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Artwork for Ignite: Healthcare Marketing Podcast

Ignite: Healthcare Marketing Podcast

Cardinal Digital Marketing
Healthcare Marketing
Digital Marketing
SEO
Patient Engagement
Patient Acquisition
Performance Creative
Patient Journey
Patient Experience
Performance Marketing
Brand Awareness
Cardinal Digital Marketing
Meta
Data Analytics
Business Intelligence
User-Generated Content
AI Search
HIPAA
Paid Search
User Experience
Podcasting

Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization. Brought to you by Cardinal Digital Marketing, our CEO Alex Membrillo sits down with industry leaders and the nation's top healthcare marketing professionals to uncover practical insights to boost your digital presence and attract more patients.

PublishesWeeklyEpisodes236Founded8 years ago
Number of ListenersCategories
BusinessManagementMarketing

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Artwork for Ignite: Healthcare Marketing Podcast

Latest Episodes

Healthcare marketers are making major budget decisions based on attribution models that often tell an incomplete story.

In episode two of The Strategists' Corner, host Rich Briddock sits back down with Ben Dutter, Chief Strategy Officer at Power Di... more

By the time a patient searches for urgent care, the marketing battle is already half over.

On the Ignite Healthcare Marketing podcast, host Ashley Petrochenko, VP of Brand Marketing at Cardinal, sits down with Miriam Rose Lee, CMO of MainStreet Fam... more

YouTube

Perfect measurement is the goal. But it's rarely the reality.

In this episode of Ignite, Cardinal's President Lauren Leone sits down with Scott Cameron, Group Media Director at Cardinal, to get practical about one of healthcare marketing's most com... more

YouTube

Growing a DSO to 100+ locations usually means trading local soul for corporate efficiency. It doesn't have to.

In this episode of Ignite, Ashley Petrochenko, Cardinal's VP of Brand Marketing sits down with Britney Long, EVP of Marketing at GPS Dent... more

YouTube

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Recent Guests

Miriam Rose Lee
Chief Marketing Officer at MainStreet Family Care
MainStreet Family Care
Episode: #209 - Urgent Care Marketing Starts Before Patients Need You
Scott Cameron
Group Media Director
Cardinal Digital Marketing
Episode: #208 - How to Drive Real Results When Your Data Isn't Perfect
Britney Long
Executive Vice President of Marketing at GPS Dental
GPS Dental
Episode: #207 - Scaling 100 Dental Practices Without Losing Their Identity
Kelly Perritt
Chief Marketing and Brand Strategy Officer at Horry Georgetown Tech College
Horry Georgetown Technical College
Episode: #206 - Building Healthcare Marketing Teams That Actually Perform
Courtney Taylor
Senior Director of Brand Marketing at PDS Health
PDS Health
Episode: #205 - Inside the Brand Strategy Powering 1,000+ PDS Health Locations
Ben Dutter
Chief Strategy Officer at Power Digital
Power Digital
Episode: #204 - Strategist's Corner: What healthcare can learn from retail
Lisa Fisher
Director of Programmatic and Social Media at Cardinal Digital Marketing
Cardinal Digital Marketing
Episode: #202 - Patient Acquisition Needs Programmatic Infrastructure
Rich Briddock
Chief Strategy Officer
Cardinal Digital Marketing
Episode: #200 - Healthcare Marketing Trends Reshaping Growth
Alex Kemp
Director of Analytics, frequent guest on Ignite
Cardinal Digital Marketing
Episode: #199 - Why Good Measurement Starts Outside the Platform

Hosts

Ashley Petrochenko
Host of Ignite Healthcare Marketing Podcast, Cardinal Digital Marketing
Alex Membrillo
Host of Ignite: Healthcare Marketing Podcast, Cardinal Digital Marketing

Reviews

4.8 out of 5 stars from 33 ratings
  • Everything Healthcare Marketing wrapped into a podcast

    Love that these are fast-paced and each episodes gives takeaways that I can implement immediately. High energy and knowledgeable!

