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Happy Subscribers

Allea Grummert
Email Marketing
Content Creation
Audience Engagement
Food Blogging
Blogging
Community Building
Lead Magnets
Branding
Segmentation
Subscriber Engagement
Sales Emails
Buyer Types
Data Tracking
Welcome Sequence
Content Strategy
Pinterest
Automation
Affiliate Marketing
Social Media
Nurture Sequence

Email marketing strategies for bloggers, content creators and influencers who want to better connect with their email subscribers. Explore creator journeys, challenges, and solutions for using email marketing — and how this will help you better connect with your audience too. Hosted by Allea Grummert — email marketing strategist, copywriter, email platform expert, and founder of the done-for-you a... more

PublishesWeeklyEpisodes84Founded2 years ago
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MarketingBusiness

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Latest Episodes

Episode Summary:

I'll be honest with you — this conversation was a long time coming. A year ago at a conference, my friend Justin Moore shared more of his thoughts on sponsorships with me, and I just let it sit.

Now here we are, a whole year late... more

Episode Summary:

I did not expect to spend this episode nerding out about Taylor Swift as a brand strategist — but here we are. And honestly? It's the best possible way to explain what my guest Katie Trant means when she says "your niche is not you... more

Episode Summary:

You're already on Instagram, TikTok, Amazon storefronts — maybe more. You're posting constantly, showing up everywhere, and working haaaarrd. But if email isn't part of your strategy? You're not getting your full return on all of t... more

Episode Summary:

Five years is a long time to work with someone, and what I love most about my relationship with Jason Norris is how much he trusts me to do what I do — and how much I've learned from watching him do what he does. Because Jason has ... more

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Recent Guests

Justin Moore
Sponsorship coach, author and founder of Creator Wizard
Creator Wizard
Episode: The More Niche, the Better: How Content Creators Can Add Sponsorships to Their Revenue
Katie Trant
Branding expert, copywriter, OG food blogger
Foodie Brand Lab
Episode: Your Niche Is Not Your Brand — What's Actually Missing with Katie Trant
Jason Norris
Owner and founder of RecipeTeacher.com, shares easy-to-make comfort foods
RecipeTeacher
Episode: Coffee, Correspondence, and the Morning Habit Behind RecipeTeacher's Most Loyal Audience
Toni Okamoto
Founder of Plant Based on a Budget; author and media contributor
Plant Based on a Budget
Episode: The Friday Emails That Built Toni Okamoto's Most Loyal Audience
Liz Della Croce
Creator and author of The Lemon Bowl; healthy food and travel blogger
The Lemon Bowl
Episode: From RSS to Real Strategy: How The Lemon Bowl Doubled Her Email Traffic with Liz Della Croce
Melissa Rose
Graphic designer, baking blogger, author of One Crafty Pan
Melissa Rose Design Fame / Design Eat Repeat
Episode: From Followers to Customers: How Melissa Creates Food Content That Converts
Kayla Watkins
Pinterest strategist and agency owner
Kayla Watkins Pinterest for Bloggers
Episode: How Pinterest Trends Tells You Exactly What Lead Magnets to Create with Kayla Watkins
Andrew Wilder
Founder and CEO of NerdPress
NerdPress
Episode: Using AI Intentionally with Andrew Wilder of NerdPress
Ned Adams
Chef, blogger behind Dutch Oven Daddy
Dutch Oven Daddy
Episode: Daily Emails and Doubled Traffic with Ned Adams of Dutch Oven Daddy

Host

Allea Grummert
Host of Happy Subscribers; email marketing strategist, copywriter, email platform expert, and founder of the done-for-you agency Duett.

Reviews

5.0 out of 5 stars from 79 ratings
  • So informative and fun!

    I love how upbeat and positive Allea is and how tangible her tips and her guests’ tips are. It’s such a great resource for creators at every level.

    Apple Podcasts
    5
    kaylawatkins
    United States2 months ago
  • Smart, friendly and fun

    Allea is so genuine. She asks questions that get to the topic on a deep level while being energizing and fun! Great host!

    Apple Podcasts
    5
    DaniPGP
    United States3 months ago
  • If you have an email list… check this pod out!

    My favorite thing isn’t the information I get from this show, it’s the energy and enthusiasm Allea brings to the conversations she has!

    Come for the knowledge, stay for the fun!

    Apple Podcasts
    5
    Jake IC
    United States5 months ago
  • Not Just Your Average Podcast

    Allea packs every episode with great ideas and presents them in everyday language and her guests are always timely and relevant. AND…she even answers email!

