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Artwork for Ignite: Healthcare Marketing Podcast

Ignite: Healthcare Marketing Podcast

Cardinal Digital Marketing
Healthcare Marketing
Digital Marketing
Patient Engagement
Home Health Care
Hospice Care
Google Performance Max
Content Production
Patient-Centered Care
User Research
Local Service Ads
User Experience
Cardinal Digital Marketing
Email Marketing
Serious Illness Management
Marketing Techniques
Predictive Analysis
HIPAA
Google SEO Spam Update
Sanova Dermatology
CRM

Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization. Brought to you by Cardinal Digital Marketing, our CEO Alex Membrillo sits down with industry leaders and the nation's top healthcare marketing professionals to uncover practical insights to boost your digital presence and attract more patients.

PublishesWeeklyEpisodes224Founded8 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for Ignite: Healthcare Marketing Podcast

Latest Episodes

Healthcare SEO is changing fast as AI reshapes how patients search and how answers appear in Google.

In this episode of Ignite, Ashley Petrochenko, Cardinal's VP of Brand Marketing sits down with John Vantine, SEO Director at GoodRx, who helped sca... more

YouTube

If you are treating programmatic like paid search, you are likely measuring it wrong and leaving growth on the table.

In this episode, Evan, Cardinal's VP of Paid Media, and Lisa Fisher, Cardinal's Associate Media Director specializing in programma... more

YouTube

If your healthcare brand still treats influencer marketing like a one-off promotion, you are missing the real opportunity.

In this episode, Ashley Petrochenko Cardinal's VP of Brand Marketing sits down with Ella McMahan, Director of Brand Marketing... more

YouTube

AI tools are changing how patients search, but most healthcare brands are missing the real opportunity.

In this episode, Caroline Adamek, Senior SEO Data Manager at BetterHelp, joins Ashley Petrochenko Cardinal's VP of Brand Marketing to break down... more

YouTube

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Recent Guests

John Vantine
SEO Director at GoodRx
GoodRx
Episode: #198 - Healthcare SEO Strategy for the AI Era
Ella McMahan
Director of Brand Marketing at Spring Fertility
Spring Fertility
Episode: #196 - Healthcare Influencer Strategy Built on Trust
Caroline Adamek
Senior SEO Data Manager at BetterHelp
BetterHelp
Episode: #195 - AI Visibility Starts With SEO Basics
Ashley Pollard
Practice Marketing Manager at United Digestive
United Digestive
Episode: #194 - Patient Acquisition Demands Local Trust
Joseph McLean
Director of BTC Marketing at Synergy Health Partners
Synergy Health Partners
Episode: #189 - Healthcare Marketing Built on Real Capacity
Ben Whitaker
Director of Digital Strategies Marketing Communications at UofL Health
UofL Health
Episode: #188 - Patient Experience Is the Growth Strategy
Stephen Harrell
Director of Marketing at StrideCare
StrideCare
Episode: #186 - Healthcare Growth Starts With Marketing + Operations Alignment
Matt Stringer
CMO at Action Behavior Centers
Action Behavior Centers
Episode: #182 - Scaling Growth Through Smarter Investment with Action Behavior Centers
Kaela Shupe
Healthcare marketer at Tend Dental
Tend Dental
Episode: #175 - Should You Use Reddit for Healthcare Marketing?

Hosts

Ashley Petrochenko
VP of Brand Marketing at Cardinal Digital Marketing; lead healthcare marketing strategist with focus on brand storytelling and influencer partnerships.
Alex Membrillo
CEO of Cardinal Digital; host and strategist focusing on healthcare marketing leadership and agency growth.

Reviews

4.8 out of 5 stars from 33 ratings
  • Everything Healthcare Marketing wrapped into a podcast

    Love that these are fast-paced and each episodes gives takeaways that I can implement immediately. High energy and knowledgeable!

    Apple Podcasts
    5
    Marshall R.
    United States2 years ago
  • Finally!! Relevant healthcare marketing content

    I just listened to the episode on healthcare marketing on TikTok and learned so much. I’m a new subscriber and I’m looking forward to listening to more episodes.

    Apple Podcasts
    5
    @coreyquinn
    United States3 years ago
  • Quick and to the point.

    Really great, short episodes, packed with information.

    Apple Podcasts
    5
    Jwill531
    United States4 years ago
  • Glad I subscribed

    Short episodes share marketing strategies and ideas that I can easily implement at my medical practice.

    Apple Podcasts
    5
    DrDelish
    United States5 years ago
  • A must-listen if you’re in marketing!

    All guests are well-versed in the latest marketing trends & I learn something new every single episode!

    Apple Podcasts
    5
    Current Marketer
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-energy discussions with practical marketing insights for healthcare.
Engaging, quick, and highly actionable; listeners appreciate the concise takeaways.
Guests are well-versed in the latest trends and deliver new ideas each episode.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#193
United States/Business/Marketing
Apple Podcasts
#200
India/Business/Marketing
Apple Podcasts
#222
Poland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

#194 - Patient Acquisition Demands Local Trust
Q: How are you measuring marketing success?
Pollard measures success through new audience growth, high-intent conversions, and tracking kept appointments, focusing on driving real traffic beyond mere clicks.
#194 - Patient Acquisition Demands Local Trust
Q: What have you observed about how patients are coming to the practice over the last decade?
Ashley Pollard shares that referrals no longer guarantee patient loyalty, as referred patients still behave as consumers, checking reviews and comparing options.
#194 - Patient Acquisition Demands Local Trust
Q: Can you share a little bit about your role at United Digestive and the work that you do?
Ashley Pollard discusses her 12-year journey at United Digestive, evolving from referral management to focusing on growth through digital marketing and patient access.
#189 - Healthcare Marketing Built on Real Capacity
Q: What recommendations do you have to get started understanding inventory in healthcare?
Just reach out to begin conversations and build systems to operationalize the data available.
#185 - How We Fixed Meta's Lead Problem
Q: When you were running those A-B tests on messaging, how long did you let them run before deciding what actually worked?
Typically, we'd like to do between one or two months.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Ignite: Healthcare Marketing Podcast

What is Ignite: Healthcare Marketing Podcast about and what kind of topics does it cover?

Industry-focused conversations centered on healthcare marketing performance, digital strategy, and growth. Across episodes, the show frequently explores influencer partnerships in healthcare, AI and SEO implications for patient acquisition, local vs. national branding, data-driven attribution, and mult-location marketing. Guests come from hospitals, clinics, and healthcare marketing agencies, often sharing practical tactics—from authentic storytelling and influencer vetting to CRM integration, measurement foundations, and AI-enabled patient enablement. A notable strength is the emphasis on tangible, implementable takeaways and real-world healthcare examples, making it valuable for marketers looking to improve patient acquisition, trust, and... more

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Which podcasts are similar to Ignite: Healthcare Marketing Podcast?

These podcasts share a similar audience with Ignite: Healthcare Marketing Podcast:

1. We Are, Marketing Happy - A Healthcare Marketing Podcast
2. The Joe Rogan Experience
3. The Daily
4. This American Life
5. Throughline

How many episodes of Ignite: Healthcare Marketing Podcast are there?

Ignite: Healthcare Marketing Podcast launched 8 years ago and published 224 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Ignite: Healthcare Marketing Podcast?

Recent guests on Ignite: Healthcare Marketing Podcast include:

1. John Vantine
2. Ella McMahan
3. Caroline Adamek
4. Ashley Pollard
5. Joseph McLean
6. Ben Whitaker
7. Stephen Harrell
8. Matt Stringer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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