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Artwork for Happy Subscribers

Happy Subscribers

Allea Grummert
Email Marketing
Content Creation
Audience Engagement
Food Blogging
Blogging
Community Building
Lead Magnets
Branding
Segmentation
Subscriber Engagement
Sales Emails
Buyer Types
Data Tracking
Welcome Sequence
Content Strategy
Pinterest
Automation
Affiliate Marketing
Social Media
Nurture Sequence

Email marketing strategies for bloggers, content creators and influencers who want to better connect with their email subscribers. Explore creator journeys, challenges, and solutions for using email marketing — and how this will help you better connect with your audience too. Hosted by Allea Grummert — email marketing strategist, copywriter, email platform expert, and founder of the done-for-you a... more

PublishesWeeklyEpisodes90Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Latest Episodes

Episode Summary:

Carla has been on Substack since 2021 — long before it became the platform everyone is suddenly asking about. She's been to Substack HQ. She teaches "Build Your Substack in a Day." And she is one of the most clear-eyed, non-hypey v... more

Episode Summary:

In my early twenties, my boss pulled me aside to tell me I wasn't a good listener. Explicitly. I cried about it for three days — not because the feedback stung, but because they were right.

It was that I needed to allow space to ... more

Episode Summary:

I am, at my core, a practical person. I love a framework, a checklist, a process — something simple to implement. But the idea of including stories has always felt a little forced. I know that it works because I see it in other peo... more

Episode Summary:

I got home from Craft + Commerce late Saturday night, and by the time Jess and I sat down to record this on Monday afternoon, I had already taken two naps. (Sunday had one of its own, too.) My friend Jess Freeman of Jess Creatives ... more

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Recent Guests

Mike Pacchione
Speaker and speaker coach; coached on Craft and Commerce stage
Independent coach / speaker
Episode: The Story Is the Strategy: In Email and On Stage with Mike Pacchione
Steve Kamb
Author and founder of Nerd Fitness
Nerd Fitness
Episode: How to Try Again (And Build an Audience That Actually Sticks) with Steve Kamb
Justin Moore
Sponsorship coach, author and founder of Creator Wizard
Creator Wizard
Episode: The More Niche, the Better: How Content Creators Can Add Sponsorships to Their Revenue
Katie Trant
Branding expert, copywriter, OG food blogger
Foodie Brand Lab
Episode: Your Niche Is Not Your Brand — What's Actually Missing with Katie Trant
Jason Norris
Owner and founder of RecipeTeacher.com, shares easy-to-make comfort foods
RecipeTeacher
Episode: Coffee, Correspondence, and the Morning Habit Behind RecipeTeacher's Most Loyal Audience
Toni Okamoto
Founder of Plant Based on a Budget; author and media contributor
Plant Based on a Budget
Episode: The Friday Emails That Built Toni Okamoto's Most Loyal Audience
Liz Della Croce
Creator and author of The Lemon Bowl; healthy food and travel blogger
The Lemon Bowl
Episode: From RSS to Real Strategy: How The Lemon Bowl Doubled Her Email Traffic with Liz Della Croce
Melissa Rose
Graphic designer, baking blogger, author of One Crafty Pan
Melissa Rose Design Fame / Design Eat Repeat
Episode: From Followers to Customers: How Melissa Creates Food Content That Converts
Kayla Watkins
Pinterest strategist and agency owner
Kayla Watkins Pinterest for Bloggers
Episode: How Pinterest Trends Tells You Exactly What Lead Magnets to Create with Kayla Watkins

Host

Allea Grummert
Host of Happy Subscribers, email marketing strategist and founder of Duett

Reviews

5.0 out of 5 stars from 79 ratings
  • So informative and fun!

    I love how upbeat and positive Allea is and how tangible her tips and her guests’ tips are. It’s such a great resource for creators at every level.

    Apple Podcasts
    5
    kaylawatkins
    United States3 months ago
  • Smart, friendly and fun

    Allea is so genuine. She asks questions that get to the topic on a deep level while being energizing and fun! Great host!

    Apple Podcasts
    5
    DaniPGP
    United States5 months ago
  • If you have an email list… check this pod out!

    My favorite thing isn’t the information I get from this show, it’s the energy and enthusiasm Allea brings to the conversations she has!

