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Artwork for Growth, Brands and More

Growth, Brands and More

Filiberto Amati
Sustainability
Gummy Supplements
Packaging
Papertronics
Barometer
Nicotine
Beverage Industry
FMCG
Gen Z
Middle Game
Poland
Cerret
Transformation
Shopnosis
Death's Door Spirits
Economies Of Scope
Black Flamingo Beauty
BIOVA Project
Toxic Growth
RTD

Growth, Brands, and More is the FMCG Growth Operating System in podcast form. Each episode breaks down how consumer goods brands win (or lose) in competitive markets. Hosted by Filiberto Amati, a growth consultant with 25 years of experience across P&G, Philips, and Campari, the show goes deep into the levers that drive real commercial results: portfolio architecture, route to market, pricing logi... more

PublishesTwice monthlyEpisodes97Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Growth, Brands and More

Latest Episodes

What is happening in Spirits? Why are RTDs growing while the rest of the categories are not?

Filiberto hosts a discussion with Chris Maffeo and spirits veteran Olivier Rouche. Olivier recounts his 35 years at Pernod Ricard in commercial strategy & n... more

What is a water sommelier? Selling water is both an art and a science.

In this Growth Brands and More episode, host Filiberto interviews beverage veteran and water sommelier Ganesh Iyer, who recounts entering the beverage industry before focusing fu... more

What if sustainability needed to go beyond Carbon management to become a strategy?

In this episode, Adam discusses sustainability in FMCG, with an emphasis on localised water risk management. He touches on technologies for water efficiency and close... more

What if sustainability were not about doing good or looking good? What if it were about risk management??

In this episode, Filiberto interviews sustainability professional Adam Pawelas - a sustainability veteran in food and beverages - about how sus... more

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Recent Guests

Ganesh Iyer
Water sommelier and former head of beverages programs; current role at Veeen
Veeen
Episode: The Art and Science of Water | Ganesh Iyer
Adam Pavlas
Executive at Campari Group, discussing sustainability and supply chain strategy
Campari Group
Episode: Beyond Carbon | Adam Pawelas | Part 2
Adam Pawelas
Sustainability veteran with 20+ years in FMCG and foods & beverages
Unspecified in transcript (sustainability veteran)
Episode: The Strategic Evolution of Sustainability | Adam Pawelas | Part 1
Pierre-Yves Parant
20 years across P&G, Diageo, and Coty with a focus on transformations and operations
Former VP of Transformation, Coty
Episode: Perils of Transformation | Pierre-Yves Parant
Andy O'Brien
Pricing lead at Epic Insights; FMCG veteran
Epic Insights
Episode: RTDs, Conjoint and Consumer Choices | Andy O'Brien | Part 1
Magda Adamska
Brand strategy consultant, operator and founder of Brand Struck
Brand Struck
Episode: The Relevance Blueprint | Magda Adamska
François Bazini
CMO Europe of Suntory Beverages (former)
Suntory Beverages
Episode: Goodbye CMO. Hello Chief Growth Officer | François Bazini
Joel Rubenstein
Industry expert in nicotine and consumer health, with extensive experience in pharma nicotine products and cessation
Independent industry expert (formerly with GSK, BAT/Esaya, Philip Morris)
Episode: The Blurring Boundaries of Nicotine | Joel Rubenstein
Todd Kirk
Guest expert discussing portfolio strategy and innovation
(not explicitly stated in transcript)
Episode: FMCG Portfolio Decisions | Todd Kirk | Part 2

Host

Filiberto Amati
Host of Growth, Brands and More

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#234
Italy/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The Strategic Evolution of Sustainability | Adam Pawelas | Part 1
Q: When you walk into a room and you need to pitch sustainability effort, what's the biggest constraint you are facing?
The biggest challenges are overcoming myths that sustainability is just a cost or that it is flatlining; in reality it is increasingly tied to investor expectations, product portfolios, and risk management, requiring clear data, measurable impact, and alignment with business value.
RTDs, Conjoint and Consumer Choices | Andy O'Brien | Part 1
Q: Tell a bit more about yourself, where you come from, what do you do?
I'm Irish by birth, with a background in econometrics and a career spanning Kantar, Unilever, Innocent, and then Epic Insights, where I look after the FMCG stream and help clients make faster, better-priced decisions.
RTDs, Conjoint and Consumer Choices | Andy O'Brien | Part 1
Q: Hi Andy, how are you?
I'm very good, thank you.
Decoding Consumers: RTDs Beer and GLP-1 | Andy O'Brien | Part 2
Q: You recently published a search on the Irish style tunas look alike in Aldi. What did you learn?
The study found that private label can imitate brand cues but that dramatic, differentiated design (like a gold finish) can justify a higher price and still maintain share, highlighting the value of strategic packaging choices.
Goodbye CMO. Hello Chief Growth Officer | François Bazini
Q: What is the biggest difference between a functional head and a CEO, and where should CMOs look to grow their scope?
CMOs should expand beyond marketing to own cross-functional trade-offs like top-line vs bottom-line, pricing, and capital efficiency, effectively acting as a brand CEO who can navigate finance, supply chain, and HR to sustain long-term value.

Audience Metrics

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Listeners per Episode
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Location
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Frequently Asked Questions About Growth, Brands and More

What is Growth, Brands and More about and what kind of topics does it cover?

FMCG-focused conversations that unpack how brands win in competitive markets through practical, growth-oriented levers. Episodes typically explore portfolio architecture, route-to-market decisions, pricing logic, shopper behavior, and category dynamics, framed by operators who have run major brands or led growth initiatives. Expect deep dives into real-world challenges like end-to-end supply chain, go-to-market transformations, and governance, with anecdotes from large consumer goods companies and ambitious startups alike. Noteworthy strengths include a candid emphasis on actionable frameworks over generic marketing talk, a bias toward cross-functional alignment, and a track record of inviting guests who actually run brands or build growth ... more

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Which podcasts are similar to Growth, Brands and More?

These podcasts share a similar audience with Growth, Brands and More:

1. The Story of Money

How many episodes of Growth, Brands and More are there?

Growth, Brands and More launched 2 years ago and published 97 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Growth, Brands and More?

Recent guests on Growth, Brands and More include:

1. Ganesh Iyer
2. Adam Pavlas
3. Adam Pawelas
4. Pierre-Yves Parant
5. Andy O'Brien
6. Magda Adamska
7. François Bazini
8. Joel Rubenstein

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