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Artwork for From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy

From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy

Kris Jones | Brand Messaging and StoryBrand Marketing Strategist
Storybrand
Coaching
Storytelling
Leadership
Signature Story
Discovery Calls
Donald Miller
Podcast Guesting
Video Marketing
Enneagram
Website Messaging
Joy Creative Shop
Public Relations
Story-Driven Website
Building a Storybrand
Artificial Intelligence
Website
Audience Growth
Money
Team Alignment

Here’s a hard truth most coaches and consultants face... Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting. After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Buil... more

PublishesWeeklyEpisodes78Foundeda year ago
Number of ListenersCategories
MarketingBusiness

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Artwork for From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy

Latest Episodes

Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: www.reddoorstories.com/free-resources

Most coaches invest in website marketing and wonder why no one's booking. My client Heidi Allsop was in that... more

Most business owners know they should be doing video marketing, but they just keep finding reasons not to. In this episode, I sit down with video strategist Kirsten Graham to talk about what's actually behind that resistance and what it's quietly cos... more

YouTube

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: www.reddoorstories.com/free-resources

If you have a website and you're not getting clients from it, the problem is almost never the design. It's the... more

YouTube

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: www.reddoorstories.com/free-resources

Most business owners think storytelling is about being a good communicator. Neal Foard would tell you it goes ... more

YouTube

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Recent Guests

Kirsten Graham
Video strategist and outsourcing specialist
Six Figure Business Coaching (program: Marketing VA Advantage)
Episode: Ep. 77 | Why Business Owners Avoid Video And What It Costs Them with Kirsten Graham
Heidi Allsop
Client featuring her coaching business
Heidi Allsop Coaching
Episode: Ep. 76 | What a StoryBrand Website Actually Looks Like - Real Examples
Neal Foard
Storytelling and persuasion expert with a background in advertising and branding
StoryBrand & Website Marketing (guest on the episode)
Episode: Ep. 75 | How to Use Storytelling to Close More Sales with Neal Foard
Steph Weibring
Founder of Joy Creative Shop; founder of A Different Kind of CEO
Joy Creative Shop; A Different Kind of CEO
Episode: Ep. 73 | From $8K/Year to $8K/Day: The Growth Hack Behind It with Steph Weibring
Kris Jones
Founder of Red Door Designs; StoryBrand marketing expert.
Red Door Designs
Episode: Ep. 72 | The Storytelling Secret Behind High-Converting Websites with Mark & Katie Adams
David Asarnow
Founder of Business Nitrogen, AI and marketing expert
Business Nitrogen
Episode: Ep. 71 | How AI Follow-Up Is Closing More Clients (SMS + Voice AI) with David Asarnow
Mindy Shotwell
Aspiring coach documenting her progress in StoryBrand Your Coaching Business
Episode: Ep. 69 | StoryBrand Your Coaching Business: Getting Started as a New Coach with Mindy Shotwell
Rachel Feldman
Guest expert on storytelling for coaches and consultants
Episode: Ep. 68 | How to Write a Signature Story That Gets Coaching Clients with Rachel Feldman
Ali Dunn
Leadership coach, Enneagram pro
Self-employed / Enneagram coaching
Episode: Ep. 67 | Enneagram for Leadership: How Founders Can Align Teams and Lead with Confidence with Ali Dunn

Host

Kris Jones
Host of From Click to Client / StoryBrand Marketing Expert

Reviews

5.0 out of 5 stars from 14 ratings
  • A must-listen for service providers who want strategy that actually works.

    We’ve been working with Kris for years, and it’s no surprise her podcast is just as impactful as her coaching. From Click to Client has quickly become one of our go-to resources for growing a sustainable, service-based business.

    Kris consistently delivers actionable strategies you can implement right away—no fluff, no overwhelm. From messaging that converts to systems that scale, every episode is packed with insights to help you turn your online presence into a true client magnet.

    If you’re a ... more

    Apple Podcasts
    5
    Hh126
    United Statesa year ago
  • Loving the StoryBrand Concept!

