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Artwork for Full-Funnel B2B Marketing Show

Full-Funnel B2B Marketing Show

Andrei Zinkevich
Account-Based Marketing
Sales and Marketing Alignment
Demand Generation
Lead Generation
B2B Marketing
Content Marketing
Buyer Journey
Sales Cycle
Sales Development Representatives
Sales Pipeline
Full Funnel Marketing
Allbound Marketing
Sales Enablement
ABM Team Structures
Pilot Programs
Lead Nurturing
Brand Awareness
Nurturing
Cluster Targeting
Go-To-Market Strategy

Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io. Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM). Our go... more

PublishesWeeklyEpisodes185Founded8 years ago
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MarketingBusiness

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Artwork for Full-Funnel B2B Marketing Show

Latest Episodes

In this episode of Fullfunnel Live, we invited Kerry Cunningham (leads research at 6sense) and Matt Heinz (Heinz Marketing) who ran a couple of research studies interviewing B2B CMOs about what works today to create brand awareness.

Tune in to learn... more

On March 26, we hosted the 7th Full-Funnel Summit. One of the most popular sessions was hosted by Tim Rutten, CMO at Backbase, where he shared how he created an AI-native GTM system. After the summit, a lot of people reached out to both Tim, asking w... more

In this episode of Full-Funnel Live, Andrei and Vlad invited another speaker of the Full-Funnel Summit, Shlomo Genchin

Shlomo gave a fantastic keynote about creative B2B ads that drive the pipeline. Today we want to dive a bit deeper into his techni... more

In this episode of Full-Funnel Live, Andrei and Vlad explain what has been changed in ABM.

Tune in to learn:

* How to pivot from the current ABM strategy to the new one?

* How does the new strategy impact full-funnel ABM playbooks?

* How to ev... more

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Recent Guests

Tim Rutten
CEO of Backbase
Backbase
Episode: Episode 183: How to build a global, AI-native ABM function with Tim Rutten
Shlomo Genchin
Speaker from FullFunnel, keynote presenter
Borac (as mentioned in chat)
Episode: Episode 182: B2B ADS masterclass with Shlomo Genchin
Ashley Faus
Speaker, presented at Full-Funnel Summit; discussed lifecycle marketing and AI-enabled strategies
Episode: Episode 180: Lifecycle marketing in 2026: How to engage with buyers in AI era with Ashley Faus
Steve Armenti
Speaker discussing AI workflows for ABM and account progression
(not explicitly stated)
Episode: Episode 179: Account progression framework with Steve Armenti
Diandra Escobar
Founder and CEO at Content Agency Distinctiva
Distinctiva
Episode: Episode 178: B2B content flywheels that generate 80% of pipeline with Diandra Escobar
Lauren Goodell
Co-founder, CEO at Zinnia; ex-enterprise account executive at Microsoft
Zinnia; Microsoft
Episode: Episode 177: How to generate enterprise deals with human-first selling with Lauren Goodell
Tycho Luijten
CEO of Dapper
Dapper
Episode: Episode 176: How to make your B2B brand famous with Tycho Luijten
Ashley Lewin
Head of Marketing at Alliant
Alliant
Episode: Episode 170: Balance and planning always-on and strategic marketing programs with Ashley Lewin
Elric Legloire
Founder of Outbound Kitchen and former sales representative, involved in ABM strategies.
Outbound Kitchen
Episode: Episode 166: Sales in ABM: The good, the bad and the ugly with Andrei & Vladimir & Elric Legloire

Hosts

Andrei Zinkevich
Host of the show; FullFunnel.io
Vladimir Blagojevic
Co-host of the show; FullFunnel.io

Reviews

4.9 out of 5 stars from 75 ratings
  • B2B marketing know-how

    If you are in B2B and want to grow your funnel, this is the show for you. Andrei and team know their stuff and bring a well-curated list of expert guests as well. The value bombs are falling in every show. I encourage you to give this show a listen.

    Apple Podcasts
    5
    PeteSteg
    United States2 years ago
  • Real revenue impact

    Quick and actionable account-based marketing and sales insights that will impact revenue. I love that in every episode I have new tests to implement right away!

    Apple Podcasts
    5
    ascamanda
    Canada2 years ago
  • Goldmine for ABM Marketers

    This podcast is a goldmine for B2B marketers like me. Andrei and Vladimir cover all the crucial topics, making it an invaluable resource for scaling revenue and growing customer base. Highly recommend!

