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Happy Subscribers

Allea Grummert
Email Marketing
Content Creation
Audience Engagement
Food Blogging
Blogging
Community Building
Lead Magnets
Segmentation
Branding
Welcome Sequence
Subscriber Engagement
Sales Emails
Duett
Automation
Buyer Types
Data Tracking
Email Deliverability
Content Strategy
Pinterest
Affiliate Marketing

Email marketing strategies for bloggers, content creators and influencers who want to better connect with their email subscribers. Explore creator journeys, challenges, and solutions for using email marketing — and how this will help you better connect with your audience too. Hosted by Allea Grummert — email marketing strategist, copywriter, email platform expert, and founder of the done-for-you a... more

PublishesWeeklyEpisodes103Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Latest Episodes

Lately, I've been getting a little chatty with my coach at the gym. After telling him about all the things I was building with AI (dashboards, tracking metrics, etc.), and even showing him how it works from my phone, he looked at me point-blank and l... more

Episode Summary:

Due next week:

☐ Review Kit's Strategy Audit of our Duett Kit account

That was the task sitting in my Asana. I opened it thinking, wait… what is this?

It was a full strategy audit of my Kit account from Kit's team. 🤯

It w... more

Episode Summary:

It was September, three or four weeks into working with a remote-team consultant alongside my whole team to improve how we operate. And here I was, crying for the second day in a row.

I could see so much that could be done. And w... more

Episode Summary:

It's here. It's Q4 — the season my clients (and you, dear listener) have been working toward all year long. Or at least most of you.

For most of my clients and the online creators I know, Q4 is when the traffic shows up. (For hea... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Alyssa Dulin
Director of Customer Success at Kit with a background in email deliverability
Kit
Episode: Get Your Emails in the Primary Inbox with Alyssa Dulin of Kit
Kristin Lawton
Chief Brand Mixologist at District Brand Bar
District Brand Bar
Episode: Inside Kristin Lawton's Signature Cocktail Welcome Sequence
Sam Vander Wielen
Author of When I Start My Business, I'll Be Happy; attorney and online educator
Author; Online business educator
Episode: Sam Vander Wielen Needed Her Email to Work Without Her, So She Kept It Simple
Shawna Clark
Mother-daughter founder of Healthy Foodie Girl
Healthy Foodie Girl
Episode: We're Nothing Without Our List: What Kept Healthy Foodie Girl Afloat When 60% of Their Google Traffic Disappeared with Shawna & Ella Clark
Ella Clark
Co-founder of Healthy Foodie Girl
Healthy Foodie Girl
Episode: We're Nothing Without Our List: What Kept Healthy Foodie Girl Afloat When 60% of Their Google Traffic Disappeared with Shawna & Ella Clark
Carissa Erzen
Baker, blogger of Humbly Homemade
Humbly Homemade
Episode: From 1% to 4%: How Carissa Erzen Rebuilt Her Email Foundation and Finally Knows Her Audience
Sara Ecklin
Creator of Clean Plate Mama, recipe developer and mom
Clean Plate Mama
Episode: Her Welcome Sequence Solves a Real Problem (and Gets an 18% Click Rate) with Sara Ecklin
Chenell Basilio
Founder of Growth in Reverse, newsletter strategist and growth expert
Growth in Reverse
Episode: The Most Insanely Valuable Content Wins with Chenell Basilio
Adam Sobel
Guest on the show sharing updates on email marketing strategy and tooling
Episode: One year later: Adam Sobel goes all-in on email personalization

Host

Allea Grummert
Email marketing strategist, copywriter, and founder of Duett

Reviews

5.0 out of 5 stars from 84 ratings
  • Email Conversations Worth Listening To

    I love how Allea is so down to earth and really gets to know her guests and how they are using email to grow their business. Each episode is informative, but not overwhelming. I come back to this one again and again!

    Apple Podcasts
    5
    Clean Plate Mama
    United Statesa month ago
  • Helpful Insights Thanks!

    Love this podcast! Great conversations, helpful insights, and actionable tips you can actually use. Each episode is informative, inspiring, and full of ideas you can put into practice. Definitely worth a listen!

    Apple Podcasts
    5
    HFGMini
    United States2 months ago
  • Allea makes email marketing accessible

    Allea makes me feel like email marketing is something that I can do. She shares strategic insights along with practical tips on how to make it happen… like where to click after you log in. And so much more!!! I’ve listened to every episode and am so grateful for Allea’s wisdom. Highly recommend!

