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Artwork for Ignite: Healthcare Marketing Podcast

Ignite: Healthcare Marketing Podcast

Cardinal Digital Marketing
Healthcare Marketing
Digital Marketing
Patient Engagement
SEO
Patient Acquisition
Performance Creative
Patient Journey
Patient Experience
Performance Marketing
Brand Awareness
Cardinal Digital Marketing
Meta
Data Analytics
Business Intelligence
User-Generated Content
AI Search
Paid Search
User Experience
HIPAA
Podcasting

Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization. Brought to you by Cardinal Digital Marketing, our CEO Alex Membrillo sits down with industry leaders and the nation's top healthcare marketing professionals to uncover practical insights to boost your digital presence and attract more patients.

PublishesWeeklyEpisodes230Founded8 years ago
Number of ListenersCategories
MarketingManagementBusiness

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Artwork for Ignite: Healthcare Marketing Podcast

Latest Episodes

Healthcare marketers are stuck chasing the same patients while retail brands are building demand at scale.

In the first episode of The Strategists' Corner, a new series on the Ignite Healthcare Marketing Podcast, host Rich Briddock, Cardinal's Chie... more

YouTube

Trust is no longer a brand message. It is the growth engine behind patient acquisition today.

In this episode of Ignite, Ashley Petrochenko, Cardinal's VP of Brand Marketing, sits down with Rachel Johnson, Marketing Director at Acorn Health, to bre... more

YouTube

If your patient acquisition strategy depends on last-click performance, you're missing the system that actually drives demand.

In this episode of Ignite, Lauren Leone, Cardinal's Chief Growth Officer, sits down with Lisa Fisher, Associate Media Dir... more

YouTube

Healthcare marketing is entering a new phase where AI, data, and trust are redefining what actually drives patient acquisition.

In this continuation of our 200th episode, we take the conversation further as Lauren Leone, Cardinal's Chief Growth Off... more

YouTube

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Recent Guests

Ben Dutter
Chief Strategy Officer at Power Digital
Power Digital
Episode: #204 - Strategist's Corner: What healthcare can learn from retail
Rich Briddock
Chief Strategy Officer
Cardinal Digital Marketing
Episode: #200 - Healthcare Marketing Trends Reshaping Growth
Alex Kemp
Director of Analytics, frequent guest on Ignite
Cardinal Digital Marketing
Episode: #199 - Why Good Measurement Starts Outside the Platform
John Vantine
SEO Director at GoodRx
GoodRx
Episode: #198 - Healthcare SEO Strategy for the AI Era
Ella McMahan
Director of Brand Marketing at Spring Fertility
Spring Fertility
Episode: #196 - Healthcare Influencer Strategy Built on Trust
Caroline Adamek
Senior SEO Data Manager at BetterHelp
BetterHelp
Episode: #195 - AI Visibility Starts With SEO Basics
Ashley Pollard
Practice Marketing Manager at United Digestive
United Digestive
Episode: #194 - Patient Acquisition Demands Local Trust
Joseph McLean
Director of BTC Marketing at Synergy Health Partners
Synergy Health Partners
Episode: #189 - Healthcare Marketing Built on Real Capacity
Ben Whitaker
Director of Digital Strategies Marketing Communications at UofL Health
UofL Health
Episode: #188 - Patient Experience Is the Growth Strategy

Hosts

Ashley Petrochenko
VP of Brand Marketing at Cardinal Digital Marketing; lead healthcare marketing strategist with focus on brand storytelling and influencer partnerships.
Alex Membrillo
CEO of Cardinal Digital; host and strategist focusing on healthcare marketing leadership and agency growth.

Reviews

4.8 out of 5 stars from 33 ratings
  • Everything Healthcare Marketing wrapped into a podcast

    Love that these are fast-paced and each episodes gives takeaways that I can implement immediately. High energy and knowledgeable!

