trust, Proves ROI, and Adapts Fast with Colin Hung, editor-in-chief of the Swaay.Health Marketing Community

Hosts

Rhett, Saul Marquez, Alexis Anderson
Rhett is described as Host of the show with a Healthcare Marketing Executive affiliation. Saul Marquez and Alexis Anderson are co-hosts affiliated with Outcomes Rocket, primarily in healthcare marketing leadership.
Saul Marquez
Co-host of the show, affiliated with Outcomes Rocket; often described as Host of Healthcare Marketing Executive podcast.
Alexis Anderson
Co-host of the show, affiliated with Outcomes Rocket; involved in healthcare marketing leadership discussions.

Chart Rankings

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Apple Podcasts
#135
Colombia/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How Medtech Marketers Build Depth After Launch with Ankit Shah, Vice President of Marketing at SetPoint Medical
Q: Tell us about your background and how you moved from engineering to healthcare marketing.
Ankit describes growing up with a healthcare-focused mindset, starting as a biomedical engineer, transitioning through Medtronic with a focus on upstream marketing, and pursuing an MBA to move into startup marketing before joining SetPoint, where he blends engineering rigor with marketing strategy.
Speaking the Language of Healthcare Marketing with Kate Karlsson, Founder and CEO of Systole Media
Q: What is the discussion around healthcare marketing we're not having in 2026?
The key gap is ensuring that technology is designed with input from patients and clinicians, not just marketed after the fact; this means involving end users in product development and building with their realities in mind.
Where Empathy and AI Redefine Health Marketing with Kala Weeks, Vice President of Marketing and Communications at Reperio Health
Q: What's a big misconception that people have about Healthcare Marketing?
Marketing is not just messaging; it hinges on psychology and understanding that buyers are people first, with daily life patterns and emotions shaping their decisions. Lead with human stories and relevance rather than just roles or processes.
The Future Of Marketing Belongs To Those Who Listen Better with Tiffany Burnett, Chief Marketing Officer at KLAS Research
Q: From your vantage point, what strategies have you found most effective in turning regulatory constraints into opportunities rather than roadblocks?
At KLAS, regulations function like guardrails that compel you to slow down, clarify messaging, and focus on what truly matters, which ultimately reinforces credibility and trust with your audience.
How AI is Accelerating Sales Cycles in Healthcare with Bruce Brandes, Board Chairman of WhaleHawk
Q: Why the name WhaleHawk and how does the platform live inside existing tech stacks?
The name combines the whales' surface-to-depth market reach with hawks' surface-level, high-visibility insight. WhaleHawk is designed to sit within existing CRMs (e.g., Salesforce) and consume data so it augments rather than complicates the tech stack, acting as a proactive, always-on support for reps.

Audience Metrics

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Frequently Asked Questions About Healthcare Marketing Executive

What is Healthcare Marketing Executive about and what kind of topics does it cover?

This show features in-depth conversations with senior marketing leaders and practitioners in healthcare, often focusing on data-driven strategies, trust-building, and the role of AI in marketing and patient engagement. Episodes frequently explore practical tactics for B2B healthcare brands, including governance, measurement, and ROI, as well as how to balance regulatory constraints with innovative storytelling. A notable strength is how guests blend strategic vision with hands-on experiences—from data strategy and first-party data to AI-enabled marketing, clinician collaboration, and ethics in communications—providing listeners with actionable takeaways for building credible, results-oriented healthcare marketing programs. The format tends ... more

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Which podcasts are similar to Healthcare Marketing Executive?

These podcasts share a similar audience with Healthcare Marketing Executive:

1. The Heart of Healthcare | A Digital Health Podcast

How many episodes of Healthcare Marketing Executive are there?

Healthcare Marketing Executive launched a year ago and published 28 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Healthcare Marketing Executive?

Recent guests on Healthcare Marketing Executive include:

1. Ankit Shah
2. Kate Karlsson
3. Aaron Burnett
4. Craig Cook
5. Jakub Grajcar
6. Bryan Cush
7. Grace Anderson
8. Bruce Brandes

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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