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Growth Activated | The B2B Marketing Leadership Podcast

Mandy Walker
B2B Marketing
Marketing
Artificial Intelligence
Product Marketing
Marketing Leadership
Demand Generation
CFO
Leadership
Content Marketing
Marketing Strategy
Marketing Job Market
Go-To-Market Strategy
Value Creation
Sales and Marketing Alignment
Growth and Demand Generation
Salary Trends
Go-To-Market Strategies
B2B Saas
Enterprise Value
Marketing Strategies

Growth Activated is a podcast for B2B marketing leaders who want to elevate their marketing strategies, lead confidently, and drive real business results. Each episode offers actionable insights and proven frameworks to help you activate growth for your team, your company, and your career.

PublishesWeeklyEpisodes48Foundeda year ago
Number of ListenersCategories
MarketingManagementBusiness

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Artwork for Growth Activated

Latest Episodes

#48 - Most ABM programs don't fail because of tactics. They fail before a single campaign runs — because the accounts were wrong, the structure wasn't there, and nobody agreed on what success actually looked like.

Brandon Redlinger has spent his car... more

#47 - Most B2B marketing leaders know YouTube is the second-largest search engine on the planet. Almost none are actually using it well — and that gap is still wide open.

Samu Kovacs, founder of KS Media, has built a YouTube-first agency that works ... more

#46 - The CMO has the shortest tenure in the C-suite. The most scrutiny. And right now, more opportunity than ever — if you can see it clearly enough to seize it.

Matt Heinz has spent 18 years helping B2B companies build more predictable revenue, an... more

#45 - LinkedIn would have you believe your competitors are running fully autonomous AI teams. They're not.

The real picture of AI adoption in B2B marketing is far more varied — and far more instructive. Most marketing organizations are somewhere in ... more

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Recent Guests

Jonathan Kvarfordt
Coach K, AI strategy expert and GoToMarket leader
Momentum (acquired by Salesforce)
Episode: GTM AI Adoption That Actually Sticks: Optimization, Amplification, and Reinvention (with Jonathan Kvarfordt)
Amos Bar-Joseph
CEO of Swan, co-founder building autonomous GTM
Swan AI
Episode: AI-Powered GTM: 3 Founders → $30M ARR with Amos Bar-Joseph
Tom Hunt
CEO of Fame, a leading B2B podcast agency
Fame
Episode: How to Build a B2B Podcast That Drives Pipeline (with Tom Hunt)
Brendan Hufford
Founder of Growth Sprints, helps B2B SaaS companies scale through content.
Growth Sprints
Episode: Content Strategy That Builds Pipeline: Discovery, Virality, and Relationship Loops (with Brendan Hufford)
Ridhi Singh
Founder of 91 Ninjas and go-to-market partner for B2B SaaS and AI companies
91 Ninjas
Episode: Community-Led Growth in B2B: How CMOs Build a Trust Moat (and Drive Pipeline) - with Ridhi Singh
Gabe Lullo
CEO of Alleyoop, an outbound sales development partner
Alleyoop
Episode: Employee Advocacy That Drives 45% of Revenue: How to Build an Employee-Led Content Engine (with Gabe Lullo)
Carol Meyers
Former Chief Marketing Officer and VP of Sales, advisor at Glasswing Ventures
Glasswing Ventures
Episode: The CMO’s Role in an AI-Driven Market: Customers, Competition, and Change with Carol Meyers
Kayla Bryant
General Manager at Two Trees PPC, and host of the Marketing Chatroom.
Two Trees PPC
Episode: Agency vs. In-House vs. Fractional: How to Resource Your Marketing Team
Sarah Renner
VP of Marketing Strategy and Analytics at MarketBridge
MarketBridge
Episode: Go-to-Market Science: How to Build an Experimentation Engine That Actually Moves the Needle with Sarah Renner

Host

Mandy Walker
Host of Growth Activated, with 15 years of experience leading marketing teams, emphasizing actionable insights for marketing leadership.

Reviews

5.0 out of 5 stars from 23 ratings
  • Must-Listen for B2B Marketing Leaders

    Growth Activated has quickly become one of my favorite listens. Mandy does a great job getting to the heart of the challenges marketing leaders are actually facing today—without the fluff. The episodes are thoughtful, well-paced, and full of useful insights I’ve been able to apply to my own work. Highly recommend for anyone leading (or aspiring to lead) in B2B marketing.

