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Happy Subscribers

Allea Grummert
Email Marketing
Content Creation
Audience Engagement
Food Blogging
Blogging
Community Building
Lead Magnets
Segmentation
Subscriber Engagement
Sales Emails
Branding
Buyer Types
Data Tracking
Welcome Sequence
Content Strategy
Pinterest
Automation
Affiliate Marketing
Nurture Sequence
Digital Marketing

Email marketing strategies for bloggers, content creators and influencers who want to better connect with their email subscribers. Explore creator journeys, challenges, and solutions for using email marketing — and how this will help you better connect with your audience too. Hosted by Allea Grummert — email marketing strategist, copywriter, email platform expert, and founder of the done-for-you a... more

PublishesWeeklyEpisodes81Founded2 years ago
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BusinessMarketing

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Latest Episodes

Episode Summary:

Five years is a long time to work with someone, and what I love most about my relationship with Jason Norris is how much he trusts me to do what I do — and how much I've learned from watching him do what he does. Because Jason has ... more

Episode Summary:

When I started email marketing as a personal finance blogger, I didn't know what I was getting into. Then strangers — on the other side of the world — started writing back. Not just clicking. Writing back, with their own money stor... more

Episode Summary:

100% email traffic growth. In one year.

That's what happened for Liz Della Croce of The Lemon Bowl after 15 years of sending nothing but RSS emails — and it's exactly why I wanted her on the podcast.

I just started personal tra... more

Episode Summary:

The most valuable audience isn't your biggest one — it's your most connected one.

Welcome to the first episode in our Foodie Email Series — where we're diving into how food creators are turning attention into something more meani... more

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Recent Guests

Liz Della Croce
Creator and author of The Lemon Bowl; healthy food and travel blogger
The Lemon Bowl
Episode: From RSS to Real Strategy: How The Lemon Bowl Doubled Her Email Traffic with Liz Della Croce
Melissa Rose
Graphic designer, baking blogger, author of One Crafty Pan
Melissa Rose Design Fame / Design Eat Repeat
Episode: From Followers to Customers: How Melissa Creates Food Content That Converts
Kayla Watkins
Pinterest strategist and agency owner
Kayla Watkins Pinterest for Bloggers
Episode: How Pinterest Trends Tells You Exactly What Lead Magnets to Create with Kayla Watkins
Andrew Wilder
Founder and CEO of NerdPress
NerdPress
Episode: Using AI Intentionally with Andrew Wilder of NerdPress
Ned Adams
Chef, blogger behind Dutch Oven Daddy
Dutch Oven Daddy
Episode: Daily Emails and Doubled Traffic with Ned Adams of Dutch Oven Daddy
Bjork Ostrom
Host of Foodblogger Pro podcast
Foodblogger Pro
Episode: Email List Best Practices: How to Welcome, Nurture, and Engage Your Subscribers with Food Blogger Pro
Danielle McGeough
Professor and women-centered coach helping women in high-pressure jobs pursue bold goals without losing themselves
Independent coach / Plan Goal Plan podcast host
Episode: From Burnout to Bold Goals (Without Losing Yourself) with Danielle McGeough, Ph.D.
Brittany Ratelle
Creator lawyer and founder of Creative Contracts
Episode: Affiliate Links, Pixels & Privacy Policies: What This Lawyer Wants Creators to Know
Annie Franceschi
A former Disney storyteller and branding expert.
Greatest Story Creative
Episode: Use the "Smart Freebie Formula" to Attract Paying Clients (Not Just More Subscribers) with Annie Franceschi

Host

Allea Grummert
Host of Happy Subscribers; email marketing strategist, copywriter, email platform expert, and founder of the done-for-you agency Duett.

Reviews

5.0 out of 5 stars from 78 ratings
  • So informative and fun!

    I love how upbeat and positive Allea is and how tangible her tips and her guests’ tips are. It’s such a great resource for creators at every level.

    Apple Podcasts
    5
    kaylawatkins
    United Statesa month ago
  • Smart, friendly and fun

    Allea is so genuine. She asks questions that get to the topic on a deep level while being energizing and fun! Great host!

    Apple Podcasts
    5
    DaniPGP
    United States3 months ago
  • If you have an email list… check this pod out!

    My favorite thing isn’t the information I get from this show, it’s the energy and enthusiasm Allea brings to the conversations she has!

    Come for the knowledge, stay for the fun!

