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Artwork for Growth, Brands and More

Growth, Brands and More

Filiberto Amati
Sustainability
Gummy Supplements
Nicotine
Papertronics
Barometer
Beverage Industry
Gen Z
Poland
Middle Game
Cerret
Transformation
Shopnosis
Death's Door Spirits
Economies Of Scope
BIOVA Project
Black Flamingo Beauty
Toxic Growth
RTD
Craft Beer
Brand Strategy

Growth, Brands, and More is the FMCG Growth Operating System in podcast form. Each episode breaks down how consumer goods brands win (or lose) in competitive markets. Hosted by Filiberto Amati, a growth consultant with 25 years of experience across P&G, Philips, and Campari, the show goes deep into the levers that drive real commercial results: portfolio architecture, route to market, pricing logi... more

PublishesTwice monthlyEpisodes93Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Growth, Brands and More

Latest Episodes

Do large organisations really understand complexity? Or do they underestimate it?

The discussion argues that operations exist to manage organisational complexity but are often overlooked unless disruptions occur, making end-to-end understanding hard... more

Why is there a disconnect between commercial objectives and operational ability to deliver those objectives?

In this episode, our guest, Pierre-Yves Parent, a transformation and operations veteran from Procter & Gamble, Diageo, and Coty, discusses w... more

Is premiumness in RTD as important across demographic segments?

How should an Aldi Private Label compete with Guinness? And what would happen if GLP-1 were available in an oral format?

The second part of the discussion between Andy and Filiberto be... more

Can we model consumer choices in a timely fashion?

Shouldn’t we test product-related design choices before launching them into the market?

The episode features Andy O’Brien, FMCG & RETAIL VP at Epic Insights, discussing his FMCG background and Epic... more

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Recent Guests

Andy O'Brien
Pricing lead at Epic Insights; FMCG veteran
Epic Insights
Episode: RTDs, Conjoint and Consumer Choices | Andy O'Brien | Part 1
Magda Adamska
Brand strategy consultant, operator and founder of Brand Struck
Brand Struck
Episode: The Relevance Blueprint | Magda Adamska
François Bazini
CMO Europe of Suntory Beverages (former)
Suntory Beverages
Episode: Goodbye CMO. Hello Chief Growth Officer | François Bazini
Joel Rubenstein
Industry expert in nicotine and consumer health, with extensive experience in pharma nicotine products and cessation
Independent industry expert (formerly with GSK, BAT/Esaya, Philip Morris)
Episode: The Blurring Boundaries of Nicotine | Joel Rubenstein
Todd Kirk
All-round marketer, market researcher focused on analytics and decision-making in FMCG and retail
Middle Game
Episode: FMCG Portfolio Decisions | Todd Kirk | Part 1
Rafal Walendzik
Managing Director Stock Spirits Czech Republic
Stock Spirits
Episode: Embracing Change and Risk | Rafal Walendzik
Inga Dengel
Industry executive with experience at DHL, Mattel, PepsiCo; founder of Young Blossom 25
PepsiCo (former Greece and Cyprus GM); Young Blossom 25 founder
Episode: Generational Shifts | Part 1 | Inga Dengel
Leon Ramselaar
Business transformation expert with experience in executing large-scale transformations in consumer-focused companies
Episode: Transforming Businesses | Part 1 | Leon Ramselaar
Konstantinos Delialis
Episode: Reimagining Brand Growth | Part 2 | Konstantinos Delialis

Host

Filiberto Amati
Host of Growth, Brands and More

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#174
Italy/Business/Marketing
Apple Podcasts
#89
South Africa/Business/Marketing
Apple Podcasts
#110
Netherlands/Business/Marketing
Apple Podcasts
#181
Sweden/Business/Marketing
Apple Podcasts
#182
Chile/Business/Marketing
Apple Podcasts
#197
Austria/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

RTDs, Conjoint and Consumer Choices | Andy O'Brien | Part 1
Q: Tell a bit more about yourself, where you come from, what do you do?
I'm Irish by birth, with a background in econometrics and a career spanning Kantar, Unilever, Innocent, and then Epic Insights, where I look after the FMCG stream and help clients make faster, better-priced decisions.
RTDs, Conjoint and Consumer Choices | Andy O'Brien | Part 1
Q: Hi Andy, how are you?
I'm very good, thank you.
Decoding Consumers: RTDs Beer and GLP-1 | Andy O'Brien | Part 2
Q: You recently published a search on the Irish style tunas look alike in Aldi. What did you learn?
The study found that private label can imitate brand cues but that dramatic, differentiated design (like a gold finish) can justify a higher price and still maintain share, highlighting the value of strategic packaging choices.
Goodbye CMO. Hello Chief Growth Officer | François Bazini
Q: What is the biggest difference between a functional head and a CEO, and where should CMOs look to grow their scope?
CMOs should expand beyond marketing to own cross-functional trade-offs like top-line vs bottom-line, pricing, and capital efficiency, effectively acting as a brand CEO who can navigate finance, supply chain, and HR to sustain long-term value.
From Cultural Heritage to Cosmetics | Mariam Abdillahi
Q: Tell us about your bestsellers and the educational resources you provide.
Mariam highlights Casino as a flagship ingredient with regenerative, antibacterial, and antioxidant properties, and notes that the product range will continue to emphasize skin health with accessible, simple routines supported by education and science.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About Growth, Brands and More

What is Growth, Brands and More about and what kind of topics does it cover?

This show analyzes how consumer brands win in competitive markets by pairing practitioner-led conversations with actionable frameworks. Across recent episodes, the discussion centers on portfolio architecture, route-to-market optimization, pricing logic, and brand strategy, all through the lens of real-world FMCG leadership. Guests range from senior executives at global CPG players to founders building the next generation of brands, with recurring emphasis on shopper behavior, category dynamics, and the evolving role of sustainability and ecosystems in growth. A standout characteristic is the focus on tangible, implementable insights rather than broad marketing theory, making it especially useful for brand and growth teams seeking practical... more

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Which podcasts are similar to Growth, Brands and More?

These podcasts share a similar audience with Growth, Brands and More:

1. The Story of Money

How many episodes of Growth, Brands and More are there?

Growth, Brands and More launched 2 years ago and published 93 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Growth, Brands and More?

Recent guests on Growth, Brands and More include:

1. Andy O'Brien
2. Magda Adamska
3. François Bazini
4. Joel Rubenstein
5. Todd Kirk
6. Rafal Walendzik
7. Inga Dengel
8. Leon Ramselaar

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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