    Apple Podcasts
    5
    Ball player61998
    United States10 months ago
  • Great Insights

    I love how she breaks down the marketing world in such a professional but easy-to-understand way. Great insight and awesome approach from both the business and customer angles.

    Apple Podcasts
    5
    Marisakins1
    United Statesa year ago
  • Easy listen, LOTS of Learnings

    Love that there are clear actions items! Mandy break through the unnecessary industry jargon, speaking transparently, making it easy to listen to AND learn from.

    Apple Podcasts
    5
    ValidValerie
    United Statesa year ago
  • Best marketing podcast I’ve come across

    As a senior customer marketing manager, this podcast is my new go-to for all things strategy and planning. So much deep and applicable insight that isn’t easily accessible online. Couldn’t take notes fast enough - 10/10 recommend!

    Apple Podcasts
    5
    jensta91
    United Statesa year ago
  • Growth Activated

    WOW!! Instantly have several simple things I can do to elevate my role as a marketing leader. THANK YOU Mandy!!!

    Apple Podcasts
    5
    ALLL64-25
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the direct and practical insights that resonate with the challenges of modern B2B marketing leadership.
Many reviewers mention the actionable advice provided, making it easy for them to implement strategies in their own work.
Positive feedback highlights the host's ability to tackle complex topics in an engaging manner, bolstering the podcast's reputation as a must-listen for those in marketing leadership roles.
Overall, the podcast is regarded as a valuable resource for B2B marketers looking to enhance their skills and adapt to changing trends.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Agency vs. In-House vs. Fractional: How to Resource Your Marketing Team
Q: What are some of the things that you're looking at when shopping for an agency or looking to make a contract hire?
Mandy emphasizes the importance of specialization and adaptation to AI as key factors in selecting an agency.
Agency vs. In-House vs. Fractional: How to Resource Your Marketing Team
Q: What are some of the signals that you see that it could be time to either make another in-house hire or choose an agency to help support you?
Mandy discusses the necessity for agencies with large-scale projects and when deep expertise in specific areas, like SEO or PR, is needed.
The CMO’s Role in an AI-Driven Market: Customers, Competition, and Change with Carol Meyers
Q: Are there any big experiments or types of experiments that CMOs should focus on?
CMOs should invest in building custom LLMs and creating content factories to enhance marketing efficiencies.
The CMO’s Role in an AI-Driven Market: Customers, Competition, and Change with Carol Meyers
Q: What should CMOs be focusing on as AI impacts marketing?
CMOs should prioritize understanding how AI affects customer behavior, competition, and market dynamics to drive strategies that adapt to these changes.
The CMO’s Role in an AI-Driven Market: Customers, Competition, and Change with Carol Meyers
Q: What inspired you to go from sales to marketing?
Carol described her unexpected transition into sales and her realization that her passion lies more in go-to-market strategy rather than in pure sales roles.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Growth Activated

What is Growth Activated about and what kind of topics does it cover?

This podcast serves as an invaluable resource for B2B marketing leaders seeking to enhance their strategies and leadership capabilities. It offers actionable insights and proven frameworks that focus on driving measurable business results. Commonly explored topics include go-to-market strategies, leveraging AI in marketing, and the essential skills needed for effective team leadership. The format promotes not only tactical knowledge but also personal growth within marketing roles, making it approachable and practical for listeners aiming to tackle contemporary challenges in the B2B landscape.

Unique to this podcast is its blend of data-driven decision-making with genuine leadership narratives, often featuring experienced guests who share t... more

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Which podcasts are similar to Growth Activated?

These podcasts share a similar audience with Growth Activated:

1. The Daily Stoic
2. Marketing Against The Grain
3. Pod Save America
4. Marketing School - Digital Marketing and Online Marketing Tips
5. The Diary Of A CEO with Steven Bartlett

How many episodes of Growth Activated are there?

Growth Activated launched a year ago and published 48 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Growth Activated?

Recent guests on Growth Activated include:

1. Jonathan Kvarfordt
2. Amos Bar-Joseph
3. Tom Hunt
4. Brendan Hufford
5. Ridhi Singh
6. Gabe Lullo
7. Carol Meyers
8. Kayla Bryant

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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