Food Biz Wiz
Allison BallLaunching, growing, and scaling a packaged product in the food industry is daunting - from understanding production, incubator kitchens, and co-packing, to mastering your brand strategy, packaging design, and marketing, to navigating growth on the retail shelves and e-commerce platforms, and eventually working with brokers and distributors - every step of the way is challenging. Join former Head o... more
| Publishes | Weekly | Episodes | 242 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
We can all agree: it’s TOO easy to dust off a box of Girl Scout cookies. So when Girl Scout cookie season rolls around, I try to avoid buying their cookies at all costs. But this season, as a savvy young Girl Scout in my neighborhood used her bag of ... more
Hearing "your SKU is underperforming" from a retailer can easily put brands into a panic. It's natural. We don't want to be on the chopping block when category reviews come around. more
The Portland Good Food Mercantile is coming up soon and we know that tons of tasty food brands will be attending. As you prepare for this trade show and other trade shows, you might wonder…what do I really need to BE prepared for these shows? more
Have you heard these myths about creating memorable brand names? Myth 1: All the good names are taken. Myth 2: It's too late to change your name. Myth 3: A name isn't that important. Well in this week's Food Biz Wiz episode, Alexandra Watkins, the Ch... more
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Reviews
- So glad I found this
Such helpful insights, for someone in the marketing space for CPG. Wish I’d found this sooner!
Apple Podcasts5thenonjudgyvegan
United Statesa month ago - Delish Nutrish
We have a small business with our Redhead Chipotle Sauces five. This podcast is a great way to be mentored from an honest and factual point of view. It’s definitely a journey and a challenge. Thank you and keep up with these amazing podcasts!!
Apple Podcasts5Chuck BeckhamUnited States8 months ago - Wonderful listen, such insights
This podcast is a rich blend of industry knowledge and practical advice for food businesses. Its conversations offer just the right mix of deep insights and real-world application to keep you hooked and learning. - Ash & The Capsho Team
Apple Podcasts5AshCapshoUnited States10 months ago - Amazing Resource!
This podcast is absolutely fantastic for anyone either actively in the CPG space or just kicking around the idea of a business. Take the time and really listen to the perspectives offered here. It’s free and it’ll change your life if you let it.
Apple Podcasts5Jack'o318United Statesa year ago - Food Biz: Episode 167 CPG Buyer Mindset
Alli Ball’s Food Biz interview session provides the buyer’s decision playbook on how they onboard new CPG brands. First & foremost the buyer’s decision tree begins with a product data conversation - a performance or trend insight that helps increase the sales &/or margin for the “buyer’s category goals”. Persona psychographics and store / zip code sales data help define audience channels and sale velocity metrics that support buyer approval & trust. Alli provides pragmatic industry perspective o... more
Apple Podcasts5NOMINUS CapitalUnited States2 years ago
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Audience
Listeners, engagement and demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
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Food Biz Wiz launched 5 years ago and published 242 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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