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Artwork for Ignite: Healthcare Marketing Podcast

Ignite: Healthcare Marketing Podcast

Cardinal Digital Marketing
Healthcare Marketing
Digital Marketing
SEO
Patient Engagement
Patient Acquisition
Patient Journey
Performance Creative
Patient Experience
Performance Marketing
Brand Awareness
Cardinal Digital Marketing
Meta
Programmatic Advertising
Data Analytics
Artificial Intelligence
Business Intelligence
User-Generated Content
AI Search
Content Strategy
Paid Search

Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization. Brought to you by Cardinal Digital Marketing, our CEO Alex Membrillo sits down with industry leaders and the nation's top healthcare marketing professionals to uncover practical insights to boost your digital presence and attract more patients.

PublishesWeeklyEpisodes249Founded9 years ago
Number of ListenersCategories
MarketingBusinessManagement

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Artwork for Ignite: Healthcare Marketing Podcast

Latest Episodes

More leads won't fix growth if patients are already slipping through the cracks in the journey you have.

In this episode of Ignite, Ashley Petrochenko, VP of Brand Marketing at Cardinal Digital Marketing, sits down with Jesse Feist, Director of Gro... more

YouTube

Marketers who wait until opening day to promote a new location are already behind.

In this episode of Ignite, host Lauren Leone, President of Cardinal Digital Marketing, sits down with Evan Ilgenfritz, VP of Paid Media at Cardinal, to break down ho... more

YouTube

What if orthopedic growth starts long before a patient needs an appointment?

On this episode of Ignite, Ashley Petrochenko, VP of Brand Marketing at Cardinal, sits down with Brandon Weinberg, Senior Brand Strategist at Rothman Orthopaedics, to unpa... more

YouTube

Most DSOs think scale requires complexity. But what if one brand could actually make growth simpler?

On this episode of Ignite, host Ashley Petrochenko, VP of Brand Marketing at Cardinal, sits down with April Sharry, VP of Marketing at Dental Depot... more

YouTube

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Recent Guests

Jesse Feist
Director of Growth Marketing at Spring Fertility
Spring Fertility
Episode: #223 - Healthcare Growth Is Hiding in Your Funnel
Evan Ilgenfritz
VP of AID Media
AID Media
Episode: #222 - Multi-Location Healthcare Needs a De Novo Playbook
Brandon Weinberg
Senior Brand Strategist at Rothman Orthopaedics
Rothman Orthopaedics
Episode: #221 - Building orthopedic growth through community partnerships
April Sharry
VP of Marketing at Dental Depot
Dental Depot
Episode: #220 - One brand strategy powers 40 dental locations
Kassie Churchill
VP of Marketing for Kids Care Dental & Orthodontics
Kids Care Dental & Orthodontics
Episode: #219 - From broken attribution to 14% dental patient growth
Ruchi Patel
Group Media Director and team lead discussing Connected TV strategy
Cardinal Digital Marketing
Episode: #218 - CTV Isn't Just a Branding Channel Anymore
Ana Doran
Dental marketing professional; guest on the episode
Episode: #217 - Speed to Lead Wins More Patients
Colleen Mulder
Fractional CMO, PEBAT Health Care, multi-site health care organizations
PEBAT Health Care
Episode: #216 - Patient Acquisition Starts With Operations
Pete Deutschman
CMO and Chief Partnership Officer at patient.com
patient.com
Episode: #215 - Patient Trust Starts With Cutting Red Tape

Host

Ashley Petrochenko
Host of Ignite Healthcare Marketing Podcast

Reviews

4.8 out of 5 stars from 33 ratings
  • Everything Healthcare Marketing wrapped into a podcast

    Love that these are fast-paced and each episodes gives takeaways that I can implement immediately. High energy and knowledgeable!

    Apple Podcasts
    5
    Marshall R.
    United States3 years ago
  • Finally!! Relevant healthcare marketing content

    I just listened to the episode on healthcare marketing on TikTok and learned so much. I’m a new subscriber and I’m looking forward to listening to more episodes.

    Apple Podcasts
    5
    @coreyquinn
    United States4 years ago
  • Quick and to the point.

