From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy
Kris Jones | Brand Messaging and StoryBrand Marketing StrategistHere’s a hard truth most coaches and consultants face... Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting. After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Buil... more
| Publishes | Weekly | Episodes | 80 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
Business growth strategy conversations usually skip the real block: subconscious beliefs. Debbie Heiser spent 20 years in corporate America before building The Lit Up Life around one idea, growth means nothing until you deal with what's running under... more
StoryBrand website copy is the difference between a coaching site that converts and one that just exists. In this episode, I work live with leadership coach Mindy Shotwell to build her website wireframe using the StoryBrand messaging framework. You'l... more
Most coaches invest in website marketing and wonder why prospects never book. Heidi Allsop had a polished website, years of experience, and zero leads. The problem wasn't her credentials—it was her brand messaging. In this episode, hear exactly how s... more
Most business owners know they should be doing video marketing, but they just keep finding reasons not to. In this episode, I sit down with video strategist Kirsten Graham to talk about what's actually behind that resistance and what it's quietly cos... more
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- A must listen for anyone with a personal brand
I absolutely LOVE Click to Client. Every episode Kris delivers such valuable content that as a small biz owner in the coaching and speaking space, that makes me think differently and then take action. Highly recommend for anyone with a personal brand looking to feel more aligned in their marketing and messaging.
Apple Podcasts5Megan Caldwell 🤩
United States25 days ago - A must-listen for service providers who want strategy that actually works.
We’ve been working with Kris for years, and it’s no surprise her podcast is just as impactful as her coaching. From Click to Client has quickly become one of our go-to resources for growing a sustainable, service-based business.
Kris consistently delivers actionable strategies you can implement right away—no fluff, no overwhelm. From messaging that converts to systems that scale, every episode is packed with insights to help you turn your online presence into a true client magnet.
If you’re a ... more
Apple Podcasts5Hh126United Statesa year ago - Loving the StoryBrand Concept!
Once I started following Kris, I started to notice on websites and social media, whether someone is following this approach. It just makes so much sense.
Apple Podcasts5JczmudaUnited Statesa year ago - A Gift: Every time!
A fun little gift every time I listen! Kris is not only masterful at her own craft but she’s curious about her master guests and their crafts too. The result feels like secretly listening in on a free flowing, personal conversation between a variety of colorful and capable masters in their field. Every time I listen I’m struck by the amazing chemistry, authenticity, tips and strategy coaching (for free)!
Voices are solid and audio quality is fab. Highly recommend.
Apple Podcasts5A gift every time!United Statesa year ago - Making Thinks Simple
I love how Kris simplifies marketing strategy into plain English. Her expertise is so refreshing, and such a gift to business owners. Highly recommend!
Apple Podcasts5SusieWittbrodtUnited Statesa year ago
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Apple Podcasts | #231 |  Saudi Arabia/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
A marketing-focused show centered on turning client websites into conversion machines through StoryBrand storytelling and clear messaging. Across recent episodes, the host and guests dissect real client transformations, emphasize reframing websites from hero-centric to client-centric, and share practical frameworks for crafting signature stories, actionable headlines, and effective CTAs. Guests range from coaching practitioners and marketing experts to leadership coaches, with recurring emphasis on empathy, clarity, and systems that scale, making it a go-to resource for coaches, consultants, and service-based businesses seeking higher-quality client inquiries and conversions. A standout pattern is the emphasis on tangible website architectu... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. The Amy Porterfield Show
2. Good Content with Shannon McKinstrie
3. The StoryBrand Podcast
4. The Jasmine Star Show
5. The Mel Robbins Podcast
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this podcast launched 2 years ago and published 80 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Debbie Heiser
2. Mindy Shotwell
3. Kirsten Graham
4. Heidi Allsop
5. Neal Foard
6. Steph Weibring
7. David Asarnow
8. Rachel Feldman
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