逛街专家
云路&Zoe这是一档由一名长期报道消费的记者，与一名长期服务消费品牌的资深PR共同发起的商业播客。
我们都喜欢逛街，但这里的逛街，不只是买衣服、进商场或者寻找消费攻略。它更像一种观察商业世界的方法：一家超市为什么开在这里，一件商品为什么卖这个价格，一个品牌为什么突然流行，一种消费习惯又为什么会消失。货架、商场、餐厅、写字楼和街边小店，都是理解生意、城市和普通人生活的入口。
至于“专家”，当然不意味着我们掌握了所有答案。恰恰相反，我们只是比一般人多逛一点、多问一点，也习惯把一次购物体验继续追问下去：这门生意是怎么成立的？人们究竟在为什么付钱？消费的变化，又透露了怎样的社会情绪？
| Publishes | Daily | Episodes | 13 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Language |  Chinese (Simplified) | Number of Listeners | Categories | InvestingBusinessHobbiesLeisure |
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Latest Episodes
十多年前，“断舍离”开始在中国流行。此后，极简生活逐渐发展成一门完整的生意：收纳盒、统一衣架、洞洞板、标签机、家政服务、收纳师和整理课程，都在帮助我们获得一个更加整齐的家。但整理完以后，东西真的变少了吗？Zoe曾经请来八位收纳师，在家里连续工作两天。整理结束后，她收到了一份详细的PPT，记录每个柜子和角落里放了什么。两年多过去，其中两只巨大的收纳箱一次也没有打开过。那些围巾、帽子、长袖和毛衣都保存得很好，也彻底离开了她的日常生活。整理带来了短暂的掌控感，家里的东西却没有因此减少。云路则在收纳师结... more
苹果发布新品的这一天，我们突然想起：曾几何时，iPhone几乎是送礼界的硬通货。它昂贵、体面，品牌和价格人人都懂。送出一部最新款iPhone，不需要解释它为什么好，也不用担心对方不知道它值多少钱。在智能手机尚未普及的年代，iPhone还代表着一种更时髦、更先进的生活。早期关于苹果在中国市场的研究，也曾把身份象征视为消费者选择iPhone的重要动力之一。可是录完这一期，我们才发现，聊了四十多分钟的礼物，几乎没有人提到手机。今年出现在不少年轻人礼物清单里的，反而是大疆 Osmo Pocket。从20... more
过去五年，中国内地个人奢侈品市场经历了一轮剧烈波动：2020年增长48%，2024年又下跌近20%。同一时期，很多曾经热衷大牌、追逐新品、维持会员等级的消费者，也开始重新判断：这些东西还值不值得继续投入钱和感情？Zoe 个人的经历，是这段变化的一个个人切面。高中时，一条被同学认出的假阿迪达斯，让她暗暗发誓，以后再也不要穿假货。20 年前，她用实习赚到的第一笔钱，在香港买下人生中第一只LV。后来，她开始频繁购买奢侈品，熟悉会员等级、配货和专柜里的规则，也曾为了维持品牌的最高等级，请朋友帮忙消费。买... more
为什么有些街去过一次就够了，有些街却总让人想反复逛？或许是因为路不太宽，树荫足够多，走累了有地方坐，过马路也不用跋山涉水。也可能因为那里既熟悉又不断变化，或许是有常去的小店，也有偶然出现的新东西。你可以买杯咖啡、吃顿饭，也可以什么都不买，只是漫无目的地走一走。一条街真正变得好逛，或许还需要一点生活感。游客、居民和店主共享同一个空间，商业没有把街道完全占满，日常生活也没有因网红店的到来彻底退出。人们反复经过，逐渐积累起记忆，这条街才会从一个目的地变成生活的一部分。这一期，我们在「狂喜·北京」播客节... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #6 | China/Business/Investing |
Apple Podcasts | #24 | China/Business |
Apple Podcasts | #99 |  Hong Kong/Business/Investing |
Apple Podcasts | #129 |  Japan/Business/Investing |
Apple Podcasts | #244 | Hong Kong/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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逛街专家 launched 2 months ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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