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Artwork for GovComms: The Future of Government Communication

GovComms: The Future of Government Communication

contentgroup
Government Communication
Artificial Intelligence
Storytelling
Social Media
Climate Change
Crisis Communication
Public Relations
Stakeholder Engagement
Leadership
Public Trust
Behavioral Science
Public Sector
Introversion
Covid-19
Disinformation
Media Landscape
Digital Communication
Murray-Darling Basin
Communication
Trust In Government

Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact. A podcast by contentgroup, leaders in government communication.

Watch our episodes in video on... more

PublishesMonthlyEpisodes359Founded4 years ago
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Artwork for GovComms: The Future of Government Communication

Latest Episodes

Governments cannot afford to keep talking about AI as a future challenge when citizens are already expecting better, faster, and more human-centred services.

In this episode of GovComms, David Pembroke speaks with Pete Williams (Chief Edge Officer ... more

YouTube

Governments are full of data, but it’s insight that drives real change.

In this episode of GovComms, David Pembroke joins Garrett Tyler-Parker, Director of Analysis and Insights at Tourism Research Australia.

Together, they break down how good rese... more

YouTube

As we step into 2026, now's the time to ensure everyone's voice is heard.

In this episode of GovComms, we revisit host David Pembroke's conversation with Richard Etienne: internal communications expert, author of The Introvert’s Survival Guide, and ... more

In an era of constant disruption, government communicators are being asked to lead without all the answers.

In this episode of GovComms, David Pembroke is joined by leadership experts Dr Marianne Broadbent and Adam Kyriacou to explore how communicat... more

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Recent Guests

Pete Williams
Chief Edge Officer at Deloitte Centre for the Edge Australia
Deloitte
Episode: EP#190: Act to Decide — Why Governments Need to Act on AI Now
Garrett Tyler-Parker
Director of Analysis and Insights at Tourism Research Australia, an expert in market research and analysis.
Tourism Research Australia
Episode: EP#189: The “So What” Problem — Turning Numbers into Insight (and Action)
Richard Etienne
Internal communications expert and founder of The Introvert Space
The Introvert Space
Episode: EP#188: Revisiting 'Leading Quietly: The power of introverts at work'
Dr. Marianne Broadbent
Contributor to leadership and communication strategies, previously held senior roles at Gartner.
Future Leadership
Episode: EP#187: Leading Through Uncertainty
Adam Kyriacou
Leadership expert with over 20 years of experience in multiple sectors.
Future Leadership
Episode: EP#187: Leading Through Uncertainty
Natasha Plowman
Communication strategist, media trainer and advisor
Spinning Red
Episode: EP#186: Stop talking, start listening — the secret to better government communication
Oluchi Ezeugo
Corporate communications professional with experience across Africa, specializing in executive communications and internal engagement.
Episode: EP#185: Authentic storytelling: building trust when it matters most
Ross Monaghan
Communications leader and award-winning educator from Deakin University
Deakin University
Episode: EP#184: Communicators in the driver’s seat: Leading with AI and trust
James Healy
Founder and managing director of The Behaviour Boutique, expert in behavioral science and communication.
The Behaviour Boutique
Episode: EP#183: Context is key: Behavioural science in Government communication

Host

David Pembroke
David Pembroke, host of GovComms and related government communication programs.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#83
United Kingdom/Government
Apple Podcasts
#239
Australia/Government
Apple Podcasts
#118
Norway/Government
Apple Podcasts
#191
Belgium/Government
Apple Podcasts
#203
Taiwan/Government

Talking Points

Recent interactions between the hosts and their guests.

EP#190: Act to Decide — Why Governments Need to Act on AI Now
Q: What advice would you have for government communicators as they prepare for a future with AI?
Start with internal capability, mentor programs, and cross-department collaboration. Run hackathons, surface successful pilots, provide an open toolkit, and seek sponsorship to clear pathways for innovation while maintaining focus on protecting data and ensuring clear, user-friendly citizen interactions.
EP#190: Act to Decide — Why Governments Need to Act on AI Now
Q: What are the most common requests you're receiving from government and what big problems are they trying to solve?
Requests center on modernizing internal systems, enabling better citizen-facing services, and reducing friction in policy and disaster response through AI-assisted workflows. The emphasis is on practical pilots, data governance, and empowering teams to experiment with guardrails.
EP#190: Act to Decide — Why Governments Need to Act on AI Now
Q: What advice do you have to government communicators as they start looking forward to making a contribution into the future?
Focus on creating an environment where frontline workers can experiment with AI, share learnings, and identify high-impact problems to solve. Build sponsorship, practical tools, and clear governance so people can safely test ideas, learn, and scale successful pilots, rather than waiting for perfect certainty.
EP#187: Leading Through Uncertainty
Q: How should communications teams think about their role in leadership?
Adam states that communication teams should model leadership behavior and align their messages with the enterprise's key purpose.
EP#187: Leading Through Uncertainty
Q: What advice do you have for teams to deal with change in government communication?
Marianne suggests stepping back to clarify purpose and strategy while leveraging strengths to manage changes effectively.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A thoughtful interview series focused on government and public-sector communication, leadership, and policy delivery, with frequent emphasis on AI, digital engagement, crisis communication, and storytelling. Episodes feature executives, consultants, and researchers who bring practical governance perspectives, research methods, and real-world case studies from Australia, Europe, and Africa. Notable threads include how AI reshapes public communications, the ethics and trust considerations of technology in government, the role of internal and external communications in crisis or change, and strategies for authentic, audience-centered messaging. The format tends to blend personal career anecdotes with actionable frameworks for improving governm... more

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1. The Morning Edition
2. News Club

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this podcast launched 4 years ago and published 359 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Recent guests on this podcast include:

1. Pete Williams
2. Garrett Tyler-Parker
3. Richard Etienne
4. Dr. Marianne Broadbent
5. Adam Kyriacou
6. Natasha Plowman
7. Oluchi Ezeugo
8. Ross Monaghan

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