Rephonic
Artwork for Funnel This

Funnel This

Sally Baker
Fintech
Content Marketing
Brand Building
B2B Marketing
Email Marketing
Linkedin
Demand Generation
Creativity In Marketing
Consistency In Marketing
Growth Marketing
Rebranding
Customer Engagement
Customer Retention
Storytelling
Design Principles
User Engagement
Startup Branding
Employee Advocacy
Collaboration
Customer Acquisition

Funnel This delivers real-world strategies to help fintech marketers and founders drive growth.

Hosted by Sally Baker, founder of fintech marketing agency Wondrous, each monthly episode features candid conversations with experts from across the tech and fintech space.

The goal? To arm you with actionable tips to fill your pipeline, build your brand, and generate demand that converts.

PublishesWeeklyEpisodes14Founded7 months ago
Number of ListenersCategories
BusinessMarketing

Listen to this Podcast

Artwork for Funnel This

Latest Episodes

In this episode, fintech growth strategist Nikolay Sabev joins Sally Baker to explore how payments are evolving, from invisible transactions to AI-driven fraud prevention, and what it all means for fintech marketers.

Nick shares global insights from... more

As marketing teams head into 2026 with tighter budgets and increasing pressure to perform, this episode is packed with practical advice on how to do more with less without compromising on global impact.

Sally is joined by Katie Hayes, Head of Market... more

YouTube

In this episode, Sally is joined by Fractional CMO Jeremy Laight to unpack how buyer behaviour has transformed and why the classic AIDA funnel no longer reflects the messy, multi-channel journeys buyers take today.

Jeremy explains how AI is collapsi... more

YouTube

What if your next event didn’t just build brand awareness, but drove real revenue?

In this episode, Shaun O’Keeffe, SVP Growth Enablement at zerohash, joins Sally to share how their flagship Connect event series became a true growth engine.

From st... more

YouTube

LinkedIn isn’t just a place to share job updates — it’s one of the most powerful tools for B2B growth when used well.

In this episode, fintech copywriter Sarah Cheesman joins Sally to share how she turned LinkedIn into her biggest source of leads, a... more

YouTube

What does it really take to build and scale a successful fintech? Sally Baker is joined by fintech growth and marketing leader Nikolay Sabev to explore the fundamentals founders need to get right before scaling — from achieving product-market fit to ... more

YouTube

Email and CRM are two of the most powerful and most underused tools in fintech marketing.

In this episode, Sally is joined by Eliane Coudoro, founder of CRM agency Seventy Eight, to unpack why so many fintechs drop the ball after acquisition… and wh... more

YouTube

In the ever-evolving world of fintech, standing out is no small task — and sometimes that means a rebrand.

In this episode, Katie Hayes, Head of Marketing at Ozone API, shares her experience of leading rebrands for both challenger startups and estab... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Sarah Cheesman
Copywriter specializing in fintech and financial services
Episode: How to Use LinkedIn for B2B Growth
Nikolay Sabev
Experienced fintech professional focusing on strategic growth management and marketing.
Episode: What it Really Takes to Build a Successful Fintech
Eliane Coudoro
Founder of a CRM and email marketing agency specializing in fintech.
78
Episode: How Fintechs Use CRM and Email to Keep Users Hooked
Katie Hayes
Head of Marketing at Ozone API, experienced in rebranding initiatives across various organizations
Ozone API
Episode: Rebranding for Challenger and Established B2B Brands
Tricia Rogers
Marketing consultant and marketing lead for Savvy, with over 20 years in B2B marketing, primarily within fintech, financial services, and SaaS brands.
Savvy
Episode: The Brand Framework For B2B Growth
Shameer Sachdev
Founder and Managing Director of Growth Marketing Agency Growth Gorilla
Growth Gorilla
Episode: How Fintechs Can Win With Growth Marketing
Mark Cousins
Experienced professional in fintech marketing with a focus on demand generation.
Marketa
Episode: How To Build Better B2B Marketing
Mark Binnersley
Professional writer specializing in fintech with 25 years of experience.
Episode: Writing For Fintech Buyers

Host

Sally Baker
Host of Funnel This, specializing in fintech marketing.

Talking Points

Recent interactions between the hosts and their guests.

How Fintechs Can Win With Growth Marketing
Q: What makes a FinTech exciting to work with?
An engaging team willing to tackle boring products creatively or a disruptive product that allows for exciting marketing initiatives can make a FinTech exciting to work with.
How Fintechs Can Win With Growth Marketing
Q: How are top performing B2C FinTechs using influencer marketing to build trust and engagement?
They are creating authentic content with influencers tailored to resonate with the audience, rather than following strict guidelines.
How Fintechs Can Win With Growth Marketing
Q: What signals let you know that FinTech is serious about scaling?
Defined budget for initiatives and clarity on metrics and data-driven forecasts are key indicators of a FinTech's intent to scale.
How Fintechs Can Win With Growth Marketing
Q: What can you expect from Search compared to Social in terms of acquisition?
Search is more cost-efficient and targets high intent users, while Social focuses on creating demand and brand awareness, typically coming with a higher acquisition cost.
What it Really Takes to Build a Successful Fintech
Q: What are your three founding principles if you were going to start a marketing department from scratch today?
1. Build trust over fast growth. 2. Be extremely transparent in messaging. 3. Implement compliance messaging in all marketing efforts.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Funnel This

What is Funnel This about and what kind of topics does it cover?

Focusing on the fintech marketing landscape, this series presents expert insights and strategies useful for marketers and founders aiming to enhance their outreach and conversions. Topics frequently addressed include leveraging social media, mastering CRM and email marketing strategies, and understanding the essentials of rebranding and customer engagement. Each episode features detailed discussions with industry professionals, who share actionable tips, personal experiences, and methodologies that can lead to significant growth in the fintech sector. The approach is practical, aiming to equip listeners with the tools needed to effectively navigate the complexities of fintech marketing.

Where can I find podcast stats for Funnel This?

Rephonic provides a wide range of podcast stats for Funnel This. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Funnel This and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Funnel This get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Funnel This, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Funnel This?

Rephonic provides comprehensive predictive audience data for Funnel This, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Funnel This have?

To see how many followers or subscribers Funnel This has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Funnel This are there?

Funnel This launched 7 months ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Funnel This?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Funnel This?

Rephonic pulls ratings and reviews for Funnel This from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Funnel This?

Rephonic provides full transcripts for episodes of Funnel This. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Funnel This?

Recent guests on Funnel This include:

1. Sarah Cheesman
2. Nikolay Sabev
3. Eliane Coudoro
4. Katie Hayes
5. Tricia Rogers
6. Shameer Sachdev
7. Mark Cousins
8. Mark Binnersley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days