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Artwork for Full-Funnel B2B Marketing Show

Full-Funnel B2B Marketing Show

Andrei Zinkevich
Account-Based Marketing
Sales and Marketing Alignment
Demand Generation
Lead Generation
B2B Marketing
Content Marketing
Buyer Journey
Sales Cycle
Sales Development Representatives
Sales Pipeline
Full Funnel Marketing
Allbound Marketing
Sales Enablement
ABM Team Structures
Lead Nurturing
Pilot Programs
Brand Awareness
Nurturing
Cluster Targeting
Go-To-Market Strategy

Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io. Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM). Our go... more

PublishesWeeklyEpisodes183Founded8 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Full-Funnel B2B Marketing Show

Latest Episodes

In this episode of Full-Funnel Live, Andrei and Vlad invited another speaker of the Full-Funnel Summit, Shlomo Genchin

Shlomo gave a fantastic keynote about creative B2B ads that drive the pipeline. Today we want to dive a bit deeper into his techni... more

In this episode of Full-Funnel Live, Andrei and Vlad explain what has been changed in ABM.

Tune in to learn:

* How to pivot from the current ABM strategy to the new one?

* How does the new strategy impact full-funnel ABM playbooks?

* How to ev... more

It’s 2026, but still too many B2B companies treat marketing as a MQL factory in a linear funnel.

Every interaction scored. Every behaviour is treated as a buying signal. Every nurture sequence designed to push someone toward a sales call they're not... more

For the new episode of Full-Funnel Live we've invited Steve Armenti, Founder & Head of ABM at twelfth agency. Before starting his agency, Steve spent 6 years at Google where he moved from a content marketer for Google Cloud to leading Global enterpri... more

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Recent Guests

Shlomo Genchin
Speaker from FullFunnel, keynote presenter
Borac (as mentioned in chat)
Episode: Episode 182: B2B ADS masterclass with Shlomo Genchin
Ashley Faus
Speaker, presented at Full-Funnel Summit; discussed lifecycle marketing and AI-enabled strategies
Episode: Episode 180: Lifecycle marketing in 2026: How to engage with buyers in AI era with Ashley Faus
Steve Armenti
Speaker discussing AI workflows for ABM and account progression
(not explicitly stated)
Episode: Episode 179: Account progression framework with Steve Armenti
Diandra Escobar
Founder and CEO at Content Agency Distinctiva
Distinctiva
Episode: Episode 178: B2B content flywheels that generate 80% of pipeline with Diandra Escobar
Lauren Goodell
Co-founder, CEO at Zinnia; ex-enterprise account executive at Microsoft
Zinnia; Microsoft
Episode: Episode 177: How to generate enterprise deals with human-first selling with Lauren Goodell
Tycho Luijten
CEO of Dapper
Dapper
Episode: Episode 176: How to make your B2B brand famous with Tycho Luijten
Ashley Lewin
Head of Marketing at Alliant
Alliant
Episode: Episode 170: Balance and planning always-on and strategic marketing programs with Ashley Lewin
Elric Legloire
Founder of Outbound Kitchen and former sales representative, involved in ABM strategies.
Outbound Kitchen
Episode: Episode 166: Sales in ABM: The good, the bad and the ugly with Andrei & Vladimir & Elric Legloire
Mason Cosby
Co-founder of Scrappy ABM
Scrappy ABM
Episode: Webinar: Misaligned Despite Our Best Intention. How to fix the marketing and sales silos with ABM with Mason Cosby

Hosts

Andrei Zinkevich
Host with a focus on full-funnel B2B marketing strategy and GTM orchestration.
Vladimir Blagojevic
Co-host focusing on ABM, marketing alignment, and GTM strategy.

Reviews

4.9 out of 5 stars from 75 ratings
  • B2B marketing know-how

    If you are in B2B and want to grow your funnel, this is the show for you. Andrei and team know their stuff and bring a well-curated list of expert guests as well. The value bombs are falling in every show. I encourage you to give this show a listen.

    Apple Podcasts
    5
    PeteSteg
    United States2 years ago
  • Real revenue impact

    Quick and actionable account-based marketing and sales insights that will impact revenue. I love that in every episode I have new tests to implement right away!

    Apple Podcasts
    5
    ascamanda
    Canada2 years ago
  • Goldmine for ABM Marketers

    This podcast is a goldmine for B2B marketers like me. Andrei and Vladimir cover all the crucial topics, making it an invaluable resource for scaling revenue and growing customer base. Highly recommend!

    Apple Podcasts
    5
    Eric Melchor
    United States3 years ago
  • B2B Marketing

    Super insightful. Great advice !

