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Artwork for Healthcare Marketing Edge

Healthcare Marketing Edge

Luminus Healthcare Marketing
Healthcare Marketing
Value-Based Care
Healthcare Recruiting
Team Development
Word Of Mouth
Patient Journey
Luminous
Physician Content Marketing
Behavioral Health
Local Marketing
Podcasting
Medicaid
CBCS
Patient Experience
Brand Trust / Thought Leadership
Employer Brand
Philadelphia, United States
Servant Leadership
Pause Wellness Center
Self-Funded Insurance

Your go-to healthcare marketing podcast for unlocking the secrets to patient acquisition and practice growth in the ever-evolving healthcare landscape. Each episode dives into actionable marketing strategies, industry insights, and real-world case studies tailored for small to medium-sized independent medical practices. Whether you’re a orthopedic surgeon, dentist, chiropractor, or primary care pr... more

PublishesMonthlyEpisodes20Foundeda year ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Healthcare Marketing Edge

Latest Episodes

In this episode of Healthcare Marketing Edge, Tim Bouchard interviews Alex Wallace from Haven Home Health & Hospice on why healthcare marketing must be built on trust rather than visibility, especially in home health, hospice, and home care where fam... more

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In this episode of Healthcare Marketing Edge, Tim Bouchard interviews Bret Gregory, founder of DrTalks, shares his journey from corporate wellness to building a leading platform for physicians to grow their practice through podcasting and digital mar... more

YouTube

In this episode of Healthcare Marketing Edge, Tim Bouchard interviews Lisa Drafall, Marketing Manager at Project Turnabout about building effective healthcare marketing systems. They discuss audience-centric strategies, the importance of understandin... more

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In this episode of Healthcare Marketing Edge, we explore the integration of AI in healthcare practices, focusing on how AI front desk agents can enhance patient communication, improve efficiency, and balance human empathy with automation. Jakub Grajc... more

YouTube

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Recent Guests

Alex Wallace
Director of Marketing at Haven Home Health & Hospice
Haven Home Health & Hospice
Episode: Building Trust Before the Referral | EP 20
Bret Gregory
Founder at DrTalks
DrTalks
Episode: Bridging the Expertise to Exposure Gap for Doctors with Podcasts | EP 19
Jakub Grajcar
Head of Marketing at Talkie AI
Talkie AI
Episode: Empathetic & Efficient AI Automation for Healthcare Practices | EP 17
Kandy Garrett
Freelance marketing manager at Social Optician
Social Optician
Episode: Local Marketing That Builds Community Trust and Fills Your Practice | EP 16
Deborah Castaldo
Independent healthcare consultant at Writing and Creatives
Writing and Creatives
Episode: Creative Healthcare Marketing That Moves the Needle | EP 15
Will Ross
Marketing Director at Origins Spine & Joint Physicians (Interventional Pain Management)
Origins Spine & Joint Physicians
Episode: The Default Referral Choice Strategy for Specialty Practices | EP 14
Steve Wiland
Addiction Certificate Program Director at University of Michigan, practicing trauma and addictions therapist
University of Michigan
Episode: Evidence-Based Practice as a Competitive Advantage | EP 13
Russell Simon
Principal Consultant at RMS Health Advisors
RMS Health Advisors
Episode: Physician Thought Leadership as a Marketing Strategy | EP 12
Michelle Hart
Director of Marketing Communications at BostonSight
BostonSight
Episode: Aligning Marketing and Operations for Sustainable Healthcare Growth | EP 11

Host

Tim Bouchard
Host of the show, guides interview flow and delivers marketing expertise.

Reviews

5.0 out of 5 stars from 4 ratings
  • Efficient, User-friendly, Informative!

    Thoroughly enjoyed working with Tim to produce an episode with his super-efficient production method that minimizes obstacles, and cuts to the chase of needful discussions pertaining to behavioral health quality and success. Would recommend both participating and gleaning wisdom from this relevant podcast!

