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Artwork for Getting to Grow

Getting to Grow

Zoe Fox
Alcohol-Free Wine
Kombucha
Lucky Saint
Tiktok Shop
Sly Dog Rum
The Salad Project
Citizens Of Soil
Lumberjacks Food Company
Olive Oil
Emilia's Crafted Pasta
Guinness
Boundless
Knoops
Hip Pop
Candy Kittens
SURI
The Modern Milkman
Fermentation
Mid-Strength Wine
Ginger Beer

Getting To Grow is a business, brand and growth podcast for founders, startups and FMCG brands, hosted by Zoe Fox. Each episode features founders, entrepreneurs, brand builders, sales leaders and industry experts from household-name brands and fast-growing challenger startups across consumer goods. Whether you’re a startup founder, entrepreneur, brand marketer, sales professional or operator in th... more

PublishesTwice monthlyEpisodes93Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Getting to Grow

Latest Episodes

How do you build a food brand from scratch, survive a disastrous launch and go on to build three successful brands?In this live episode of Getting to Grow, recorded at Lunch!, Zoe Fox sits down with James Averdieck, the founder of Gü, Coconut Collabo... more

How do you build a brand from scratch, turn a product into a brand people genuinely recognise, survive years of setbacks and eventually build a portfolio of brands?In this episode of Getting to Grow, Zoe Fox sits down with Jamie Laing and Ed Williams... more

Can a simple electric toothbrush really become a £50 million business? What does it actually take to build a consumer brand from scratch, survive major setbacks, get rejected by 98–99% of investors and create a product that customers genuinely want?I... more

Can an old-fashioned milk round really become a modern £60 million business? What does it actually take to revive a forgotten business model, scale to 130,000 customers, survive major setbacks and expand into America?In this episode of Getting to Gro... more

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Recent Guests

Mark Rushmore
Founder of SURI, creator of a sustainable electric toothbrush
SURI
Episode: How SURI built a £50M Brand by Just Giving People What They Asked For
Simon Mellin
Founder of The Modern Milkman
The Modern Milkman
Episode: How The Modern Milkman Built a £60M Business w/Simon Mellin || Getting to Grow
Gerry Calabrese
Founder of Hoxton Gin
Hoxton Gin
Episode: How Hoxton Gin Became a Global Drinks Brand w/ Gerry Calabrese || Hoxton Gin || Getting to Grow
Nick Green
FMCG angel investor, former operator at Deliveroo and Weezy
Active Partners (seed fund)
Episode: I’ve Invested in Lick, SURI & Mother Root… Here’s What I Know About Building a £100M Brand
George Frost
Founder of The Duppy Share
The Duppy Share
Episode: How The Duppy Share Is Reinventing Rum w/ George Frost | The Duppy Share
Harvey Armstrong
Co-founder of Primetime
Primetime
Episode: How Made in Chelsea Stars Built Primetime Beer w/ Harvey Armstrong & Sam Holmes || Prime Time
Sam Holmes
Co-founder of Primetime
Primetime
Episode: How Made in Chelsea Stars Built Primetime Beer w/ Harvey Armstrong & Sam Holmes || Prime Time
Giulia Berretti
Founder/Owner of Sunny & Luna, Italian entrepreneur
Sunny & Luna
Episode: From Fashion Model to Supermarket Shelves || The Sunny & Luna Story w/Giulia Berretti
Sarah Vachon
Founder of Citizens of Soil
Citizens of Soil
Episode: The Truth about Extra Virgin Olive Oil with Sarah Vachon, founder of Citizens of Soil

Host

Zoe Fox
Host of Getting to Grow

Reviews

5.0 out of 5 stars from 34 ratings
  • Greta podcast

    Listened to the Food Doctor episode and think the episode really got under he skin of the challenges facing any young brand developing a new category.

    Apple Podcasts
    5
    Mark O'R
    United Kingdom5 years ago
  • Great Podcast!! Interesting & super helpful points to take away!

    Loving this series, great to hear more about the industry and understand the brains behind the businesses!

    Apple Podcasts
    5
    Zf96
    United Kingdom5 years ago
  • Love it!

    So insightful to hear some fascinating stories from the food and bev space, can’t wait to listen to more!

    Apple Podcasts
    5
    danny2366
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show surfaces practical insights from the food and bev space with real founder stories.
Listeners appreciate actionable takeaways and lessons from growth journeys.
The host and guests deliver candid discussions on fundraising, growth, and brand building.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Real Formula for Building a Successful Brand | Jamie Laing & Ed Williams | Getting To Grow
Q: What is the one thing you would do first with a hypothetical million pounds to invest in the business?
Invest in people first—hire great talent and bring in an experienced adviser or board member to guide strategic decisions and reduce risk, because people are the biggest multiplier for growth.
The Real Formula for Building a Successful Brand | Jamie Laing & Ed Williams | Getting To Grow
Q: If you had a really tiny marketing budget, what would you do in terms of marketing?
Lean into social channels with a focus on LinkedIn and YouTube, and experiment with narrative series or show concepts that can scale with little spend; be creative and leverage partnerships as well as collaboration opportunities at events like Lunch.
How SURI built a £50M Brand by Just Giving People What They Asked For
Q: What's been the biggest challenge in fundraising and scaling the business?
Raising capital involved persistent rejection, but strategic investors who understood the mission and later milestones joined, providing not just funds but guidance and introductions that helped accelerate distribution and credibility.
How SURI built a £50M Brand by Just Giving People What They Asked For
Q: What drove the product design and price point, and how has that affected growth?
We stripped out unnecessary features, focused on what consumers actually use, and built a powerful, slim brush with a strong battery life. This focus on core needs enabled a premium yet accessible price, contributing to broad adoption and high retention.
How SURI built a £50M Brand by Just Giving People What They Asked For
Q: Tell us a little about what you were doing before SURI and how the idea came about.
I built and later sold an experiential marketing agency after a career at P&G; a chance meeting at Cannes Lions with my co-founder, who had similar P&G roots, sparked the collaboration that led to SURI as a consumer-focused, sustainable oral care brand.

Audience Metrics

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Frequently Asked Questions About Getting to Grow

What is Getting to Grow about and what kind of topics does it cover?

A practical, founder-focused show centered on building and growing consumer brands, with deep dives into scaling, fundraising, product development, and go-to-market strategies. Across episodes, guests range from FMCG founders and operators to investors and brand-builders, sharing real-world lessons on community-driven growth, distribution challenges, and innovative marketing. Notable strengths include hands-on anecdotes, a focus on sustainability and social impact, and a willingness to discuss both successes and missteps. The format tends to blend tactical guidance with candid storytelling, making it valuable for founders, marketers, and investors seeking actionable takeaways in the consumer goods space.

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Which podcasts are similar to Getting to Grow?

These podcasts share a similar audience with Getting to Grow:

1. Brand Growth Heroes
2. My Therapist Ghosted Me
3. Great Company with Jamie Laing
4. Operators
5. The David McWilliams Podcast

How many episodes of Getting to Grow are there?

Getting to Grow launched 6 years ago and published 93 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Getting to Grow?

Recent guests on Getting to Grow include:

1. Mark Rushmore
2. Simon Mellin
3. Gerry Calabrese
4. Nick Green
5. George Frost
6. Harvey Armstrong
7. Sam Holmes
8. Giulia Berretti

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