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Artwork for APAC's B2B Growth Podcast

APAC's B2B Growth Podcast

xGrowth
Artificial Intelligence
Marketing
Airwallex
Go-To-Market
Account-Based Marketing
Product Marketing
Docusign
Contact Marketing
Events
Salesforce
90 Seconds
Xero
Asia-Pacific
Personal Brand
GONG
B2B Marketing
Personal Branding
Sales Enablement
Content Creation
Generalist Roles

On APAC's B2B Growth Podcast, we unpack trends, bust myths, and deliver insights you can put to work today to drive growth in APAC.

Hosted by Shahin Hoda & Vinnie Romano

Produced by Shahin Hoda & Alexander Hipwell from xGrowth

Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: xgrowth.com.au/newsletter

PublishesTwice monthlyEpisodes289Founded6 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for APAC's B2B Growth Podcast

Latest Episodes

Too many B2B marketing teams are still talking leads when they should be talking revenue. In this episode, Shahin sits down with David Heyworth, GTM advisor and former Head of Marketing at Vocus, to unpack what it really takes to drive commercial out... more

What does it actually look like to roll out AI at enterprise scale inside one of the world's most recognisable technology companies? Craig Mills, APAC Head of Demand Generation and AI Marketing Transformation Lead at IBM, shares the real story: the i... more

AI has made marketing easier to produce - but harder to win. That's the sharp framing Cameron Partridge, Chief Growth Officer at Humanforce, brings to this conversation. Drawing on nearly a decade in the US, including a front-row seat to the AI boom ... more

See the results: xgrowth.com.au/reports/abm-pulse/

ABM is evolving fast in APAC, and xGrowth has the data to prove it. In this episode, Shahin Hoda and Alexander Hipwell unpack the findings from xGrowth's latest ABM Pulse benchmark, based o... more

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Recent Guests

Craig Mills
APAC Head of Demand Generation and AI Marketing Transformation Lead at IBM
IBM
Episode: IBM's AI Marketing Journey from Experimentation to Intentional Execution with Craig Mills
Cameron Partridge
Chief Growth Officer at Humanforce
Humanforce
Episode: How to Build a Marketing Team for the AI Era with Cameron Partridge
Jannat Dawra
Head of Marketing for APAC at Dotdigital
Dotdigital
Episode: How to Turn B2B Events into a Genuine Revenue Lever with Jannat Dawra
Scott Albro
Advisor to early-stage AI founders, former co-founder of TOPO
TOPO (acquired by Gartner)
Episode: The New B2B Playbook, What AI Startups Are Doing That Incumbents Aren't with Scott Albro
Penny Elmslie
CMO with Xero and Affinda track record
Xero (former), Affinda (current)
Episode: Building Xero’s Brand from Scratch in Australia with Penny Elmslie
Rand Fishkin
Co-founder and CEO of SparkToro and founder of Moz
SparkToro; Moz
Episode: AI Myths Debunked and The Real Data Behind ChatGPT, Jobs, and Search Traffic With Rand Fishkin
Udi Ledergor
Chief Evangelist at Gong and author of Courageous Marketing
Gong
Episode: Standing Out in B2B Marketing Without a Big Budget with Udi Ledergor
Stu Heinecke
Father of contact marketing, Wall Street Journal cartoonist, bestselling author
Self-employed / Author
Episode: How to Book a Meeting with Anyone with Stu Heinecke
Caleb Ralston
Brand growth consultant behind Gary V and Alex Hormozi; helps scale audiences
Independent consultant / agency client work
Episode: Rebroadcast: How to Build a Personal Brand Without Losing Your Mind with Caleb Ralston

Hosts

Shahin Hoda
Host focused on APAC B2B growth and marketing operations; producer as part of xGrowth.
Vinnie Romano
Co-host and on-air presence; commonly introduces guests and discusses APAC-centric growth topics.

Reviews

5.0 out of 5 stars from 21 ratings
  • Very engaging conversation and great guests

    I believe the host makes the podcast, and the guests only add to it, and Shahin is a fantastic host. Since stumbling on this podcast a few months ago, I’ve learned a lot from him and the conversations he guides with his guests. It’s great all around!

