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Artwork for Get Known. PR & Media Podcast

Get Known. PR & Media Podcast

San Francisco Agency
Quantum Computing
Monocle
John Martinis
New Scientist
Breakit
Helsinki, Finland
Rome, Italy
Qolab
Slush
Kampala, Uganda
Google
Denver

Here at the Get Known podcast, we interview journalists about their work and what they cover so that companies know better how to engage with the press and get their company covered in the media. Our big goal is to make sure that companies out there who are reaching out to the press, build the right relationships, pitch the right ideas and understand better what wastes journalists and their time h... more

PublishesInfrequentlyEpisodes37Founded8 years ago
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Artwork for Get Known. PR & Media Podcast

Latest Episodes

This year at the APS Global Physics Summit in Denver, Colorado, where 14000 physicists gather to talk about breakthroughs in science and technology, I had the chance to get to know Karmela Padavic-Callaghan from New Scientist, and they kindly agreed ... more

Recently, 14000 physicists showed up in Denver, Colorado, for the APS, American Physical Society’s combined March and April meeting for 2026. Among them was the 2025 Nobel Prize winner in physics, John Martinis, who is also now CTO and co-founder of ... more

In this episode, we had the pleasure of talking with Petri Burtsoff from Monocle. Petri is the reporter in Finland for this international news and deep dive publication with a headquarters in London, but a huge international readership.

If you are ... more

Today's episode is, extraordinarily, in Swedish. Join us as we talk to Matilda Andersson, news editor at Breakit magazine, who writes about Swedish business in general and Swedish startups in particular. Per-Ola Mjömark, who spends lots of his time o... more

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Recent Guests

Karmela Padavic-Callaghan
Physics reporter at New Scientist covering quantum technologies, quantum physics, quantum computing, materials science
New Scientist
Episode: Get Known. S7 E3 - Karmela Padavic-Callaghan from New Scientist
John Martinis
Nobel Prize in Physics 2025 winner, CTO and co-founder of Qolab
Qolab
Episode: Get Known. S7 E2 - Nobel Laurete John Martinis w/Quantum Computing Report’s George Schwartz
Petri Burtsoff
Finnish journalist and Helsinki correspondent for Monocle
Monocle
Episode: Get Known. S7 E1 - Petri Burtsoff from Monocle
Matilda Andersson
News and Editorial Manager at Breakit
Breakit
Episode: Get Known. S6 E4 - Matilda Andersson from Breakit (in Swedish)
Doug Finke
Managing Editor of Quantum Computing Report; Chief Content Officer for Global Quantum Intelligence
Quantum Computing Report; Global Quantum Intelligence
Episode: Get Known. S6 E3 - Doug Finke from Quantum Computing Report

Host

Steve Lee
Host of Get Known Podcast; covers media, PR, and storytelling for researchers and tech professionals.

Reviews

4.8 out of 5 stars from 5 ratings
  • Perfect for marketers

    Earned media coverage is probably the most efficient marketing methods when building your company’s and brand’s visibility and reputation! On this podcast you can hear the best tips directly from journalists on how to do - and how not to do - great PR.

    Apple Podcasts
    5
    jpolkko
    Finland6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate practical tips from journalists on how to pitch effectively.
Positive notes about concrete, journalist-focused guidance rather than generic PR advice.
Great resource for researchers seeking accessible media coverage and clear takeaways for communications strategies.
The show helps demystify newsroom processes and what journalists want from PR teams.
High-quality guests who share actionable insights on media relations and storytelling.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Get Known. S7 E2 - Nobel Laurete John Martinis w/Quantum Computing Report’s George Schwartz
Q: What is your vision for the scalability of quantum computers at Qolab?
Martinis outlines a plan to reach around 20,000 qubits on a single chip, then connect modules via a wiring wafer to scale to millions of qubits, using a wafer-scale manufacturing approach and silicon-based processes to keep costs manageable.
Get Known. S6 E3 - Doug Finke from Quantum Computing Report
Q: What do you see as the most promising opportunities within Quantum today?
Doug highlights computational chemistry, optimization, and near-term applications that can be deployed with current hardware, while also noting the two major eras of quantum (NISQ and fault tolerance) and the ongoing need for better algorithms and software.
Get Known. S6 E3 - Doug Finke from Quantum Computing Report
Q: So tell me a little bit more about why you started Quantum Computing Report and what that led to?
Doug explains his transition from classical computing to quantum, the founding of Quantum Computing Report to fill a reporting gap, and how collaboration with others helped build a comprehensive resource that covers news, roadmaps, and educational material.
Get Known. S6 E4 - Matilda Andersson from Breakit (in Swedish)
Q: What should PRs understand about working with journalists and editors?
Don't treat collaboration as a paid article; be clear, brief, and provide useful material like good press pictures. Keep pitches short, offer exclusives when possible, and be transparent about embargoes and timing. Personal relationships, helpful context, and patience go a long way.
Get Known. S6 E4 - Matilda Andersson from Breakit (in Swedish)
Q: What makes Breakit different from other Swedish tech and business media?
Breakit is more personal in its writing and conversations; we aim to feel like you're talking to a friend, while staying committed to journalistic independence. We stay close to our target audience and emphasize being useful and relevant to entrepreneurs and startups rather than just chasing trends.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Get Known. PR & Media Podcast

What is Get Known. PR & Media Podcast about and what kind of topics does it cover?

This show centers on journalism, media relations, and practical guidance for pitching to journalists. Across episodes, listeners get candid insights into how reporters source stories, how to craft clear takeaways, and how researchers and PR teams can collaborate to land coverage. Noteworthy is the emphasis on human storytelling, debunking newsroom jargon, and balancing accuracy with accessible messaging in fast-moving tech and science topics. The format often features senior journalists and industry experts who share real-world tips on pitching, editorial processes, and managing journalist–PR relationships, making it valuable for researchers, startups, and communications teams aiming to improve media outcomes.

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Which podcasts are similar to Get Known. PR & Media Podcast?

These podcasts share a similar audience with Get Known. PR & Media Podcast:

1. The World in Brief from The Economist

How many episodes of Get Known. PR & Media Podcast are there?

Get Known. PR & Media Podcast launched 8 years ago and published 37 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Get Known. PR & Media Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Get Known. PR & Media Podcast?

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View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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What guests have appeared on Get Known. PR & Media Podcast?

Recent guests on Get Known. PR & Media Podcast include:

1. Karmela Padavic-Callaghan
2. John Martinis
3. Petri Burtsoff
4. Matilda Andersson
5. Doug Finke

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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