Growth, Brands and More
Filiberto AmatiGrowth, Brands, and More is the FMCG Growth Operating System in podcast form. Each episode breaks down how consumer goods brands win (or lose) in competitive markets. Hosted by Filiberto Amati, a growth consultant with 25 years of experience across P&G, Philips, and Campari, the show goes deep into the levers that drive real commercial results: portfolio architecture, route to market, pricing logi... more
| Publishes | Twice monthly | Episodes | 87 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
Listen to this Podcast
Latest Episodes
From Chief Marketing Officer to Chief Growth Officer.
New Label or New Reality? What’s the future of marketing?
Filiberto interviews François Bazini, former CMO Europe at Suntory, about how the CMO role is changing and why some companies relabel i... more
Nicotine Products are not a smoking cessation category anymore.The Blurring Boundaries of Nicotine. And that changes everything.
Nicotine pouches show this shift clearly.
They look less like medicine and more like mints.
Consumers prefer formats t... more
Why are so many FMCGs so focused on cannibalising their own demand?
Why is volume growth not really at the centre of the way they operate?
Todd and Filiberto discuss how innovation can create incremental demand rather than just redistribute it by ... more
Why do companies in FMCG choose low probability growth?
In the big data era, why are most of the FMCG launches supply-driven instead of demand-driven?
Today’s guest is Todd Kirk, Principal and Managing Director at Middle Game Services. Kirk explain... more
Key Facts
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #74 |  France/Business/Marketing |
Apple Podcasts | #209 |  Italy/Business/Marketing |
Apple Podcasts | #19 |  Chile/Business/Marketing |
Apple Podcasts | #19 |  Ireland/Business/Marketing |
Apple Podcasts | #179 |  Denmark/Business/Marketing |
Apple Podcasts | #226 |  Sweden/Business/Marketing |
Apple Podcasts | #245 | Chile/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Growth, Brands and More launched 2 years ago and published 87 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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