    Apple Podcasts
    5
    Guerrilla999
    United States5 years ago
  • Great podcast for B2B leaders and founders

    I really enjoy the week to week content this team puts out. Super helpful tips on all things growth.

    Apple Podcasts
    5
    brookkennedy1
    Australia5 years ago
  • Great B2B insights

    Great range of really interesting guests and relevant topics. Very actionable and practical points made in the discussions.

    Apple Podcasts
    5
    PaulaHilditch
    Australia6 years ago
  • Amazingly relevant for my business

    Really candid and enjoyable to listen to while receiving a lot of valuable tips 💯👏🏽

    Apple Podcasts
    5
    Tim McCartney
    Australia6 years ago
  • Insights into b2b marketing trends across various organisations!

    An awesome podcast with insightful and engaging content on b2b marketing trends and tips for business founders, marketing and sales professionals. Highly recommend! 👍

    Apple Podcasts
    5
    MClifestyleblog
    Australia6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently praised for actionable, real-world frameworks.
The mix of data-driven and storytelling elements is well-received.
Listeners praise the host for guiding engaging, practical conversations.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

How to Build a Personal Brand Without Losing Your Mind with Caleb Ralston
Q: What is the first hire you'd recommend for someone starting to build their brand?
Hire based on where your bottlenecks are; start with solving the most constraining problem (e.g., editing, pre-production ideation, or data-backed idea research) rather than filling a generic role.
How to Build a Personal Brand Without Losing Your Mind with Caleb Ralston
Q: Where should someone start if they want to build a personal brand from scratch?
Begin with a Brand Journey Framework: define the desired outcome, what you need to be known for, what you must do to be known for it, and what you need to learn to get there; then align content choices to that destination.
How to Build a Personal Brand Without Losing Your Mind with Caleb Ralston
Q: What is the most common piece of advice in the personal brand space that drives you nuts?
Nishing down too aggressively; the idea that you must be exclusively one thing can backfire because most people will burn out if they rigidly restrict themselves and fail to evolve with the audience.
How Marketing Can Own Go-to-Market (Instead of Just Supporting Sales)
Q: When you think about successful marketing in the second half of 2025, what are some of the non-negotiables that you think marketing teams need to have in place?
The core traits of agility, balance and growth, plus a revenue-focused mindset that ties marketing activities to commercial outcomes, are essential for marketing to be seen as a growth engine rather than a cost center.
Turning Local Wins into Global Influence with Kitty Zhao
Q: What thought leaders do you follow?
Natalie Truong (former CMO of EY) among others, valued for authentic, practical examples that can be implemented today.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Age Range
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Frequently Asked Questions About APAC's B2B Growth Podcast

What is APAC's B2B Growth Podcast about and what kind of topics does it cover?

This show focuses on practical B2B growth insights tailored for APAC audiences, with recurring conversations about AI-enabled marketing, GTM strategy, ABM, and the evolving role of marketing teams in tech-heavy environments. Episodes frequently explore how to orchestrate cross-functional efforts, build scalable demand programs, and use innovative tactics—from events to personal branding—to win enterprise buyers in the APAC region. Unique strengths include data-driven discussions, founder and executive perspectives, and a bias toward actionable frameworks that listeners can apply in real teams and budgets.

Overall, it's a strong fit for growth professionals, marketers, and founders in technology-enabled businesses in APAC who want to transl... more

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Which podcasts are similar to APAC's B2B Growth Podcast?

These podcasts share a similar audience with APAC's B2B Growth Podcast:

1. Uncensored CMO
2. Pivot
3. The Daily
4. The Briefing
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How many episodes of APAC's B2B Growth Podcast are there?

APAC's B2B Growth Podcast launched 6 years ago and published 289 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on APAC's B2B Growth Podcast?

Recent guests on APAC's B2B Growth Podcast include:

1. Craig Mills
2. Cameron Partridge
3. Jannat Dawra
4. Scott Albro
5. Penny Elmslie
6. Rand Fishkin
7. Udi Ledergor
8. Stu Heinecke

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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