    Apple Podcasts
    5
    d_oshaughnessy
    United States3 years ago
  • Entertaining, insightful, and actionable! 🔥

    Got a question about anything “B2B marketing?”

    Andrei’s got you covered. 😎

    Whether you’re well established as a B2B marketer, or just getting started in your career, this is a must-listen podcast for you! Andrei does an incredible job leading engaging conversations with industry leaders who’ve actually experienced success themselves and every. single. episode. is jam-packed with helpful takeaways. Highly recommend listening and subscribing!

    Apple Podcasts
    5
    ASobering
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Content is consistently high-quality with a strong emphasis on ROI and pipeline impact.
Guests are top-notch and share practical, tested tactics for ABM and demand gen.
The show provides actionable B2B marketing insights and frameworks that listeners can implement right away.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#56
Netherlands/Business/Marketing
Apple Podcasts
#61
China/Business/Marketing
Apple Podcasts
#143
Russia/Business/Marketing
Apple Podcasts
#173
Finland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Episode 182: B2B ADS masterclass with Shlomo Genchin
Q: Should ABM creatives look differently from regular B2B ads?
ABM should be more personalized and tailored to the target account or stakeholder, using deeper, more specific use cases and possibly city or company-level localization, while keeping the same core ad formats and messages.
Episode 182: B2B ADS masterclass with Shlomo Genchin
Q: Should IBM creatives look differently from regular B2B ads?
Yes, IBM creatives can leverage more bold, twist-driven copy and analogies while staying relatable to enterprise buyers, but should maintain credibility and reflect a deep understanding of the audience.
Episode 179: Account progression framework with Steve Armenti
Q: John McCree asked about differences between Google Cloud and running a demand-gen framework at an agency. What are the main takeaways?
Google offered deep resources, scale, and a culture of innovation but slower movement due to larger corporate structure. An agency provides speed, agility, and exposure to multiple client contexts, enabling rapid testing of new ideas like account progression frameworks and dynamic intent scoring. The core takeaway is balancing the rigor and data discipline of a big tech environment with the flexibility and speed of a smaller organization to iterate and apply frameworks across industries.
Episode 179: Account progression framework with Steve Armenti
Q: Lucy Ojan asked about tools and a good tech stack to enable the framework. What would a practical setup look like?
A practical stack starts with a flexible data/component layer to manage account lists and basic demographics (e.g., Clay or similar tools). Then you need orchestration for advertising and outreach (Google, Meta, LinkedIn, or tools like Primer). Data from CRM/ESP (HubSpot, Marketo, ActiveCampaign) feeds the system, and the reporting layer can be built with AI-driven dashboards, often custom and lightweight rather than heavy out-of-the-box solutions. The key is integration, adaptability, and the ability to customize the definitions of stages and data sources to fit each organization.
Episode 178: B2B content flywheels that generate 80% of pipeline with Diandra Escobar
Q: How do you measure and defend the framework when leadership asks for results?
Explain the job of each content piece within the funnel (growth, authority, conversion) and show how top-of-funnel content expands reach to enable later conversions. Emphasize the narrative coherence across channels and the long-term impact on awareness and trust, not just immediate closed deals.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Full-Funnel B2B Marketing Show

What is Full-Funnel B2B Marketing Show about and what kind of topics does it cover?

The show centers on B2B marketing strategy across the full funnel, with deep dives into ABM, demand generation, content, and sales-marketing alignment. Episodes frequently explore practical frameworks, tools, and playbooks that teams can operationalize, from account progression and data-driven alignment to content flywheels and human-centric enterprise selling. A notable strength is bringing practitioners and leaders with hands-on experience in large-scale B2B environments, often blending strategic guidance with concrete steps, dashboards, and measurable outcomes. Listeners are likely to appreciate actionable insights, cross-functional collaboration approaches, and tactics that scale from small teams to enterprise-level GTM programs.

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Which podcasts are similar to Full-Funnel B2B Marketing Show?

These podcasts share a similar audience with Full-Funnel B2B Marketing Show:

1. Stacking Growth | The B2B Marketing Podcast
2. Deep Questions with Cal Newport
3. Marketing Against The Grain
4. HBR IdeaCast
5. Apple News Today

How many episodes of Full-Funnel B2B Marketing Show are there?

Full-Funnel B2B Marketing Show launched 8 years ago and published 183 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Full-Funnel B2B Marketing Show?

Recent guests on Full-Funnel B2B Marketing Show include:

1. Shlomo Genchin
2. Ashley Faus
3. Steve Armenti
4. Diandra Escobar
5. Lauren Goodell
6. Tycho Luijten
7. Ashley Lewin
8. Elric Legloire

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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