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Future of Consumer Marketing

The Global Talent Co.

The future of consumer marketing is brought to you by The Global Talent Co.

PublishesDailyEpisodes188Foundeda year ago
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BusinessMarketing

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Aja Beckett, CEO and founder of Shotsy, didn't set out to build a company. She got prescribed a GLP1 medication, found herself completely unsupported after leaving the doctor's office, and built the companion app she needed. Two years later, Shotsy i... more

Adam Herstig, SVP of Marketing & Partnerships at Lids, brings two decades of sports licensing experience to one of retail's most recognizable brands - nearly 1,300 stores globally, the NBA and NHL store operations, college bookstore businesses, and a... more

Pascal Hanle, Chief Operating Officer of Pets Deli, tells one of the more unusual origin stories in German DTC: a pet food company that went bankrupt, was bought out of insolvency, and was handed to its most tenacious early employee to rebuild from s... more

Rita Zahir, VP of Marketing and E-Commerce at Unique Vintage, delivers a data-dense masterclass on the one metric most e-commerce brands are still getting wrong: the difference between revenue and profit. With 20 years across Shoes.com, Famous Footwe... more

Cass Zawadowski, Executive Creative Director at Lyft, takes us inside the most significant transformation in Lyft's 14-year history — a year-long rebrand that touched everything from color palette and logo to photography, brand strategy, and brand ar... more

Carmen Fadel, VP of Marketing at WILDE, takes us inside one of the most unusual products in the CPG snack aisle — a 100% all-natural chicken breast chip that is growing 50% year over year and landing on shelves at Whole Foods, Costco, Target, and bey... more

Liz Vanzura has spent her career turning around and launching iconic consumer brands — the New Beetle at Volkswagen, the civilian Hummer, Truly Spiked & Sparkling at Boston Beer, and three-plus years at Fanatics. Now she's CMO of Solo Brands, the pla... more

Malk Organics started at a farmer's market 11 years ago. When Jason Bronstad joined as CEO in 2020, the brand was in 1,200 stores. Today it's in more than 16,000 — across all 50 US states, in most major chains — with 17 SKUs, a new line of coconut cr... more

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Future of Consumer Marketing launched a year ago and published 188 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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