    Really great, short episodes, packed with information.

    Apple Podcasts
    5
    Jwill531
    United States5 years ago
  • Glad I subscribed

    Short episodes share marketing strategies and ideas that I can easily implement at my medical practice.

    Apple Podcasts
    5
    DrDelish
    United States5 years ago
  • A must-listen if you’re in marketing!

    All guests are well-versed in the latest marketing trends & I learn something new every single episode!

    Apple Podcasts
    5
    Current Marketer
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are well-versed in latest trends and deliver actionable insights.
Great depth and up-to-date trends; useful for healthcare marketing.
Subscribing for more quick, implementable marketing ideas for medical practices.
Fast-paced episodes with actionable takeaways listeners can implement immediately.
Short, to-the-point episodes packed with practical strategies.

Talking Points

Recent interactions between the hosts and their guests.

#221 - Building orthopedic growth through community partnerships
Q: What role do partnerships with local sports teams and events play in your overall marketing strategy?
These partnerships boost credibility and reach by aligning Rothman with trusted community icons (Phillies, Philly Fanatic), producing authentic stories and a commercial that reinforces the brand's orthopedic care credentials.
#221 - Building orthopedic growth through community partnerships
Q: Can you explain how youth sports partnerships and the associated app influence patient access and trust?
Youth sports partnerships extend reach to parents, coaches, and staff, while the Hurt-powered app provides 24/7 access to orthopedic specialists and fast triage, creating a trusted, convenient path to care across age groups.
#221 - Building orthopedic growth through community partnerships
Q: How do you balance credibility content for immediate care versus longer-term, considered care?
Credibility content performs better with patients in the considered pathway, so Rothman tailors messaging to the patient's stage and pairs it with accessible tools like online scheduling and a central call center to guide urgent vs. non-urgent needs.
#215 - Patient Trust Starts With Cutting Red Tape
Q: Why is independence important when integrating new tech into healthcare?
Independence preserves patient interests and prevents conflicts of interest that might arise from integration with a single EHR or provider system, ensuring recommendations remain patient-centric.
#215 - Patient Trust Starts With Cutting Red Tape
Q: How does AI fit into the patient journey, and what are the trust concerns providers should address?
AI can enhance access and personalize guidance, but trust hinges on transparency, ethical use, and human oversight to prevent bias and ensure patients understand why recommendations are made.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Ignite: Healthcare Marketing Podcast

What is Ignite: Healthcare Marketing Podcast about and what kind of topics does it cover?

The show concentrates on practical, performance-driven healthcare marketing tactics with a bias toward measurable ROI and multi-channel strategies. Episodes frequently cover topics like local optimization, attribution, AI-enabled creativity, patient acquisition, and the evolving role of media in healthcare. Guests are often senior marketers from dental networks, multisite providers, and healthcare technology platforms, sharing frameworks, playbooks, and real-world results that listeners can adapt to their own organizations. A standout angle is the integration of operations, finance, and marketing to drive growth across multiple locations, while keeping brand identity intact.

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How many listeners does Ignite: Healthcare Marketing Podcast get?

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How many subscribers and views does Ignite: Healthcare Marketing Podcast have?

To see how many followers or subscribers Ignite: Healthcare Marketing Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Ignite: Healthcare Marketing Podcast?

These podcasts share a similar audience with Ignite: Healthcare Marketing Podcast:

1. Pivot
2. The Mel Robbins Podcast
3. Wait Wait... Don't Tell Me!
4. The Daily
5. The Headlines

How many episodes of Ignite: Healthcare Marketing Podcast are there?

Ignite: Healthcare Marketing Podcast launched 9 years ago and published 249 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Ignite: Healthcare Marketing Podcast?

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What guests have appeared on Ignite: Healthcare Marketing Podcast?

Recent guests on Ignite: Healthcare Marketing Podcast include:

1. Jesse Feist
2. Evan Ilgenfritz
3. Brandon Weinberg
4. April Sharry
5. Kassie Churchill
6. Ruchi Patel
7. Ana Doran
8. Colleen Mulder

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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