
There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you...yes even you...into a marketing master. As you join us on this fascinating journey, you will develop the single most critical skill in business...that is...the Marketing Mindset. Your host is Michael K. Reynolds, the founder of Global Studio, faithfully servi... more
| Publishes | Twice monthly | Episodes | 100 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Categories | MarketingBusinessEntrepreneurship | ||||

It's pretty common for business owners to discuss with pride their growth in terms of revenues.
"Our revenues have gone up by 18% this year," they might say with a glad nod in their head.
And while this is both admirable and good news, it's not t... more
There is a company named International Business Machines...you know them as IBM...and there was a time when they ruled in the world of enterprise level computing.
They still serve as one of the most prestigious and well performing companies in the ... more
No one wants to be losing in business.
Typically, losing is accompanied with the pain of getting hit negatively in the bank account.
When you look at your year-over-year revenue charts, you want those arrows to be pointing up.
You don't want to... more
There is so much celebrated about the ability to persevere during challenging times in business. But, let's be clear. It's most enjoyable when the winds of opportunity are all around you.
There are those sweet moments in the life of an entrepreneur... more
There are a plethora of shiny objects in the sales and marketing universe these days.
There is flashy technology that is blinding in its capabilities. There are trendy new ways to get viral attention.
It seems like everyone has some trick, hack, ... more
One of the most valuable metrics in determining marketing strategies is something called "Customer Lifetime Value".
This is a reference to the average overall revenue generated by customers who stay with your business for an extended period of time... more
What makes marketing and sales so difficult in these times is there are so many moving parts.
As in...there are literally thousands if not millions of moving parts in any effort you'll be making to communicate your value for the purpose of winning ... more
When it comes to being successful in business the bar is much higher than simply "getting the sale".
Not only do you want them to say "YES" to you, but you want them to do it with clarity and confidence.
Having a "barely YES" enter your building ... more
One of the sharpest marketing minds I’ve met.









Listeners, social reach, demographics and more for this podcast.
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