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Growth Activated | The B2B Marketing Leadership Podcast

Mandy Walker
CFO
Marketing
Value Creation
B2B Saas
Enterprise Value
Brand Investment
Business Strategy
Marketing Planning
Sales and Marketing Alignment
Marketing and Executive Relationships
M&A Advisory
Marketing Strategies
Networking
Personal Branding
Go-To-Market Strategy
Data Strategy
Product Marketing
CMO Crisis
Customer Centric Growth Engine
Career Development

Growth Activated is a podcast for B2B marketing leaders who want to elevate their marketing strategies, lead confidently, and drive real business results. Each episode offers actionable insights and proven frameworks to help you activate growth for your team, your company, and your career.

PublishesWeeklyEpisodes35Foundeda year ago
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BusinessMarketingManagement

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Latest Episodes

#35: Struggling to decide whether to hire a marketing agency, add in-house headcount, or bring in fractional support? You’re not alone — and the answer is changing fast in 2025.

In this special episode, Mandy switches seats and joins Kayla Bryant, G... more

What if your marketing org operated like a science lab—with clear hypotheses, clean data, and experiments that actually change how you invest your budget?

In this episode of Growth Activated, I’m joined by Sarah Renner, VP of Marketing Strategy & An... more

What if you could pull off a full rebrand and ship a new website in six weeks—without a big agency, giant budget, or in-house dev team?

In this episode of Growth Activated, CMO Dana Gagnon (Every, ex-Pluralsight) breaks down how she used AI to lead ... more

It’s been a full season - from wedding planning and family celebrations to prepping new episodes for the podcast. In this short update, Mandy shares what’s been happening behind the scenes, why the feed’s been quieter, and what listeners can look for... more

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Recent Guests

Sarah Renner
VP of Marketing Strategy and Analytics at MarketBridge
MarketBridge
Episode: Go-to-Market Science: How Sarah Renner Turns B2B Marketing into an Experimentation Engine
Dana Gagnon
CMO at Every and former marketing leader at Pluralsight.
Every
Episode: AI-Powered Rebrand in 6 Weeks: How CMO Dana Gagnon Relaunched Her Brand & Website with a Tiny Team
Carolyn Dilks
Co-founder of Passetto, B2B tech marketing expert, and co-host of the Go-to-Market Live Podcast
Passetto
Episode: The Pipeline Black Box: Why Your GTM Factory Stalls (and How to Fix It)
Bryna Dilman
Seasoned Growth & Demand Gen leader
Episode: Brand vs. Demand, Pipeline Pressure, and GTM Essentials: A Live Coaching Session with Bryna Dilman
Ruth Zive
Four-time CMO with experience in AI-driven SaaS companies
Voices
Episode: Lessons from a 4× CMO: AI, Brand Voice, and Annual Planning in B2B Marketing (with Ruth Zive)
Morgan Ingram
Founder of AMP Creative, expert in LinkedIn strategies and social selling
AMP Creative
Episode: LinkedIn Strategy That Works: 5 Steps B2B Marketing Leaders Can Use to Activate Sales
Erik Jacobson
Founder of Hatch.fm and host of the 95% Content Podcast, content strategist for B2B brands
Hatch.fm
Episode: Content Strategy 2.0: How Top B2B Brands Win on LinkedIn, YouTube & Podcasts
Mark Goloboy
A marketing strategist and AI consultant who helps startups and enterprise companies rethink their go-to-market through the lens of AI.
Market Growth Consulting
Episode: Search Everywhere Optimization: How AI Is Changing the SEO Game
Katie Martell
A LinkedIn top voice, keynote speaker, and unapologetic truth teller focused on brand authenticity.
Episode: To Show Up or Stay Silent? Lessons in Building Brave, Authentic B2B Brands with Katie Martell

Host

Mandy Walker
Host of Growth Activated with 15 years of experience leading marketing teams, specializing in actionable insights and leadership in B2B marketing.

