Future of Marketing
Mada SegheteFuture of Marketing explores how B2B marketing teams are actually using AI at work. Each episode features honest conversations with CMOs, growth leaders, and operators about real workflows, real decisions, and the trade-offs involved in AI adoption across GTM, content, SEO, analytics, and revenue teams. This isn't about tools or perfect answers. It's about how marketing actually gets done when AI ... more
| Publishes | Weekly | Episodes | 20 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingManagementBusiness | |||
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Latest Episodes
In this episode of Future of Marketing, hosts Mada Seghete and Ethan Smith sit down with Kelly Hopping, CMO at 6sense, to unpack how AI is changing the way marketing teams are built, measured, and managed. Kelly explains why she no longer backfills r... more
In this episode of Future of Marketing, hosts Mada Seghete and Ethan Smith sit down with Jonathan Kvarfordt, VP of Marketing at 1mind, to unpack how AI is changing pipeline generation, buyer coverage, and the structure of GTM teams. Jonathan argues t... more
In this episode of Future of Marketing, hosts Mada Seghete and Ethan Smith sit down with Scott Holden, CMO at Vanta, to unpack how marketing changes when AI accelerates output, weakens old playbooks, and makes authenticity harder to fake. Scott share... more
In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Morgane Palomares, VP of Marketing at Braintrust, to unpack how marketing leaders can build credibility, speed, and leverage inside technical companies. Mor... more
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- Practical and thoughtful conversations!
This podcast does a great job of breaking down how AI is being used inside real marketing teams. The conversations feel grounded and balanced, with useful insights you can genuinely take back to your own strategy and execution
Apple Podcasts5AshSilk95!
South Africa5 months ago - The podcast I was looking for
Great guests and hosts, hot topics that every marketer needs to understand 🤩
Apple Podcasts5Jbricha
France5 months ago - A must listen!
Wow! This show is going to make such an impact within the industry. Subscribing so I never miss a window into how AI is changing things 🎧 Can’t wait for the next episode!
Apple Podcasts5rmcg01
United Kingdom5 months ago
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Chart Rankings
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Apple Podcasts | #176 |  Australia/Business/Management |
Apple Podcasts | #149 |  Denmark/Business/Management |
Apple Podcasts | #211 | South Africa/Business/Management |
Apple Podcasts | #216 |  Netherlands/Business/Management |
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Frequently Asked Questions About Future of Marketing
What is Future of Marketing about and what kind of topics does it cover?
The show centers on real-world application of AI in B2B marketing, featuring honest conversations with CMOs, growth leaders, and operators about actual workflows, trade-offs, and decision-making as AI becomes embedded in GTM, content, analytics, and revenue processes. Episodes spotlight audience-first storytelling, AI-enabled experimentation, governance and cross-functional alignment, and the tension between short-term metrics and long-term brand value. Noteworthy is the emphasis on human-centered marketing amid rapid automation, lean teams achieving outsized impact, and practical, executable takeaways that listeners can apply to their own programs. The format tends to combine strategic perspectives with hands-on examples, making it valuabl... more
Where can I find podcast stats for Future of Marketing?
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How many listeners does Future of Marketing get?
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What are the audience demographics for Future of Marketing?
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How many subscribers and views does Future of Marketing have?
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Which podcasts are similar to Future of Marketing?
These podcasts share a similar audience with Future of Marketing:
1. David Senra
2. Sourcery
3. The Prof G Pod with Scott Galloway
4. All-In with Chamath, Jason, Sacks & Friedberg
5. Channels with Peter Kafka
How many episodes of Future of Marketing are there?
Future of Marketing launched 6 months ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Future of Marketing?
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What guests have appeared on Future of Marketing?
Recent guests on Future of Marketing include:
1. Jonathan Kvarfordt
2. Scott Holden
3. Morgane Palomares
4. Anthony Kennada
5. Alina Vandenberghe
6. Katrina Wong
7. Wendy Werve
8. Idan Koren
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.