Behind Good Content
Good ContentWhat makes great B2B content actually work? Behind Good Content takes you inside today’s best marketing programs — and the people behind them. Hosted by Peter Conforti, founder of Good Content, each episode breaks down how top B2B brands and creators build trust, shape perceptions, and drive pipeline with POV-driven content. You’ll hear from the CMOs, content leaders, and creators who’ve done it —... more
| Publishes | Monthly | Episodes | 37 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
Anthony Pierri is the co-founder of Fletch, a positioning consultancy that has helped more than 500 B2B software companies get clearer on what they should be known for. He sees positioning less as a messaging exercise and more as a business decision,... more
Eleanor Warnock is the managing director at Every, a media and software company at the cutting edge of AI. Every has automated as much as it can, built agents into the way the company works, and become a real model for what an AI-native company can l... more
Stephanie Bowker is the head of marketing at Metaview, an AI hiring platform that helps recruiting teams with interview notes, sourcing, application review, and more. Last quarter, she and her team made a series of polished commercial videos about th... more
Ara Kharazian is the lead economist at Ramp, where he uses the company’s spend data to produce original economic research. Because Ramp sees how thousands of companies are spending in real time, Ara is able to spot and explain patterns in where busin... more
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Chart Rankings
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Apple Podcasts | #176 |  India/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
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Frequently Asked Questions About Behind Good Content
What is Behind Good Content about and what kind of topics does it cover?
Behind Good Content offers in-depth conversations with B2B marketing leaders, content strategists, and industry experts who are shaping modern, POV-driven content programs. Episodes consistently explore topics like executive-led content, editorial ecosystems, data-informed storytelling, and the role of AI in content production. Listeners can expect practical frameworks, real-world case studies, and actionable tactics for building trust, driving pipeline, and scaling content programs in SaaS and professional services. A notable strength is the blend of practitioner insight and strategic depth, often centered on authentic personal brands, distribution through LinkedIn and owned media, and the evolving intersection of content, product, and dis... more
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How many listeners does Behind Good Content get?
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What are the audience demographics for Behind Good Content?
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How many subscribers and views does Behind Good Content have?
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Which podcasts are similar to Behind Good Content?
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How many episodes of Behind Good Content are there?
Behind Good Content launched 2 years ago and published 37 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Behind Good Content?
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How do I access podcast episode transcripts for Behind Good Content?
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What guests have appeared on Behind Good Content?
Recent guests on Behind Good Content include:
1. Anthony Pierri
2. Eleanor Warnock
3. Steph Bowker
4. Ara Kharazian
5. Pranav Piyush
6. Barney O'Kelly
7. Richard van der Blom
8. Chris Eberhardt
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.