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Artwork for APAC's B2B Growth Podcast

APAC's B2B Growth Podcast

xGrowth
Go-To-Market
Artificial Intelligence
Marketing
Account-Based Marketing
Airwallex
AI In Marketing
Product Marketing
Docusign
Contact Marketing
Events
Salesforce
Xero
90 Seconds
Asia-Pacific
Personal Brand
Partner Marketing
Sales
Gong
B2B Marketing
Sales Enablement

On APAC's B2B Growth Podcast, we unpack trends, bust myths, and deliver insights you can put to work today to drive growth in APAC.

Hosted by Shahin Hoda & Vinnie Romano

Produced by Shahin Hoda & Alexander Hipwell from xGrowth

Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: xgrowth.com.au/newsletter

PublishesTwice monthlyEpisodes293Founded6 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for APAC's B2B Growth Podcast

Latest Episodes

What happens when a marketing leader goes all in on AI, not just for himself, but for his entire team? Ronan Bray, Head of Marketing & Growth at Cloud Assess, joins the podcast to unpack exactly that. From a two week Christmas break spent teaching hi... more

Most B2B marketers treat partners like a sales channel. Jordana Sunderland says that's the core mistake. In this episode, Jordana, Director of Integrated Marketing for the Pacific Zone at Schneider Electric, joins Shahin to unpack what genuine partne... more

The CMO role has never been harder. Trust from leadership sits at around 30%, average tenure has dropped to 16–18 months, and budgets keep getting cut while pressure mounts to "bolt on AI" without any strategy in place. But is this a people problem, ... more

What happens to all those leads marketing works so hard to generate? More often than not, they go cold. According to Nishi Seth, Industry & Solutions Marketing Lead for Google Cloud APAC, this isn't a niche problem. It's one of the most persistent ch... more

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Recent Guests

Ronan Bray
Head of Marketing and Growth at Cloud Assess
Cloud Assess
Episode: Building a Go to Market Hub That Connects Sales, Marketing and Customer Success with Ronan Bray
Jordana Sunderland
Director of Integrated Marketing at Schneider Electric for Pacific Zone
Schneider Electric
Episode: The Partner Marketing Playbook Nobody Talks About with Jordana Sunderland
Andrei Zinkevich
B2B go-to-market strategist, co-author of a book on building trusted marketing motions
Episode: How to fix your GTM playbook without starting a revolution with Andrei Zinkevich
Nishi Seth
Google Cloud Industry and Solutions Marketing Lead for APAC
Google Cloud
Episode: How to Fix the Marketing to Sales Handover Before Your Leads Go Cold with Nishi Seth
David Heyworth
GTM advisor, former CMO at Vocus
Vocus (former); GTM advisor
Episode: Rebroadcast:How Marketing Can Own Go-to-Market (Instead of Just Supporting Sales) with David Heyworth
Craig Mills
APAC Head of Demand Generation and AI Marketing Transformation Lead at IBM
IBM
Episode: IBM's AI Marketing Journey from Experimentation to Intentional Execution with Craig Mills
Cameron Partridge
Chief Growth Officer at Humanforce
Humanforce
Episode: How to Build a Marketing Team for the AI Era with Cameron Partridge
Jannat Dawra
Head of Marketing for APAC at Dotdigital
Dotdigital
Episode: How to Turn B2B Events into a Genuine Revenue Lever with Jannat Dawra
Scott Albro
Advisor to early-stage AI founders, former co-founder of TOPO
TOPO (acquired by Gartner)
Episode: The New B2B Playbook, What AI Startups Are Doing That Incumbents Aren't with Scott Albro

Hosts

Shahin Hoda
Host focused on APAC B2B growth and marketing operations; producer as part of xGrowth.
Vinnie Romano
Co-host and on-air presence; commonly introduces guests and discusses APAC-centric growth topics.

Reviews

5.0 out of 5 stars from 21 ratings
  • Very engaging conversation and great guests

    I believe the host makes the podcast, and the guests only add to it, and Shahin is a fantastic host. Since stumbling on this podcast a few months ago, I’ve learned a lot from him and the conversations he guides with his guests. It’s great all around!

