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Happy Subscribers

Allea Grummert
Email Marketing
Content Creation
Audience Engagement
Food Blogging
Blogging
Community Building
Lead Magnets
Segmentation
Branding
Subscriber Engagement
Sales Emails
Welcome Sequence
Buyer Types
Data Tracking
Content Strategy
Pinterest
Automation
Affiliate Marketing
Social Media
Nurture Sequence

Email marketing strategies for bloggers, content creators and influencers who want to better connect with their email subscribers. Explore creator journeys, challenges, and solutions for using email marketing — and how this will help you better connect with your audience too. Hosted by Allea Grummert — email marketing strategist, copywriter, email platform expert, and founder of the done-for-you a... more

PublishesWeeklyEpisodes97Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Latest Episodes

Episode Summary:

Friendships are my number one hobby. I'm always on the phone with someone — a friend who called, or a friend I've phoned between errands just to stay in touch. My friend Jenna and I met the first day of college nineteen years ago, ... more

Episode Summary:

The one time I've been to Germany, I went to Berlin and Dresden, and then out to western Germany to see family. Their cemeteries over there are gorgeous — so well kept, all flowers and bushes. One afternoon my family wanted to walk... more

Episode Summary:

What if the goal of your email marketing wasn't more subscribers, but the right ones — the ones who stay engaged? Your lead magnet is what attracts them, and your welcome sequence can be the filter that keeps them active (and gentl... more

Episode Summary:

I've sent a weekly email since October 2019 — which is no small feat when you're starting a business, living through a pandemic, and riding all the emotional ups and downs of running something online (plus the economy, and everythi... more

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Recent Guests

Shawna Clark
Mother-daughter founder of Healthy Foodie Girl
Healthy Foodie Girl
Episode: We're Nothing Without Our List: What Kept Healthy Foodie Girl Afloat When 60% of Their Google Traffic Disappeared with Shawna & Ella Clark
Ella Clark
Co-founder of Healthy Foodie Girl
Healthy Foodie Girl
Episode: We're Nothing Without Our List: What Kept Healthy Foodie Girl Afloat When 60% of Their Google Traffic Disappeared with Shawna & Ella Clark
Carissa Erzen
Baker, blogger of Humbly Homemade
Humbly Homemade
Episode: From 1% to 4%: How Carissa Erzen Rebuilt Her Email Foundation and Finally Knows Her Audience
Sara Ecklin
Creator of Clean Plate Mama, recipe developer and mom
Clean Plate Mama
Episode: Her Welcome Sequence Solves a Real Problem (and Gets an 18% Click Rate) with Sara Ecklin
Chenell Basilio
Founder of Growth in Reverse, newsletter strategist and growth expert
Growth in Reverse
Episode: The Most Insanely Valuable Content Wins with Chenell Basilio
Adam Sobel
Guest on the show sharing updates on email marketing strategy and tooling
Episode: One year later: Adam Sobel goes all-in on email personalization
Erin Fajen
Leadership advisor, DISC practitioner, entrepreneur
On The Up KC
Episode: 90 Happy Subscribers Episodes in One with Erin Fajen
Carla Contreras
Content strategist, food creative and podcast host
Carla Contreras (chef/creator), Substack-focused consultant
Episode: The Substack Strategy That Grew Her Podcast 999% with Chef Carla Contreras
Mike Pacchione
Speaker and speaker coach; coached on Craft and Commerce stage
Independent coach / speaker
Episode: The Story Is the Strategy: In Email and On Stage with Mike Pacchione

Host

Allea Grummert
Host of Happy Subscribers, email marketing strategist and founder of Duett

Reviews

5.0 out of 5 stars from 81 ratings
  • Allea makes email marketing accessible

    Allea makes me feel like email marketing is something that I can do. She shares strategic insights along with practical tips on how to make it happen… like where to click after you log in. And so much more!!! I’ve listened to every episode and am so grateful for Allea’s wisdom. Highly recommend!

    Apple Podcasts
    5
    Erin Fajen
    United States2 months ago
  • So informative and fun!