    Once I started following Kris, I started to notice on websites and social media, whether someone is following this approach. It just makes so much sense.

    Apple Podcasts
    5
    Jczmuda
    United Statesa year ago
  • A Gift: Every time!

    A fun little gift every time I listen! Kris is not only masterful at her own craft but she’s curious about her master guests and their crafts too. The result feels like secretly listening in on a free flowing, personal conversation between a variety of colorful and capable masters in their field. Every time I listen I’m struck by the amazing chemistry, authenticity, tips and strategy coaching (for free)!

    Voices are solid and audio quality is fab. Highly recommend.

    Apple Podcasts
    5
    A gift every time!
    United Statesa year ago
  • Making Thinks Simple

    I love how Kris simplifies marketing strategy into plain English. Her expertise is so refreshing, and such a gift to business owners. Highly recommend!

    Apple Podcasts
    5
    SusieWittbrodt
    United Statesa year ago
  • Magic in a Podcast!

    I was one of those new entrepreneurs who thought a quick DIY website would attract all of the clients I ever needed. Wrong! After a year at 0, I found the path to gold. Kris and her guests give you the EXACT formula you need to create a website that converts! No one in the industry explains the process better! This podcast is a must-listen for the rookie and veteran alike! Pure magic!

    Apple Podcasts
    5
    Jilly D.
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are varied but consistently add depth with practical storytelling and conversion strategies.
Audio quality and chemistry between Kris and guests is frequently highlighted as engaging and insightful.
Listeners praise actionable, no-fluff marketing guidance that translates to real client growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep. 61 | Build Visibility Without Posting Daily with Kylie Kelly
Q: What simple action would you recommend listeners take today?
Start a conversation with one person in your network and have a coffee chat to begin building more meaningful relationships.
Ep. 61 | Build Visibility Without Posting Daily with Kylie Kelly
Q: How did you scale your offerings as visibility increased?
We moved from a hands-on membership to a deeper, selective mastermind while leveraging PR and collaborations to reach more people.
Ep. 61 | Build Visibility Without Posting Daily with Kylie Kelly
Q: What happened after you decided to shift away from social media?
I started hosting virtual summits and bundles to build relationships and grow my email list, which led to more visibility, credibility, and opportunities like PR features.
Ep. 60 | The Only Story You Need with Uriah Guilford
Q: What is the first practical step a therapist should take to start crafting their signature story?
Start by identifying the core problem you solve for clients, define the golden thread through that problem, and then develop versions of the story from long to short to ensure you can tell it everywhere, especially on the homepage.
Ep. 60 | The Only Story You Need with Uriah Guilford
Q: How do you justify using one signature story across multiple marketing channels?
Because the story operates like an accordion—long and detailed on a homepage, shorter in a video or elevator pitch—allowing consistent messaging while adapting to context, which builds trust and recognition faster.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A marketing-focused show centered on turning client websites into conversion machines through StoryBrand storytelling and clear messaging. Across recent episodes, the host and guests dissect real client transformations, emphasize reframing websites from hero-centric to client-centric, and share practical frameworks for crafting signature stories, actionable headlines, and effective CTAs. Guests range from coaching practitioners and marketing experts to leadership coaches, with recurring emphasis on empathy, clarity, and systems that scale, making it a go-to resource for coaches, consultants, and service-based businesses seeking higher-quality client inquiries and conversions. A standout pattern is the emphasis on tangible website architectu... more

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These podcasts share a similar audience with this podcast:

1. The Amy Porterfield Show
2. Make Money as a Life Coach®
3. The StoryBrand Podcast
4. The Mel Robbins Podcast
5. Women in The Coaching Arena

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this podcast launched a year ago and published 78 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Kirsten Graham
2. Heidi Allsop
3. Neal Foard
4. Steph Weibring
5. Kris Jones
6. David Asarnow
7. Mindy Shotwell
8. Rachel Feldman

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