Good Data, Better Marketing
Twilio SegmentData. It's the foundation for modern enterprises to make decisions and move strategies forward. But what exactly is good data? And how are the most successful companies in the world turning data into a competitive asset and creating digital-first customer experiences that stick? Good Data, Better Marketing is your view into the minds of influential marketers, digital innovators, and their tricks o... more
| Publishes | Weekly | Episodes | 45 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
This episode features an interview with Dana McGraw, Senior Vice President of Data and Measurement Science at Disney Advertising. Dana leads teams responsible for data science, analytics and audience modeling – in addition to attribution, advertiser ... more
This episode features an interview with Kevin Niparko, Vice President of Product for Twilio Segment CDP. Kevin joined the team in 2015 to lead Growth & Analytics, before helping form Segment’s Product Management organization. He’s led a variety of Tw... more
This episode features an interview with Dr. Anastasia Kārkliņa Gabriel. Anastasia is a Senior Insights Lead at Reddit and the author of Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy. She earned her doctorate in cultura... more
This episode features an interview with Andrew Covato, Founder and Managing Director of Growth by Science. Andrew has over fifteen years of Ad and MarTech experience at eBay, Google, Meta, Netflix, and Snap. He has worked in product, strategy, growth... more
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Reviews
- Genuinely insightful, a must listen!
Love the host, great guests, and genuinely helpful insights for any marketer or anyone interested!
Apple Podcasts5Hema Thanki
United Kingdoma year ago - Loved ep1!
Keri from Bloomingdale’s was a fantastic guest. So many insights on how integrated the online and in store experience is getting, and how that impacts both marketing and CX. The idea that you can get extremely personalized insights from the store experience is fascinating. Great work!
Apple Podcasts5Ian Faison
United States2 years ago - Must-listen for marketers!
Great host, great guests, really enjoying the show!
Apple Podcasts5JLib21United States2 years ago - Quality conversation with real insights
It’s refreshing to come across a marketing podcast that has real insights while prioritizing a human centric conversation. The emphasis around customer experience is fantastic. In addition to the use cases that are shared by speakers, it’s great to hear about their career and how they got to where they are. Most people end up in marketing “by accident” so theres lots of diversity of thought across the guests that are interviewed. A must listen for business leaders out there — not just marketers.... more
Apple Podcasts5SabzzwashereUnited States2 years ago - Real stories, actually helpful
Data-driven marketing is complicated and hearing the real stories from the real people on the frontlines trying to build relationships with their customer base is a breath of fresh air. Would highly recommend for any marketer looking for some inspiration.
Apple Podcasts5bodegabodieUnited States2 years ago
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Chart Rankings
Apple Podcasts | #125 |  Indonesia/Business/Marketing |
Apple Podcasts | #224 |  Singapore/Business/Marketing |
Audience
Listeners, engagement and demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
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