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Growth Activated | The B2B Marketing Leadership Podcast

Mandy Walker
B2B Marketing
Artificial Intelligence
Marketing
Product Marketing
Marketing Leadership
Demand Generation
CFO
Leadership
Content Marketing
Marketing Strategy
Marketing Job Market
Go-To-Market Strategy
Value Creation
Sales and Marketing Alignment
Growth and Demand Generation
Salary Trends
Go-To-Market Strategies
B2B Saas
Enterprise Value
Marketing Strategies

Growth Activated is a podcast for B2B marketing leaders who want to elevate their marketing strategies, lead confidently, and drive real business results. Each episode offers actionable insights and proven frameworks to help you activate growth for your team, your company, and your career.

PublishesWeeklyEpisodes50Foundeda year ago
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Latest Episodes

#50 - AI promised marketing leaders more time. So why do so many of us feel busier — and more stretched — than ever?

That’s the honest question at the center of this conversation. Two experienced CMOs sit down, peer to peer, to make sense of what ma... more

In this conversation, Mandy sits down with Liza Adams — former CMO, Human+AI org advisor, and one of the clearest voices on AI transformation in marketing — to unpack the four mindset shifts every marketing leader needs before AI can actually move th... more

#48 - Most ABM programs don't fail because of tactics. They fail before a single campaign runs — because the accounts were wrong, the structure wasn't there, and nobody agreed on what success actually looked like.

Brandon Redlinger has spent his car... more

#47 - Most B2B marketing leaders know YouTube is the second-largest search engine on the planet. Almost none are actually using it well — and that gap is still wide open.

Samu Kovacs, founder of KS Media, has built a YouTube-first agency that works ... more

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Recent Guests

Heidi Darling
AI-forward operator and former fractional CMO; founder of Savo
Savo
Episode: Work Is Not Finite: Staying Irreplaceable as AI Raises the Bar with Heidi Darling
Liza Adams
Former CMO, founder of Growth Path Partners, AI transformation expert
Growth Path Partners
Episode: The 4 Mindset Shifts CMOs Need for AI Transformation - with Liza Adams
Brandon Redlinger
Fractional CMO and Founder at Stack and Scale
Stack and Scale
Episode: Stop Running ABM Like It's Demand Gen: How to Build the Real Motion with Brandon Redlinger
Samu Kovacs
Founder of KS Media, a YouTube-first agency
KS Media
Episode: YouTube for B2B: From Zero to Results in 90 Days with Samu Kovacs
Matt Heinz
Founder of Heinz Marketing; host of CMO Coffee Talk
Heinz Marketing
Episode: Elevating the CMO Role: Becoming a Chief Market Orchestrator with Matt Heinz
Jonathan Kvarfordt
Coach K, AI strategy expert and GoToMarket leader
Momentum (acquired by Salesforce)
Episode: GTM AI Adoption That Actually Sticks: Optimization, Amplification, and Reinvention (with Jonathan Kvarfordt)
Amos Bar-Joseph
CEO of Swan, co-founder building autonomous GTM
Swan AI
Episode: AI-Powered GTM: 3 Founders → $30M ARR with Amos Bar-Joseph
Tom Hunt
CEO of Fame, a leading B2B podcast agency
Fame
Episode: How to Build a B2B Podcast That Drives Pipeline (with Tom Hunt)
Brendan Hufford
Founder of Growth Sprints, helps B2B SaaS companies scale through content.
Growth Sprints
Episode: Content Strategy That Builds Pipeline: Discovery, Virality, and Relationship Loops (with Brendan Hufford)

Host

Mandy Walker
Host of Growth Activated, with extensive experience leading marketing teams.

Reviews

5.0 out of 5 stars from 23 ratings
  • Must-Listen for B2B Marketing Leaders

    Growth Activated has quickly become one of my favorite listens. Mandy does a great job getting to the heart of the challenges marketing leaders are actually facing today—without the fluff. The episodes are thoughtful, well-paced, and full of useful insights I’ve been able to apply to my own work. Highly recommend for anyone leading (or aspiring to lead) in B2B marketing.