    Apple Podcasts
    5
    Guerrilla999
    United States5 years ago
  • Great podcast for B2B leaders and founders

    I really enjoy the week to week content this team puts out. Super helpful tips on all things growth.

    Apple Podcasts
    5
    brookkennedy1
    Australia5 years ago
  • Great B2B insights

    Great range of really interesting guests and relevant topics. Very actionable and practical points made in the discussions.

    Apple Podcasts
    5
    PaulaHilditch
    Australia6 years ago
  • Amazingly relevant for my business

    Really candid and enjoyable to listen to while receiving a lot of valuable tips 💯👏🏽

    Apple Podcasts
    5
    Tim McCartney
    Australia6 years ago
  • Insights into b2b marketing trends across various organisations!

    An awesome podcast with insightful and engaging content on b2b marketing trends and tips for business founders, marketing and sales professionals. Highly recommend! 👍

    Apple Podcasts
    5
    MClifestyleblog
    Australia6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently praised for actionable, real-world frameworks.
The mix of data-driven and storytelling elements is well-received.
Listeners praise the host for guiding engaging, practical conversations.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Partner Marketing Playbook Nobody Talks About with Jordana Sunderland
Q: What is your advice for selecting partners, particularly identifying high-value, progressive partners?
Use deep customer knowledge and attitudinal segmentation to identify partners who share your values and are likely to invest more, even if they aren't the largest; targeting these partners yields better long-term outcomes.
The Partner Marketing Playbook Nobody Talks About with Jordana Sunderland
Q: What are some ineffective co-marketing approaches you've seen, and when does co-marketing actually work?
Co-marketing fails when brands piggyback without alignment or share control of customer access; it works when partners are fully open, aligned, and cooperate to access customers with a shared message.
The Partner Marketing Playbook Nobody Talks About with Jordana Sunderland
Q: My first question to you is, what do most marketers fundamentally misunderstand about this world?
Many think partners only care about commercials like price and stock, but they actually value insights, customer experience, and long-term collaboration; successful partner marketing starts with understanding the partner's goals and what drives their business.
How to Fix the Marketing to Sales Handover Before Your Leads Go Cold with Nishi Seth
Q: What does an optimized marketing to sales handover look like in practice?
It centers on three pillars: high-quality lead input, rich contextual signals for buyers, and a continuous feedback loop between marketing and sales, with enablement tools and clear SLAs to keep the handover flowing smoothly.
How to Build a Personal Brand Without Losing Your Mind with Caleb Ralston
Q: What is the first hire you'd recommend for someone starting to build their brand?
Hire based on where your bottlenecks are; start with solving the most constraining problem (e.g., editing, pre-production ideation, or data-backed idea research) rather than filling a generic role.

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Frequently Asked Questions About APAC's B2B Growth Podcast

What is APAC's B2B Growth Podcast about and what kind of topics does it cover?

This show focuses on practical B2B growth insights tailored for APAC audiences, with recurring conversations about AI-enabled marketing, GTM strategy, ABM, and the evolving role of marketing teams in tech-heavy environments. Episodes frequently explore how to orchestrate cross-functional efforts, build scalable demand programs, and use innovative tactics—from events to personal branding—to win enterprise buyers in the APAC region. Unique strengths include data-driven discussions, founder and executive perspectives, and a bias toward actionable frameworks that listeners can apply in real teams and budgets.

Overall, it's a strong fit for growth professionals, marketers, and founders in technology-enabled businesses in APAC who want to transl... more

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Which podcasts are similar to APAC's B2B Growth Podcast?

These podcasts share a similar audience with APAC's B2B Growth Podcast:

1. The Fin
2. Virginia I The Age & SMH Investigates
3. Mamamia Out Loud

How many episodes of APAC's B2B Growth Podcast are there?

APAC's B2B Growth Podcast launched 6 years ago and published 293 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on APAC's B2B Growth Podcast?

Recent guests on APAC's B2B Growth Podcast include:

1. Ronan Bray
2. Jordana Sunderland
3. Andrei Zinkevich
4. Nishi Seth
5. David Heyworth
6. Craig Mills
7. Cameron Partridge
8. Jannat Dawra

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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