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Artwork for Ignite: Healthcare Marketing Podcast

Ignite: Healthcare Marketing Podcast

Cardinal Digital Marketing
Healthcare Marketing
Digital Marketing
SEO
Patient Engagement
Patient Acquisition
Patient Journey
Performance Creative
Patient Experience
Performance Marketing
Brand Awareness
Meta
Programmatic Advertising
Cardinal Digital Marketing
Data Analytics
Business Intelligence
User-Generated Content
AI Search
Content Strategy
HIPAA
User Experience

Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization. Brought to you by Cardinal Digital Marketing, our CEO Alex Membrillo sits down with industry leaders and the nation's top healthcare marketing professionals to uncover practical insights to boost your digital presence and attract more patients.

PublishesWeeklyEpisodes244Founded9 years ago
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MarketingBusinessManagement

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Artwork for Ignite: Healthcare Marketing Podcast

Latest Episodes

Your bottom-funnel channels can only take you so far. If you're pouring more budget into search or Meta and paying more for the same pool of patients, it may be time to rethink how you're generating demand.

On this episode of the Ignite Healthcare ... more

YouTube

Generating more leads isn't enough if patients can't book an appointment when they're ready.

In this episode of Ignite, Ashley Petrochenko Cardinal's VP of Brand Marketing sits down with Dental Marketing Industry Expert Ana Doran to explore why pat... more

YouTube

Healthcare marketing doesn't have a lead problem. It has an operations problem.

In this episode of Ignite, Ashley Petrochenko, VP of Brand Marketing at Cardinal, sits down with Colleen Mulder, a Multi-site, Private Equity Marketing Consultant and F... more

YouTube

Patient trust is becoming one of the biggest competitive advantages in healthcare, and reducing friction is where it starts.

On this episode of Ignite, host Rich Briddock, Cardinal's Chief Strategy Officer, sits down with Pete Deutschman, CMO and C... more

YouTube

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Recent Guests

Ruchi Patel
Group Media Director and team lead discussing Connected TV strategy
Cardinal Digital Marketing
Episode: #218 - CTV Isn't Just a Branding Channel Anymore
Ana Doran
Dental marketing professional; guest on the episode
Episode: #217 - Speed to Lead Wins More Patients
Colleen Mulder
Fractional CMO, PEBAT Health Care, multi-site health care organizations
PEBAT Health Care
Episode: #216 - Patient Acquisition Starts With Operations
Pete Deutschman
CMO and Chief Partnership Officer at patient.com
patient.com
Episode: #215 - Patient Trust Starts With Cutting Red Tape
Brandon Wilhelm
Group Media Director at Cardinal Digital Marketing
Cardinal Digital Marketing
Episode: #213 - The Creative Briefing Is Now a Media Decision
Jennifer Munoz-Callahan
VP of Digital Performance at Promises Behavioral Health
Promises Behavioral Health
Episode: #211 - Are Behavioral Health Marketers Speaking the Wrong Language
Miriam Rose Lee
Chief Marketing Officer at MainStreet Family Care
MainStreet Family Care
Episode: #209 - Urgent Care Marketing Starts Before Patients Need You
Scott Cameron
Group Media Director
Cardinal Digital Marketing
Episode: #208 - How to Drive Real Results When Your Data Isn't Perfect
Britney Long
Executive Vice President of Marketing at GPS Dental
GPS Dental
Episode: #207 - Scaling 100 Dental Practices Without Losing Their Identity

Hosts

Ashley Petrochenko
Host of Ignite Healthcare Marketing Podcast, Cardinal Digital Marketing
Alex Membrillo
Host of Ignite: Healthcare Marketing Podcast, Cardinal Digital Marketing

Reviews

4.8 out of 5 stars from 33 ratings
  • Everything Healthcare Marketing wrapped into a podcast

    Love that these are fast-paced and each episodes gives takeaways that I can implement immediately. High energy and knowledgeable!

    Apple Podcasts
    5
    Marshall R.
    United States3 years ago
  • Finally!! Relevant healthcare marketing content

    I just listened to the episode on healthcare marketing on TikTok and learned so much. I’m a new subscriber and I’m looking forward to listening to more episodes.

