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Artwork for Ignite: Healthcare Marketing Podcast

Ignite: Healthcare Marketing Podcast

Cardinal Digital Marketing
Healthcare Marketing
Digital Marketing
Patient Engagement
Home Health Care
Hospice Care
Google Performance Max
Content Production
Patient-Centered Care
User Research
Local Service Ads
User Experience
Cardinal Digital Marketing
Email Marketing
Marketing Techniques
Serious Illness Management
Predictive Analysis
HIPAA
Google SEO Spam Update
Sanova Dermatology
CRM

Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization. Brought to you by Cardinal Digital Marketing, our CEO Alex Membrillo sits down with industry leaders and the nation's top healthcare marketing professionals to uncover practical insights to boost your digital presence and attract more patients.

PublishesWeeklyEpisodes212Founded8 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for Ignite: Healthcare Marketing Podcast

Latest Episodes

When patient acquisition feels unpredictable, it is usually an operations problem hiding inside a marketing problem.

On this episode of Ignite, Cardinal's VP of Brand Marketing Ashley Petrochenko is joined by Stephen Harrell, Director of Marketing ... more

YouTube

Healthcare marketers write off Meta for one reason: lead quality. High volume or cheap leads don't matter when leads are unqualified, uninsured, or never convert to patients.

Cardinal's paid social team cracked the code. Through systematic testing ... more

In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Heather Lang, Chief Marketing & Experience Officer at Twin Cities Orthopedics, for a deep dive into how TCO is innovating in patient acquisition, brand differentiation, and digital... more

YouTube

In this episode of Ignite, Cardinal CEO Alex Membrillo talks with Diana Ochoa, Sr. Director of Multicultural Marketing at Sage Dental, exploring what it takes to authentically connect with multicultural audiences and drive real business growth. You'l... more

YouTube

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Recent Guests

Matt Stringer
CMO at Action Behavior Centers
Action Behavior Centers
Episode: #182 - Scaling Growth Through Smarter Investment with Action Behavior Centers
Kaela Shupe
Healthcare marketer at Tend Dental
Tend Dental
Episode: #175 - Should You Use Reddit for Healthcare Marketing?
Emily Rose
Vice President of Marketing at Lightwave Dental
Lightwave Dental
Episode: #174 - From 30 to 100 Locations: The Secret to Modern Dental Growth
Lisa Fisher
Social media advertising expert and associate media director
Cardinal Digital Marketing
Episode: #168 - Why Your Healthcare Paid Social Isn't Engaging (And How to Fix It)
Meg Dietzel
Chief Marketing Officer at Confluent Health, a musculoskeletal health company.
Confluent Health
Episode: #159 - How to Build a Brand Patients and Clinicians Love
Kelly Green
Healthcare marketing professional with extensive experience in large organizations and current focus on small to medium-sized businesses
Episode: #157 - Leveraging CRMs and CDPs for Better Patient Retention
Alvaro Fernandez
Service Line Marketing Director for Cardiology, Orthopedics, Surgery at Christus Health
Christus Health
Episode: #153 - Service Line Marketing: How to Fill Schedules Not Waitlists with Christus Health
Sarah Berger
Director of Marketing and Communications at MedVet
MedVet
Episode: #148 - The Power of Communications in Veterinary Marketing with MedVet
Torin Dinh
Growth and Strategy Manager with OrthoArizona, manages digital marketing efforts.
OrthoArizona
Episode: #145 - Mastering Healthcare Reputation Management with rater8 and OrthoArizona

Hosts

Alex Membrillo
Host and CEO of Cardinal Digital Marketing, specializing in healthcare marketing strategies and insights.
Lauren Leone
Co-host focusing on healthcare marketing strategies, particularly digital tactics and patient engagement.

Reviews

4.8 out of 5 stars from 33 ratings
  • Everything Healthcare Marketing wrapped into a podcast

    Love that these are fast-paced and each episodes gives takeaways that I can implement immediately. High energy and knowledgeable!

