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Gritty is the New Pretty

Grit City Women
Entrepreneurship
Grit City Women
Branding
Intuition
Tacoma
Liz Rocks Foundation
Communication
Skincare Education
Belly Smoothie Co
Money Mindset
Vicci Martinez
Herbology Skincare
Leadership
Women In Leadership
Elevator Pitch
Astrology
Creative Intelligence
Coaching
Spirituality
Mount Baker

Listen up! The Gritty is the New Pretty Podcast is your go-to spot for unapologetic inspiration and real talk powered by Grit City Women, a badass community founded by Krystle Edwards, a leader, change maker, and all-around force who’s on a mission to empower female entrepreneurs, small business owners, and leaders.

Hosted by Krystle herself, this podcast brings you the gritty, unfiltered stories... more

PublishesMonthlyEpisodes37Founded7 years ago
Number of ListenersCategories
EntrepreneurshipBusinessCareers

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Artwork for Gritty is the New Pretty

Latest Episodes

In this episode of Gritty is the New Pretty, host Krystle Edwards sits down with Jen Dugard, founder of MumSafe, to talk about changing the way mothers are supported in fitness, pregnancy, postpartum recovery, and beyond. Jen shares how she built an ... more

What happens when you stop shrinking yourself and start building from exactly who you are? In this episode, Krystle sits down with Laura—better known as La Jefa Laura G—a first-gen Chicana entrepreneur, insurance broker, and advocate for immigrant an... more

In this episode of Gritty is the New Pretty, Krystle Edwards sits down with Jen Mueller—legendary Seattle Seahawks sideline reporter, founder of Talk Sporty to Me, and author of The Influential Conversationalist to break down real-world leadership co... more

In this episode of Gritty is the New Pretty, Krystle sits down with business and money coach Jillian Minter to unpack why “being good with numbers” isn’t the same thing as having a healthy relationship with money. Jillian shares her journey from owni... more

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Recent Guests

Laura Hepejee
First-gen Chicana entrepreneur, advocate, and mentor for immigrant and first-gen business owners navigating entrepreneurship without a blueprint
La Jefa Laura G / Branding client and business owner
Episode: 35: Identity, Risk, and Building Without a Blueprint with La Jefa Laura G
Jen Mueller
Legendary Seattle Seahawks sideline reporter and founder of Talk Sporty to Me
Talk Sporty to Me / Seattle Seahawks
Episode: 34. 15 Seconds to Impact: Communication Skills That Get You Noticed with Jen Mueller
Jillian Minter
Business and money coach
Self-employed / Money coaching
Episode: 33. Broke Thoughts, Rich Results: Rewriting Your Money Story with Jillian Minter
Dominique Dizon
Founder of Belly Smoothie Co
Belly Smoothie Co
Episode: Episode 32 : Building Without Permission with Dominique Dizon, owner of Belly Smoothie Co,
Sarita Valdes
Founder of Herbology Skincare, licensed master esthetician
Herbology Skincare
Episode: 30. Own Your Journey: Lessons in Resilience and Scaling with Sarita Valdes, founder of Herbology Skincare
Becky LaFranchi
Brand experience designer and creative strategist, founder of Hey Bex Creative Intelligence
Hey Bex Creative Intelligence / Cravy CI Co.
Episode: 29. The Future Isn't Branded It's Designed: Building Brands with Creative Intelligence™ That Lead — Not Chase with Bex LaFranchi
Vicci Martinez
Local Tacoma music legend, The Voice alum, and Orange Is the New Black actor
The Voice, Orange Is the New Black
Episode: 28. Beyond the Spotlight: Vicci Martinez on Sobriety, Sisterhood, and Staying True
Dallisa Hocking
Fifth-generation psychic medium, channeler, astrology enthusiast, life coach, energy practitioner
Episode: 27. Lead Like You Know: Intuition, Power & the Unseen with Dallisa Hocking

Host

Krystle Edwards
Host of the show, entrepreneur, leadership coach

Chart Rankings

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Apple Podcasts
#184
Canada/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

28. Beyond the Spotlight: Vicci Martinez on Sobriety, Sisterhood, and Staying True
Q: What was it like working on Orange Is the New Black and how did it affect your personal brand?
Vicci explains being cast as an inmate, the intense on-set experience, and how the role allowed her true personality to come through, while highlighting the sobriety arc that followed.
28. Beyond the Spotlight: Vicci Martinez on Sobriety, Sisterhood, and Staying True
Q: How did your journey with The Voice influence your career and artistic direction?
She describes using The Voice as a stepping stone to a label but emphasizes the importance of staying true to her artistry and not losing herself amid industry pressures.
28. Beyond the Spotlight: Vicci Martinez on Sobriety, Sisterhood, and Staying True
Q: Why don't you start off with telling us about yourself?
Vicci shares her Tacoma roots, early musical ambitions, and how leaving a strict religious upbringing shaped her drive to tell her own story through music.
30. Own Your Journey: Lessons in Resilience and Scaling with Sarita Valdes, founder of Herbology Skincare
Q: What advice would you give to other women entrepreneurs about owning their wins?
She stresses the importance of recognizing and embodying wins to build confidence, which in turn attracts clients and partners and helps sustain momentum through challenges.
30. Own Your Journey: Lessons in Resilience and Scaling with Sarita Valdes, founder of Herbology Skincare
Q: What was your biggest lesson learned about funding and scaling without overextending yourself?
She reflects on starting with limited credit and private loans, avoiding large loans or home refinancing, and argues for gradual growth, saving, and reinvestment rather than rushing to scale.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About Gritty is the New Pretty

What is Gritty is the New Pretty about and what kind of topics does it cover?

A candid, woman-led show that centers on entrepreneurship, leadership, branding, and resilience. Across recent episodes, listeners are treated to practical guidance from female founders and coaches, insights on money mindset and branding, and discussions about leadership, communication, and personal growth in business. Notable themes include building without a blueprint, leveraging community and mentorship, aligning brand with personal identity, and integrating intuition or spirituality into leadership. A recurring thread is empowering women to scale businesses while staying connected to community values, with sponsor segments that highlight creative branding and risk education. The format blends actionable tips, personal storytelling, and ... more

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1. Good Hang with Amy Poehler

How many episodes of Gritty is the New Pretty are there?

Gritty is the New Pretty launched 7 years ago and published 37 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Gritty is the New Pretty?

Recent guests on Gritty is the New Pretty include:

1. Laura Hepejee
2. Jen Mueller
3. Jillian Minter
4. Dominique Dizon
5. Sarita Valdes
6. Becky LaFranchi
7. Vicci Martinez
8. Dallisa Hocking

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