    Apple Podcasts
    5
    Erin Fajen
    United States3 months ago
  • So informative and fun!

    I love how upbeat and positive Allea is and how tangible her tips and her guests’ tips are. It’s such a great resource for creators at every level.

    Apple Podcasts
    5
    kaylawatkins
    United States6 months ago
  • Smart, friendly and fun

    Allea is so genuine. She asks questions that get to the topic on a deep level while being energizing and fun! Great host!

    Apple Podcasts
    5
    DaniPGP
    United States8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The tone is described as friendly and fun without sacrificing useful, detailed marketing advice.
Listeners value Allea's approachable, upbeat teaching style and her ability to make email marketing feel manageable.
Episodes are praised for clear, practical steps that listeners can apply immediately, including by beginners.
Listeners appreciate candid guest conversations that show how other businesses use email to grow and connect with their audiences.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#211
United States/Business/Marketing
Apple Podcasts
#14
Argentina/Business/Marketing
Apple Podcasts
#87
New Zealand/Business/Marketing
Apple Podcasts
#206
Ireland/Business/Marketing
Apple Podcasts
#213
Argentina/Business
Apple Podcasts
#232
Israel/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Get Your Emails in the Primary Inbox with Alyssa Dulin of Kit
Q: How can creators tell whether their email foundation is solid and diagnose deliverability problems?
Dulin recommends using a verified sending domain and checking Gmail's message headers to confirm SPF, DKIM, and DMARC pass. She also recommends Google Postmaster Tools for monitoring Gmail complaint rates and sender feedback.
Get Your Emails in the Primary Inbox with Alyssa Dulin of Kit
Q: What are good open rates now that Apple opens emails for people?
Dulin says below 30 percent is low, about 30 to 45 percent is average, 45 to 60 percent is healthy or good, and above 60 percent is high. She cautions that Apple Mail Privacy Protection inflates opens, so open rates are most useful for observing trends.
Inside Kristin Lawton's Signature Cocktail Welcome Sequence
Q: So what are the things I love to ask our guests to perform coming on?
Kristin explains that guests should expect to deliver a relatable, actionable overview of their signature process and the core idea behind their welcome sequence, emphasizing how it translates into tangible brand experiences rather than pure sales pitches.
Sam Vander Wielen Needed Her Email to Work Without Her, So She Kept It Simple
Q: How long have you been doing your podcast?
Sam shares that she has been hosting her podcast for over five years, noting the experience has helped diversify topics and reach a broader audience while staying focused on practical strategies.
Sam Vander Wielen Needed Her Email to Work Without Her, So She Kept It Simple
Q: What is something that you didn't share in your bio that you think would be helpful for listeners to know about you?
I'm someone who loves coffee mugs and has a genuine passion for writing emails and creating content; I'm excited about what I do and I'm always looking for ways to improve the funnel and help people start their own businesses legally and effectively.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Happy Subscribers

What is Happy Subscribers about and what kind of topics does it cover?

Practical guidance on email marketing for bloggers, content creators, and online business owners, with a focus on turning subscribers into an engaged audience. Email marketing strategist Allea Grummert hosts solo instructional episodes alongside conversations with creators and specialists who share how they build welcome sequences, segment lists, grow newsletters, and use automation, personalization, and storytelling. Guests bring hands-on examples from food businesses, online education, brand strategy, public speaking, and creator marketing, making the advice relevant to different types of small businesses. The format balances accessible explanations and specific implementation steps with candid discussion of business growth, audience rela... more

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How many listeners does Happy Subscribers get?

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What are the audience demographics for Happy Subscribers?

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How many subscribers and views does Happy Subscribers have?

To see how many followers or subscribers Happy Subscribers has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Happy Subscribers?

These podcasts share a similar audience with Happy Subscribers:

1. Eat Blog Talk
2. Tastemaker Talk
3. The Vine Podcast
4. The Food Blogger Pro Podcast
5. Good Content with Shannon McKinstrie

How many episodes of Happy Subscribers are there?

Happy Subscribers launched 2 years ago and published 103 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Happy Subscribers?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Happy Subscribers?

Rephonic pulls ratings and reviews for Happy Subscribers from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Happy Subscribers?

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What guests have appeared on Happy Subscribers?

Recent guests on Happy Subscribers include:

1. Alyssa Dulin
2. Kristin Lawton
3. Sam Vander Wielen
4. Shawna Clark
5. Ella Clark
6. Carissa Erzen
7. Sara Ecklin
8. Chenell Basilio

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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