    Apple Podcasts
    5
    Steve Wiland
    United States5 months ago
  • Diverse POVs from experts!

    I love being featured on The Healthcare Marketing EDGE podcast! We talked about the power of social media for doctors and health professionals and I gave the podcast a follow afterwards. I’ve been tuning in to each episode. Hearing other experts. Speak about their area. Focus in this very niche healthcare marketing segment. Highly recommend for anyone in the industry!

    Apple Podcasts
    5
    Amanda Clark Dougherty
    United States9 months ago
  • Insightful content, real conversations

    Loved being invited to be a part of this pod! Tim and Luminus create such an easy, engaging space to talk about complex topics in a way that actually clicks. Great mix of smart insights and real conversations. If you’re a marketer in this space or an organization looking for ways to develop a more sound marketing strategy, check out some of the episodes. Happy listening!

    Apple Podcasts
    5
    RealityBites716
    United States9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the niche focus and actionable healthcare marketing tactics.
Guests highlight the engaging, easy-to-follow conversations and real-world applicability.
Audiences value the mix of clinical and marketing perspectives to drive growth.
Efficient, practical production that gets to the point quickly.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Building Trust Before the Referral | EP 20
Q: What does actually building that upfront trust and equity in the market look like? What are some of the things you do to get out there too?
They emphasize meeting stakeholders where they are, asking about their pain points, conducting regular in-person outreach (e.g., two to three visits per week), and using testimonials and quality-of-life programs to demonstrate reliability and care.
Building Trust Before the Referral | EP 20
Q: Alex, welcome. Why don't you tell everyone a little bit about who you are and what you do?
Alex explains that Haven Home Health & Hospice is locally owned in Missouri, focusing on home health, home care, and hospice, with a mission to take care of employees and families, and to provide personalized care through a small, clinician-led organization.
Servant Leadership Built on Brand Values | EP 6
Q: What are the biggest challenges practitioners face when adopting servant leadership?
The main challenges are aligning the leadership's vision with the team, avoiding analysis paralysis, and creating clear, repeatable processes (SOPs) that onboarding and daily operations can follow.
Servant Leadership Built on Brand Values | EP 6
Q: Why did you start Modern Distinction and what gap are you trying to fill?
Melissa explains that Modern Distinction provides guidance for doctors and their teams to implement servant leadership, with a focus on onboarding, culture, and management practices that align staff with the practice's mission.
Building Healthcare Teams That Boost Patient Trust | EP 5
Q: What keeps entry-level staff engaged and prevents turnover?
Provide mentorship, open communication, personal connections, and clear paths for advancement, not just task-focused management.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About Healthcare Marketing Edge

What is Healthcare Marketing Edge about and what kind of topics does it cover?

A practical, practitioner-focused show that centers on growing healthcare practices through smart marketing, patient engagement, and operational alignment. Across episodes, listeners hear about turning physician expertise into broader audience reach, leveraging AI and automation without sacrificing empathy, building local community trust, and turning marketing into measurable growth—whether through referrals, better patient experiences, or more effective content. The guest mix ranges from marketers and practice managers to physicians and healthcare strategists, offering repeatable playbooks, real-world case studies, and tactics tailored for small to mid-sized independent practices. A notable strength is translating complex healthcare topics... more

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How many listeners does Healthcare Marketing Edge get?

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How many subscribers and views does Healthcare Marketing Edge have?

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Which podcasts are similar to Healthcare Marketing Edge?

These podcasts share a similar audience with Healthcare Marketing Edge:

1. This American Life

How many episodes of Healthcare Marketing Edge are there?

Healthcare Marketing Edge launched a year ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Healthcare Marketing Edge?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Healthcare Marketing Edge?

Recent guests on Healthcare Marketing Edge include:

1. Alex Wallace
2. Bret Gregory
3. Jakub Grajcar
4. Kandy Garrett
5. Deborah Castaldo
6. Will Ross
7. Steve Wiland
8. Russell Simon

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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