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Artwork for Fuse - The PR, Marketing and Communications Podcast

Fuse - The PR, Marketing and Communications Podcast

PRCA
Public Relations
Artificial Intelligence
Imperial College London
With Women
Wikipedia
Frank PR
Generative AI
Web3 Gaming
Ransomware
Media Academy
PRCA
Grayling
Generative Engine Optimization
Women In Media
BBC
Media Training
Disinformation
Chatgpt
COP
Pangolin

'Fuse' is a PR and Marketing podcast from the world’s largest body for PR professionals. Hosted by Adrian Ma, an expert PR professional in consumer, corporate, and ESG communications. This PRCA podcast explores the evolving landscape of global communications, connecting leaders from public relations, politics, business, academia and media to spark new ideas and ignite inspiring conversations. #PRC... more

PublishesMonthlyEpisodes88Founded6 years ago
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Artwork for Fuse - The PR, Marketing and Communications Podcast

Latest Episodes

In this episode of the PRCA Fuse podcast, Adrian speaks with Charles Lewington, founder of Hanover Communications, about the evolution and global success of the UK’s PR and public affairs industry. Drawing on CBI Economics’ Beyond Communications repo... more

This one matters.

The latest episode of PRCA Fuse looks at a report that could change how PR and public affairs are understood,valued and invested in.

Beyond Communications: Understanding the economic contribution of the PR & PA sector is the first... more

In this episode of the PRCA Fuse podcast, Adrian speaks with James Thomlinson and Lynn Louca from Sprint Partners about their new study into PRWeek’s Top 150 agencies. They explore why some agencies are achieving standout growth in a flat market, the... more

Wales has just gone through one of the most dramatic elections in its modern history, with a new voting system, a bigger Senedd, and a political map that looks completely different.

In this episode, we break down the recent Welsh Senedd elections an... more

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Recent Guests

Charles Lewington
Founder of Hanover Communications; former Director of Communications for the Conservative Party; Honorary President of the PRCA
Hanover Communications
Episode: How PR became a very British success story
Sarah Waddington
CEO of the PRCA
PRCA
Episode: Beyond Communications: Understanding the economic contribution of the UK public relations sector
James Thomlinson
From Sprint Partners
Sprint Partners
Episode: Sprint Partners: What makes some agencies grow faster than others?
Lynn Louca
From Sprint Partners
Sprint Partners
Episode: Sprint Partners: What makes some agencies grow faster than others?
Rachel Allison
Founder of AX&Saw, a creative comms agency
AX&Saw
Episode: Building in Public: How Radical Honesty Built a Global Agency
Maxine Myers
Communications Manager at Imperial College London
Imperial College London
Episode: Only 1% of UK Professors Are Black: How Imperial’s Media Academy Backs BME Researchers
Chloe Partikas
Director in FleishmanHillard's digital team
FleishmanHillard
Episode: Beyond Followers: Why PR Needs to Think in Digital Communities, Not Platforms
Chloe Platts
Director in FleishmanHillard's digital team
FleishmanHillard
Episode: Beyond Followers: Why PR Needs to Think in Digital Communities, Not Platforms
Gerald Sagoe
Director and creative director focusing on cultural authenticity
So Fresh (agency)
Episode: Brand Storytelling with Cultural Credibility: Insights from Gerald Sagoe

Host

Adrian Ma
Host of Fuse - The PR, Marketing and Communications Podcast

Reviews

5.0 out of 5 stars from 10 ratings
  • Great Story Telling

    Dan does a great job with the PRCA podcast. The guests so far have been very engaging and the content is top notch. I look forward to hearing more!

    Apple Podcasts
    5
    sicem530
    United States6 years ago
  • Fav marketing podcast

    Sharp, engaging, and great range of guests.

    Apple Podcasts
    5
    soleilcollo
    United Kingdom6 years ago
  • Refreshing format, fun and insightful

    15mins is the perfect length. Leaves you wanting more.

    Apple Podcasts
    5
    Melbournian 123
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Tightly edited, high-caliber guests and relevant topics.
Listeners appreciate the concise format and strong host presence.
Short, sharp episodes with strong practical takeaways.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

How PR became a very British success story
Q: Could you tell our listeners, what was the central argument you wanted to make in Beyond Communications?
The industry is much bigger and more exciting than commonly acknowledged, and when you place PR within the broader context of corporate communications and governance, it significantly contributes to economic output and shareholder value, especially as reputation becomes a core asset.
From Talkability to Triumph: Lessons in Creative PR
Q: Why did you choose to regain independence through an MBO and later an employee ownership trust?
To preserve Frank's culture and creative approach, avoid disruption from larger groups, and ensure sustained independence and positive incentives for staff, while still delivering value to shareholders.
From Talkability to Triumph: Lessons in Creative PR
Q: What made the New Scientist campaign so effective and controversial?
The promotion pushed a provocative idea—living forever—that captured global attention, challenged conventional science boundaries, and ultimately boosted subscriptions, while engaging both editors and readers with a memorable narrative.
From Talkability to Triumph: Lessons in Creative PR
Q: Can you summarize the scale and impact of the Crestom deal and why you pursued it?
The Crestom deal represented a strategic push to accelerate growth; it was about crystallizing value and expanding the business, with careful terms and protections to maintain control and alignment with the founders' vision.
Inside the Summit: Secrets from the Frontlines of Global Change
Q: What went wrong with the silent video at the UN event and what was learned?
The plan failed due to UN-resolution constraints and mis-timed briefings, leading to a flat moment; the takeaway was to keep things simple and ensure all technical and briefing elements are aligned.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A show that frames public relations and communications as strategic business functions, with a strong emphasis on ethics, governance, and measurable impact. Episodes frequently explore topics like the economic value of PR, growth accelerators for agencies, authenticity in leadership, crisis readiness, AI and data in communications, and transparent sustainability storytelling. Guests range from industry leaders and agency principals to researchers and academics, offering practical guidance, research-backed insights, and real-world case studies. The format often blends data-driven findings with candid leadership storytelling, making it useful for professionals seeking actionable strategies and for brands evaluating PR and communications partn... more

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These podcasts share a similar audience with this podcast:

1. The Rest Is Politics
2. The Rest Is Politics: Leading
3. Newscast
4. Begin Again with Davina McCall
5. Page 94: The Private Eye Podcast

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this podcast launched 6 years ago and published 88 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Charles Lewington
2. Sarah Waddington
3. James Thomlinson
4. Lynn Louca
5. Rachel Allison
6. Maxine Myers
7. Chloe Partikas
8. Chloe Platts

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