    Apple Podcasts
    5
    Eric Melchor
    United States3 years ago
  • B2B Marketing

    Super insightful. Great advice !

    Apple Podcasts
    5
    d_oshaughnessy
    United States3 years ago
  • Entertaining, insightful, and actionable! 🔥

    Got a question about anything “B2B marketing?”

    Andrei’s got you covered. 😎

    Whether you’re well established as a B2B marketer, or just getting started in your career, this is a must-listen podcast for you! Andrei does an incredible job leading engaging conversations with industry leaders who’ve actually experienced success themselves and every. single. episode. is jam-packed with helpful takeaways. Highly recommend listening and subscribing!

    Apple Podcasts
    5
    ASobering
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Actionable B2B tactics and ABM frameworks come up in every episode.
Guests consistently bring real-world ROI and measurable outcomes to improve pipelines.
Listeners praise the practical, repeatable playbooks that can be adapted quickly.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#139
Belgium/Business/Marketing
Apple Podcasts
#143
India/Business/Marketing
Apple Podcasts
#174
China/Business/Marketing
Apple Podcasts
#192
Austria/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Episode 183: How to build a global, AI-native ABM function with Tim Rutten
Q: What was the pilot process like, and how did you decide which region to start with?
Choose the region with the right talent to embrace the new model, identify a change champion to drive it, and select proven performers on both the digital and sales sides to form the pilot. Build a few measurable early signals and avoid over-pressuring the team; let results decide broader rollout.
Episode 183: How to build a global, AI-native ABM function with Tim Rutten
Q: How did you approach aligning the regional leadership and ensure cross-functional buy-in for a global ABM AI-native function?
Start with top-down alignment between the CMO and CRO, then establish an operational layer that enforces discipline, cadence, clarity, and accountability. Track weekly whether teams are following the full flow, and use concrete KPIs to measure awareness, dialogue, and pipeline progression before scaling.
Episode 182: B2B ADS masterclass with Shlomo Genchin
Q: Should ABM creatives look differently from regular B2B ads?
ABM should be more personalized and tailored to the target account or stakeholder, using deeper, more specific use cases and possibly city or company-level localization, while keeping the same core ad formats and messages.
Episode 182: B2B ADS masterclass with Shlomo Genchin
Q: Should IBM creatives look differently from regular B2B ads?
Yes, IBM creatives can leverage more bold, twist-driven copy and analogies while staying relatable to enterprise buyers, but should maintain credibility and reflect a deep understanding of the audience.
Episode 179: Account progression framework with Steve Armenti
Q: John McCree asked about differences between Google Cloud and running a demand-gen framework at an agency. What are the main takeaways?
Google offered deep resources, scale, and a culture of innovation but slower movement due to larger corporate structure. An agency provides speed, agility, and exposure to multiple client contexts, enabling rapid testing of new ideas like account progression frameworks and dynamic intent scoring. The core takeaway is balancing the rigor and data discipline of a big tech environment with the flexibility and speed of a smaller organization to iterate and apply frameworks across industries.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Full-Funnel B2B Marketing Show

What is Full-Funnel B2B Marketing Show about and what kind of topics does it cover?

A practical, practitioner-focused show centered on B2B marketing strategy, full-funnel demand generation, ABM, and sales-marketing alignment. Episodes frequently explore actionable frameworks, such as cluster-based targeting, AI-enabled signal engines, lifecycle optimization, and human-first selling, with guests ranging from CMOs to founders sharing real-world playbooks, pilots, and measurable outcomes. The format often blends live brainstorming, case studies, and tactical takeaways designed to be implemented quickly, making it valuable for marketers, growth leaders, and founders aiming to tighten revenue engines. Notably, the show emphasizes cross-functional alignment, data quality, experimentation with AI, and scalable content and playboo... more

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Which podcasts are similar to Full-Funnel B2B Marketing Show?

These podcasts share a similar audience with Full-Funnel B2B Marketing Show:

1. B2B Marketing Podcast
2. The Dave Gerhardt Show (from Exit Five)

How many episodes of Full-Funnel B2B Marketing Show are there?

Full-Funnel B2B Marketing Show launched 8 years ago and published 185 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Full-Funnel B2B Marketing Show?

Recent guests on Full-Funnel B2B Marketing Show include:

1. Tim Rutten
2. Shlomo Genchin
3. Ashley Faus
4. Steve Armenti
5. Diandra Escobar
6. Lauren Goodell
7. Tycho Luijten
8. Ashley Lewin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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