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Artwork for Growth, Brands and More

Growth, Brands and More

Filiberto Amati
Sustainability
Gummy Supplements
Packaging
Nicotine
Papertronics
Barometer
Beverage Industry
FMCG
Gen Z
Poland
Middle Game
Cerret
Transformation
Death's Door Spirits
Economies Of Scope
Shopnosis
BIOVA Project
Black Flamingo Beauty
Toxic Growth
RTD

Growth, Brands, and More is the FMCG Growth Operating System in podcast form. Each episode breaks down how consumer goods brands win (or lose) in competitive markets. Hosted by Filiberto Amati, a growth consultant with 25 years of experience across P&G, Philips, and Campari, the show goes deep into the levers that drive real commercial results: portfolio architecture, route to market, pricing logi... more

PublishesTwice monthlyEpisodes95Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Growth, Brands and More

Latest Episodes

What if sustainability needed to go beyond Carbon management to become a strategy?

In this episode, Adam discusses sustainability in FMCG, with an emphasis on localised water risk management. He touches on technologies for water efficiency and close... more

What if sustainability were not about doing good or looking good? What if it were about risk management??

In this episode, Filiberto interviews sustainability professional Adam Pawelas - a sustainability veteran in food and beverages - about how sus... more

Do large organisations really understand complexity? Or do they underestimate it?

The discussion argues that operations exist to manage organisational complexity but are often overlooked unless disruptions occur, making end-to-end understanding hard... more

Why is there a disconnect between commercial objectives and operational ability to deliver those objectives?

In this episode, our guest, Pierre-Yves Parent, a transformation and operations veteran from Procter & Gamble, Diageo, and Coty, discusses w... more

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Recent Guests

Adam Pawelas
Sustainability veteran with 20+ years in FMCG and foods & beverages
Unspecified in transcript (sustainability veteran)
Episode: The Strategic Evolution of Sustainability | Adam Pawelas | Part 1
Pierre-Yves Parant
Guest expert on FMCG operations and growth strategy
Episode: Navigating Complexity in FMCG | Pierre-Yves Parant
Andy O'Brien
Researcher sharing insights from conjoint analysis and packaging studies
Episode: Decoding Consumers: RTDs Beer and GLP-1 | Andy O'Brien | Part 2
Magda Adamska
Brand strategy consultant, operator and founder of Brand Struck
Brand Struck
Episode: The Relevance Blueprint | Magda Adamska
François Bazini
Former Suntory executive; beverage industry leader
Suntory
Episode: Avoiding Toxic Growth | François Bazini
Joel Rubenstein
Industry expert in nicotine and consumer health, with extensive experience in pharma nicotine products and cessation
Independent industry expert (formerly with GSK, BAT/Esaya, Philip Morris)
Episode: The Blurring Boundaries of Nicotine | Joel Rubenstein
Todd Kirk
All-round marketer, market researcher focused on analytics and decision-making in FMCG and retail
Middle Game
Episode: FMCG Portfolio Decisions | Todd Kirk | Part 1
Rafal Walendzik
Managing Director Stock Spirits Czech Republic
Stock Spirits
Episode: Embracing Change and Risk | Rafal Walendzik
Inga Dengel
Industry executive with experience at DHL, Mattel, PepsiCo; founder of Young Blossom 25
PepsiCo (former Greece and Cyprus GM); Young Blossom 25 founder
Episode: Generational Shifts | Part 1 | Inga Dengel

Host

Filiberto Amati
Host of Growth, Brands and More

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#231
Chile/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The Strategic Evolution of Sustainability | Adam Pawelas | Part 1
Q: When you walk into a room and you need to pitch sustainability effort, what's the biggest constraint you are facing?
The biggest challenges are overcoming myths that sustainability is just a cost or that it is flatlining; in reality it is increasingly tied to investor expectations, product portfolios, and risk management, requiring clear data, measurable impact, and alignment with business value.
RTDs, Conjoint and Consumer Choices | Andy O'Brien | Part 1
Q: Tell a bit more about yourself, where you come from, what do you do?
I'm Irish by birth, with a background in econometrics and a career spanning Kantar, Unilever, Innocent, and then Epic Insights, where I look after the FMCG stream and help clients make faster, better-priced decisions.
RTDs, Conjoint and Consumer Choices | Andy O'Brien | Part 1
Q: Hi Andy, how are you?
I'm very good, thank you.
Decoding Consumers: RTDs Beer and GLP-1 | Andy O'Brien | Part 2
Q: You recently published a search on the Irish style tunas look alike in Aldi. What did you learn?
The study found that private label can imitate brand cues but that dramatic, differentiated design (like a gold finish) can justify a higher price and still maintain share, highlighting the value of strategic packaging choices.
Goodbye CMO. Hello Chief Growth Officer | François Bazini
Q: What is the biggest difference between a functional head and a CEO, and where should CMOs look to grow their scope?
CMOs should expand beyond marketing to own cross-functional trade-offs like top-line vs bottom-line, pricing, and capital efficiency, effectively acting as a brand CEO who can navigate finance, supply chain, and HR to sustain long-term value.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Frequently Asked Questions About Growth, Brands and More

What is Growth, Brands and More about and what kind of topics does it cover?

This show analyzes how consumer brands win in competitive markets by pairing practitioner-led conversations with actionable frameworks. Across recent episodes, the discussion centers on portfolio architecture, route-to-market optimization, pricing logic, and brand strategy, all through the lens of real-world FMCG leadership. Guests range from senior executives at global CPG players to founders building the next generation of brands, with recurring emphasis on shopper behavior, category dynamics, and the evolving role of sustainability and ecosystems in growth. A standout characteristic is the focus on tangible, implementable insights rather than broad marketing theory, making it especially useful for brand and growth teams seeking practical... more

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Which podcasts are similar to Growth, Brands and More?

These podcasts share a similar audience with Growth, Brands and More:

1. The Story of Money

How many episodes of Growth, Brands and More are there?

Growth, Brands and More launched 2 years ago and published 95 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Growth, Brands and More?

Recent guests on Growth, Brands and More include:

1. Adam Pawelas
2. Pierre-Yves Parant
3. Andy O'Brien
4. Magda Adamska
5. François Bazini
6. Joel Rubenstein
7. Todd Kirk
8. Rafal Walendzik

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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