Full-Funnel B2B Marketing Show

Andrei Zinkevich

Account-Based Marketing

Sales and Marketing Alignment

Lead Generation

Demand Generation

Allbound Marketing

B2B Marketing

Account-Based Marketing (ABM)

Inbound and Outbound Marketing

Sales Qualified Opportunities

Customer Research

Marketing Automation

Buyer Journey

Sales Development Representatives

Full Funnel Marketing

Lead Nurturing

Community Engagement

KPI Metrics

ABM Planning

B2B Marketing Challenges

Budgeting For Marketing

Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io. Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM). Our go... more

75 ratings

Publishes	Weekly	Episodes	180	Founded	8 years ago
Number of Listeners		Categories	MarketingBusiness

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Guests Hosts Reviews Charts Talking Points

Latest Episodes

Episode 179: Account progression framework with Steve Armenti

For the new episode of Full-Funnel Live we've invited Steve Armenti, Founder & Head of ABM at twelfth agency. Before starting his agency, Steve spent 6 years at Google where he moved from a content marketer for Google Cloud to leading Global enterpri... more

23 Mar 2026 • 54 min

Episode 178: B2B content flywheels that generate 80% of pipeline with Diandra Escobar

For the new episode of Full-Funnel Live we've invited Diandra Escobar, Founder of Distinctiva.io — the content strategist behind B2B brands generating 80% of their pipeline from LinkedIn organic.

With her clients, Diandra replaces content calendars ... more

17 Mar 2026 • 1 hr 9 min

Episode 177: How to generate enterprise deals with human-first selling with Lauren Goodell

For the new episode of Full-Funnel Live we've invited Lauren Goodell, CEO at Zinnia and former enterprise AE at Microsoft and Salesforce who hit 220% quota and made Chairman's Club.

You now the harsh B2B marketing reality: enterprise deals take 12-1... more

2 Mar 2026 • 48 min

Episode 176: How to make your B2B brand famous with Tycho Luijten

In this episode of Full-Funnel Live, Andrei and Vlad invited Tycho Luijten, founder of Dapper Agency and creator of the Niche Famous Framework.

They break down how B2B brands actually build fame in their market and stress-test the framework against ... more

23 Feb 2026 • 1 hr 7 min

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Recent Guests

Steve Armenti

Speaker discussing AI workflows for ABM and account progression

(not explicitly stated)

Episode: Episode 179: Account progression framework with Steve Armenti

Diandra Escobar

Founder and CEO at Content Agency Distinctiva

Distinctiva

Episode: Episode 178: B2B content flywheels that generate 80% of pipeline with Diandra Escobar

Lauren Goodell

Co-founder, CEO at Zinnia; ex-enterprise account executive at Microsoft

Zinnia; Microsoft

Episode: Episode 177: How to generate enterprise deals with human-first selling with Lauren Goodell

Tycho Luijten

CEO of Dapper

Dapper

Episode: Episode 176: How to make your B2B brand famous with Tycho Luijten

Ashley Lewin

Head of Marketing at Alliant

Alliant

Episode: Episode 170: Balance and planning always-on and strategic marketing programs with Ashley Lewin

Elric Legloire

Founder of Outbound Kitchen and former sales representative, involved in ABM strategies.

Outbound Kitchen

Episode: Episode 166: Sales in ABM: The good, the bad and the ugly with Andrei & Vladimir & Elric Legloire

Mason Cosby

Co-founder of Scrappy ABM

Scrappy ABM

Episode: Webinar: Misaligned Despite Our Best Intention. How to fix the marketing and sales silos with ABM with Mason Cosby

Joe Threlfall

Field and Partner Marketing Manager at Customs4Trade

Customs4Trade

Episode: Episode 165: ABM Program to Engage and Land Enterprise Sales Opportunities [Live Case Study]

Megan Maroney

Marketing Team Member at BenchPrep

BenchPrep

Episode: Episode 163: ABM to professional associations [Live Case Study]

Hosts

Andrei Zinkevich

Co-host and founder, focuses on B2B marketing strategies and customer engagement frameworks, leveraging industry practices for business growth.

Vladimir Blagojevic

Co-host with expertise in integrating marketing and sales strategies, contributing to discussions on practical applications and case studies.

