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Artwork for From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy

From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy

Kris Jones | Brand Messaging and StoryBrand Marketing Strategist
Storybrand
Coaching
Storytelling
Website Messaging
Kris Jones
Leadership
Signature Story
Artificial Intelligence
Discovery Calls
Website
Brand Messaging
Social Media
Donald Miller
Podcast Guesting
Video Marketing
Enneagram
Joy Creative Shop
Akashic Records
Podcast
Public Relations

You've built a solid business and you're highly qualified. But the right clients aren't choosing you often enough. You know what makes you different. You just can't put it into words. And now AI is making everyone in your industry sound the same. From Click to Client is a website marketing and brand messaging podcast for coaches, consultants and service providers who want to get more clients. Stor... more

PublishesTwice monthlyEpisodes91Founded2 years ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy

Latest Episodes

Your personal branding gets heard when you speak with certainty, and Eila Park Robertson has spent 20 years learning how. You'll learn how to be magnetic on camera, the business storytelling techniques that draw the right clients in, and why every st... more

YouTube

Your brand story might be hiding in the part of your life you've been afraid to talk about. Forbes 30 Under 30 internet safety expert Fareedah Shaheed shares how owning her personal story changed her business and how to use storytelling and personal ... more

YouTube

Avoid marketing burnout by doing less, and doing it better. In this Q&A, Jaime Smoody asks me the two questions I hear on nearly every call. You'll learn how to pick the two marketing activities that fit you, what organic reach on social media really... more

YouTube

Want to get more clients without spending your life posting on social media? Kate Kordsmeier built a multiple-six-figure business doing exactly that.

She shares the lead generation strategies she uses instead, including guest podcasting, partnership... more

YouTube

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Recent Guests

Fareedah Shaheed
Forbes 30 under 30 Internet Safety Expert
Cyber Fareedah / Independent consultant
Episode: Ep. 90 | The Brand Story You’re Afraid to Tell Could Grow Your Business, with Fareedah Shaheed
Kate Kordsmeier
Business coach helping online owners grow without social media
Success with Soul
Episode: Ep. 88 | How to Get More Clients Without Social Media, with Kate Kordsmeier
Jess Webber
Coach and founder of Big Ideas Made Simple
Big Ideas Made Simple
Episode: Ep. 87 | Courses Are Dead. Here's How to Get More Clients Instead, with Jess Webber
Heather Sager
Speaking coach and founder of Signature Talk Accelerator
Self-employed / Signature Talk Accelerator
Episode: Ep. 86 | Personal Branding: Why Overly Polished Videos Turn Clients Off, with Heather Sager
Dr. JJ Peterson
Doctorate in narrative theory and marketing; Badass Softie founder
Badass Softie; Vanderbilt University
Episode: Ep. 85 | Brand Story: How to Find Your Unique Point of View in the Age of AI, with Dr. J.J. Peterson
Katherine Wehler
Business coach and astrologer
Katherine Wehler
Episode: Ep. 84 | Get More Clients You Actually Want: The Astrology of Business, with Katherine Wehler
David Homan
Founder of Orchestrated Connecting
Orchestrated Connecting
Episode: Ep. 83 | Lead Generation Through Community: Build a Network That Markets for You, with David Homan
Adam Roach
Founder of I Love Coaching Co.
I Love Coaching Co.
Episode: Ep. 82 | Brand Messaging: Why Dream Clients Choose One Coach Over Another, with Adam Roach
Charles Lee
Founder of Ideation
Ideation
Episode: Ep. 81 | Personal Branding Starts With Positioning: The Work Most Owners Skip, with Charles Lee

Host

Kris Jones
Host of From Click to Client, StoryBrand Marketing Expert

Reviews

5.0 out of 5 stars from 19 ratings
  • Kris makes it so easy to understand

    I really appreciate how Kris delivers her message in such a clear way- she has transformed the way I look at the copy I write and the stories I tell.

    Apple Podcasts
    5
    Sara Fisk
    United States2 months ago
  • Great listen!

    Practical tips and great conversations. Each episode is designed to give coaches and consultants actionable ideas to improve messaging and marketing.