Reviews

5.0 out of 5 stars from 23 ratings
  • Must-Listen for B2B Marketing Leaders

    Growth Activated has quickly become one of my favorite listens. Mandy does a great job getting to the heart of the challenges marketing leaders are actually facing today—without the fluff. The episodes are thoughtful, well-paced, and full of useful insights I’ve been able to apply to my own work. Highly recommend for anyone leading (or aspiring to lead) in B2B marketing.

    Apple Podcasts
    5
    Ball player61998
    United States7 months ago
  • Great Insights

    I love how she breaks down the marketing world in such a professional but easy-to-understand way. Great insight and awesome approach from both the business and customer angles.

    Apple Podcasts
    5
    Marisakins1
    United Statesa year ago
  • Easy listen, LOTS of Learnings

    Love that there are clear actions items! Mandy break through the unnecessary industry jargon, speaking transparently, making it easy to listen to AND learn from.

    Apple Podcasts
    5
    ValidValerie
    United Statesa year ago
  • Best marketing podcast I’ve come across

    As a senior customer marketing manager, this podcast is my new go-to for all things strategy and planning. So much deep and applicable insight that isn’t easily accessible online. Couldn’t take notes fast enough - 10/10 recommend!

    Apple Podcasts
    5
    jensta91
    United Statesa year ago
  • Growth Activated

    WOW!! Instantly have several simple things I can do to elevate my role as a marketing leader. THANK YOU Mandy!!!

    Apple Podcasts
    5
    ALLL64-25
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show's focus on community and real-world challenges resonates well, making it a favorite among B2B marketing professionals.
Listeners appreciate the practical insights and strategic advice offered, emphasizing the applicability of content to their own marketing roles.
Feedback often highlights the clarity and non-jargon approach to complex topics, enhancing listener engagement and learning.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Go-to-Market Science: How Sarah Renner Turns B2B Marketing into an Experimentation Engine
Q: What is the best way to understand the buyer journey?
Understanding the buyer journey requires both qualitative insights from interviews and quantitative data analytics to create a comprehensive view of customer interactions.
AI-Powered Rebrand in 6 Weeks: How CMO Dana Gagnon Relaunched Her Brand & Website with a Tiny Team
Q: How did you leverage AI in the rebranding process?
Dana details her use of AI tools for messaging, visual identity preparation, and copywriting, facilitating a faster and more efficient workflow.
AI-Powered Rebrand in 6 Weeks: How CMO Dana Gagnon Relaunched Her Brand & Website with a Tiny Team
Q: What was sort of the impetus for the rebrand and what was sort of your vision?
Dana explains the evolution of their company and the convergence of factors that made rebranding necessary, including product naming strategies and differentiation from competitors.
C-Suite Series: The CEO’s Perspective on Growth, Profitability and Marketing – with Mark Feldman
Q: How would you encourage CMOs to have open conversations about the downstream implications of business readiness?
You need to be looking more broadly at whether the business is ready for the growth.
C-Suite Series: The CEO’s Perspective on Growth, Profitability and Marketing – with Mark Feldman
Q: What do you feel like you had to learn or upskill on transitioning from marketing into the CEO role? What were the gaps?
It's really the big picture view of the business and being part of the vision.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Growth Activated

What is Growth Activated about and what kind of topics does it cover?

Targeting B2B marketing leaders, this series addresses the critical challenges and strategies facing modern marketing professionals. Episodes cover a range of pertinent topics, including go-to-market strategies, the integration of AI in marketing, and ways to bridge the gap between sales and marketing. The discussions often feature insights from industry experts and experienced marketing leaders, providing practical guidance that allows listeners to implement actionable plans in their organizations. With an emphasis on authentic brand messaging and effective leadership techniques, the content is aimed at elevating the marketing function within B2B companies, making it a valuable resource for those in leadership roles looking for contemporar... more

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Which podcasts are similar to Growth Activated?

These podcasts share a similar audience with Growth Activated:

1. The Dave Gerhardt Show

How many episodes of Growth Activated are there?

Growth Activated launched a year ago and published 35 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Growth Activated?

Recent guests on Growth Activated include:

1. Sarah Renner
2. Dana Gagnon
3. Carolyn Dilks
4. Bryna Dilman
5. Ruth Zive
6. Morgan Ingram
7. Erik Jacobson
8. Mark Goloboy

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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