Rephonic
Artwork for Future of Marketing
Marketing Workflows
AI In Marketing
Future Of Marketing
B2B Marketing
AI Adoption
Adoption Cycle Of Technology
Personalization In Marketing
AI Integration
Marketing
Enterprise Marketing
Product-Led Growth
Mongodb
Samsara
Navon
Lacework
Salesforce
Customer Satisfaction
Brand Storytelling

Future of Marketing explores how B2B marketing teams are actually using AI at work. Each episode features honest conversations with CMOs, growth leaders, and operators about real workflows, real decisions, and the trade-offs involved in AI adoption across GTM, content, SEO, analytics, and revenue teams. This isn't about tools or perfect answers. It's about how marketing actually gets done when AI ... more

PublishesTwice weeklyEpisodes5Founded19 days ago
Number of ListenersCategories
BusinessTechnologyMarketing

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Artwork for Future of Marketing

Latest Episodes

AI is accelerating everything. But acceleration without trust just amplifies risk.

In this episode of Future of Marketing, hosts Ethan Smith and Mada Seghete talk with Dave Steer, CMO of Webflow, to explore why trust is becoming the defining advanta... more

AI isn’t your new employee. It’s your new teammate and that changes how marketing, product, and go-to-market teams operate at a fundamental level.

In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete talk with Lena Waters,... more

Most marketing teams are “using AI.” Very few are actually operationalizing it.

In this episode of Future of Marketing, hosts Mada Seghete and Ethan Smith are joined by Meagen Eisenberg, CMO of Samsara, to break down how she rebuilt her marketing or... more

Most marketers aren’t being replaced by AI, they’re being replaced by marketers who actually know how to use it.

In this launch episode of Future of Marketing, hosts Camille Ricketts (Operating Partner, XYZ), Ethan Smith (CEO, Graphite), and Mada Se... more

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Recent Guests

Lena Waters
CMO of Notion
Notion
Episode: Rethinking Workflows in the Age of AI with Lena Waters

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Why the Best CMOs Think Like Operators, Not Marketers With Meagen Eisenberg
Q: Do you think creativity will still be needed in marketing as AI advances?
Yes, creatives won't go away; they will bring unique insights that AI can't replicate.
Why the Best CMOs Think Like Operators, Not Marketers With Meagen Eisenberg
Q: How do you approach building an AI-native marketing team?
We created a culture where we are learning about AI, testing new technologies, and have regular training sessions.
Why the Best CMOs Think Like Operators, Not Marketers With Meagen Eisenberg
Q: What are some non-negotiable experiences for aspiring CMOs?
You need to be strong in one marketing pillar and be able to hire other skills to cover your weaknesses.
Why the Best CMOs Think Like Operators, Not Marketers With Meagen Eisenberg
Q: How did you become a CMO?
I started in product marketing but pivoted to demand generation due to my comfort with technology.
Why the Best CMOs Think Like Operators, Not Marketers With Meagen Eisenberg
Q: How do you evaluate for curiosity during an interview?
I ask what are some things that you're learning right now, especially regarding AI.

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1. TED Radio Hour

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Future of Marketing launched 19 days ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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1. Lena Waters

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