    Apple Podcasts
    5
    Jake IC
    United States4 months ago
  • Not Just Your Average Podcast

    Allea packs every episode with great ideas and presents them in everyday language and her guests are always timely and relevant. AND…she even answers email!

    Apple Podcasts
    5
    WheelchairDaddy
    United States8 months ago
  • Actionable, clear and simplified!

    I love how Happy Subscribers makes email marketing simple. Allea definitely has a gift for breaking things down into clear, doable steps that actually help you connect better with your audience. Every episode gives me something practical I can use right away - and I leave feeling inspired, not buried in jargon.

    If you want email marketing to feel less like a chore and more like a way to grow real relationships with your subscribers, this is a great listen

    Apple Podcasts
    5
    Annie Fran
    United States9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Host comes across as genuine, energetic, and capable of getting to the topic quickly.
Guests are timely and relevant, and the host answers questions with clarity.
Content is described as actionable, clear, and easy to implement for beginners and experienced creators alike.
Audience-friendly and practical, with a strong emphasis on actionable steps.
Listeners appreciate the approachable, no-nonsense delivery and practical tips.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From RSS to Real Strategy: How The Lemon Bowl Doubled Her Email Traffic with Liz Della Croce
Q: What results have you seen since implementing the playbook and hiring an email specialist?
Email traffic increased by about 100% year over year, with more targeted content and a modernized look; the process also clarified which tactics to stop using.
From RSS to Real Strategy: How The Lemon Bowl Doubled Her Email Traffic with Liz Della Croce
Q: How do you organize your email content planning?
Liz explains using an editorial-style calendar with four to six weeks of content, reflecting seasonality and audience feedback, and dividing emails into pillars like stories, roundups, and recipes.
From RSS to Real Strategy: How The Lemon Bowl Doubled Her Email Traffic with Liz Della Croce
Q: What made you switch away from RSS to a more active email strategy?
Liz describes recognizing the risk of money left on the table and the need to publish emails for each new post, especially after an SEO audit suggested updates, which led to hiring a dedicated email person.
How Pinterest Trends Tells You Exactly What Lead Magnets to Create with Kayla Watkins
Q: What are the strategies to drive email signups directly from Pinterest—through landing pages or blog posts?
Direct-to-landing-page strategies with tracking, plus pinning to blog posts where opt-ins are embedded, are effective. The key is integrating lead magnets with high-traffic posts and ensuring they align with content—using trends data to guide timing and topics.
How Pinterest Trends Tells You Exactly What Lead Magnets to Create with Kayla Watkins
Q: How do you see Pinterest being most effective for bloggers in general?
Pinterest acts as a traffic driver and search engine, especially valuable for lifestyle topics, and should be used to feed traffic into an email list and blog, rather than relying on follower counts as the primary metric.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Happy Subscribers

What is Happy Subscribers about and what kind of topics does it cover?

A practical, creator-focused show that translates email marketing concepts into actionable steps for bloggers, content creators, and online entrepreneurs. Episodes revolve around building strong subscriber relationships through welcome sequences, segmentation, automation, and authentic storytelling, with hosts and guests sharing real-world experiments, metrics, and systems that boost engagement and revenue. The format mixes tactical how-tos with strategic perspective on branding, AI-assisted workflows, and legal/ethical considerations, making it valuable for listeners who want clear, doable improvements to their email programs and audience growth.

Noteworthy aspects include a strong emphasis on first-party data, creator-centric strategies,... more

Where can I find podcast stats for Happy Subscribers?

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How many listeners does Happy Subscribers get?

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What are the audience demographics for Happy Subscribers?

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How many subscribers and views does Happy Subscribers have?

To see how many followers or subscribers Happy Subscribers has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Happy Subscribers?

These podcasts share a similar audience with Happy Subscribers:

1. Tastemaker Talk
2. The Smart Influencer Podcast
3. Eat Blog Talk
4. The Food Blogger Pro Podcast
5. The Blogger Genius Podcast

How many episodes of Happy Subscribers are there?

Happy Subscribers launched 2 years ago and published 81 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Happy Subscribers?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Happy Subscribers?

Rephonic pulls ratings and reviews for Happy Subscribers from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Happy Subscribers?

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What guests have appeared on Happy Subscribers?

Recent guests on Happy Subscribers include:

1. Liz Della Croce
2. Melissa Rose
3. Kayla Watkins
4. Andrew Wilder
5. Ned Adams
6. Bjork Ostrom
7. Danielle McGeough
8. Brittany Ratelle

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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