    Apple Podcasts
    5
    Marshall R.
    United States2 years ago
  • Finally!! Relevant healthcare marketing content

    I just listened to the episode on healthcare marketing on TikTok and learned so much. I’m a new subscriber and I’m looking forward to listening to more episodes.

    Apple Podcasts
    5
    @coreyquinn
    United States3 years ago
  • Quick and to the point.

    Really great, short episodes, packed with information.

    Apple Podcasts
    5
    Jwill531
    United States4 years ago
  • Glad I subscribed

    Short episodes share marketing strategies and ideas that I can easily implement at my medical practice.

    Apple Podcasts
    5
    DrDelish
    United States5 years ago
  • A must-listen if you’re in marketing!

    All guests are well-versed in the latest marketing trends & I learn something new every single episode!

    Apple Podcasts
    5
    Current Marketer
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback often highlights the engaging presentation and the focus on current marketing strategies tailored for the healthcare industry.
The expert guests contribute knowledge that keeps the content fresh and informative, which listeners highly value.
Listeners appreciate the fast-paced nature of the episodes and their immediate applicability to healthcare marketing roles.
Many find the insights shared to be relevant and actionable, making it a valuable resource for healthcare professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#163
Poland/Business/Marketing
Apple Podcasts
#173
Netherlands/Business/Marketing
Apple Podcasts
#222
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

#185 - How We Fixed Meta's Lead Problem
Q: When you were running those A-B tests on messaging, how long did you let them run before deciding what actually worked?
Typically, we'd like to do between one or two months.
#185 - How We Fixed Meta's Lead Problem
Q: How can Meta lead forms be used in a compliant way? Isn't asking people what services they're interested in considered PHI?
Meta is not selecting any of the PHI. It is being passed directly back through to your CRM data.
#185 - How We Fixed Meta's Lead Problem
Q: Did the ad sets include any video?
Yes, in some cases, yes. It really depends on the budget that we're dealing with.
#185 - How We Fixed Meta's Lead Problem
Q: If people didn't have insurance, where were they directed to next on the question?
They would always want to send them to a resource center, a blog.
#177 - Performance vs. Brand: Why Healthcare Marketers Need Both to Win
Q: What are the signs, the data signs that they're under investing in brand?
Signs include no recent patient surveys, outdated case studies, inconsistent reviews, and declining referrals.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
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Frequently Asked Questions About Ignite: Healthcare Marketing Podcast

What is Ignite: Healthcare Marketing Podcast about and what kind of topics does it cover?

This show focuses on performance marketing strategies specifically tailored for the healthcare sector. It features discussions with industry leaders and experts, diving into topics such as patient acquisition, digital marketing innovations, and optimizing healthcare services through technology and marketing practices. Listeners can expect practical insights aimed at improving their organization's digital presence and attracting more patients. Notably, the show remains up to date with the latest trends and challenges within the healthcare marketing landscape, making it a valuable resource for healthcare professionals and marketers seeking actionable advice and thought leadership in this niche.

Where can I find podcast stats for Ignite: Healthcare Marketing Podcast?

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How many listeners does Ignite: Healthcare Marketing Podcast get?

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How many subscribers and views does Ignite: Healthcare Marketing Podcast have?

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Which podcasts are similar to Ignite: Healthcare Marketing Podcast?

These podcasts share a similar audience with Ignite: Healthcare Marketing Podcast:

1. Marketing Against The Grain
2. Nudge
3. Pivot
4. SmartLess
5. Medicare Marketing & Sales Podcast

How many episodes of Ignite: Healthcare Marketing Podcast are there?

Ignite: Healthcare Marketing Podcast launched 8 years ago and published 212 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Ignite: Healthcare Marketing Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Ignite: Healthcare Marketing Podcast?

Recent guests on Ignite: Healthcare Marketing Podcast include:

1. Matt Stringer
2. Kaela Shupe
3. Emily Rose
4. Lisa Fisher
5. Meg Dietzel
6. Kelly Green
7. Alvaro Fernandez
8. Sarah Berger

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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