
Funnel This delivers real-world strategies to help fintech marketers and founders drive growth.
Hosted by Sally Baker, founder of fintech marketing agency Wondrous, each monthly episode features candid conversations with experts from across the tech and fintech space.
The goal? To arm you with actionable tips to fill your pipeline, build your brand, and generate demand that converts.
| Publishes | Weekly | Episodes | 14 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

In this episode, fintech growth strategist Nikolay Sabev joins Sally Baker to explore how payments are evolving, from invisible transactions to AI-driven fraud prevention, and what it all means for fintech marketers.
Nick shares global insights from... more
As marketing teams head into 2026 with tighter budgets and increasing pressure to perform, this episode is packed with practical advice on how to do more with less without compromising on global impact.
Sally is joined by Katie Hayes, Head of Market... more
In this episode, Sally is joined by Fractional CMO Jeremy Laight to unpack how buyer behaviour has transformed and why the classic AIDA funnel no longer reflects the messy, multi-channel journeys buyers take today.
Jeremy explains how AI is collapsi... more
What if your next event didn’t just build brand awareness, but drove real revenue?
In this episode, Shaun O’Keeffe, SVP Growth Enablement at zerohash, joins Sally to share how their flagship Connect event series became a true growth engine.
From st... more
LinkedIn isn’t just a place to share job updates — it’s one of the most powerful tools for B2B growth when used well.
In this episode, fintech copywriter Sarah Cheesman joins Sally to share how she turned LinkedIn into her biggest source of leads, a... more
What does it really take to build and scale a successful fintech? Sally Baker is joined by fintech growth and marketing leader Nikolay Sabev to explore the fundamentals founders need to get right before scaling — from achieving product-market fit to ... more
Email and CRM are two of the most powerful and most underused tools in fintech marketing.
In this episode, Sally is joined by Eliane Coudoro, founder of CRM agency Seventy Eight, to unpack why so many fintechs drop the ball after acquisition… and wh... more
In the ever-evolving world of fintech, standing out is no small task — and sometimes that means a rebrand.
In this episode, Katie Hayes, Head of Marketing at Ozone API, shares her experience of leading rebrands for both challenger startups and estab... more








Recent interactions between the hosts and their guests.
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Focusing on the fintech marketing landscape, this series presents expert insights and strategies useful for marketers and founders aiming to enhance their outreach and conversions. Topics frequently addressed include leveraging social media, mastering CRM and email marketing strategies, and understanding the essentials of rebranding and customer engagement. Each episode features detailed discussions with industry professionals, who share actionable tips, personal experiences, and methodologies that can lead to significant growth in the fintech sector. The approach is practical, aiming to equip listeners with the tools needed to effectively navigate the complexities of fintech marketing.
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Funnel This launched 7 months ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Funnel This include:
1. Sarah Cheesman
2. Nikolay Sabev
3. Eliane Coudoro
4. Katie Hayes
5. Tricia Rogers
6. Shameer Sachdev
7. Mark Cousins
8. Mark Binnersley
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