    Apple Podcasts
    5
    Marshall R.
    United States3 years ago
  • Finally!! Relevant healthcare marketing content

    I just listened to the episode on healthcare marketing on TikTok and learned so much. I’m a new subscriber and I’m looking forward to listening to more episodes.

    Apple Podcasts
    5
    @coreyquinn
    United States3 years ago
  • Quick and to the point.

    Really great, short episodes, packed with information.

    Apple Podcasts
    5
    Jwill531
    United States5 years ago
  • Glad I subscribed

    Short episodes share marketing strategies and ideas that I can easily implement at my medical practice.

    Apple Podcasts
    5
    DrDelish
    United States5 years ago
  • A must-listen if you’re in marketing!

    All guests are well-versed in the latest marketing trends & I learn something new every single episode!

    Apple Podcasts
    5
    Current Marketer
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Everything healthcare marketing wrapped into a podcast.
Engaging, knowledgeable - great listen!

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#182
Colombia/Business/Marketing
Apple Podcasts
#184
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

#209 - Urgent Care Marketing Starts Before Patients Need You
Q: How do you approach urgent care marketing given the need to be present before patients realize they need care?
The strategy combines brand awareness, local presence, and highly targeted location-based campaigns. We focus on community visibility, educational content, and a strong Book Now experience to convert at the moment of need, recognizing that most patients won't convert from a direct ad but will remember the brand when they need care.
#204 - Strategist's Corner: What healthcare can learn from retail
Q: What testing approaches do you recommend for organizations wary of pausing media or cutting budgets?
Use pulse tests and holdout experiments with clear hypotheses, ensure a control group, and communicate ROI implications to leadership by showing incremental lift and risk mitigation when reallocating spend.
#204 - Strategist's Corner: What healthcare can learn from retail
Q: Ben, how do you help educate healthcare clients to diversify media without sacrificing performance?
We start with education about measurement: use MarSci and MMM to understand lift across channels, implement controlled tests, and show incremental impact rather than just last-click attribution, then align on a blended media plan that balances risk and opportunity.
#199 - Why Good Measurement Starts Outside the Platform
Q: Tell me a little bit about what you see the problem statement being, and then we could talk about some of the solutions.
The problem is not focusing on each incremental patient but rather on aggregated metrics; you need to consider how much each incremental spend costs against uncovered opportunities across channels and not assume linear scaling within a single platform.
#194 - Patient Acquisition Demands Local Trust
Q: How are you measuring marketing success?
Pollard measures success through new audience growth, high-intent conversions, and tracking kept appointments, focusing on driving real traffic beyond mere clicks.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About Ignite: Healthcare Marketing Podcast

What is Ignite: Healthcare Marketing Podcast about and what kind of topics does it cover?

This series centers on performance-driven healthcare marketing, exploring how to scale multi-site networks, build high-impact teams, and design branding and measurement strategies that move the needle across national organizations. Episodes frequently cover programmatic infrastructure, AI-assisted optimization, HIPAA-compliant analytics, and cross-channel approaches that blend brand storytelling with measurable patient acquisition. Notable throughlines include the tension between centralized strategy and local execution, the rise of data-driven attribution, and practical playbooks from healthcare networks and agencies alike, including dental groups, fertility clinics, and multi-brand health systems. A distinctive strength is its blend of ha... more

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How many listeners does Ignite: Healthcare Marketing Podcast get?

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Which podcasts are similar to Ignite: Healthcare Marketing Podcast?

These podcasts share a similar audience with Ignite: Healthcare Marketing Podcast:

1. A Bit of Optimism
2. SmartLess
3. Hidden Brain
4. Crime Junkie
5. Wait Wait... Don't Tell Me!

How many episodes of Ignite: Healthcare Marketing Podcast are there?

Ignite: Healthcare Marketing Podcast launched 8 years ago and published 236 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Ignite: Healthcare Marketing Podcast?

Recent guests on Ignite: Healthcare Marketing Podcast include:

1. Miriam Rose Lee
2. Scott Cameron
3. Britney Long
4. Kelly Perritt
5. Courtney Taylor
6. Ben Dutter
7. Lisa Fisher
8. Rich Briddock

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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