    Apple Podcasts
    5
    @coreyquinn
    United States3 years ago
  • Quick and to the point.

    Really great, short episodes, packed with information.

    Apple Podcasts
    5
    Jwill531
    United States5 years ago
  • Glad I subscribed

    Short episodes share marketing strategies and ideas that I can easily implement at my medical practice.

    Apple Podcasts
    5
    DrDelish
    United States5 years ago
  • A must-listen if you’re in marketing!

    All guests are well-versed in the latest marketing trends & I learn something new every single episode!

    Apple Podcasts
    5
    Current Marketer
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Everything healthcare marketing wrapped into a podcast.
Engaging, knowledgeable - great listen!

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#215 - Patient Trust Starts With Cutting Red Tape
Q: Why is independence important when integrating new tech into healthcare?
Independence preserves patient interests and prevents conflicts of interest that might arise from integration with a single EHR or provider system, ensuring recommendations remain patient-centric.
#215 - Patient Trust Starts With Cutting Red Tape
Q: How does AI fit into the patient journey, and what are the trust concerns providers should address?
AI can enhance access and personalize guidance, but trust hinges on transparency, ethical use, and human oversight to prevent bias and ensure patients understand why recommendations are made.
#215 - Patient Trust Starts With Cutting Red Tape
Q: What is the core value proposition of patient.com in contrast to traditional portals?
Patient.com acts as an independent, hyper-secure navigator that collaborates with existing systems rather than replacing them, providing a companion experience that helps patients understand benefits, verify identity, and navigate their healthcare options with consent.
#203 - Trust Is the New Healthcare Growth Engine
Q: Is there one moment, like a patient insight, that changed your perspective on the patient journey and how you approach marketing?
Yes. The aha moment was realizing the magnitude of reputation and narrative control in healthcare marketing; families look to what others say, not just what you say, so authentically shaping and monitoring that conversation across channels is essential to building trust and guiding families through care.
#209 - Urgent Care Marketing Starts Before Patients Need You
Q: How do you approach urgent care marketing given the need to be present before patients realize they need care?
The strategy combines brand awareness, local presence, and highly targeted location-based campaigns. We focus on community visibility, educational content, and a strong Book Now experience to convert at the moment of need, recognizing that most patients won't convert from a direct ad but will remember the brand when they need care.

Audience Metrics

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Frequently Asked Questions About Ignite: Healthcare Marketing Podcast

What is Ignite: Healthcare Marketing Podcast about and what kind of topics does it cover?

This series centers on performance-driven healthcare marketing, exploring how to scale multi-site networks, build high-impact teams, and design branding and measurement strategies that move the needle across national organizations. Episodes frequently cover programmatic infrastructure, AI-assisted optimization, HIPAA-compliant analytics, and cross-channel approaches that blend brand storytelling with measurable patient acquisition. Notable throughlines include the tension between centralized strategy and local execution, the rise of data-driven attribution, and practical playbooks from healthcare networks and agencies alike, including dental groups, fertility clinics, and multi-brand health systems. A distinctive strength is its blend of ha... more

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Which podcasts are similar to Ignite: Healthcare Marketing Podcast?

These podcasts share a similar audience with Ignite: Healthcare Marketing Podcast:

1. The Daily
2. A Bit of Optimism
3. The Headlines
4. Criminal
5. The Mel Robbins Podcast

How many episodes of Ignite: Healthcare Marketing Podcast are there?

Ignite: Healthcare Marketing Podcast launched 9 years ago and published 244 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Ignite: Healthcare Marketing Podcast?

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What guests have appeared on Ignite: Healthcare Marketing Podcast?

Recent guests on Ignite: Healthcare Marketing Podcast include:

1. Ruchi Patel
2. Ana Doran
3. Colleen Mulder
4. Pete Deutschman
5. Brandon Wilhelm
6. Jennifer Munoz-Callahan
7. Miriam Rose Lee
8. Scott Cameron

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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