Reviews

4.9 out of 5 stars from 75 ratings

B2B marketing know-how
If you are in B2B and want to grow your funnel, this is the show for you. Andrei and team know their stuff and bring a well-curated list of expert guests as well. The value bombs are falling in every show. I encourage you to give this show a listen.
Apple Podcasts
5
PeteSteg
United States2 years ago
Real revenue impact
Quick and actionable account-based marketing and sales insights that will impact revenue. I love that in every episode I have new tests to implement right away!
Apple Podcasts
5
ascamanda
Canada2 years ago
Goldmine for ABM Marketers
This podcast is a goldmine for B2B marketers like me. Andrei and Vladimir cover all the crucial topics, making it an invaluable resource for scaling revenue and growing customer base. Highly recommend!
Apple Podcasts
5
Eric Melchor
United States3 years ago
B2B Marketing
Super insightful. Great advice !
Apple Podcasts
5
d_oshaughnessy
United States3 years ago
Entertaining, insightful, and actionable! 🔥
Got a question about anything “B2B marketing?”
Andrei’s got you covered. 😎
Whether you’re well established as a B2B marketer, or just getting started in your career, this is a must-listen podcast for you! Andrei does an incredible job leading engaging conversations with industry leaders who’ve actually experienced success themselves and every. single. episode. is jam-packed with helpful takeaways. Highly recommend listening and subscribing!
Apple Podcasts
5
ASobering
United States4 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Highly recommended for B2B marketers seeking practical and actionable insights.

There is a strong emphasis on collaboration between sales and marketing in the discussions.

Listeners appreciate the blend of expert interviews and engaging discussions.

Listeners praise the depth of information on account-based marketing strategies.

The podcast is known for delivering valuable content that can be implemented right away.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#48	Russia/Business/Marketing
Apple Podcasts	#108	Ireland/Business/Marketing
Apple Podcasts	#214	Netherlands/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Episode 179: Account progression framework with Steve Armenti

Q: John McCree asked about differences between Google Cloud and running a demand-gen framework at an agency. What are the main takeaways?

Google offered deep resources, scale, and a culture of innovation but slower movement due to larger corporate structure. An agency provides speed, agility, and exposure to multiple client contexts, enabling rapid testing of new ideas like account progression frameworks and dynamic intent scoring. The core takeaway is balancing the rigor and data discipline of a big tech environment with the flexibility and speed of a smaller organization to iterate and apply frameworks across industries.

Episode 179: Account progression framework with Steve Armenti

Q: Lucy Ojan asked about tools and a good tech stack to enable the framework. What would a practical setup look like?

A practical stack starts with a flexible data/component layer to manage account lists and basic demographics (e.g., Clay or similar tools). Then you need orchestration for advertising and outreach (Google, Meta, LinkedIn, or tools like Primer). Data from CRM/ESP (HubSpot, Marketo, ActiveCampaign) feeds the system, and the reporting layer can be built with AI-driven dashboards, often custom and lightweight rather than heavy out-of-the-box solutions. The key is integration, adaptability, and the ability to customize the definitions of stages and data sources to fit each organization.

Episode 178: B2B content flywheels that generate 80% of pipeline with Diandra Escobar

Q: How do you measure and defend the framework when leadership asks for results?

Explain the job of each content piece within the funnel (growth, authority, conversion) and show how top-of-funnel content expands reach to enable later conversions. Emphasize the narrative coherence across channels and the long-term impact on awareness and trust, not just immediate closed deals.

Episode 178: B2B content flywheels that generate 80% of pipeline with Diandra Escobar

Q: Where should a small marketing team start when implementing a content flywheel?

Start with thorough research to identify the ICP's preferred channels, pick a main content source (long-form expertise), then plan repurposing across LinkedIn, newsletters, and YouTube. Use interviews with subject matter experts to generate content, and schedule in a way that the process runs on a single coordinated call to maximize efficiency.

Episode 176: How to make your B2B brand famous with Tycho Luijten

Q: How do you ensure that companies actually start building personal brands, their employees themselves?

Leadership should make it a part of employees' job responsibilities to build a presence on LinkedIn and show examples of successful cases to encourage them.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Full-Funnel B2B Marketing Show

What is Full-Funnel B2B Marketing Show about and what kind of topics does it cover?

The content revolves around various critical aspects of B2B marketing, focusing heavily on strategies such as account-based marketing (ABM), sales and marketing alignment, demand generation, and lead nurturing. The discussions often highlight best practices in full-funnel marketing and the integration of marketing efforts with sales teams to drive business growth. Noteworthy is the podcast's commitment to delivering actionable insights from industry experts, making it a valuable resource for B2B marketers and technology company founders looking to enhance their sales effectiveness and marketing strategies. Listeners can expect a blend of theoretical frameworks and practical advice that can be readily implemented in their own organizations.

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How many listeners does Full-Funnel B2B Marketing Show get?

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Which podcasts are similar to Full-Funnel B2B Marketing Show?

These podcasts share a similar audience with Full-Funnel B2B Marketing Show:

1. GTM Science - A show for GTM and RevOps leaders
2. The Rest Is Politics: US

How many episodes of Full-Funnel B2B Marketing Show are there?

Full-Funnel B2B Marketing Show launched 8 years ago and published 180 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Full-Funnel B2B Marketing Show?

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What guests have appeared on Full-Funnel B2B Marketing Show?

Recent guests on Full-Funnel B2B Marketing Show include:

1. Steve Armenti
2. Diandra Escobar
3. Lauren Goodell
4. Tycho Luijten
5. Ashley Lewin
6. Elric Legloire
7. Mason Cosby
8. Joe Threlfall

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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