    Come for the knowledge, stay for the fun!

    Apple Podcasts
    5
    Jake IC
    United States6 months ago
  • Not Just Your Average Podcast

    Allea packs every episode with great ideas and presents them in everyday language and her guests are always timely and relevant. AND…she even answers email!

    Apple Podcasts
    5
    WheelchairDaddy
    United States10 months ago
  • Actionable, clear and simplified!

    I love how Happy Subscribers makes email marketing simple. Allea definitely has a gift for breaking things down into clear, doable steps that actually help you connect better with your audience. Every episode gives me something practical I can use right away - and I leave feeling inspired, not buried in jargon.

    If you want email marketing to feel less like a chore and more like a way to grow real relationships with your subscribers, this is a great listen

    Apple Podcasts
    5
    Annie Fran
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans appreciate clear steps and no-jargon explanations from the host.
Upsell: listeners praise tangible, actionable tips and upbeat hosting style.
Audience notes the show is especially helpful for beginners starting email marketing for creators.
Listeners like the host's energy and practical approach to implementing strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Story Is the Strategy: In Email and On Stage with Mike Pacchione
Q: What have you seen work in terms of segmentation and tailoring messages?
He recommends tagging audiences based on how they joined or what they engaged with, using conditional content to personalize follow-ups and using surveys or polls to understand evolving needs, all while keeping the delivery actionable and aligned with the audience's stage.
The Story Is the Strategy: In Email and On Stage with Mike Pacchione
Q: How do you feel about email marketing, Mike?
Mike emphasizes that email should reflect the speaker's personality and craft, using story-driven content to nurture relationships and occasionally promote programs like Speech Club in a way that feels like guidance rather than hard selling.
How to Stand Out Online, Even When Everyone Sounds the Same with Dorie Clark
Q: What strategies help cement expert status in people's minds—especially in a noisy online world?
Focus on well-timed, relevant messaging; use segmentation to speak to each audience slice; and leverage social proof alongside a strong network to validate credibility and encourage engagement.
How to Stand Out Online, Even When Everyone Sounds the Same with Dorie Clark
Q: What core principles about visibility stay the same no matter how fast the platforms evolve?
The core principles are content creation, social proof, and network; these elements persist as the foundation of becoming a recognized expert, even as the channel or medium shifts.
How to Try Again (And Build an Audience That Actually Sticks) with Steve Kamb
Q: Why did you pick email marketing as a long-term focus?
Because it directly reaches the audience, sustains launched products and services, and creates a personal, one-to-one feeling with readers that scales over time.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Happy Subscribers

What is Happy Subscribers about and what kind of topics does it cover?

A channel focused on empowering bloggers, creators, and small businesses to own and grow their audience through email marketing. Episodes commonly explore practical tactics for welcome sequences, segmentation, story-driven outreach, and balancing value with promotional messages, often featuring guests who are creators, brand builders, or marketing strategists. A standout trait is the host's hands-on, actionable approach, translating complex concepts into clear steps and templates that listeners can implement quickly. The show frequently highlights tools and workflows for automation, content strategy, and monetization—making it especially useful for indie creators looking to strengthen subscriber relationships and boost revenue.

Noteworthy i... more

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How many listeners does Happy Subscribers get?

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What are the audience demographics for Happy Subscribers?

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How many subscribers and views does Happy Subscribers have?

To see how many followers or subscribers Happy Subscribers has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Happy Subscribers?

These podcasts share a similar audience with Happy Subscribers:

1. Tastemaker Talk
2. The Smart Influencer Podcast
3. Eat Blog Talk
4. The Food Blogger Pro Podcast
5. Good Content with Shannon McKinstrie

How many episodes of Happy Subscribers are there?

Happy Subscribers launched 2 years ago and published 90 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Happy Subscribers?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Happy Subscribers?

Rephonic pulls ratings and reviews for Happy Subscribers from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Happy Subscribers?

Rephonic provides full transcripts for episodes of Happy Subscribers. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Happy Subscribers?

Recent guests on Happy Subscribers include:

1. Mike Pacchione
2. Steve Kamb
3. Justin Moore
4. Katie Trant
5. Jason Norris
6. Toni Okamoto
7. Liz Della Croce
8. Melissa Rose

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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