    Apple Podcasts
    5
    Marshall R.
    United States2 years ago
  • Finally!! Relevant healthcare marketing content

    I just listened to the episode on healthcare marketing on TikTok and learned so much. I’m a new subscriber and I’m looking forward to listening to more episodes.

    Apple Podcasts
    5
    @coreyquinn
    United States3 years ago
  • Quick and to the point.

    Really great, short episodes, packed with information.

    Apple Podcasts
    5
    Jwill531
    United States5 years ago
  • Glad I subscribed

    Short episodes share marketing strategies and ideas that I can easily implement at my medical practice.

    Apple Podcasts
    5
    DrDelish
    United States5 years ago
  • A must-listen if you’re in marketing!

    All guests are well-versed in the latest marketing trends & I learn something new every single episode!

    Apple Podcasts
    5
    Current Marketer
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-energy discussions with practical marketing insights for healthcare.
Engaging, quick, and highly actionable; listeners appreciate the concise takeaways.
Guests are well-versed in the latest trends and deliver new ideas each episode.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#204 - Strategist's Corner: What healthcare can learn from retail
Q: What testing approaches do you recommend for organizations wary of pausing media or cutting budgets?
Use pulse tests and holdout experiments with clear hypotheses, ensure a control group, and communicate ROI implications to leadership by showing incremental lift and risk mitigation when reallocating spend.
#204 - Strategist's Corner: What healthcare can learn from retail
Q: Ben, how do you help educate healthcare clients to diversify media without sacrificing performance?
We start with education about measurement: use MarSci and MMM to understand lift across channels, implement controlled tests, and show incremental impact rather than just last-click attribution, then align on a blended media plan that balances risk and opportunity.
#199 - Why Good Measurement Starts Outside the Platform
Q: Tell me a little bit about what you see the problem statement being, and then we could talk about some of the solutions.
The problem is not focusing on each incremental patient but rather on aggregated metrics; you need to consider how much each incremental spend costs against uncovered opportunities across channels and not assume linear scaling within a single platform.
#194 - Patient Acquisition Demands Local Trust
Q: How are you measuring marketing success?
Pollard measures success through new audience growth, high-intent conversions, and tracking kept appointments, focusing on driving real traffic beyond mere clicks.
#194 - Patient Acquisition Demands Local Trust
Q: What have you observed about how patients are coming to the practice over the last decade?
Ashley Pollard shares that referrals no longer guarantee patient loyalty, as referred patients still behave as consumers, checking reviews and comparing options.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Ignite: Healthcare Marketing Podcast

What is Ignite: Healthcare Marketing Podcast about and what kind of topics does it cover?

Industry-focused conversations centered on healthcare marketing performance, digital strategy, and growth. Across episodes, the show frequently explores influencer partnerships in healthcare, AI and SEO implications for patient acquisition, local vs. national branding, data-driven attribution, and mult-location marketing. Guests come from hospitals, clinics, and healthcare marketing agencies, often sharing practical tactics—from authentic storytelling and influencer vetting to CRM integration, measurement foundations, and AI-enabled patient enablement. A notable strength is the emphasis on tangible, implementable takeaways and real-world healthcare examples, making it valuable for marketers looking to improve patient acquisition, trust, and... more

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Which podcasts are similar to Ignite: Healthcare Marketing Podcast?

These podcasts share a similar audience with Ignite: Healthcare Marketing Podcast:

1. We Are, Marketing Happy - A Healthcare Marketing Podcast
2. Masters of Scale
3. Real Time with Bill Maher
4. Raging Moderates with Scott Galloway and Jessica Tarlov
5. A Bit of Optimism

How many episodes of Ignite: Healthcare Marketing Podcast are there?

Ignite: Healthcare Marketing Podcast launched 8 years ago and published 230 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Ignite: Healthcare Marketing Podcast?

Recent guests on Ignite: Healthcare Marketing Podcast include:

1. Ben Dutter
2. Rich Briddock
3. Alex Kemp
4. John Vantine
5. Ella McMahan
6. Caroline Adamek
7. Ashley Pollard
8. Joseph McLean

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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