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Artwork for Fuse - The PR, Marketing and Communications Podcast

Fuse - The PR, Marketing and Communications Podcast

PRCA
Public Relations
Artificial Intelligence
Frank PR
Wikipedia
With Women
Imperial College London
Generative AI
Web3 Gaming
Ransomware
Pangolin
COP
New Scientist
Disinformation
Chatgpt
Women In Media
BBC
Media Training
Generative Engine Optimization
PRCA
Grayling

'Fuse' is a PR and Marketing podcast from the world’s largest body for PR professionals. Hosted by Adrian Ma, an expert PR professional in consumer, corporate, and ESG communications. This PRCA podcast explores the evolving landscape of global communications, connecting leaders from public relations, politics, business, academia and media to spark new ideas and ignite inspiring conversations. #PRC... more

PublishesMonthlyEpisodes87Founded5 years ago
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Artwork for Fuse - The PR, Marketing and Communications Podcast

Latest Episodes

This one matters.

The latest episode of PRCA Fuse looks at a report that could change how PR and public affairs are understood,valued and invested in.

Beyond Communications: Understanding the economic contribution of the PR & PA sector is the first... more

In this episode of the PRCA Fuse podcast, Adrian speaks with James Thomlinson and Lynn Louca from Sprint Partners about their new study into PRWeek’s Top 150 agencies. They explore why some agencies are achieving standout growth in a flat market, the... more

Wales has just gone through one of the most dramatic elections in its modern history, with a new voting system, a bigger Senedd, and a political map that looks completely different.

In this episode, we break down the recent Welsh Senedd elections an... more

What does authentic PR leadership look like in a world of LinkedIn optics, brand “purpose” and social media storms?

In this episode, Rachel Allison, founder of Axe + Saw, discusses her unique approach to PR and communication, emphasising authenticit... more

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Recent Guests

Rachel Allison
Founder of AX&Saw, a creative comms agency
AX&Saw
Episode: Building in Public: How Radical Honesty Built a Global Agency
Maxine Myers
Communications Manager at Imperial College London
Imperial College London
Episode: Only 1% of UK Professors Are Black: How Imperial’s Media Academy Backs BME Researchers
Chloe Partikas
Director in FleishmanHillard's digital team
FleishmanHillard
Episode: Beyond Followers: Why PR Needs to Think in Digital Communities, Not Platforms
Chloe Platts
Director in FleishmanHillard's digital team
FleishmanHillard
Episode: Beyond Followers: Why PR Needs to Think in Digital Communities, Not Platforms
Gerald Sagoe
Director and creative director focusing on cultural authenticity
So Fresh (agency)
Episode: Brand Storytelling with Cultural Credibility: Insights from Gerald Sagoe
James Thomlinson
From Sprint Partners, discussing the six plays for agencies and brands in 2026
Sprint Partners
Episode: Six Plays for Winning in 2026: Strategy, AI & Compliance for Agencies and Brands
Heather Blundell
CEO, Grayling
Grayling
Episode: Youngest CEO in UK PR: Heather Blundell on Breakthrough Moments
Sarah Waddington
CEO, PRCA
PRCA
Episode: Beyond Media Relations: Sarah Waddington on Data, Risk and Storytelling
Katie Erham
72 Point
Episode: Hold Front Page: GEO and Generative AI Are Rewriting PR Rules

Host

Adrian Ma
Host of PRCA Fuse Podcast

Reviews

5.0 out of 5 stars from 10 ratings
  • Great Story Telling

    Dan does a great job with the PRCA podcast. The guests so far have been very engaging and the content is top notch. I look forward to hearing more!

    Apple Podcasts
    5
    sicem530
    United States5 years ago
  • Fav marketing podcast

    Sharp, engaging, and great range of guests.

    Apple Podcasts
    5
    soleilcollo
    United Kingdom5 years ago
  • Refreshing format, fun and insightful

    15mins is the perfect length. Leaves you wanting more.

    Apple Podcasts
    5
    Melbournian 123
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Sharp, engaging with a great range of guests
Great storytelling and engaging guests with top-notch content
Concise episodes that leave you wanting more

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From Talkability to Triumph: Lessons in Creative PR
Q: Why did you choose to regain independence through an MBO and later an employee ownership trust?
To preserve Frank's culture and creative approach, avoid disruption from larger groups, and ensure sustained independence and positive incentives for staff, while still delivering value to shareholders.
From Talkability to Triumph: Lessons in Creative PR
Q: What made the New Scientist campaign so effective and controversial?
The promotion pushed a provocative idea—living forever—that captured global attention, challenged conventional science boundaries, and ultimately boosted subscriptions, while engaging both editors and readers with a memorable narrative.
From Talkability to Triumph: Lessons in Creative PR
Q: Can you summarize the scale and impact of the Crestom deal and why you pursued it?
The Crestom deal represented a strategic push to accelerate growth; it was about crystallizing value and expanding the business, with careful terms and protections to maintain control and alignment with the founders' vision.
Inside the Summit: Secrets from the Frontlines of Global Change
Q: What went wrong with the silent video at the UN event and what was learned?
The plan failed due to UN-resolution constraints and mis-timed briefings, leading to a flat moment; the takeaway was to keep things simple and ensure all technical and briefing elements are aligned.
Inside the Summit: Secrets from the Frontlines of Global Change
Q: What are the practical tips for teams on site and supporting remotely?
Tips cover arriving early to map venues, building buffers into schedules, packing essentials, maintaining version control, and establishing clear touchpoints and sign-offs to avoid last-minute chaos.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A forward-thinking PR and marketing podcast that brings together leaders from agencies, industry bodies, academia, and business to discuss the shifting communications landscape. Recent episodes skew toward authentic leadership, diversity and representation in science and media, digital community-building versus platformTalk, and the impact of AI and data on PR strategy. Notable threads include building in public and transparent leadership, culture-led branding, crisis readiness in cyber and ransomware scenarios, and the evolving role of earned media in an AI-driven world. The conversation style tends to blend research-backed insights with practical tactics, making it useful for practitioners seeking to modernize client work, expand networks... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. PRmoment Podcast
2. Public Relations Stories and Strategies
3. When It Hits the Fan
4. The PR Week
5. The Rest Is Politics

How many episodes of this podcast are there?

this podcast launched 5 years ago and published 87 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Rachel Allison
2. Maxine Myers
3. Chloe Partikas
4. Chloe Platts
5. Gerald Sagoe
6. James Thomlinson
7. Heather Blundell
8. Sarah Waddington

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