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GTM Lab Podcast

なかむらまこと

GTM Labは、「顧客に対面し、売上を最大化する」ロールである、マーケティング、営業、カスタマーサクセス(CS)、プロフェッショナルサービスなどに関する「これまで」と「これから」を探索するプロジェクトです。また、Go-to-Market領域で進化するAIベースのツールなども探求します。この番組を通して新たな気づきや活動、パートナーシップが生み出されることを究極の目標と考えています。

PublishesTwice monthlyEpisodes3Founded2 months ago
Language
Japanese
Number of ListenersCategories
MarketingBusiness

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Latest Episodes

外資系スタートアップの日本立ち上げAEは、何を最優先すべきか?

ClickHouse・ElasticでB2B営業を担ってきた鈴木征人さんが、ICP仮説の作り方・事例化戦略・OSSコミュニティ活用・AI活用術を語ります。

▍ゲスト紹介

鈴木征人(ClickHouse / Enterprise Account Executive)

Red Hat → Elastic(2018年入社、営業3番目)→ ClickHouse(2024年12月、日本立ち上げほぼ1番目)。 ゼロから日本市場を開拓して... more

#GTMLab Podcast、第1回は、DeepL GTM Strategyの藤原茂晴さんをゲストにお迎えしました。

Red Hatアジアパシフィックでのインサイドセールス立ち上げ、Slack日本法人6番目社員としてのフィールドセールス組織の構築、そしてDeepLのヨーロッパ外第1号社員として日本支社をゼロから立ち上げるなど、10年以上にわたって「立ち上げ」を軸にキャリアを歩んできた藤原さん。

今回は、そのリアルな経験談をもとに、売上1億・3億・5億のフェーズをどうスケールさせるか、立ち上... more

このエピソードでは、自己紹介を兼ねて、自身の経歴、趣味、職務経験について語ります。

また、GTM Labポッドキャストを始めたきっかけや、今後のエピソードの計画についても紹介します。

<チャプター>

00:00 ポッドキャストの紹介と目的

00:58 自己紹介とバックグラウンド

06:32 GTM Labの立ち上げと意義

08:37 Go to Marketの概念と重要性

10:40 AI時代におけるマーケティングの変化

12:59 ポッドキャストの意義と今後の展望

15:47 このポッドキャ... more

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Apple Podcasts
#171
Japan/Business/Marketing

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GTM Lab Podcast launched 2 months ago and published 3 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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