    Apple Podcasts
    5
    Janene-ch
    Switzerland4 months ago
  • A must listen for anyone with a personal brand

    I absolutely LOVE Click to Client. Every episode Kris delivers such valuable content that as a small biz owner in the coaching and speaking space, that makes me think differently and then take action. Highly recommend for anyone with a personal brand looking to feel more aligned in their marketing and messaging.

    Apple Podcasts
    5
    Megan Caldwell 🤩
    United States4 months ago
  • A must-listen for service providers who want strategy that actually works.

    We’ve been working with Kris for years, and it’s no surprise her podcast is just as impactful as her coaching. From Click to Client has quickly become one of our go-to resources for growing a sustainable, service-based business.

    Kris consistently delivers actionable strategies you can implement right away—no fluff, no overwhelm. From messaging that converts to systems that scale, every episode is packed with insights to help you turn your online presence into a true client magnet.

    If you’re a ... more

    Apple Podcasts
    5
    Hh126
    United Statesa year ago
  • Loving the StoryBrand Concept!

    Once I started following Kris, I started to notice on websites and social media, whether someone is following this approach. It just makes so much sense.

    Apple Podcasts
    5
    Jczmuda
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience notes consistent value and guest diversity across episodes.
Quality interviews with strong storytelling and clear strategies for conversion.
High production quality and engaging, actionable content.
Listeners praise practical, actionable coaching and marketing tips.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#9
Netherlands/Business/Marketing
Apple Podcasts
#103
Spain/Business/Marketing
Apple Podcasts
#154
Netherlands/Business
Apple Podcasts
#192
Brazil/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Ep. 90 | The Brand Story You’re Afraid to Tell Could Grow Your Business, with Fareedah Shaheed
Q: What's the first step someone should take if they're sitting on a powerful story?
Identify why you're free to use it, address your fears about exposure and your parents' reception, and start crafting an empowering narrative that centers your perspective while acknowledging others' viewpoints.
Ep. 90 | The Brand Story You’re Afraid to Tell Could Grow Your Business, with Fareedah Shaheed
Q: How has telling your story helped you grow the business efficiently and effectively?
Openly sharing her experience broadened her reach, attracted partnerships, and enabled her to position her mission—protecting families—from a place of credibility and empathy.
Ep. 90 | The Brand Story You’re Afraid to Tell Could Grow Your Business, with Fareedah Shaheed
Q: Tell us the short version of your story.
Fareedah describes growing up with a double life online, grooming incidents that led to a pivotal moment with her mother, and how leaving that space directed her toward cybersecurity and eventually building a business focused on keeping kids safe online.
Ep. 89 | Avoid Marketing Burnout by Doing Less, Better
Q: Do I really need to pick a niche?
No. You can serve multiple audiences if your offer, process, and end results are clear, and you can create a homepage that resonates with all of them without forcing a secondary page for each audience.
Ep. 88 | How to Get More Clients Without Social Media, with Kate Kordsmeier
Q: What role do ads play in your growth, and how do they compare to organic efforts?
Ads act as a catalyst that compounds results, especially for list-building and sales, but Kate stresses you can grow without ads and that ads require learning and testing to be effective.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on turning websites into client-attracting machines through clear messaging, StoryBrand principles, and storytelling. Across episodes, the host invites marketing experts and practitioners to unpack brand positioning, hero/guide dynamics, signature stories, and practical website rewrites that drive conversions. Guests often share frameworks, real-world case studies, and actionable steps for coaches, consultants, and service-based businesses to attract higher-quality clients and scale offerings. A notable strength is its hands-on, collaborative approach to messaging—often including live website rewrites, wireframes, and structured storytelling playbooks—delivering tangible guidance that listeners can implement quickly. This m... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The StoryBrand Podcast
2. The Amy Porterfield Show
3. Social Media Marketing Podcast
4. Good Content with Shannon McKinstrie
5. Badass Softie

How many episodes of this podcast are there?

this podcast launched 2 years ago and published 91 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Fareedah Shaheed
2. Kate Kordsmeier
3. Jess Webber
4. Heather Sager
5. Dr. JJ Peterson
6. Katherine Wehler
7. David Homan
8. Adam Roach

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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