    Apple Podcasts
    5
    WheelchairDaddy
    United States8 months ago
  • Actionable, clear and simplified!

    I love how Happy Subscribers makes email marketing simple. Allea definitely has a gift for breaking things down into clear, doable steps that actually help you connect better with your audience. Every episode gives me something practical I can use right away - and I leave feeling inspired, not buried in jargon.

    If you want email marketing to feel less like a chore and more like a way to grow real relationships with your subscribers, this is a great listen

    Apple Podcasts
    5
    Annie Fran
    United States9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Host comes across as genuine, energetic, and capable of getting to the topic quickly.
Guests are timely and relevant, and the host answers questions with clarity.
Content is described as actionable, clear, and easy to implement for beginners and experienced creators alike.
Audience-friendly and practical, with a strong emphasis on actionable steps.
Listeners appreciate the approachable, no-nonsense delivery and practical tips.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The More Niche, the Better: How Content Creators Can Add Sponsorships to Their Revenue
Q: What does it look like for a blogger to monetize through sponsorship?
Focus on niche expertise, pitch brands directly, research who sponsors similar creators, and aim for customized branded content rather than generic ads to maximize value for both audience and sponsor.
Coffee, Correspondence, and the Morning Habit Behind RecipeTeacher's Most Loyal Audience
Q: How often are you emailing your list and what does your cadence look like now?
Jason says he sends about four emails per week, sometimes up to five, with a mix of new recipes and category roundups, using strategic timing and context to keep content timely and engaging.
Coffee, Correspondence, and the Morning Habit Behind RecipeTeacher's Most Loyal Audience
Q: Where were you in that phase of your business when you decided to bring in an email professional?
Jason describes starting with a small, struggling site, then recognizing the potential with email. He explains that after meeting Allea and refining the strategy, they tailored subscriber experiences and split audiences by relevant interests like Instant Pot vs. Air Fryer, which helped growth.
The Friday Emails That Built Toni Okamoto's Most Loyal Audience
Q: Where can people connect with you and learn more about your work?
People can connect at plantbasedonabudget.com; Toni can be reached via Toni@plantbasedonabudget.com, and she's active on social as PlantBasedOnABudget.
The Friday Emails That Built Toni Okamoto's Most Loyal Audience
Q: What does it mean when you say it's 'go time' for a launch, and what does your process look like?
Go time means ramping up cadence strategically before and during a launch, teasing during the pre-order period for several weeks to months, and then increasing emails—sometimes up to two or three per day in the first week—to maximize visibility and sales while staying mindful of audience care and reciprocity.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Happy Subscribers

What is Happy Subscribers about and what kind of topics does it cover?

A practical, creator-focused show that translates email marketing concepts into actionable steps for bloggers, content creators, and online entrepreneurs. Episodes revolve around building strong subscriber relationships through welcome sequences, segmentation, automation, and authentic storytelling, with hosts and guests sharing real-world experiments, metrics, and systems that boost engagement and revenue. The format mixes tactical how-tos with strategic perspective on branding, AI-assisted workflows, and legal/ethical considerations, making it valuable for listeners who want clear, doable improvements to their email programs and audience growth.

Noteworthy aspects include a strong emphasis on first-party data, creator-centric strategies,... more

Where can I find podcast stats for Happy Subscribers?

Rephonic provides a wide range of podcast stats for Happy Subscribers. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Happy Subscribers and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Happy Subscribers get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Happy Subscribers, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Happy Subscribers?

Rephonic provides comprehensive predictive audience data for Happy Subscribers, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Happy Subscribers have?

To see how many followers or subscribers Happy Subscribers has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Happy Subscribers?

These podcasts share a similar audience with Happy Subscribers:

1. Tastemaker Talk
2. The Smart Influencer Podcast
3. Eat Blog Talk
4. The Food Blogger Pro Podcast
5. The Blogger Genius Podcast

How many episodes of Happy Subscribers are there?

Happy Subscribers launched 2 years ago and published 84 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Happy Subscribers?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Happy Subscribers?

Rephonic pulls ratings and reviews for Happy Subscribers from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Happy Subscribers?

Rephonic provides full transcripts for episodes of Happy Subscribers. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Happy Subscribers?

Recent guests on Happy Subscribers include:

1. Justin Moore
2. Katie Trant
3. Jason Norris
4. Toni Okamoto
5. Liz Della Croce
6. Melissa Rose
7. Kayla Watkins
8. Andrew Wilder

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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