Revenue Xchange
Davis PotterRevenue Xchange is forging the future of Account-Based GTM + AI.Davis Potter, CEO & Co-Founder of ForgeX, welcomes thought leaders, fields AMAs, critically evaluates vendors, and shares research-backed insights to help you elevate your programs and career.
Join us as we explore the latest trends and strategies in ABM, and learn how to build a holistic go-to-market strategy that drives growth.Have ... more
| Publishes | Twice monthly | Episodes | 34 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
In this week's episode of the Revenue Xchange, Davis goes solo to break down the identity crisis unfolding across B2B marketing titles, and why the convergence of ABM, demand gen, field marketing, and integrated campaigns all points to one thing: a u... more
In this solo episode of the Revenue Xchange, host Davis breaks down what Account-Based GTM actually is in 2026 and why AI is maturing the ABM deployment models rather than breaking them.
Key Takeaways:
1.) ABM is an account investment strategy, not... more
In this week's episode of the Revenue Xchange, host Davis sits down with Nancy Harlan, Founder of NCH ABM Consulting and former VP of Global ABM at Qlik and UiPath. Together, they break down why ABM is no longer a marketing initiative, how to structu... more
In this week's episode of the Revenue Xchange, host Davis sits down with Justin Lopez, ABM Manager at Bonterra. Together, they break down how Justin built a five-component ABM orchestration engine that runs on autopilot across thousands of accounts, ... more
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Apple Podcasts | #209 |  Sweden/Business/Marketing |
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Frequently Asked Questions About Revenue Xchange
What is Revenue Xchange about and what kind of topics does it cover?
Revenue Xchange centers on ABM, GTM strategy, and AI-enabled marketing. Episodes frequently explore reintegration of ABM into broader demand-gen motions, one-to-one and one-to-many account strategies, and practical governance for cross-functional GTM teams. Guests tend to be senior marketers, ABM strategists, and GTM leaders from technology, SaaS, and B2B services, who share real-world implementations, tooling stacks, and advice for scaling programs, often with a focus on AI, data-driven decisions, and orchestration across marketing, sales, and customer success. Noteworthy is the emphasis on organizational alignment, executive sponsorship, and tangible playbooks for planning, budgeting, measurement, and rollout across regions and buying gro... more
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How many episodes of Revenue Xchange are there?
Revenue Xchange launched 2 years ago and published 34 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Revenue Xchange?
Recent guests on Revenue Xchange include:
1. Nancy Harlan
2. Justin Lopez
3. Vincent DeCastro
4. Dan Sperring
5. Marlee McDonald-Yepes
6. Mindy Johnson
7. Amber Bogie
8. Anna Tsymbalist
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.