    Apple Podcasts
    5
    Ball player61998
    United Statesa year ago
  • Great Insights

    I love how she breaks down the marketing world in such a professional but easy-to-understand way. Great insight and awesome approach from both the business and customer angles.

    Apple Podcasts
    5
    Marisakins1
    United Statesa year ago
  • Easy listen, LOTS of Learnings

    Love that there are clear actions items! Mandy break through the unnecessary industry jargon, speaking transparently, making it easy to listen to AND learn from.

    Apple Podcasts
    5
    ValidValerie
    United Statesa year ago
  • Best marketing podcast I’ve come across

    As a senior customer marketing manager, this podcast is my new go-to for all things strategy and planning. So much deep and applicable insight that isn’t easily accessible online. Couldn’t take notes fast enough - 10/10 recommend!

    Apple Podcasts
    5
    jensta91
    United Statesa year ago
  • Growth Activated

    WOW!! Instantly have several simple things I can do to elevate my role as a marketing leader. THANK YOU Mandy!!!

    Apple Podcasts
    5
    ALLL64-25
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is a reliable go-to for timely thinking on AI, GTM, and content-driven growth.
Listeners praise clear, actionable insights and frugal jargon-free delivery.
High-quality guests with real-world marketing leadership perspectives.
Guests and host deliver practical, ROI-focused strategies.

Talking Points

Recent interactions between the hosts and their guests.

The 4 Mindset Shifts CMOs Need for AI Transformation - with Liza Adams
Q: What are the four mindset shifts necessary for AI-enabled teams?
Treat AI as a thought partner; push beyond just faster work to improve quality and enable new work; use AI as a tool to build and orchestrate AI teammates; move from hierarchical silos to cross-functional teams focused on outcomes and the customer experience.
The 4 Mindset Shifts CMOs Need for AI Transformation - with Liza Adams
Q: How should leadership approach upskilling and reskilling for AI?
Upskilling should be a fiduciary company responsibility, balancing internal development with targeted external hires when necessary, and creating protected time for learning to avoid the 'pressure cooker' effect while focusing on long-term capability building.
The 4 Mindset Shifts CMOs Need for AI Transformation - with Liza Adams
Q: What is the end game CMOs should be aiming for in organizational AI transformation?
CMOs should anchor AI initiatives around customer behavior and the evolving buyer journey, building a human plus AI organization with a clear North Star that prioritizes customer outcomes over siloed functions, and ensuring people are upskilled and empowered to create new, value-driving work.
YouTube for B2B: From Zero to Results in 90 Days with Samu Kovacs
Q: What should be the pillar content approach for a YouTube strategy?
Treat YouTube as the pillar content, optimize for YouTube first, and then repurpose to other channels and formats to maximize reach and conversions.
YouTube for B2B: From Zero to Results in 90 Days with Samu Kovacs
Q: Is founder-led branding better than a company channel for growth?
Founder-led branding can be more powerful when the founder already has a strong personal brand; otherwise, a company channel can work, but the founder approach is often easier for organic growth.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Growth Activated

What is Growth Activated about and what kind of topics does it cover?

Growth Activated frequently explores practical, framework-driven approaches for B2B marketing leadership. Episodes center on AI's impact on GTM, autonomous marketing processes, content-driven pipeline strategies, and the evolving responsibilities of CMOs and marketing leaders in fast-changing tech environments. Noteworthy is the emphasis on actionable takeaways, experimentation, and real-world case studies from practitioners and operators, often balancing human creativity with AI-enabled processes. Listeners can expect concrete frameworks, ROI-focused tactics, and insights from senior marketers, agency partners, and startup founders on scaling growth and leading modern marketing teams.

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Which podcasts are similar to Growth Activated?

These podcasts share a similar audience with Growth Activated:

1. Marketing Against The Grain
2. The Diary Of A CEO with Steven Bartlett

How many episodes of Growth Activated are there?

Growth Activated launched a year ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Growth Activated?

Recent guests on Growth Activated include:

1. Heidi Darling
2. Liza Adams
3. Brandon Redlinger
4. Samu Kovacs
5. Matt Heinz
6. Jonathan Kvarfordt
7. Amos Bar-Joseph
8. Tom Hunt

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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