    I love how upbeat and positive Allea is and how tangible her tips and her guests’ tips are. It’s such a great resource for creators at every level.

    Apple Podcasts
    5
    kaylawatkins
    United States5 months ago
  • Smart, friendly and fun

    Allea is so genuine. She asks questions that get to the topic on a deep level while being energizing and fun! Great host!

    Apple Podcasts
    5
    DaniPGP
    United States7 months ago
  • If you have an email list… check this pod out!

    My favorite thing isn’t the information I get from this show, it’s the energy and enthusiasm Allea brings to the conversations she has!

    Come for the knowledge, stay for the fun!

    Apple Podcasts
    5
    Jake IC
    United States8 months ago
  • Not Just Your Average Podcast

    Allea packs every episode with great ideas and presents them in everyday language and her guests are always timely and relevant. AND…she even answers email!

    Apple Podcasts
    5
    WheelchairDaddy
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans appreciate clear steps and no-jargon explanations from the host.
Upsell: listeners praise tangible, actionable tips and upbeat hosting style.
Audience notes the show is especially helpful for beginners starting email marketing for creators.
Listeners like the host's energy and practical approach to implementing strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

We're Nothing Without Our List: What Kept Healthy Foodie Girl Afloat When 60% of Their Google Traffic Disappeared with Shawna & Ella Clark
Q: What were the initial steps you took when deciding to focus on email marketing?
They moved from relying on ads and traffic to actively growing an email list early on, using lead magnets and welcome sequences to create a direct line to their audience and to weather traffic declines.
From 1% to 4%: How Carissa Erzen Rebuilt Her Email Foundation and Finally Knows Her Audience
Q: What's the biggest win you've seen from revamping your email program?
Improved blog traffic and ad revenue due to better engagement signals from email, plus overall confidence in emailing more frequently without increasing unsubscribes.
From 1% to 4%: How Carissa Erzen Rebuilt Her Email Foundation and Finally Knows Her Audience
Q: How has outsourcing part of the process affected your workflow and results?
Outsourcing allowed for a voice-consistent, professional setup that still feels personal, resulting in better open and click rates and less stress.
From 1% to 4%: How Carissa Erzen Rebuilt Her Email Foundation and Finally Knows Her Audience
Q: What did you learn about your audience by using the new welcome sequence?
The welcome sequence helped reveal who is genuinely interested in German recipes versus broader bread baking, leading to clearer segmentation and higher engagement.
The Most Insanely Valuable Content Wins with Chenell Basilio
Q: How should new newsletter creators approach growth versus content when starting out?
Start by delivering valuable content to an engaged base, then grow. If you haven't started emailing yet, begin now; for those already emailing, ensure every piece is genuinely useful and that you actively encourage replies to boost deliverability and loyalty.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Happy Subscribers

What is Happy Subscribers about and what kind of topics does it cover?

A channel focused on empowering bloggers, creators, and small businesses to own and grow their audience through email marketing. Episodes commonly explore practical tactics for welcome sequences, segmentation, story-driven outreach, and balancing value with promotional messages, often featuring guests who are creators, brand builders, or marketing strategists. A standout trait is the host's hands-on, actionable approach, translating complex concepts into clear steps and templates that listeners can implement quickly. The show frequently highlights tools and workflows for automation, content strategy, and monetization—making it especially useful for indie creators looking to strengthen subscriber relationships and boost revenue.

Noteworthy i... more

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To see how many followers or subscribers Happy Subscribers has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Happy Subscribers?

These podcasts share a similar audience with Happy Subscribers:

1. Tastemaker Talk
2. Eat Blog Talk
3. The Smart Influencer Podcast
4. The Vine Podcast
5. The Food Blogger Pro Podcast

How many episodes of Happy Subscribers are there?

Happy Subscribers launched 2 years ago and published 97 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Happy Subscribers?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for Happy Subscribers from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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What guests have appeared on Happy Subscribers?

Recent guests on Happy Subscribers include:

1. Shawna Clark
2. Ella Clark
3. Carissa Erzen
4. Sara Ecklin
5. Chenell Basilio
6. Adam Sobel
7. Erin Fajen
8. Carla Contreras

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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