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Artwork for Growth, Brands and More

Growth, Brands and More

Filiberto Amati
Sustainability
Gummy Supplements
Nicotine
Papertronics
Barometer
Beverage Industry
Gen Z
Middle Game
Poland
Cerret
Transformation
Shopnosis
Death's Door Spirits
BIOVA Project
Black Flamingo Beauty
Economies Of Scope
Toxic Growth
Craft Beer
Brand Strategy
Shopper Behavior

Growth, Brands, and More is the FMCG Growth Operating System in podcast form. Each episode breaks down how consumer goods brands win (or lose) in competitive markets. Hosted by Filiberto Amati, a growth consultant with 25 years of experience across P&G, Philips, and Campari, the show goes deep into the levers that drive real commercial results: portfolio architecture, route to market, pricing logi... more

PublishesTwice monthlyEpisodes90Founded2 years ago
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BusinessMarketing

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Artwork for Growth, Brands and More

Latest Episodes

Can we model consumer choices in a timely fashion?

Shouldn’t we test product-related design choices before launching them into the market?

The episode features Andy O’Brien, FMCG & RETAIL VP at Epic Insights, discussing his FMCG background and Epic... more

Why do brands follow trends and waves, embracing change when it is not needed?

Why aren’t they obsessing about brand relevance, which is potentially the mother of all brand problems?

In this Growth Brands and More episode, Philippo interviews brand... more

Growth at any cost is still a mantra. But toxic growth creates more problems than it solves.

In part two of the chat with François Bazini, the host continues a conversation about “toxic growth” and why CMOs fail, arguing that marketers often chase ... more

From Chief Marketing Officer to Chief Growth Officer.

New Label or New Reality? What’s the future of marketing?

Filiberto interviews François Bazini, former CMO Europe at Suntory, about how the CMO role is changing and why some companies relabel i... more

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Recent Guests

Magda Adamska
Brand strategy consultant, operator and founder of Brand Struck
Brand Struck
Episode: The Relevance Blueprint | Magda Adamska
François Bazini
Former Suntory executive; beverage industry leader
Suntory
Episode: Avoiding Toxic Growth | François Bazini
Joel Rubenstein
Industry expert in nicotine and consumer health, with extensive experience in pharma nicotine products and cessation
Independent industry expert (formerly with GSK, BAT/Esaya, Philip Morris)
Episode: The Blurring Boundaries of Nicotine | Joel Rubenstein
Todd Kirk
Guest expert discussing portfolio strategy and innovation
(not explicitly stated in transcript)
Episode: FMCG Portfolio Decisions | Todd Kirk | Part 2
Rafal Walendzik
Managing Director Stock Spirits Czech Republic
Stock Spirits
Episode: Embracing Change and Risk | Rafal Walendzik
Inga Dengel
Former general manager with extensive corporate experience in large FMCG groups
(not explicitly stated in transcript)
Episode: Generational Shifts | Part 2 | Inga Dengel
Konstantinos Delialis
Episode: Reimagining Brand Growth | Part 2 | Konstantinos Delialis
Dominik Wilk
Retail expert with extensive experience in Polish food & beverage distribution and retail
European/Polish retail organizations (Eurocash, Leclerc, etc.)
Episode: Cracking the Polish Retail Market | Dominik Wilk
Alexandre Cerret
Entrepreneur behind Cerret luxury safety wearables
Cerret
Episode: Reimagining Wearables: From Fashion to Function | Alex Cerret

Host

Filiberto Amati
Host of Growth, Brands and More

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Goodbye CMO. Hello Chief Growth Officer | François Bazini
Q: What is the biggest difference between a functional head and a CEO, and where should CMOs look to grow their scope?
CMOs should expand beyond marketing to own cross-functional trade-offs like top-line vs bottom-line, pricing, and capital efficiency, effectively acting as a brand CEO who can navigate finance, supply chain, and HR to sustain long-term value.
From Cultural Heritage to Cosmetics | Mariam Abdillahi
Q: Tell us about your bestsellers and the educational resources you provide.
Mariam highlights Casino as a flagship ingredient with regenerative, antibacterial, and antioxidant properties, and notes that the product range will continue to emphasize skin health with accessible, simple routines supported by education and science.
Blurrification at the heart of Nutraceuticals | Part I | Maahan Mirnezami
Q: Based on your experience, what problems do you observe in the current competitive supplement market that prompted you to develop Biova Health?
The main issue is a lack of education and trust: patients and even some doctors struggle to choose which brand to trust, so Biova Health aims to add scientific credibility, pharmaceutical-grade ingredients, and transparent dosing while making the product easy to integrate into daily life.
Shrinking for Growth In Beverages
Q: How can listeners contact you for more information?
Filiberto invites listeners to connect via LinkedIn or his Growth, Brands, and More podcast, and to visit amatassociates.com for more resources.
Shrinking for Growth In Beverages
Q: Can we get an insight on listed companies versus non-listed companies and how their approaches differ?
He notes that listed companies tend to deprioritize long-term plans in favor of near-term quarterly targets, while privately held and family-owned firms may pursue longer horizons, though debt and investor pressures still influence them.

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Frequently Asked Questions About Growth, Brands and More

What is Growth, Brands and More about and what kind of topics does it cover?

This show analyzes how consumer brands win in competitive markets by pairing practitioner-led conversations with actionable frameworks. Across recent episodes, the discussion centers on portfolio architecture, route-to-market optimization, pricing logic, and brand strategy, all through the lens of real-world FMCG leadership. Guests range from senior executives at global CPG players to founders building the next generation of brands, with recurring emphasis on shopper behavior, category dynamics, and the evolving role of sustainability and ecosystems in growth. A standout characteristic is the focus on tangible, implementable insights rather than broad marketing theory, making it especially useful for brand and growth teams seeking practical... more

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1. Uncensored CMO

How many episodes of Growth, Brands and More are there?

Growth, Brands and More launched 2 years ago and published 90 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Growth, Brands and More?

Recent guests on Growth, Brands and More include:

1. Magda Adamska
2. François Bazini
3. Joel Rubenstein
4. Todd Kirk
5. Rafal Walendzik
6. Inga Dengel
7. Konstantinos Delialis
8. Dominik Wilk

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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